Stadt Meersburg

What Stadt Meersburg does

Stadt Meersburg is a municipal corporation (Körperschaft des öffentlichen Rechts) and small historic town located on Lake Constance in Baden-Württemberg, Germany, serving approximately 6,000 residents and a substantial tourist population. The municipality operates a dual mandate: delivery of resident administrative services (citizen registration, building permits, tax collection, public works, education, social services) and the management of a tourism ecosystem built around its heritage assets. Core municipal services are delivered through the Rathaus (Marktplatz 1), the Bürgerbüro (Stefan-Lochner-Straße 9), and the Online-Bürgerdienste portal integrated with the state-wide Service-BW platform.

The municipality's portfolio includes cultural attractions (vineum bodensee wine museum, Burg Meersburg, Neues Schloss, Zeppelin Museum, Bibelgalerie), leisure facilities (Meersburg Therme thermal spa, Frei- und Strandbad outdoor pool, Bodensee shipping), and extensive tourism infrastructure (1,200+ parking spaces, 88 RV parking spaces, EV charging stations, sailing harbor, accommodation booking platform buchen.meersburg.de). Technology infrastructure is standard municipal: hitcom CMS-hosted website, MUNIPOLIS citizen communication platform, Matomo analytics, OpenStreetMap, and Form Solutions. The marketing footprint includes a multilingual website, Facebook, Instagram, YouTube, and partnership with the Vierländerregion Bodensee (four-country regional tourism network).

Revenue is generated through multiple streams: municipal taxes (property, trade), tourism Kurtaxe (Echt Bodensee Card visitor tax), parking fees (day and overnight), museum admissions (€9 standard), guided tours (€12), RV parking (€21–€26/24h), and event fees. The GTM is direct-to-consumer via physical citizen offices, online portals, and the Tourist-Info center. Customer segments are geographic: citizens (primary), tourists and day visitors (primary), and local businesses (secondary). The entity is governed by an elected Bürgermeister (Robert Scherer, elected January 19, 2025) serving an eight-year term, with departments spanning citizen services, building/environment, culture/museum, and tourism/events.

Name

Stadt Meersburg

Legal name

Stadt Meersburg

Website

https://meersburg.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadt Meersburg is a German municipality on Lake Constance serving approximately 6,000 residents and tourists, delivering local administrative services, cultural attractions (vineum bodensee, Burg Meersburg, Neues Schloss), tourism infrastructure (Therme, parking, ferries), and digital citizen services through Service-BW and MUNIPOLIS.

Ownership category

akta.pro rank

Headquarters

HQ city

Meersburg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Municipal Tax Revenue: The municipality collects various taxes and fees including property taxes, trade taxes, and local fees to fund public services and infrastructure.
2. Tourism Kurtaxe (Visitor Tax): The Echt Bodensee Card and Kurtaxe (tourist tax) is collected from visitors staying overnight in Meersburg, funding tourism infrastructure and promotion.
3. Parking Fees: Revenue generated from multiple parking facilities including Parkhaus West (370 spaces), Parkhaus Stefan-Lochner-Straße (40 spaces), Parkplatz Töbele (600 spaces), and various short-term parking lots.
4. RV Parking Fees: Fees for recreational vehicle parking at Allmend 1 (€23/24h), Allmend 2 (€21/24h), and Ergeten (€26/24h) locations, with additional charges for electricity and water services.
5. Event and Tour Fees: Revenue from guided city tours (€12 standard, €10 with Echt Bodensee Card), vineyard walks (€18/person), and museum admissions.
6. Museum Admission - vineum bodensee: Entry fees for the municipal wine museum vineum bodensee: €9.00 standard, €7.00 reduced, includes guided tour.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Stadt Meersburg is a municipal government that delivers administrative services to its approximately 6,000 residents through citizen offices, online portals, and tax-funded public services. It also operates as a tourism destination on Lake Constance, offering cultural attractions (vineum bodensee wine museum, Burg Meersburg, Neues Schloss), leisure facilities (Meersburg Therme thermal spa, Frei- und Strandbad outdoor pool), parking infrastructure with 1,200+ spaces, and visitor information services including accommodation booking and guided tours.

