Mein Urlaubsglück GmbH

What Mein Urlaubsglück GmbH does

Mein Urlaubsglück GmbH is a German B2B2C platform that operates a mobile travel consulting cooperative under the Rita AG group, headquartered in Hannover with a small central team of 19 employees. The company recruits and supports independent mobile travel advisors who provide personalized travel advisory services to end consumers without a physical storefront, enabling advisors to work from home or on the road using provided technology, training, branding, and community infrastructure.

The platform provides advisors with a comprehensive technology stack including the myJACK booking and backoffice system (with MidOffice and IRIS.plus modules), Microsoft 365 Business with 1 TB cloud storage, an intranet with integrated chatbot, a personal advisor website under the Mein Urlaubsglück brand, and access to industry databases such as GIATA. Education and community infrastructure includes the Mein Urlaubsglück Akademie, MiMo learning platform, Business TV video library, weekly industry newsletters, and the GlüXpunkte loyalty program. Advisors access travel products from 150+ tour operators under a veranstalter-independent (operator-independent) model, plus an in-house tour operator (La Pura Vida Reisen GmbH, founded January 2025) that offers a 3% commission supplement on exclusive Mediterranean and Canary Islands packages.

Revenue is generated through transaction-based commissions on travel bookings made by the network of advisors, who each generate an average turnover of €600,000 to €1.8 million. Mein Urlaubsglück currently supports a community of 1,300+ advisors and 675+ actively working advisors across approximately 500 mobile travel offices in Germany, Austria, Switzerland, and internationally. The company is led by co-Managing Directors Stephanie Bayer (also COO of parent Rita AG, joined October 2023 from TUI Cruises) and Karin Koch, with Stephanie Bayer overseeing day-to-day operations.

Name

Mein Urlaubsglück GmbH

Legal name

Mein Urlaubsglück GmbH

Website

https://mein-urlaubsglueck.info

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mein Urlaubsglück GmbH is a Hannover-based B2B2C platform under Rita AG that supports 675+ independent mobile travel advisors serving end-consumer travelers in Germany, Austria, and Switzerland via a cooperative model with bundled booking technology, training, and community infrastructure.

Ownership category

akta.pro rank

Product category

Travel Advisory Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Mobile travel consulting
• Travel advisor network
• Travel booking platform
• Home-based travel agency
• Travel cooperative model

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Travel booking commissions: Independent mobile travel advisors earn commission on each travel booking they make. Advisors keep a larger share of revenue since there are no costs for physical storefront, staff, or infrastructure. The company supports veranstalter-independent (operator-independent) consulting.
2. Own tour operator (La Pura Vida Reisen): Rita AG launched its own tour operator 'La Pura Vida Reisen GmbH' exclusively for its mobile advisors. Advisors booking through this operator receive an additional 3% commission supplement on top of their regular commission.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mein Urlaubsglück GmbH operates a cooperative platform that recruits, equips, and supports independent mobile travel advisors who deliver personalized travel advisory services to consumers without operating a physical storefront. The company provides the myJACK booking and backoffice system, Microsoft 365 tools, marketing assets, training (Akademie, MiMo, Business TV), and community support to a network of 1,300+ self-employed advisors, while offering an in-house tour operator (La Pura Vida Reisen) that supplies exclusive package holidays for advisor bookings.

Product overview

Mein Urlaubsglück operates as a B2B2C platform for mobile travel consulting, comprising the Mein Urlaubsglück platform as the core brand and service layer, supported by myJACK (with MidOffice and IRIS.plus) for booking and backoffice operations. The ecosystem includes the Mein Urlaubsglück Akademie and MiMo learning platforms for consultant development, Business TV for video insights, and the recently launched La Pura Vida Reisen GmbH (January 2025) as an in-house tour operator providing exclusive package holidays to affiliated consultants. An E-hoi cooperation also enables consultants to work part-time at E-hoi for supplementary income security. The platform is part of the Rita AG group alongside Amondo, AER Mobile, Travelista, and My Travel Expert brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Mein Urlaubsglück Platform (Mobile Travel Advisor Cooperative) Cooperative platform that recruits, equips, and supports independent mobile travel advisors in providing personalized travel advisory services to individual consumers across Germany. Provides technology infrastructure, branding, marketing assets, training, and community access to a network of self-employed advisors.
• myJACK (with MidOffice and IRIS.plus) Professional booking and backoffice management system provided to mobile travel consultants for reservation handling and administrative operations.
• La Pura Vida Reisen GmbH In-house tour operator offering flight package holidays exclusively for Mein Urlaubsglück and Amondo travel advisors. Based in Bonn, initially focused on Mediterranean and Canary Islands with private transfer add-ons. Advisors booking through this operator receive a 3% commission supplement.

