meine ernte
meine ernte GmbH, founded 2009 in Bonn, operates a German self-sufficiency gardening platform combining a nationwide rental vegetable garden network with an own-brand portfolio of roughly 600 organic seeds, seedlings, natural plant-care and plastic-free gardening products sold via its e-commerce shop, HORNBACH nationwide, and 255+ garden centers.
- Company typePrivate
- Founded-
- HeadquartersBonn, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What meine ernte does
meine ernte GmbH is a Bonn-based, privately held German company founded in 2009 by managing directors Natalie Kirchbaumer and Wanda Ganders. It operates a self-sufficiency gardening platform built around two interlocking pillars: a nationwide network of professionally prepared rental vegetable gardens (Mietgärten) pre-planted with over 20 varieties per season, and an own-brand product portfolio of roughly 600 SKUs spanning organic seedlings, seeds, sprout and mushroom kits, natural plant protection, organic fertilizers, plastic-free nursery equipment, garden tools, climate-adapted irrigation products (Olla, sheep's wool Mulchvlies) and gardening books. Products are sold through the company's own e-commerce shop, all HORNBACH stores and online, plus 255+ independent garden centers and online partners BLUME2000 and Sängerhof, with a recently launched B2B reseller program addressing the broader DACH region. Revenue is generated through seasonal rental subscriptions (€99–€299 depending on plot size and location), one-time e-commerce and wholesale product sales, and 3-year gift vouchers (€99–€299).
The company is bootstrapped, employs 6 people, holds the DE-ÖKO-013 organic certification for seed sales, and runs a content-driven GTM combining product-led (self-serve e-commerce with beginner-friendly kits), channel-partner (HORNBACH and garden center distribution), and community-led motions (Möhrenpost newsletter, YouTube, social channels, local info events, an annual photo competition that drew 500+ entries in 2025). Customer segments center on urban dwellers and beginners without private gardens, sustainability-conscious consumers, gift buyers, and a retail-partner channel. There is no proprietary technology platform and no AI/ML capability disclosed; the underlying technology is sustainable product design and organic cultivation methods rather than software.
Operationally, the business is tightly tied to the German seasonality of vegetable gardening, with the rental leg concentrated in spring–autumn and product sales running year-round. Distribution leverage is anchored on a single major retail partner (HORNBACH nationwide), partially diversified by 255+ independent garden centers and additional online retailers. Pricing is low to mid-single-digit-euro for accessories and up to €299 for the largest rental plot, positioning the offering as accessible entry-level gardening rather than premium hardware.
meine ernte firmographics
Firmographics- Name
- meine ernte
- Legal name
- meine ernte GmbH
- Website
- https://meine-ernte.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- meine ernte GmbH, founded 2009 in Bonn, operates a German self-sufficiency gardening platform combining a nationwide rental vegetable garden network with an own-brand portfolio of roughly 600 organic seeds, seedlings, natural plant-care and plastic-free gardening products sold via its e-commerce shop, HORNBACH nationwide, and 255+ garden centers.
- Ownership category
- akta.pro rank
meine ernte industry classification
Industry- Product category
- Home Gardening Services & Products
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM)
- akta.pro secondary industries
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Seasonal Color, Planting & Horticultural Services (BPABADAL), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI)
Keywords
Where meine ernte is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
meine ernte business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Rental Garden Subscription (Mietgärten): Seasonal rental of professionally prepared vegetable gardens in various sizes (Mini 20sqm, Klein 45sqm) at different locations (Bonn, Berlin, etc.). Includes expert tips and water/access.
- Product Sales - E-commerce: Direct online sales through own shop including seeds, seedlings, tools, pest control, mushroom kits, books and garden accessories.
- Retail Distribution: Wholesale supply to HORNBACH (all Germany stores and online), BLUME2000 online, Sängerhof online, and 255+ garden centers nationwide.
- Gift Vouchers: Gift certificates valid for 3 years, redeemable for rental gardens or any products in the shop, priced 99-299€.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Mini Garden rental (20sqm) |
| Subscription | Multi-year contract | Small Garden rental (45sqm) |
| Unit Pricing | Pay-as-you-go | Pest control and care products |
| Unit Pricing | Pay-as-you-go | Startgranulat 100g |
| Unit Pricing | Pay-as-you-go | Spar-Aufsatz 2-piece set |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
meine ernte product offering
Product offeringCore offering
meine ernte rents professionally prepared seasonal vegetable garden plots (Mietgärten) to urban dwellers and beginners across Germany, with sizes from Mini (~20 m²) to Familien, pre-planted with over 20 vegetable varieties and including water, tools, and expert guidance. In parallel, the company sells an own-brand range of organic seedlings, seeds, sprout and mushroom kits, natural plant protection products (sheep wool snail barriers, neem sprays, volcanic rock dust), bio-plastic nursery equipment, grow bags, terracotta irrigation ollas, and gardening books through its own online shop and via HORNBACH nationwide.
