MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren
MEGA is Germany's largest meat cooperative, operating a vertically integrated B2B wholesale platform for butchers, gastronomy businesses, and bakeries across Baden-Württemberg via C&C markets, abholmärkte, and delivery services, distributing a six-brand meat portfolio plus broad food and non-food assortments.
- Company typePrivate
- Founded1937
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren does
MEGA Das Fach-Zentrum für die Metzgerei und Gastronomie eG is a Stuttgart-headquartered German registered cooperative (eingetragene Genossenschaft) founded in 1937. The company is self-described as Germany's largest meat cooperative (Deutschlands größte Fleischergenossenschaft) and operates a vertically integrated value chain spanning livestock breeding and feeding, husbandry, slaughter, cutting, and processing. Production is anchored by an IFS-certified meat cutting and production facility in Stuttgart and a company-owned slaughterhouse in Göppingen. The upstream supply chain is governed through a "Premium Partnerbetriebe" network of contracted livestock farms that raise animals to MEGA's specifications for origin, feeding, husbandry, genetics, and animal welfare.
MEGA generates revenue primarily through B2B wholesale distribution of meat and sausage products to independent butcher shops (Metzgerei), gastronomy and hospitality businesses (Gastronomie), and bakeries (Bäckerei) in Baden-Württemberg. Distribution is delivered via two Cash & Carry wholesale markets (Stuttgart, Stockach), two early-morning meat pickup markets (Fleisch-Abholmärkte), and a delivery/logistics service. The core product line is supported by six owned private-label brands — StaufenFleisch (premium), Bad Boller Strohschwein and Staufer Strohschwein (straw-fed pork), MENÜPLAN (portion-controlled), SachsenGlück (Saxon origin, launched 2022), and DEFTI (value tier) — alongside a broad food and non-food assortment including dry goods, dairy, frozen produce, beverages, workwear, butcher and gastronomy equipment, hygiene supplies, and machinery. Revenue is complemented by service lines such as embroidery, kitchen planning, knife sharpening, and food labeling compliance (LMIV).
The cooperative is member-owned with no external investors, parent company, funding rounds, M&A, or app/API/digital platform activity disclosed. Multilingual marketing channels include a corporate website (mega-stuttgart.de), Facebook, Instagram, and LinkedIn, plus events, trade fairs, and customer seminars. The company is privately held, does not disclose financials, and the source data provides no records of recent funding, acquisitions, leadership changes, or regulatory actions beyond the maintenance of IFS certification.
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren firmographics
Firmographics- Name
- MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren
- Legal name
- MEGA Das Fach-Zentrum für die Metzgerei und Gastronomie eG
- Website
- https://mega-fleisch.de
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MEGA is Germany's largest meat cooperative, operating a vertically integrated B2B wholesale platform for butchers, gastronomy businesses, and bakeries across Baden-Württemberg via C&C markets, abholmärkte, and delivery services, distributing a six-brand meat portfolio plus broad food and non-food assortments.
- Ownership category
- akta.pro rank
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren industry classification
Industry- Product category
- Wholesale Meat and Food Distribution
- NAICS
- Meat and Meat Product Merchant Wholesalers (424470), Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612)
- SIC
- Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Wholesale-Groceries, General Line (5141)
- akta.pro industry
- Foodservice Cash-and-Carry (Restaurants/Caterers)Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs)Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats)Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)
Keywords
Where MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Meat & Sausage Products: MEGA generates revenue primarily through wholesale distribution of meat and sausage products to Metzgerei (butcher shops), Gastronomie (gastronomy/hospitality businesses), and Bäckerei (bakeries) customers via its C&C (Cash & Carry) markets and delivery service.
- Food & Non-Food Wholesale: Sale of a broad food and non-food assortment including dry grocery, fresh produce, dairy, frozen goods, beverages, workwear, butcher/gastronomy equipment, hygiene/cleaning products, and machinery to professional customers.
- Services: Additional revenue streams from logistics and delivery services, embroidery (Stickerei), kitchen planning, and knife sharpening services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren product offering
Product offeringCore offering
MEGA is Germany's largest butcher cooperative, operating a B2B Cash & Carry wholesale and delivery business for Metzgerei (butcher shops), Gastronomie (restaurants, hotels, catering), and Bäckerei (bakeries). It produces meat and sausage products through a vertically integrated value chain — from its own livestock partnerships and slaughterhouse in Göppingen, through its IFS-certified cutting and production facility in Stuttgart — and complements this with a full assortment of dry, fresh, dairy, frozen, and non-food items, plus services such as logistics, embroidery, kitchen planning, and knife sharpening.
Product overview
MEGA is a wholesale cooperative serving butchers, gastronomy, and bakery businesses. The core offering is MEGA Fleisch (meat and sausage products) produced through a fully integrated value chain from breeding to processing, with IFS-certified facilities in Stuttgart and Göppingen. The portfolio includes six own brands: StaufenFleisch (premium quality), Bad Boller Strohschwein and Staufer Strohschwein (straw-fed pork), MENÜPLAN (portion-controlled products), SachsenGlück (Saxon origin), and DEFTI (value-oriented). Beyond meat, MEGA supplies the full food and non-food product range including dry foods, fresh products, dairy, frozen goods, beverages, workwear, butcher supplies, gastronomy equipment, hygiene products, and machines. Services encompass logistics/delivery, embroidery, kitchen planning, knife sharpening, and food labeling compliance.
