Mehrspur

What Mehrspur does

Mehrspur operates a single physical music venue in Zürich, Switzerland — a café, bar, and music club located at Förrlibuckstrasse 109 inside the Toni-Areal complex in Zurich West. The venue specializes in contemporary jazz and pop music, presenting a curated calendar that spans experimental improvisation (Spurfrei, Jazz Jams, Pop Jams) through to polished professional acts and ZHdK student performances (MA-Jazz Finals, Output concerts, BA/MA graduation concerts). Capacity is estimated at roughly 100–200 persons based on event descriptions, and summer operating hours run Tuesday to Friday from 15:00 with outdoor terrace seating.

The core product is the venue itself plus its concert program. There is no proprietary technology platform; ticketing is handled via petzi.ch pre-sale and door sales (Abendkasse), and marketing runs through Instagram, Facebook, a newsletter subscription, the mehrspur.ch website, and word-of-mouth within the Zurich music community. Strategic integration with the Zurich University of the Arts (ZHdK) — physically adjacent and organizationally linked through the Jazz and Pop departments — provides a structural pipeline of student performers and a free-entry audience base, while partnerships with agencies such as Fuchsbau extend programming into Swiss-German indie, RnB, funk, and rap territory.

Revenue derives from two streams: ticket sales (CHF 15–35 regular admission, CHF 10–28 reduced rates for students/apprentices/AHV/IV/Kulturlegi holders, CHF 35–40 Soli solidarity tier, plus voluntary collection or free entry for select events) and bar/beverage sales during daytime café-bar hours. Pricing is publicly disclosed and varies by event. The business is operated independently with a lean core team of approximately five staff (led by Geschäftsleitung Tamara Broggi) supported by a broader roster of booking, hosting, bar, and technical personnel. No parent company, private equity backing, or institutional investment is indicated; revenue is not publicly disclosed.

Name

Mehrspur

Legal name

Mehrspur

Website

https://mehrspur.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mehrspur is a Zürich-based café, bar, and music club at Toni-Areal that programs contemporary jazz and pop concerts, including ZHdK student Finals and jam nights, generating revenue from ticket sales (CHF 10–40) and bar service.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYMPAGAIAB

Live Music Clubs & Venues

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYMPAGALAF

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYTHAFAEAD

Live Music Venues & Concert Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAH

Live Music Bars & Venues

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Live music venue
• Jazz pop concerts
• Music bar cafe
• Concert programming
• Student performance platform

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Ticket sales: Mehrspur generates revenue through ticket sales for concerts and events. Prices range from CHF 15-35 for regular admission, with reduced rates for students, apprentices, and Kulturlegi holders (CHF 10-28). A 'Soli' (solidarity) pricing option of CHF 35-40 is offered to support the venue. Some events feature voluntary collection (freiwillige Kollekte) or free entry.
2. Bar and beverage sales: The venue operates as a café and bar, generating revenue from food and beverage sales. Summer opening hours are Tuesday to Friday from 15:00, with outdoor terrace seating available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mehrspur operates a physical café, bar, and live music club at Förrlibuckstrasse 109 in Zürich's Toni-Areal, hosting contemporary jazz and pop concerts, jam sessions, and student graduation performances. The venue functions as a hospitality and event-hosting business, generating revenue from ticket sales and food/beverage service, while also serving as a performance platform for ZHdK students, alumni, and external artists. Programming spans MA-Jazz Finals, Pop Jams, Spurfrei improvisation nights, and curated concerts featuring experimental and polished acts.

Product overview

Mehrspur is a café, bar, and music club that operates as a unified venue offering both hospitality services and live music programming. The core offering consists of the physical club and bar at Toni-Areal in Zurich, complemented by a curated concert program featuring contemporary jazz and pop acts. The venue serves as a platform for ZHdK students and alumni, hosting regular events including MA Finals, Jazz Jams, Pop Jams, and collaborative special events. The program spans from experimental avant-garde performances to polished live acts, creating an eclectic music scene.

Differentiator

Problem solved

Functional benefit

Products and services

• Mehrspur Club & Bar

Quantifiable outcome

• Annual program featuring dozens of events including Finals, Jazz Jams, Pop Jams, and special collaborations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ZHdK (Zurcher Hochschule der Künste)coreStrategic or Co-development PartnerMehrspur has a close, strategic relationship with ZHdK's Jazz and Pop departments. The venue serves as a performance space for student Finals, Output concerts, and practical experience venue. Music is produced in ZHdK's rehearsal rooms behind the scenes. Students, faculty, alumni, and guests meet to make music, enjoy music, experiment, and discover new forms of expression together. ZHdK student inquiries are given preferential treatment for bookings.
• Fuchsbau (Musikagentur)minorGTM or Marketing PartnerFuchsbau is a Zurich music agency that partnered with Mehrspur for the 'FUCHSBAU WEEKEND' event series, presenting local acts through two concert evenings featuring Mundart (Swiss German), indie, RnB, funk, and rap music. This follows previous Fuchsbau events including Fuchsbau Kulturspäti and a joint festival with Lauter in 2024.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• El Lokal: Zürich bar and live music space offering intimate concerts across genres with an independent, community-oriented operation. Directly comparable in scale, hybrid bar/venue model and grassroots programming philosophy.
• Mascotte: Historic Zürich venue hosting live music, club nights and events with integrated bar service. Comparable as a Zürich live entertainment venue combining ticketed programming and bar revenues.
• Klaus: Zürich hybrid café-bar-venue with a focus on community programming and live music. Directly comparable in operating model, scale and target audience of younger, arts-oriented patrons.
• Exil: Zürich independent live music and club venue operating under a non-profit association model. Comparable as a small Zürich live music venue with bar service and an eclectic, curated booking approach.
• Bogen F: Zürich venue combining bar/club functions with a curated live music program, including experimental and contemporary acts. Closely mirrors Mehrspur's café-bar-venue hybrid model and small-format capacity.
• Moods: Long-established jazz and live music club in Zürich offering nightly programming. Directly comparable to Mehrspur as a Zürich-based small-format live music venue with a bar operation and a similarly curated jazz/pop-leaning calendar.

Regional players

• Jazzclub Aarau: Regional Swiss jazz club operating a bar-and-concert format. Comparable as a small Swiss jazz venue with ticketed programming and bar revenue, though serving a different Swiss catchment.
• Bird's Eye: Basel-based jazz and experimental music club with bar operations. Comparable as a small-format Swiss jazz/live music venue, though operating in a different regional market from Mehrspur.

Others

• Jazzline: Swiss jazz promoter and concert agency booking tours and venue programming. Adjacent to Mehrspur as part of the same Swiss jazz ecosystem, supplying touring artists that small venues like Mehrspur program.

Broad incumbents

• Tonhalle Zürich: Zürich's flagship concert hall and orchestra venue. Relevant as a broader incumbent in the same city's live music ecosystem, though operating at substantially larger scale and a more classical/established programming base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mehrspur
• Instagraminstagram.com/mehrspur_zurich
• LinkedInlinkedin.com/company/mehrspur

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mehrspur