Meisjes van het Compliment

What Meisjes van het Compliment does

Meisjes van het Compliment is a privately held, Netherlands-based experiential service company founded in 2004 that provides live, hand-written personalized compliments at events. Its trained compliment writers — referred to as Meisjes/Mannen van het Compliment — observe guests briefly and write customized appreciation cards on the spot, with adjustable style ranging from theatrical (distinctive costuming) to understated. Core offerings cover corporate events, weddings, office functions, network gatherings, and private home visits (Complimenten aan Huis). The company also offers complementary educational products: a self-paced online course ('Complimenteren doe je zo!', four modules, two hours, EUR 79-129) and an in-person 'Workshop Kracht van Waardering' teaching the art of impactful complimenting, both with community membership.

The business operates across the Netherlands, Spain (including Ibiza), and Belgium, with a network of compliment writers and an 17-person core team led by founder Frances Gallimore and owner Suzanne Penning (also owner of parent organization Flirtcompany). Revenue is generated through quote-based event bookings, course sales, and physical compliment-card products, supplemented by free National Compliment Day (1 March) campaigns that distribute cards at scale (898 envelopes in 2019). Named customers span banking (Obvion, InsingerGilissen), government (UWV, Juridisch Loket), telecom (Connexxion, Reggefiber), pharma (Novartis), healthcare (Topaz), and entertainment (Pathé de Kuip, Gouden Giraffe).

The technology stack is deliberately low-tech: WordPress website, organic social (Instagram, Facebook, LinkedIn, YouTube), email newsletters, and earned media. Differentiation rests on the writers' interdisciplinary training in communication, psychology, behavioral sciences, coaching, and theater, plus 20+ years of brand equity tied to National Compliment Day. There is no evidence of AI/ML capabilities, APIs, or proprietary software; the product is fundamentally human-delivered live experience.

Name

Meisjes van het Compliment

Legal name

Meisjes van het Compliment

Website

https://meisjesvanhetcompliment.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Meisjes van het Compliment is a Netherlands-based experiential service company, founded in 2004, that supplies trained writers to deliver personalized, hand-written compliments at corporate events, weddings, and offices across the Netherlands, Spain, Ibiza, and Belgium.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Greeting Cards (2771)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Live event entertainment
• Compliment writing services
• Workplace appreciation
• Event staffing services
• Team building experiences

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Services: Booking compliment writers for corporate events, weddings, office functions, and network events. Contact-based pricing with quotes provided upon inquiry.
2. Online Course: Kracht van Complimenteren: Online course with 4 modules (2 hours of content), includes bonus card set. Early bird price 79 EUR, regular 129 EUR plus VAT.
3. Compliment Card Products: Sale of compliment cards, including free giveaways during National Compliment Day campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Meisjes van het Compliment provides live event compliment writing services where trained writers attend corporate events, weddings, office functions, and private gatherings to engage with guests and deliver personalized, hand-written compliments on branded cards. The service is augmented by educational offerings, including a self-paced online course ("Complimenteren doe je zo!") and an in-person workshop ("Workshop Kracht van Waardering") that teach the craft of impactful complimenting. Physical compliment cards are also sold and distributed, including via free giveaways during the National Compliment Day (1 March) campaign.

Product overview

Meisjes van het Compliment offers live compliment-writing services where trained compliment writers attend events and write personalized hand-written compliments on cards for guests. The core offering includes event services for corporate offices, weddings, and private gatherings. The company also offers complementary educational products: an online self-paced course ('Complimenteren doe je zo!') and an in-person workshop ('Workshop Kracht van Waardering') teaching the art of giving impactful compliments. All services emphasize human connection, appreciation, and positive experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Compliment Writing Service (Complimenten op jouw event) Live on-site service where trained compliment writers attend corporate events, network events, office functions, and public gatherings to engage with guests and deliver personalized, hand-written compliments on branded cards. Adjustable presentation style ranges from theatrical to modest.
• Office Compliment Writing (Complimenten op kantoor)

Quantifiable outcome

• 30% more visitors at Reggefiber stand during event
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ConnexxionminorGTM or Marketing Partner · 1 October 2017Connexxion invited Meisjes van het Compliment to compliment bus travelers in Hoeksche Waard/Goeree-Overflakkee as part of their #jijbentbijzonder campaign to enhance passenger experience. Hand-written compliments were given to travelers on cards that also included Connexxion contact information.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Carricatures.nl: Netherlands-based live caricature artists for events and weddings. Provides personalized hand-drawn entertainment at corporate events, weddings, and parties, directly competing for the same experiential event entertainment budget.
• The Live Artists: European provider of live artists (singers, sketch artists, performers) for corporate events and brand activations. Comparable live personalized entertainment service aimed at enterprise marketing and HR audiences across multiple European countries.
• Tekenportret.nl: Dutch provider of live hand-drawn portrait artists for corporate and private events. Closely comparable live personalized keepsake service at events, serving the same Dutch corporate and wedding market with a similar cost structure and booking model.
• Live Painting Nederland: Dutch live event painters who create artworks in real time at corporate events, weddings, and brand activations. Comparable live personalized art/keepsake offering positioned at the same enterprise and wedding customer base.
• Bureau Straat Actief: Dutch agency providing street performers and interactive event entertainment for corporate and public events. Comparable live event experience offering, though broader in scope than compliment writing.

Regional players

• Dikkertje Dap Events: Dutch full-service event agency that programs entertainment, hosts, and experience concepts at corporate and consumer events. Overlaps in the experiential entertainment layer at Dutch events but offers a much broader portfolio.
• House of Events: Dutch experiential marketing and event agency producing brand activations and corporate events. Comparable Dutch event-services buyer and occasional channel partner for bespoke entertainment concepts.

Emerging players

• Sogeti / Conclusion (HR & Workplace Culture consultancies, NL): Large Dutch workplace and HR consulting firms that increasingly bundle culture, engagement, and well-being programming for corporate clients. Adjacent buyer/proxy in the same corporate culture spending pool, sometimes bundling event-based engagement services.

Others

• PostNL Direct Mail: Dutch postal operator offering direct mail and bulk mailing services. Adjacent infrastructure provider relevant to the company's direct-mail campaign distribution model around National Compliment Day.

Broad incumbents

• Hallmark Cards (Netherlands operations): Large greeting card manufacturer and retailer with Dutch presence. Comparable at the product layer (compliment/greeting cards) but operates as a mass-market consumer goods business rather than a live event service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/197672960281326
• Instagraminstagram.com/meisjesvanhetcompliment
• YouTubeyoutube.com/watch?v=JfA_4YY5z2M
• LinkedInlinkedin.com/company/meisjes-van-het-compliment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meisjes van het Compliment