Megazoo

What Megazoo does

Megazoo, legally constituted as Masterzoo Indústria e Comércio de Rações Ltda., is a privately held Brazilian pet food manufacturer founded in 1998 and headquartered in Rio de Janeiro. The company is positioned as the first Super Premium pet food brand in Latin America, specializing in premium and super-premium extruded nutrition for birds (psitacines, passerines, ornamental birds, waterfowl), small mammals (rabbits, guinea pigs, hedgehogs, hamsters), reptiles (iguanas, tortoises), and specialized species including primates and anteaters. Its product portfolio spans over 50 SKUs across multiple lines: Extrusada, Mix, Anti Aging, Critical Care, Care, and Sticks, with formulations incorporating probiotics (Saccharomyces boulardii, Pediococcus acidilactici), prebiotics (FOS, MOS), omega-3 DHA, nucleotides, and yeast cell fractions.

The company's underlying technology centers on species-specific extruded nutrition with proprietary elements including the MegaZoo Vitacare System (a blend of mycotoxin adsorbents, milk thistle extract, vitamins, minerals, and amino acids), hyperbaric chamber processing for food safety (eliminating mites and insects), and natural carmine dye in hummingbird nectar. Germinex Plus incorporates Black Soldier Fly (BSF) larvae as a sustainable protein source, signaling alignment with alternative-protein trends. The company maintains active participation in ornithological tournaments and breeding events to reinforce its domain expertise.

Megazoo operates a B2B2C business model, generating revenue through wholesale distribution of pet food and nutritional supplements to specialty pet retail stores across Brazil. Products are sold in metalized packaging through a network of pet specialty retailers, with no direct e-commerce on the company's own website. The distribution model is supported by a partner portal (Área do Parceiro) for retailer management. Marketing channels include content marketing via a blog with species-specific care guides, email newsletters, organic social media (Facebook, Twitter, Instagram), and event participation in the bird breeding community. Customer segments are vertically organized by species and use case (psitacine owners, native and exotic passerine breeders, small mammal owners, reptile owners), with the core customer base being Brazilian pet owners and breeders of exotic birds and specialty pets seeking clinically formulated nutrition.

Name

Megazoo

Legal name

Masterzoo Indústria e Comércio de Rações Ltda.

Website

https://megazoo.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Megazoo is a Brazilian pet food manufacturer founded in 1998, positioned as the first Super Premium pet food brand in Latin America, producing species-specific extruded nutrition for birds, small mammals, reptiles, and exotic pets distributed through specialty pet retail stores across Brazil.

Ownership category

akta.pro rank

Product category

Premium Pet Food and Animal Nutrition

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Bird Food (CRADAFAK)

akta.pro secondary industries

Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ), Reptile & Amphibian Food (CRADAFAM), Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG)

Keywords

• Premium pet food
• Avian nutrition
• Extruded animal feed
• Small mammal nutrition
• Reptile pet food

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Pet Food and Nutrition Products: Megazoo generates revenue through the sale of premium and super-premium pet foods and nutritional supplements for birds (psitacines, passerines, waterfowl), small mammals (rabbits, guinea pigs, hedgehogs, ferrets), and reptiles (iguanas, tortoises). Products include extruded rations, seed mixes, nectar, critical care formulas, and dietary supplements sold in metalized packaging through retail pet stores.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Megazoo manufactures and sells super premium extruded pet foods, seed mixes, and nutritional supplements for ornamental birds (psitacines, passerines, waterfowl, hummingbirds, flamingos), small mammals (rabbits, guinea pigs, hedgehogs, ferrets, hamsters), reptiles (iguanas, tortoises), and primates. Products include species-specific rations for maintenance, reproduction, and molting phases, plus therapeutic (Critical Care) and anti-aging lines. Products are distributed through specialty pet retail stores across Brazil.

