Meglerhuset Rele AS

What Meglerhuset Rele AS does

Meglerhuset Rele AS is a privately held Norwegian real estate brokerage headquartered in Haugesund with a second office on Karmøy, serving the Haugalandet and Sunnhordland regions of western Norway. The firm operates across residential sales, commercial brokerage, and project/new-development sales, and handles several hundred property transactions annually — including 145 closed by its leading broker (Kristen Brekke) in 2024. It is staffed by approximately 17–19 employees and is led by CEO Marius Kallevik, with Jan Audun Lutro as Chairman.

The firm has built proprietary digital tools to differentiate its service, including a Real-Time Sales Dashboard (Rele Live Rapport), a digital sales assignment tool (Digital Salgsoppgave), and a structured 11-point marketing package (Markedspakke) promoted through AI-optimized paid social channels using CustomAudiences and LookalikeAudiences. These tools sit alongside traditional in-person brokerage rather than replacing it.

Meglerhuset Rele monetizes primarily through transaction-based commissions on residential and commercial sales, supplemented by fees on project mandates and ancillary services such as E-takst (valuation reports). Its go-to-market relies on local brand presence, a top-producer-led residential model, and channel partnerships with Skudenes & Aakra Sparebank (financing referrals) and Bate Boligbyggelag (housing-cooperative member pipeline). The firm is independent, with no external investors disclosed, and is a continuation of the prior Næringsmegleren Rele operations, restructured under its current name in 2011.

Name

Meglerhuset Rele AS

Legal name

Meglerhuset Rele

Website

https://meglerhuset-rele.no

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Meglerhuset Rele AS is a privately held Norwegian real estate brokerage based in Haugesund with a Karmøy office, serving the Haugalandet and Sunnhordland regions with residential, commercial, and project-property sales supported by proprietary digital tools and local channel partnerships.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJABAD

Multifamily Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Commercial property brokerage
• Property valuation services
• Real estate marketing tools
• Norwegian property advisory

Headquarters

HQ city

Haugesund

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Sales Commission: Traditional real estate brokerage commission on residential, commercial, and project property sales. Commission rates are not publicly disclosed; a downloadable price list is available for sales mandates.
2. Property Valuation / E-takst Services: Provides E-takst (digital property valuations) for residential, holiday, and commercial properties. Can be used as documentation for banks, tax authorities, and other institutions. Price is publicly disclosed at NOK 3,950 per valuation (NOK 4,960 for Bate members, free of charge).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels12 records

Core offering

Meglerhuset Rele AS is a Norwegian real estate brokerage that sells residential and commercial properties on behalf of clients in the Haugesund and Karmøy region. Core services include property brokerage (boligsalg and næringsmegling), valuations (E-takst), and supporting offerings such as financing and insurance referrals, rental services, property registration, and digital sales documentation. The company also provides Beliggenhetsanalyse and proprietary marketing tools (Rele Live Rapport, Digital Salgsoppgave, Markedspakke, Rele Proff) to support property sales.

Product overview

Meglerhuset Rele AS is a full-service real estate brokerage firm established in 2011 as a continuation of Næringsmegleren Rele, operating across Haugalandet and Sunnhordland. The company operates two divisions: (1) a core residential property sales division (boligsalg), powered by an optional but prominently marketed 'Markedspakke' add-on marketing package covering professional photography, digital sales brochures, multi-platform advertising (Finn.no, Hjem.no, social media), and live reporting; and (2) a dedicated commercial real estate division (næringsmegling) offering sales, leasing, and valuation of commercial properties. Adjacent services include E-takst digital property valuations, buyer and seller insurance via Help and Søderberg & Partners respectively, and financing referral through Skudenes & Aakra Sparebank.