Product overview

Stadt Meersburg operates as a municipal government offering a portfolio of digital citizen services and cultural/leisure facilities. The digital services include an online citizen portal (Online-Bürgerdienste) integrated with the Baden-Württemberg Service BW platform for administrative procedures, and the MUNIPOLIS citizen communication system for news and alerts. The municipality's cultural attractions include the vineum bodensee wine museum, Burg Meersburg (Germany's oldest inhabited castle), and the Neues Schloss Meersburg baroque residence. Leisure facilities comprise the Meersburg Therme thermal spa and the Frei- und Strandbad outdoor pool. Tourism infrastructure includes ferry services, hiking, sailing, and event programming including the International Castle Concert Series. The Winzerverein Meersburg partnership supports local wine culture through tastings and vineyard tours.

Differentiator

Problem solved

Functional benefit

Products and services

• vineum bodensee Municipal wine museum located in the historic Heilig-Geist Spital building, featuring 600 sqm of exhibition space across two floors with interactive exhibits on the wine cultural history of Meersburg, Lake Constance, and worldwide wine connections. Includes a historic 1607 wine press. Standard admission €9.00, reduced €7.00.
• Meersburg Therme Thermal spa facility offering thermal baths, relaxation areas, and wellness services. Recently reopened after renovation with various entry options for residents and visitors.
• Frei- und Strandbad Meersburg Outdoor swimming pool and lake beach facility with season typically opening in May, featuring swimming areas and surrounding greenery for residents and visitors.
• Online-Bürgerdienste (Online Citizen Services) Digital citizen services portal enabling online administrative procedures including registration, building permits, business registrations, dog tax, and various municipal applications through Service-BW integration for residents.
• Meersburg Fähre (Ferry Service) Ferry service connecting Meersburg to Konstanz across Lake Constance, transporting vehicles and passengers, operating April through October in partnership with Bodensee Schifffahrt.
• Burg Meersburg Historic castle, considered the oldest inhabited castle in Germany, featuring medieval architecture and historical exhibitions for visitors.
• Neues Schloss Meersburg Baroque Episcopal residence featuring terraced gardens and panoramic views of Lake Constance, serving as a cultural attraction and event venue.
• MUNIPOLIS Bürgerbeteiligungsplattform Citizen participation platform enabling interest-based news delivery via push notifications, email or SMS, including warnings, municipal information, events, complaint management, and surveys.
• Stadtbücherei Meersburg Municipal public library offering books, reading programs including 'LeseWelten' for children aged 6+ in partnership with Kinderstiftung Bodensee, and community reading events.
• Internationale Schlosskonzerte Meersburg Annual international castle concert series featuring classical music performances held at the castle venue as a cultural event offering.
• Winzerverein Meersburg (Wine Growers Association) Local winemakers association offering wine tastings, vineyard tours, and events celebrating regional wine culture, including vineyard walks with wine tasting at €18/person.
• Meersburg RV Parking Facilities RV parking facilities at three locations (Allmend 1: 20 spaces at €23/24h, Allmend 2: 30 spaces at €21/24h, Ergeten: 38 spaces at €26/24h) with electricity, water, and waste disposal services.
• Meersburg Public Parking Facilities Public parking facilities including Parkhaus West (370 spaces), Parkhaus Stefan-Lochner-Straße (40 spaces), Parkplatz Töbele (600 spaces), and Parkplatz Allmend (400 spaces) with time-based pricing and monthly/annual pass options.
• Guided City Tours and Vineyard Walks Guided city tours (€12 standard, €10 with Echt Bodensee Card, duration approximately 1.5 hours) and vineyard walks with wine tasting (€18/person, €16 with EBC Card, including wine sampling kit with 0.1L wine glass, pen, assortment list, and 3 typical Lake Constance wines).

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered minor.