Product overview
meine ernte operates a multi-product self-sufficiency gardening platform centered on three pillars: (1) Mietgärten — nationwide professionally prepared rental vegetable gardens available in Mini (~20 m²), Klein (~45 m²), and Familien sizes, pre-planted with over 20 vegetable varieties per season, including water, tools, and expert guidance; (2) eine ernte Produkte — a curated own-brand product portfolio spanning organic seedling sets (Bio-Jungpflanzen-Sets), organic seed packages (Bio-Saatgutpakete), organic sprout sets (Bio-Sprossen-Sets), mushroom growing kits (Glückspilz-Sets), natural plant protection products (Schneckenbremse, Kohlkragen, Vitalspray mit Neem), fertilizers and growth aids (Gesteinskraft-Pulver, Startgranulat), plastic-free nursery equipment (Anzuchtschalen and Untersetzer aus Naturkautschuk, Ballbrause, Spar-Aufsatz), garden tools (Jäteblitz, Wühlmauskorb), reusable grow bags (Pflanztaschen), terracotta olla irrigation, sheep's wool mulch mats, mushroom cleaning brushes, and books/garden plans; and (3) Gutscheine — gift vouchers redeemable for garden rentals or any shop product. Products are available via the online shop and in HORNBACH stores nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Mietgärten (Rental Gardens)
Quantifiable outcome
- Over 500 photo competition entries demonstrating engaged customer community
- +2 more outcomes
Companies that use meine ernte
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
meine ernte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature6 records
meine ernte partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HORNBACHcorePrimary retail partnership with HORNBACH Baumarkt AG. Products sold in all HORNBACH stores across Germany and online. Exclusive product launches and co-branded marketing.
- BLUME2000minorOnline flower and garden retailer partnership for meine ernte product distribution.
- SängerhofminorGerman online garden webshop carrying meine ernte products.
- Quality Media Network GmbHminorJoint controller for online advertising and marketing, based in Düsseldorf. Handles ad targeting and campaign optimization.
- Various Garden Centers (255+)minorNetwork of independent garden centers across Germany including Alexianer Klostergärtnerei, Rammes Grünland, Pflanzen Breuer, Kissener's Gartenmarkt, Riechers Pflanzenwelt, Schley's Blumenparadies, Seeberger Pflanzenhof, Florhof Gärtnerei, Späth Baumschulen, Tropica.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
meine ernte competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
meine ernte social profiles
Digital presencemeine ernte compliance and trust
Trust signalCompliance3 records
meine ernte financial estimates
Financial estimateRevenue estimate
Valuation estimate
meine ernte leadership team
Management profileNumber of profiles
Profiles2 records
meine ernte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
meine ernte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about meine ernte
What does meine ernte do?
meine ernte rents professionally prepared seasonal vegetable garden plots (Mietgärten) to urban dwellers and beginners across Germany, with sizes from Mini (~20 m²) to Familien, pre-planted with over 20 vegetable varieties and including water, tools, and expert guidance. In parallel, the company sells an own-brand range of organic seedlings, seeds, sprout and mushroom kits, natural plant protection products (sheep wool snail barriers, neem sprays, volcanic rock dust), bio-plastic nursery equipment, grow bags, terracotta irrigation ollas, and gardening books through its own online shop and via HORNBACH nationwide.
Is meine ernte a public or private company?
meine ernte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was meine ernte founded?
meine ernte was founded in -1. It employs 1 to 10 people.
Where is meine ernte based?
meine ernte is headquartered in Bonn, Germany, in the Europe region.
How does meine ernte make money?
Four revenue lines are on record. Rental Garden Subscription (Mietgärten) is the primary driver. The others are product Sales - E-commerce, retail Distribution and gift Vouchers.
Does meine ernte have an API?
No public API is recorded for meine ernte.
What industry is meine ernte in?
meine ernte's product category is Home Gardening Services & Products. Its primary akta.pro industry code is HSAIAFAM, Vegetable & Herb Garden Installation and Maintenance, with a secondary code of HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs). Its NAICS code is 444240 and its SIC code is 700.