Product overview

Megazoo is Brazil's first Super Premium pet food manufacturer (operating since 1998), producing a comprehensive portfolio of premium animal nutrition products across multiple categories. The product line includes: (1) Zoo Milk sub-brand for puppies and kittens as maternal milk substitutes; (2) Extruded bird foods under multiple lines including Exigente Nativos e Exóticos (SM16, SR-23), Psitapremium, AM16 (Papagaios), PM13 (Calopsitas e Periquitos), and species-specific formulas for cockatiels, eclectus parrots, toucans, pheasants, waterfowl, flamingos, and more; (3) Mix seed blends for various birds; (4) Anti Aging line for older birds, rabbits, guinea pigs; (5) Critical Care therapeutic foods for convalescent herbivores, carnivores, and birds; (6) Care line supplements including Calcio Plus, Calcio D+, and Malt Paste products; (7) Extruded foods for reptiles including iguanas, tortoises (jabutis), and turtles; (8) Small mammal foods for hedgehogs, guinea pigs, rabbits, hamsters, and twisters; (9) Primates food for herbivorous and omnivorous species; (10) Insect Pro as protein supplementation; (11) Tamanduá (anteater) food; (12) Germinex Plus reproduction food with sustainable Black Soldier Fly protein. The company positions itself as the First Super Premium Nutritional Program in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• MEGAZOO Pássaros Nativos e Exóticos: Product line for native and exotic birds
• Linha Care
• Linha Critical Care
• Linha Anti Aging
• Megazoo Vitacare
• Zoo milk

Products and services

• Psitapremium Complete extruded food for maintenance of ornamental birds, suitable for small to medium-sized Psittacidae such as Ring-Necks, Rosellas, Cockatiels, Conures, Lovebirds, and Parakeets.
• Papagaios Regular - AM16 Complete extruded food for Amazons and other large parrots during the maintenance season.
• Ecletus Complete extruded food for ornamental Eclectus parrots.
• Psittaegg Complete extruded food recommended for parrots during the breeding season.
• Exigente Nativos e Exóticos Manutenção - SM16 Complete extruded food for ornamental birds during maintenance and moulting period for native and exotic birds including Canaries, Gould's Diamondbacks, Calafates, Curiós, and other Granivores.
• Exigente Nativos e Exóticos – Reprodução SR-23 Complete extruded food for ornamental birds during the breeding period, part of the Exigente Nativos e Exóticos line for native and exotic birds.
• Calopsitas e Periquitos Mini Bits - PM13 Complete extruded food for budgerigars, cockatiels, and other small parrots during maintenance and molting.
• Tucanos e outras Aves Onívoras - T19 Complete extruded food for toucans and other omnivorous birds.
• Flamingos e Ibis - FL32 Complete extruded food for flamingos and ibis during reproduction.
• Faisões em Reprodução - FR 20 Complete extruded food for pheasants during the reproduction period.
• Germinex Plus Complete food for granivorous birds during the reproduction and chick-rearing process. Contains Black Soldier Fly (BSF) at 5% as a sustainable protein source, transforming organic waste into animal feed.
• Mix Calopsitas Seed mix indicated during the whole year for cockatiels, lovebirds, and other medium-sized parakeets.
• Mix Papagaios Complete seed-based food for ornamental birds indicated year-round for Amazons, Macaws, Cockatoos and other big parrots.
• Mix Curió, Bicudos e Azulões Complete seed mix for ornamental birds indicated for Curiós, Bicudos, and Azulões.
• Néctar Beija-Flor Original Nectar for hummingbirds and other nectarivorous birds. Formulated with natural carmine dye and enriched with essential macrominerals (sodium, magnesium, potassium, calcium) and essential amino acids (methionine, lysine).
• Anti Aging Calopsita Extruded food aimed at contributing to greater longevity of cockatiels with a tranquil aging process, with special attention to liver health.
• Anti Aging Papagaios Extruded food aimed at contributing to greater longevity of parrots with a tranquil aging process, with special attention to liver health.
• Anti Aging Porquinho-da-Índia Extruded food aimed at contributing to greater longevity of guinea pigs with special attention to kidneys, joints, weight control, and cholesterol.
• Anti Aging Coelhos Extruded food aimed at contributing to greater longevity of rabbits with special attention to kidneys, joints, weight control, and cholesterol. Should be provided from 6 months of age.
• Zoo milk dogs Complete food intended as a substitute for maternal milk for nursing puppies, from birth until the weaning process. Contains probiotics, DHA omega-3, and essential nutrients.
• Zoo milk cats Complete food intended as a substitute for maternal milk for nursing kittens, whether newborn or in the weaning process. Contains taurine, DHA omega-3, and digestive enzymes.
• Critical Care Herbívoros Complete and balanced food for herbivores in convalescent state. Contains longer fibers to meet digestive physiology of herbivores.
• Critical Care Carnívoros Complete and balanced food for cats and other carnivorous animals in convalescent state. Contains taurine, L-carnitine, and essential amino acids.
• Critical Care Aves Complete and balanced food for omnivorous birds in convalescent state. Contains blood plasma as source of immunoglobulins and digestive enzymes.
• Calcio Plus Calcium supplement in the Care line for reptiles and birds.
• Cálcio D+ Calcium supplement for reptiles that does not contain phosphorus sources. Recommended for reptiles with little exposure to sunlight or UV artificial sources.
• Malt Paste Ferret Food supplement based on barley malt for ferrets and cats. Contains FOS prebiotics, fish oil, and taurine.
• Malt Paste Veggie Food supplement based on barley malt for rabbits and rodents. Contains fruits and herbs.
• Iguanas Complete extruded food for iguanas and other herbivorous lizards. Available in 280g and 5kg packaging.
• Tartaruga Complete extruded food for tortoises (tartarugas).
• Jabuti Filhotes Complete extruded food for baby tortoises (jabutis).
• Jabuti Complete extruded food for adult tortoises (jabutis).
• Ouriços | Hedgehogs Complete extruded food for hedgehogs with balanced nutrition, vitamins, minerals, and antioxidants.
• Porquinho-da-Índia Complete extruded food for guinea pigs.
• Twister Complete food for twisters (small rodents).
• Primatas com tendências Herbívoras - P18 Complete extruded food for primates with herbivorous tendencies.
• Tamanduá Complete extruded food for anteaters (tamanduás).
• Insect Pro Complete food gel for companion animals; can also be used as protein supplementation for omnivorous animals.
• Sticks Coelhos Vegetais Super premium stick food, complete and balanced for rabbits in maintenance.
• Sticks Calopsitas Ervas Mel e Ovos Super premium stick food for cockatiels with herbs, honey, and eggs.