• Deutsche Bahn AGminorOthersRail service with house-to-house luggage delivery service for travelers. Connects Meersburg area via regional train stations in Überlingen, Friedrichshafen, and Konstanz.
• FlixBusminorOthersLong-distance bus service with stops at Meersburg Kirche (Church) providing direct connections to Munich and Zürich.
• Bodensee-Airport FriedrichshafenminorOthersRegional airport 15km east of Meersburg with direct rail connection. Major airport in Baden-Württemberg with scheduled flights.
• Bodensee-Oberschwaben Verkehrsverbund (bodo)minorOthersRegional public transportation network managing bus line 7395 (Seelinie) connecting Friedrichshafen-Überlingen-Meersburg, and Städteschnellbus intercity connections.
• Bodensee SchifffahrtminorOthersLake Constance shipping lines connecting Meersburg with Konstanz via car ferry and passenger vessels operating April through October.
• ENBWminorOthersElectric vehicle charging stations at three locations in Meersburg: Am Stadtgraben (CCS/Type 2), Schützenstraße (Type 2), and Unteruhldinger Straße (CHAdeMO).
• Kinderstiftung Bodensee (Children's Foundation Lake Constance)minorOthersReading volunteers program LeseWelten conducted in Stadtbücherei for children aged 6+ as collaborative literacy initiative.
• Vierländerregion BodenseeminorOthersFour-country Lake Constance region partnership (Germany, Austria, Switzerland, Liechtenstein) for joint tourism promotion and marketing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Welterbestadt Quedlinburg: Small German UNESCO-listed heritage town combining castle/cathedral heritage, citizen services, and tourism. Comparable in scale and in leveraging a single heritage anchor for broader destination appeal.
• Stadt Konstanz: Larger Lake Constance city (~85,000 residents) operating the same dual municipal-services-plus-tourism model, including the Konstanz ferry and bodo transit ties referenced in Meersburg's own materials. Directly comparable operating template scaled up roughly 14x.
• Stadt Überlingen: Neighboring Bodensee municipality of similar population tier to Meersburg, sharing the bodo Seelinie bus corridor, lake spa facilities, and historic old-town tourism positioning. Most directly size- and model-comparable peer.
• Stadt Rothenburg ob der Tauber: Small German medieval tourism town with a similar model of intact historic core, day-tripper and overnight-stay economy, and strong inbound international tourism. Closest size and model analogue outside the Bodensee region.
• Stadt Lindau: Bavarian Lake Constance town with comparable historic harbor, old-town tourism, and bodo regional transit integration. Similar dual citizen-services and destination-marketing mandate.
• Rüdesheim am Rhein: German wine-tourism town with a comparable combination of vineyard heritage, river/lake-side location, cable car infrastructure, and museum-anchored tourism product. Closest functional analogue to Meersburg's wine-tourism vertical.

Broad incumbents

• Stadt Salzburg: Much larger UNESCO historic European tourism city, but operates an analogous mix of UNESCO heritage management, citizen administration, cultural programming, and multimodal tourism access. Sets the upper benchmark for what scale of cultural-tourism monetization is possible.
• Hansestadt Lübeck: Larger German Hanseatic heritage city operating a similar blend of UNESCO old town, maritime cultural product, citizen services, and tourism infrastructure. Useful larger-scale comparator for Meersburg's long-term institutional trajectory.

Regional players

• Stadt Friedrichshafen: Same Lake Constance region but with a much stronger industrial/aerospace base (Zeppelin, MTU) layered on top of tourism. Useful peer for Meersburg's Zeppelin-Museum and aviation-adjacent tourist flows.
• Stadt Bregenz: Austrian counterpart on Lake Constance and co-member of the Vierländerregion Bodensee. Operates the Bregenzer Festspiele as a cultural-tourism anchor analogous to Meersburg's Schlosskonzerte.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC84Ui2j8RTynBWwTl2LvRpw
• Facebookfacebook.com/stadtmeersburg
• Instagraminstagram.com/meersburg_am_bodensee/?hl=de
• LinkedInlinkedin.com/company/stadt-meersburg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadt Meersburg