Quantifiable outcome

• Average turnover of full-time mobile advisors: €600,000 to €1.8 million
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• E-hoicoreStrategic or Co-development Partner · 12 June 2025Mein Urlaubsglück has a specialist workforce cooperation with E-hoi. Travel advisors of the Mein Urlaubsglück and My Travel Expert brands can work part-time at E-hoi's Sales & Service-Center in parallel to their mobile consulting activities to ensure financial security. They receive a permanent employment contract with E-hoi and work from homeoffice. The areas of activity between Mein Urlaubsglück/My Travel Expert and E-hoi remain fully separated through corresponding contracts. Stephanie Bayer, Managing Director of Mein Urlaubsglück, stated that this win-win offer provides the decisive push for many in their decision for mobile consulting activities.
• La Pura Vida Reisen GmbHcoreTechnology or Integration · 1 January 2025The Rita AG group launched its own tour operator 'La Pura Vida Reisen GmbH' exclusively for mobile advisors of Mein Urlaubsglück and Amondo brands. Based in Bonn, the company initially offers flight package holidays in the Mediterranean and Canary Islands. Advisors booking through this operator receive an additional 3% commission supplement. This provides advisors with proprietary travel products and enhanced earning potential.
• Rita AGcoreStrategic or Co-development PartnerMein Urlaubsglück GmbH is a brand under the Rita AG group, which operates multiple mobile sales brands including Mein Urlaubsglück, AER Mobile, Amondo, Travelista, My Travel Expert, and Pro Holidays. Rita AG provides strategic direction, innovation, and corporate support to Mein Urlaubsglück. CEO Kurt Koch focuses on strategic projects while COO Stephanie Bayer handles day-to-day operations.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• CHECK24 Reise: German price-comparison platform with growing travel vertical. Represents the digital-first alternative to human-advisor intermediation — useful as a competitive benchmark on disintermediation risk rather than direct model overlap.

Broad incumbents

• DER Deutsches Reisebüro: Large incumbent German retail travel agency chain owned by DER Touristik. Provides comparable end-consumer travel advisory services but through physical storefronts rather than mobile advisors; represents the legacy model Mein Urlaubsglück is disrupting.
• TUI Deutschland: Germany's largest integrated tourism group with retail agency network and tour operator vertical. Comparable end-to-end travel intermediation but at much larger scale and through traditional channels; relevant for talent flow (Stephanie Bayer ex-TUI Cruises).

Direct peers

• My Travel Expert: Rita AG sister brand participating in the same E-hoi skills partnership and sharing the cooperative mobile advisor structure. Operates as a parallel brand in DACH.
• Travelista: Rita AG sister brand offering mobile travel consulting under a distinct identity but with identical operating model — independent advisors, myJACK booking system, and tour operator partnerships.
• Pro Holidays: Yet another Rita AG sister brand running the same mobile travel advisor model — provides direct comparability on advisor recruitment and cooperative economics within the parent group.
• Schmetterling (Reisebüro-Kooperation): Established German travel agency cooperative providing backoffice, technology, and marketing to independent travel agents. Closest non-group analog — same cooperative/independent-agent model, though still primarily retail storefronts rather than fully mobile.
• Amondo: Sister brand under Rita AG operating the same mobile travel advisor cooperative model. Directly comparable GTM, tech stack, and tour operator relationships; Mein Urlaubsglück and Amondo advisors even share access to La Pura Vida Reisen. Most comparable peer.
• RTK (Reisebüro-Kooperation): Major German travel agency cooperative bundling independent agents under shared technology, training, and supplier contracts. Comparable cooperative economics and advisor support infrastructure, albeit with more storefront-tied agents.
• AER Mobile: Another Rita AG mobile travel advisor brand with comparable cooperative structure, advisor recruitment, and booking infrastructure. Operates in the same DACH market with overlapping advisor pool.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mein-Urlaubsgl%C3%BCck-108550681027589
• Instagraminstagram.com/mein_urlaubsglueck
• LinkedInlinkedin.com/company/mein-urlaubsglueck

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mein Urlaubsglück GmbH