Differentiator

Problem solved

Functional benefit

Products and services

• Boligsalg (Residential Property Brokerage) Brokerage service for buying and selling residential properties (boligsalg) for individual homeowners and buyers in Haugesund and Karmøy. Includes listing, marketing, viewings, and transaction handling.
• Næringsmegling (Commercial Property Brokerage) Brokerage service for commercial real estate (næringsmegling) including sale and lease of commercial properties for business owners, investors, and commercial tenants in the Haugesund and Karmøy region.
• E-takst (Property Valuation) Property valuation service (E-takst) providing appraisal reports for residential and commercial properties. Used by owners, buyers, banks, and other stakeholders requiring a formal valuation.
• Finansiering (Financing Referrals) Referral service connecting property buyers with financing partners such as banks to support purchase financing. Provided as a complementary service to brokerage.
• Forsikring (Insurance Referrals) Referral service connecting property buyers with insurance providers for property and related insurance coverage. Offered as a complementary service to brokerage.
• Utleie (Rental Services) Property rental services supporting landlords and tenants in letting residential or commercial properties in Haugesund and Karmøy.
• Visning (Property Viewings) Organized property viewings (visning) conducted by the firm's real estate agents as part of the residential and commercial sales process.
• Tinglysning (Property Registration) Support with property registration (tinglysning) to record ownership transfers and related legal documentation in Norway.
• Eiendomsregistrering (Property Registration Service) Property registration service (eiendomsregistrering) supporting the formal recording of property-related information.
• Verdivurdering (Valuation/Price Assessment) Valuation/price assessment service (verdivurdering) providing property owners with an estimate of market value.
• Beliggenhetsanalyse (Location Analysis) Location-based market analysis (Beliggenhetsanalyse) providing insight into neighborhood and micro-market factors for a given property.
• Boligstyling (Home Staging) Home staging (boligstyling) service preparing residential properties for sale to maximize buyer appeal.

Quantifiable outcome

• 145 properties sold in 2024 by top broker Kristen Brekke
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Bate BoligbyggelagminorGTM or Marketing PartnerBate members receive preferential terms when selling property through Meglerhuset Rele, including complimentary professional photography (value NOK 4,960), unlimited photos, floor plans, and drone photography. This membership benefit is promoted on the Bate section of the Meglerhuset Rele website.
• Skudenes & Aakra SparebankcoreGTM or Marketing PartnerSkudenes & Aakra Sparebank is the preferred financing partner, providing mortgage loans, financing certificates, and banking services to buyers and sellers using Meglerhuset Rele. The bank operates a dedicated landing page through Meglerhuset Rele for contact inquiries. Financing referrals flow from Meglerhuset Rele to the bank, and the bank is featured prominently on the financing page of the Meglerhuset Rele website.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Eie Eiendomsmegling: Norwegian residential real estate brokerage with regional offices across Norway. Comparable to Meglerhuset Rele on residential transaction model and local-market field sales approach.
• Notar: National Norwegian real estate broker with multiple regional offices, offering residential sales, project sales, and commercial services — directly comparable across all three of Meglerhuset Rele's core service lines.
• Aktiv Eiendomsmegling: Norwegian real estate brokerage with a regional-office model focused on residential sales. Comparable to Meglerhuset Rele on commission-based mandate model and local-market sales force.
• PrivatMegleren: Norway's largest independent real estate brokerage chain with multiple offices nationwide, including in western Norway. Directly comparable to Meglerhuset Rele on residential brokerage services, commission model, and field-sales GTM.
• Malling & Co: Norwegian commercial real estate advisory and brokerage firm offering sales, leasing, and valuation. Most directly comparable to Meglerhuset Rele's Næringsmegling commercial division on service mix and target client (commercial property owners/investors).
• PROAKTIV Eiendomsmegling: Norwegian real estate brokerage operating multiple regional offices with a residential-focused service model. Comparable to Meglerhuset Rele on field-sales GTM and transaction-based commission economics.
• Eiendomsmegler 1: Large national Norwegian real estate brokerage chain (formed from former DnB Eiendom) operating across regional markets. Directly comparable on residential sales mandate model and multi-office regional footprint.

Broad incumbents

• Krogsveen: Large, established Norwegian real estate brand (acquired by DNB) operating across major Norwegian cities with residential and commercial divisions. Comparable on brokerage and project sales, but at significantly greater scale and with broader geographic coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Meglerhuset
• Instagraminstagram.com/meglerhusetrele
• LinkedInlinkedin.com/company/meglerhuset-rele-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meglerhuset Rele AS