Mehar by Shrimati

What Mehar by Shrimati does

Mehar by Shrimati is an Indian women's ethnic wear retailer operating a direct-to-consumer model through an owned Shopify e-commerce storefront and a single physical store at Cross River Mall, Shahdara, Delhi. The product portfolio spans seven core categories — Unstitched Suits (157 SKUs), Kurta Sets (88), Co-ord Sets (42), Readymade Suits (28), Sarees (29), Anarkali Suits (4), and newer additions including Lehenga and Indo Western/Gowns — with 348 items in the New Arrivals collection and pricing tiered from under ₹999 up to ₹28,895. Fabrics include cotton, muslin, Chinon, tissue silk, georgette, Chanderi silk, Maheshwari, and Uppada silk, positioned as 'quiet luxury' through limited edition, small-batch drops with scarcity messaging.

The business model is transactional one-time retail sales with no subscription or recurring component, distributed across three channels: the Shopify website (INR pricing, India shipping), the Delhi physical store, and WhatsApp-based video shopping that lets remote customers view products in-store before purchase. Go-to-market is product-led and digital-first, relying on Instagram lookbooks, hashtag marketing (#UnstitchedSuit, #WeddingWear, #RoyalElegance), email newsletters, and WhatsApp direct communication to drive conversion. The company is privately held, discloses no funding, no parent-subsidiary structure, and no management team, indicating a founder-operated micro-retailer. The website is built and maintained by a third-party vendor, Dynamic Hawks.

Name

Mehar by Shrimati

Legal name

Mehar By Shrimati

Website

https://meharbyshrimati.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Ethnic Wear

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Special-Occasion & Formalwear Department Stores (CRAGAGAG)

akta.pro secondary industry

Modest & Religious Apparel Retail (CRAAABAK)

Keywords

• Women's ethnic wear
• Indian ethnic fashion
• Unstitched suits
• Festive occasion wear
• Bridal ethnic apparel

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Retail Product Sales: One-time transaction-based retail sales of ethnic wear products including unstitched suits, kurta sets, Anarkali suits, co-ord sets, readymade suits, and sarees. Products sold at various price points from budget (under ₹999) to premium (up to ₹28,895).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mehar By Shrimati retails women's Indian ethnic wear — including unstitched suits, kurta sets, Anarkali suits, co-ord sets, readymade suits, sarees, Indo-western gowns, and lehengas — through its own Shopify e-commerce site and a physical showroom in Delhi. Products are released in small-batch limited edition drops across five price tiers ranging from under ₹999 to over ₹28,000, with WhatsApp-based video shopping replicating the in-store experience for remote customers.

Product overview

Mehar By Shrimati is an Indian ethnic fashion e-commerce platform selling a comprehensive range of women's ethnic wear. The product portfolio centers on seven core categories: Unstitched Suits (customizable fabric suits in cotton, silk, Chanderi, and Maheshwari), Kurta Sets (ready-to-wear ensembles in various fabrics), Co-ord Sets (coordinated top-bottom combinations in cotton, muslin, and georgette), Anarkali Suits (traditional and semi-stitched styles), Readymade Suits (pre-stitched ethnic outfits), Sarees (running sarees and organza styles), and Indo Western wear (fusion ethnic-western pieces). The company positions itself around limited edition drops, weekly bestsellers, and small-batch crafted designs released in limited quantities. The store operates on a Shopify e-commerce platform with video shopping capabilities for in-store experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Unstitched Suits Unstitched fabric suits sold to customers for custom tailoring to their own measurements; available across cotton, silk, Chanderi, Maheshwari, and Uppada silk fabrics, including premium variants priced around ₹5,575.
• Kurta Sets Ready-to-wear kurta ensembles including tops and bottom wear, in cotton, linen, muslin, and Chinon fabrics with embroidery detailing, for women seeking ethnic wear for casual, office, and festive use.
• Co-ord Sets Coordinated matching top and bottom sets for women, in cotton, muslin, georgette, and tissue shimmer fabrics with embroidery, sold at prices such as ₹1,795 to ₹3,095.
• Anarkali Suits Traditional Anarkali-style suits for women in semi-stitched and ready-made formats, in silk and cotton fabrics with premium embroidery, including luxury variants priced at ₹28,895.
• Readymade Suits Pre-stitched ready-to-wear ethnic suits for women, including sharara and kurta sets across various fabric options for everyday and festive wear.
• Sarees Traditional Indian sarees for women including running sarees, organza sarees, and georgette sarees with embellishments for weddings and festive occasions.
• Indo Western and Gowns Fusion western-ethnic wear for women, including gowns and Indo-western style outfits for contemporary fashion occasions such as receptions and parties.
• Lehenga Lehenga choli ensembles for women featuring embroidered blouses and flowing skirts with dupattas, designed for wedding and festive occasions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dynamic HawksminorOthersWebsite development and hosting partner responsible for the Shopify e-commerce platform development and maintenance. Website footer credits Dynamic Hawks as the developer of the meharbyshrimati.com platform.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Global Desi: Indo-Western and contemporary ethnic retailer targeting similar women's audience with fusion and occasion wear. Strong design-led positioning comparable to Mehar's "quiet luxury" stance.
• House of Indya: Fashion-forward Indian occasion wear (suits, lehengas, gowns) sold primarily D2C with trend-led drops. Closely comparable to Mehar's drop-based marketing and Indo-Western/Gown category.
• W for Woman: Specialty retailer of contemporary Indian ethnic and Indo-Western wear for women with a similar multi-tier pricing strategy, retail stores, and D2C web presence — directly comparable to Mehar's positioning and assortment.
• Aurelia (TCNS): TCNS-owned contemporary Indian women's ethnic-wear brand covering kurtas, suits, and occasion wear. Directly competitive with Mehar across tiered pricing and offline plus D2C channels.
• Libas: D2C and offline ethnic-wear brand focusing on kurta sets, suits, and occasion wear at accessible prices. Closely comparable assortment mix, customer segment and pricing architecture to Mehar.

Emerging players

• Karagiri: D2C-first premium saree and ethnic-wear label emphasizing craftsmanship and curated drops. Closely aligned with Mehar's silence-luxury, limited-edition positioning and saree/Unstitched mix.
• Nykaa Fashion: Omnichannel fashion platform operated by FSN E-Commerce with curated ethnic and contemporary brands. Comparable as a D2C-plus-marketplace distribution route Mehar could leverage at scale.

Broad incumbents

• Biba (by Vedant Fashions): India's largest Indian-women's ethnic-wear specialty retailer, operating omnichannel retail and a strong D2C stack. Biba is the most direct larger-format reference point for Mehar's unstitched suits, kurtas, and occasion wear across budgets.
• Myntra: India's largest online fashion marketplace aggregating ethnic wear alongside broader apparel. Sets the discovery and pricing benchmark for brands like Mehar selling on Shopify and via WhatsApp.
• Manyavar: Category-leading Indian wedding and ethnic-wear retailer with an extensive offline footprint. Overlaps with Mehar's wedding and festive-wear focus, especially Anarkali and Lehenga categories, at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mehar-by-shrimati

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mehar by Shrimati