meem | ميم
meem is a Shariah-compliant, branchless digital banking platform owned by Gulf International Bank, serving individual consumers and employers in Saudi Arabia and Bahrain with tiered accounts, credit cards, and Islamic financing products delivered via mobile apps.
- Company typePrivate
- Founded2014
- HeadquartersAl Dhahran, Eastern, Saudi Arabia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What meem | ميم does
meem is a Shariah-compliant digital banking platform operating in Saudi Arabia and Bahrain, owned and operated by Gulf International Bank - Saudi Arabia (GIB), a Saudi Closed Joint Stock company with a stated capital of SAR 7.5 billion. Founded in 2014 and headquartered in Al Khobar, Saudi Arabia, meem operates a branchless, mobile-first banking model licensed by the Saudi Central Bank under license number 2007. With 194 employees, the platform serves Saudi-resident individual consumers and, through its Corporate Employer Banking Platform (CEBP), corporate employers, with a particular focus on customers seeking Islamic banking products without traditional branch-based onboarding. The company has extended into Bahrain via meem.com.bh, marking its first regional expansion beyond Saudi Arabia.
The product portfolio is broad for a digital-only bank. meem offers a tiered account structure spanning the OnePack Account, Multi-Currency Account, Millionaire savings account, meem Lite entry account, and Smart/Prime/Elite segment accounts. The credit card line covers entry to premium tiers (Go, Platinum, Signature, Infinite), supported by the ajeeb rewards program and the As'hal Shariah-compliant installment program. Shariah-compliant financing products include Personal Finance (with salary-advance and no-salary-transfer variants), Buyout (debt consolidation), and Home Finance (Murabaha or diminishing musharakah). Murabaha Deposits, the SARIE instant payment service, document verification, and product calculators round out the offering. Distribution is entirely digital: native apps on iOS, Google Play, and Huawei AppGallery, a web platform at meem.sa, multi-channel social media presence (X, Instagram, Facebook, LinkedIn, YouTube, Snapchat, TikTok), and a Refer-a-Friend program.
The business model is a product-led, self-serve digital bank with revenue generated primarily from transaction fees and interest-equivalent spreads across three pillars: Shariah-compliant financing products (personal, home, buyout), credit card operations (interchange, annual fees across four tiers), and Murabaha deposit profit spreads, supplemented by fee-based services. Account tiers (Smart, Prime, Elite) operate on a subscription-style monthly model, though specific pricing is not publicly disclosed. The platform is built on GIB's existing core banking systems and regulatory framework, which provides the banking license, capital base, and supervisory oversight required to operate — meaning meem itself does not carry an independent banking license but benefits from GIB's. Customer acquisition is digital-first with no physical branches, structurally lowering cost-to-serve and enabling 24/7 availability. The GTM motion is product-led: customers can self-onboard via the mobile app in minutes, with the CEBP channel providing B2B2C distribution through employer-driven payroll enrollment.
meem | ميم firmographics
Firmographics- Name
- meem | ميم
- Legal name
- Gulf International Bank - Saudi Arabia
- Website
- https://meem.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- meem is a Shariah-compliant, branchless digital banking platform owned by Gulf International Bank, serving individual consumers and employers in Saudi Arabia and Bahrain with tiered accounts, credit cards, and Islamic financing products delivered via mobile apps.
- Ownership category
- akta.pro rank
meem | ميم industry classification
Industry- Product category
- Digital Banking
- NAICS
- Commercial Banking (52211)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH)
- akta.pro secondary industry
- Islamic Deposit & Account Products (Current/Savings/Investment Accounts) (FSABAGAI)
Keywords
Where meem | ميم is headquartered
LocationHeadquarters
- HQ city
- Al Dhahran, Eastern
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
meem | ميم business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Financing Products: Revenue generated from Shariah-compliant financing products including personal finance, home finance, and buyout financing. Pricing based on Murabaha and other Islamic finance structures.
- Credit Card Operations: Revenue from credit card transactions, interchange fees, and annual/card fees across multiple card tiers (Signature, Infinite, Platinum, Go)
- Deposit Products: Murabaha deposit accounts where the bank earns profit spread on Shariah-compliant deposits
- Fee-based Services: Various banking fees and charges including account maintenance, transactions, and service charges as detailed in the Fees & Charges page
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Account tiers (OnePack, Smart, Prime, Elite) with varying benefits and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
meem | ميم product offering
Product offeringCore offering
meem is a Shariah-compliant digital banking platform operated by Gulf International Bank – Saudi Arabia. It provides retail banking products including deposit accounts (OnePack, Multi-Currency, Millionaire, Smart/Prime/Elite, Lite), credit cards (Signature, Infinite, Platinum, Go), personal and home financing, Murabaha deposits, and real-time 'sarie' payment services, all delivered through a mobile-first experience without physical branches.