Differentiator
Problem solved
Functional benefit
Brands
- StaufenFleisch: Premium own brand for meat products
- Bad Boller Strohschwein
- Staufer Strohschwein
- MENÜPLAN
- SachsenGlück
- DEFTI
Companies that use MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren
Customer profileSegments3 records
Ideal customer profiles3 records
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Premium Partnerbetriebe (Premium Partner Operations)coreMEGA collaborates closely with 'Partnerbetriebe' (partner operations) — livestock farms and producer operations that raise animals according to MEGA's quality specifications (feeding, husbandry, genetics). This partnership covers the upstream supply chain, ensuring that animals meet MEGA's standards for origin, welfare, and quality before entering MEGA's own slaughter and processing facilities in Stuttgart and Göppingen.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren competitors and assessment
Company assessmentDirect peers
- Westfleisch: German meat cooperative (eG) of livestock producers and butchers, involved in slaughtering, cutting, and further processing. Comparable cooperative structure, member ownership, and meat value chain integration.
- METRO AG: Germany's largest Cash-and-Carry wholesale group (METRO/MAKRO), serving HoReCa and professional buyers with food and non-food assortments. Directly comparable to MEGA's C&C market model and target customer base, but at national and international scale.
- Selgros Cash & Carry (Transgourmet): German foodservice Cash-and-Carry operator owned by Transgourmet (Coop Group), serving restaurants, caterers, and retailers across Germany. Closely comparable B2B C&C format, multi-category assortment, and HoReCa focus.
- Handelshof: Traditional German Cash-and-Carry wholesaler serving gastronomy and trade customers with food and non-food ranges. Directly comparable C&C model and customer profile, particularly in western Germany.
- EGV Lebensmittel: German Cash-and-Carry wholesaler focused on the Metzgerei and Gastronomie trades with a broad food and non-food assortment. Closely comparable trade customer base and product mix to MEGA.
Broad incumbents
- Tönnies Holding: One of Germany's largest meat processors with slaughtering, cutting, and sausage production for retail and foodservice. Comparable vertically integrated meat operations, though primarily a B2B supplier rather than a C&C wholesaler.
- REWE Group (REWE Großverbraucher-Service): Wholesale arm of the REWE Group serving gastronomy, communal catering, and retailers with food and non-food assortments in Germany. Comparable B2B foodservice delivery and assortment, but owned by a much larger retail group.
- Vion Food Group: Major European meat producer with slaughtering and processing across pork and beef, serving retail and foodservice customers. Comparable meat-processing value chain, though serving customers at a different scale and footprint.
- EDEKA Foodservice: Wholesale/cash-and-carry arm of the EDEKA group serving gastronomy, hotels, and caterers across Germany. Comparable foodservice C&C and delivery model, though anchored in a larger retailer-owned network.
- Danish Crown: Large European farmer-owned meat cooperative with slaughtering, processing, and branded meat operations. Comparable cooperative ownership model and vertically integrated meat focus, but operating at multinational scale across pork and beef.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren social profiles
Digital presenceMEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren compliance and trust
Trust signalCompliance1 record
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren leadership team
Management profileNumber of profiles
Profiles1 record
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren
What does MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren do?
MEGA is Germany's largest butcher cooperative, operating a B2B Cash & Carry wholesale and delivery business for Metzgerei (butcher shops), Gastronomie (restaurants, hotels, catering), and Bäckerei (bakeries). It produces meat and sausage products through a vertically integrated value chain — from its own livestock partnerships and slaughterhouse in Göppingen, through its IFS-certified cutting and production facility in Stuttgart — and complements this with a full assortment of dry, fresh, dairy, frozen, and non-food items, plus services such as logistics, embroidery, kitchen planning, and knife sharpening.
Is MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren a public or private company?
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren is a private company. It is classified as unknown and is currently operating.
When was MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren founded?
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren was founded in 1937. It employs 1 to 10 people.
Where is MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren based?
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren is headquartered in Stuttgart, Germany, in the Europe region.
How does MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren make money?
Three revenue lines are on record. Wholesale Meat & Sausage Products are the primary driver. The others are food & Non-Food Wholesale and services.
Who are MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren's main competitors?
Direct peers on record are Westfleisch, METRO AG, Selgros Cash & Carry (Transgourmet), Handelshof and EGV Lebensmittel. Broad incumbents are Tönnies Holding, REWE Group (REWE Großverbraucher-Service), Vion Food Group, EDEKA Foodservice and Danish Crown.
Does MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren have an API?
No public API is recorded for MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren.
What industry is MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren in?
MEGA Das Fach-Zentrum für die Metzgerei, Gastronomie u. Bäckerei Fleisch- und Wurstwaren's product category is Wholesale Meat and Food Distribution. Its primary akta.pro industry code is CRAHACAC, Foodservice Cash-and-Carry (Restaurants/Caterers), with a secondary code of AFAKALAE, Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs). Its NAICS code is 424470 and its SIC code is 2011.