Quantifiable outcome

• Lifespan extension for pet birds with appropriate nutrition (e.g., cockatiels can live up to 25 years with proper diet)
• +1 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mazuri (PMI Nutrition): Specialty/exotic pet nutrition brand from PMI Nutrition International covering birds, reptiles, primates, and zoo species; directly comparable to Megazoo's species-specific extruded lines across exotic and zoo categories.
• Tropican (Hagen): Tropican is Hagen's flagship line of formulated bird foods with species-specific extruded diets; directly comparable to Megazoo's extruded bird food range across parrots and exotic birds.
• Kaytee: US-based specialty bird and small animal food manufacturer with extensive seed mix and formulated diets; directly comparable in product category to Megazoo's bird and small mammal lines.
• Versele-Laga: Belgian global bird food and specialty animal nutrition brand offering extruded rations, seed mixes, and supplements for ornamental birds; overlaps directly with Megazoo's core bird food portfolio.
• Alcon Pet: Brazilian pet food manufacturer with deep focus on bird food and small animal nutrition; directly competes with Megazoo in the same specialty pet food channels across Brazil.
• Oxbow Animal Health: Specialty nutrition brand focused on small herbivores (rabbits, guinea pigs, chinchillas) with therapeutic and life-stage products; overlaps with Megazoo's small mammal and Critical Care herbivore offerings.
• Zootecnica: Brazilian pet food company producing foods for birds, small mammals, and reptiles distributed through pet specialty retail; competes in the same specialty category and channels as Megazoo in Brazil.

Broad incumbents

• Purina (Nestlé): Global packaged pet food giant offering extensive bird, small pet, and specialty animal nutrition lines; competes with Megazoo in specialty channels while operating at vastly larger scale across mass and premium tiers.
• Royal Canin (Mars Petcare): Global premium pet food leader in breed- and life-stage-specific nutrition, with growing presence in specialty/exotic pet; a broader incumbent that overlaps with Megazoo's premium, science-based positioning.
• Guabi: One of Brazil's largest pet food manufacturers serving dogs, cats, birds, and other species through broad retail distribution; competes with Megazoo in bird food while also operating at larger scale in mainstream categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/megazooracoes
• Facebookfacebook.com/megazoo
• Instagraminstagram.com/megazoo.oficial
• LinkedInlinkedin.com/company/grupomegazoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megazoo