Product overview
meem is a comprehensive digital banking platform by Gulf International Bank (GIB), operating as a Saudi Closed Joint Stock company. The platform offers a multi-tiered portfolio of Shariah-compliant banking products including deposit accounts (OnePack, Multi Currency, Millionaire Account, Smart/Prime/Elite segments, Lite), credit cards (Signature, Infinite, Platinum, Go), financing solutions (Personal Finance, Home Finance, Murabaha Deposit, Buyout, No Salary Transfer), and digital services ('sarie' instant payments, Employer Enrollment Platform, Document Verification). The ecosystem includes loyalty programs (ajeeb Rewards) and installment facilities (As'hal Installments), all accessible through a mobile-first banking experience available 24/7, designed to serve the Kingdom of Saudi Arabia market.
Differentiator
Problem solved
Functional benefit
Brands
- OnePack Account: Account product offering by meem
- meem Millionaire Account
- meem Smart
- meem Prime
- meem Elite
- meem Signature Card
- meem Infinite Card
- meem Platinum Credit Card
- meem Go Credit Card
- meem Lite
- ajeeb Rewards Program
- As'hal Installments Program
Products and services
- OnePack Account A comprehensive Shariah-compliant digital banking account package offering multiple banking features in a single product for customers seeking an all-in-one banking solution.
Companies that use meem | ميم
Customer profileSegments3 records
Ideal customer profiles2 records
meem | ميم technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
meem | ميم partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gulf International Bank (GIB)coremeem is a digital banking brand fully owned and operated by Gulf International Bank - Saudi Arabia. GIB provides the banking license, regulatory framework, capital, and core banking infrastructure that enables meem's digital banking operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
meem | ميم competitors and assessment
Company assessmentDirect peers
- stc Bank: Saudi digital-only bank launched by stc, offering instant account opening, payments, and financing — directly competes with meem for mobile-first Saudi retail customers.
- Alinma Bank: Saudi Shariah-compliant bank with a strong digital push, retail accounts, personal finance, and credit cards — directly comparable to meem on product mix and Islamic finance positioning.
- D360 Bank: Saudi fully digital bank providing Shariah-compliant accounts, cards, and personal finance through a mobile-first experience — closest head-to-head competitor to meem.
Others
- Lean Technologies: Saudi open-banking infrastructure provider enabling account aggregation and payment initiation — adjacent fintech in the same Saudi digital banking ecosystem that supports platforms like meem.
Broad incumbents
- Saudi National Bank (SNB): Largest Saudi bank by assets following the NCB/Samba merger, with full retail, Shariah, and digital banking capabilities — sets the competitive ceiling for Saudi retail deposit and financing volumes.
- Bank AlJazira: Saudi bank with Shariah-compliant offerings and growing digital channels targeting retail and SME segments — competes with meem on digital account opening and personal finance.
- Al Rajhi Bank: Largest Islamic bank in Saudi Arabia with extensive Shariah-compliant retail, financing, and credit card products across physical and digital channels — direct competitor for Shariah retail deposits and personal finance.
- Emirates NBD: Leading regional bank with strong digital banking franchise and growing Shariah-compliant offerings across the GCC — comparable benchmark for digital banking scale and cross-border GCC retail strategy.
- Kuwait Finance House (KFH): Major regional Islamic banking group with operations across the GCC; provides a comparable benchmark for Shariah-compliant digital product innovation and cross-border GCC expansion.
Emerging players
- Barq Bank: Emerging Saudi digital bank targeting retail customers with instant onboarding and digital financing — competes in the same mobile-first Shariah-compliant niche as meem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
meem | ميم social profiles
Digital presencemeem | ميم financial estimates
Financial estimateRevenue estimate
Valuation estimate
meem | ميم leadership team
Management profileNumber of profiles
meem | ميم funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
meem | ميم M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about meem | ميم
What does meem | ميم do?
meem is a Shariah-compliant digital banking platform operated by Gulf International Bank – Saudi Arabia. It provides retail banking products including deposit accounts (OnePack, Multi-Currency, Millionaire, Smart/Prime/Elite, Lite), credit cards (Signature, Infinite, Platinum, Go), personal and home financing, Murabaha deposits, and real-time 'sarie' payment services, all delivered through a mobile-first experience without physical branches.
Is meem | ميم a public or private company?
meem | ميم is a private company. It is classified as corporate owned and is currently operating.
When was meem | ميم founded?
meem | ميم was founded in 2014. It employs 101 to 250 people.
Where is meem | ميم based?
meem | ميم is headquartered in Al Dhahran, Eastern, Saudi Arabia, in the Middle East region.
How does meem | ميم make money?
Four revenue lines are on record. Financing Products are the primary driver. The others are credit Card Operations, deposit Products and fee-based Services.
Who are meem | ميم's main competitors?
Direct peers on record are stc Bank, Alinma Bank and D360 Bank. Lean Technologies is listed as an others. Broad incumbents are Saudi National Bank (SNB), Bank AlJazira, Al Rajhi Bank, Emirates NBD and Kuwait Finance House (KFH). Barq Bank is listed as an emerging player.
Does meem | ميم have an API?
No public API is recorded for meem | ميم.
What industry is meem | ميم in?
meem | ميم's product category is Digital Banking. Its primary akta.pro industry code is FSABAGAH, Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam), with a secondary code of FSABAGAI, Islamic Deposit & Account Products (Current/Savings/Investment Accounts). Its NAICS code is 52211 and its SIC code is 6141.