Meeting of Styles - The worlds leading urban arts program

What Meeting of Styles - The worlds leading urban arts program does

Meeting of Styles (MOS) is a non-profit urban arts organization founded in Wiesbaden, Germany, in 2002 as an offshoot of the 1997 Wall Street Meeting. It operates as the world's leading international graffiti and street art program, producing annual festivals and painting jams across Asia, Europe, North America, South America, the Caribbean, and Africa. The organization coordinates events through a global network of local organizers and serves two primary customer segments: street artists/graffiti writers seeking international exposure and local event organizers who execute MOS-branded festivals in their cities, with cities and municipalities and urban art enthusiasts as secondary segments.

MOS runs a WordPress-based platform built and maintained by Street Studies, which provides artist profile management, event applications, organizer check-in tools, and a global map visualization of the artist network. The platform supports WooCommerce for an e-commerce shop selling limited edition apparel (such as the MOS2026 'Togetherness' shirt), prints, and books, and integrates Stripe, PayPal, and alternative payment methods (Alipay, WeChat Pay, Klarna/Sofort). Content distribution includes a digital magazine with artist interviews, a YouTube video archive, and active social channels across Instagram, Facebook, and X.

Revenue is generated through a combination of modest transactional fees (USD 70 per meeting published by organizers), USD 10 annual artist memberships, merchandise sales, sponsorship from partners such as Montana Cans and I Support Street Art, and crowdfunding via GoFundMe. GTM is community-led and event-driven, with annual cycles across continents (Asia March-May, Europe May-August, North America September, Mexico October, South America November-December). The organization operates with a lean team of approximately 5 employees led by founder and president Manuel Gerullis.

Name

Meeting of Styles - The worlds leading urban arts program

Legal name

Meeting of Styles

Website

https://meetingofstyles.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Meeting of Styles is a Wiesbaden-based non-profit that runs the world's leading international graffiti and street art festival program. It serves global graffiti artists and local event organizers through a WordPress-based application platform, producing 20+ annual events across four continents.

Ownership category

akta.pro rank

Product category

Urban Arts Events & Cultural Programming

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Cultural & Community Festivals (Ticketed) (THAJAFAI), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Urban arts festivals
• Graffiti art events
• Street art programs
• International mural projects
• Artist networking platform

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Artist Membership Subscriptions: Artists pay USD 10.00 per year for annual membership that enables public publication of artist profiles on the platform. Automatic renewal unless cancelled.
2. Organizer Meeting Publication Fees: Organizers pay USD 70.00 per meeting for platform publication of their MOS events.
3. E-commerce Sales: Sale of merchandise including clothing (MOS2026 'Togetherness' limited edition shirts), prints, and books (Wall Street Meeting 'Destroy and Rebuild' book). Processed through WooCommerce with multiple payment options.
4. Crowdfunding/Donations: GoFundMe campaign for supporting MOS operations and events.
5. Sponsorship: Support from sponsors including Montana Cans (spray paint), with active sponsors like I Support Street Art and Street Studies receiving logo placement and promotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Meeting of Styles organizes and coordinates international graffiti and street art festivals held annually across Asia, Europe, the Americas, and Africa, connecting professional and amateur artists with local organizers and sponsors. The organization also operates a web-based platform for artist applications, organizer coordination, and a global artist network map, and sells branded merchandise, prints, and publications through its online shop.

Product overview

Meeting of Styles is the world's leading international urban arts program, founded in 1997 as an evolution of the Wall Street Meeting. The organization operates a global platform connecting graffiti and street art communities through: (1) International festivals and painting jams held across Asia, Europe, Americas, and Africa featuring thousands of artists; (2) a web-based artist application platform built by Street Studies for managing event participation; (3) an e-commerce shop selling merchandise, prints, and publications; (4) a magazine featuring artist interviews and event reports; and (5) a global artist network with map visualization. The 2026 program theme is 'Togetherness' with events spanning from June through December across multiple continents.

Differentiator

Problem solved

Functional benefit

Products and services

• Meeting of Styles Events & Festivals International graffiti and street art festivals organized across multiple continents, featuring painting jams, live art, BBoy Cyphers, food, vendors, and cultural programming. The flagship product since 1997, with over 400 events in 40+ countries.
• Global Artist Application Platform Web-based platform built by Street Studies for artists to apply to participate in MOS events and for organizers to manage applications, check-ins, and event coordination. Includes artist profiles and a global map feature.
• MOS Shop (Branded Merchandise and Publications) WooCommerce-powered e-commerce store selling limited edition merchandise including apparel (e.g., MOS2026 'Togetherness' edition shirts), prints, books, and other publications such as the 'Wall Street Meeting Destroy and Rebuild' book and OTR BOOKS series.
• Artist Membership (Global Network Profile) Annual membership subscription enabling graffiti artists to publish public profiles on the MOS global network map, with portfolio, social media links, and country/city information. Priced at USD 10.00 per year with auto-renewal.
• Meeting of Styles History Book 224-page full-color hardcover book documenting the history of the International Meeting of Styles and Wall Street Meeting from 1997-2006, published in partnership with From Here To Fame Publishing.
• Wholetrain Film Documentary film about graffiti culture celebrating its 20th anniversary in 2026, featuring artwork by WON ABC, NEON, CEMNOZ, PURE TFP, CIEL & MONS and tracks by KRS-One, Freddie Foxxx, O.C., Planet Asia, Afu-Ra, and others. Directed by Florian Gaag.

Quantifiable outcome

• 400+ events organized globally since 1997
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

15 partnerships are on record, tiered major, minor and core.

• Tivoli Mural Project (Jamaica)majorStrategic or Co-development Partner · 1 January 2026Collaborative partner for MOS Jamaica events, working with children, youth, and elders to create murals for community healing and transformation.
• Children for Change (Jamaica)majorStrategic or Co-development Partner · 1 January 2026Partner for MOS Jamaica events focusing on community upliftment and youth empowerment through art.
• Jamaican Skate InitiativeminorStrategic or Co-development Partner · 1 January 2026Partner for MOS Jamaica events combining skate culture with mural creation for community impact.
• Montana CanscoreStrategic or Co-development PartnerPrimary spray paint sponsor for MOS events. Logo displayed on communications materials and events. Provides paint supplies for artists at events.
• I Support Street ArtcoreGTM or Marketing PartnerOne of the world's largest street art communication platforms. Features MOS communication, open calls, and helps promote the Meeting of Styles philosophy and grow communities. Requires logo on communication materials and info about open calls.
• Street StudiescoreTechnology or IntegrationBuilt, maintains, and develops the global MOS application platform. Saves administration hours, makes it easier for organizers to spend time on events, and provides good experience for artists and organizers.
• S8YardminorStrategic or Co-development PartnerPartner organization featured on the website with logo placement. Based in Wiesbaden, Germany.
• GraffitiboxminorStrategic or Co-development PartnerPartner organization with logo displayed on the website. German-based graffiti platform.
• City of WiesbadenmajorStrategic or Co-development PartnerHost city for the original Wall Street Meeting and main MOS Germany events. Cultural partner for annual events including Wall Street Anniversary.
• From Here To Fame PublishingmajorStrategic or Co-development PartnerPartner for the MOS book project documenting the history of International Meeting of Styles and Wall Street Meeting from 1997-2006. Book released in 2014.
• Multiple Embassies (German, Belgian, Canadian, Slovakian)minorOthersEmbassies supporting MOS Jamaica events with funding and resources for community art projects.
• WooCommercecoreTechnology or IntegrationE-commerce platform powering the MOS online shop for merchandise and book sales.
• StripecoreTechnology or IntegrationPayment processing provider for online transactions including PayPal, credit cards, Alipay, WeChat Pay, and Sofort/Klarna.
• PayPalcoreTechnology or IntegrationPayment processing option for e-commerce transactions on the MOS shop.
• All-InklcoreTechnology or IntegrationWeb hosting provider for the MOS website and platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Urban Nation Museum for Urban Contemporary Art: Berlin-based museum and program dedicated to street art and urban contemporary art. Comparable in geography (Germany-based), category (international street art), and curatorial role, but operates as a permanent institution rather than a festival circuit.
• Frieze: International art fair and media company (Frieze London, Frieze New York, Frieze Los Angeles). Comparable multi-continent event operator and content publisher serving the contemporary art world, but at much higher commercial price points and with broader visual art scope.
• Art Basel: Global art fair organizer (Basel, Miami Beach, Hong Kong). Comparable as a multi-continent art event operator with strong brand and sponsor relationships, though positioned in the high-end commercial art market versus MOS's grassroots street art focus.
• STRAAT Museum (formerly Straat): Amsterdam museum dedicated to street art and graffiti, holding one of the world's largest collections. Comparable in cultural positioning around street art heritage and international graffiti artist representation, though as a permanent collection rather than an event series.

Direct peers

• Living Walls Conference: Atlanta-based conference and street art festival pairing artist talks with live mural production. Similar model of pairing a gathering/conference component with on-site street art creation; smaller scale but directly overlapping in mission and audience.
• POW! WOW! Worldwide: International street art festival organizer running week-long mural events across multiple cities (Honolulu, Long Beach, Taiwan, etc.). Directly comparable as a multi-continent street art festival program that curates artists, partners with paint brands, and produces public art at scale.
• MURAL Festival: Montreal-based annual street art festival featuring dozens of international artists creating large-scale murals. Comparable event format (multi-day, multi-artist, ticketed public programming), global artist participation, and brand-driven sponsorship model.

Emerging players

• Justseeds Artists' Cooperative: Worker-run cooperative of ~30 artists producing and distributing socially engaged art. Comparable grassroots, artist-driven ethos and nonprofit orientation, though focused on print/digital distribution rather than live festival production.
• I Support Street Art: Street art communications platform already partnered with MOS for promotion and open calls. Comparable audience in the global street art community and similar role as a discovery/promotion layer, though it lacks the event-production capability MOS provides.
• BSA (Brooklyn Street Art): Editorial and photography platform covering international street art with deep artist relationships. Comparable audience and content focus; differs as a media/community publication rather than an event organizer, but covers the same artist pool MOS draws from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meetingofstyles
• YouTubeyoutube.com/channel/UC_mVHBg0kC7wj4Xdid3v3Jw
• Facebookfacebook.com/MeetingOfStylesWorldwide
• Instagraminstagram.com/int_meetingofstyles
• LinkedInlinkedin.com/company/meetingofstyles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meeting of Styles - The worlds leading urban arts program