Meitav Trade - מיטב טרייד

What Meitav Trade - מיטב טרייד does

Meitav Trade (מיטב טרייד) is the stock exchange member brokerage of Meitav Investment House, founded in 1979 and headquartered in Tel Aviv, Israel. The firm operates a cloud-based self-directed online trading platform that enables individual retail investors to trade stocks, bonds, mutual funds, ETFs, and Maof options on the Tel Aviv Stock Exchange, US exchanges (Wall Street), and other global markets. Core products include the web-based independent trading platform (trade.meitav.co.il), the MTRADE mobile application for iOS and Android offered at no additional cost, professional-grade trading screens with strategy graphs and margin simulation tools for active day traders, and a live trading desk staffed during all TASE and US market hours. The firm is regulated by the Tel Aviv Stock Exchange and the Israel Securities Authority, with client assets held in TASE clearinghouse custody and liquid funds in segregated trust accounts at banking institutions.

The firm serves three primary customer personas: individual retail investors seeking independent control over their securities portfolios at lower cost than traditional banks; active day traders requiring leveraged instruments, short-selling capabilities, and advanced charting; and bank-switching customers migrating existing portfolios from Israeli banks to avoid excessive commissions. Two service tiers are offered — a General Track with a 10,000 ILS minimum and an Independent Day Trader Track with leverage and options — supported by a complimentary five-session Capital Market Introduction course (1,800 ILS value, delivered via Zoom) and multi-channel support including phone, WhatsApp, and in-person seminars. With ~39 employees, Meitav Trade runs a deliberately lean operation focused on digital onboarding and self-serve scale.

Revenue is generated through transaction-based trading commissions on TASE and international exchanges and through recurring management fees on pension, provident, study fund, mutual fund, and managed-portfolio products accessed through the Meitav Investment House ecosystem. Pricing is structured around an aggressive fee-exemption package — no overnight holding fees, non-execution fees, order-update/cancellation fees, or forex conversion fees — combined with attractive buy/sell commissions, positioned explicitly as a lower-cost alternative to Israeli retail bank brokerage. Distribution is digital-first (online onboarding, mobile app, WhatsApp, Zoom education) with a human-supported phone trading desk fallback, and marketing leverages the parent Meitav brand's research depth and regulatory standing to win bank-switching customers.

Name

Meitav Trade - מיטב טרייד

Legal name

Meitav Trade (מיטב טרייד)

Website

https://meitavtrade.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Meitav Trade is the stock-exchange-member brokerage of Meitav Investment House, offering a self-directed online and mobile trading platform for Israeli retail investors, active day traders, and bank-switching customers trading on TASE, US, and global exchanges.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Multi-Asset Electronic Trading Platforms (FSAFANAH)

akta.pro secondary industry

Equity Index Futures & Options Exchanges (FSAFABAA)

Keywords

• Retail brokerage
• Online securities trading
• Self-directed investing
• Capital markets services
• Discount brokerage

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Commissions: Transaction-based fees charged on buy and sell orders executed on TASE and international exchanges. Commissions are significantly lower than bank fees, with attractive rates for both domestic and global trading.
2. Financial Assets Management: Manages pension, provident, and study fund accounts for clients as part of Meitav investment house ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Meitav Trade is a Tel Aviv Stock Exchange member brokerage firm providing self-directed online trading services in stocks, bonds, mutual funds, ETFs, and Maof options across TASE, US exchanges (Wall Street), and global markets. The company offers a digital trading platform (web), a free MTRADE mobile application, professional trading screens for day traders, and a staffed trading desk, with self-directed service from 5,000 ILS minimum and a 10,000 ILS "General Track" tier. It also enables self-managed pension, provident, and study fund accounts as part of the Meitav Investment House ecosystem.

Product overview

Meitav Trade operates as a stock exchange member firm within Meitav Investment House, providing a comprehensive self-directed online trading platform. The core offering consists of the independent trading platform (מסחר עצמאי בבורסה) with multiple service tiers: a General Track (minimum 10,000 ILS) and a Day Trader Track with leveraged products. This is complemented by the MTRADE mobile application for on-the-go trading, advanced trading systems with professional charting and analytics tools, and a dedicated trading room. Educational value-add is provided through the complimentary Capital Market Introduction Course (1,800 ILS value). The company supports trading across TASE, US exchanges, and global markets, covering stocks, bonds, mutual funds, ETFs, and options including MAOF options. Clients benefit from competitive fee structures including exemptions on various commissions and a tax offset mechanism for monthly profit/loss netting.

Differentiator

Problem solved

Functional benefit

Brands

• MTRADE: Mobile trading application offered to Meitav Trade customers for independent trading on mobile devices

Products and services

• Independent Stock Exchange Trading Account (מסחר עצמאי בבורסה) Self-directed online brokerage account enabling individual investors to trade stocks, bonds, mutual funds, ETFs, and Maof options on TASE, US exchanges (Wall Street), and global exchanges, with advanced trading systems and competitive commission rates. Minimum opening 5,000 ILS.
• MTRADE Mobile Application (אפליקציית MTRADE) Free mobile trading application for iOS and Android that provides real-time quotes, charts, financial news, technical analysis tools, and full trade execution capabilities for self-directed trading on TASE and international exchanges.
• Advanced Trading Systems (מערכות מסחר מתקדמות) Professional trading platforms providing real-time information, advanced charting for technical analysis, new trading screens, and pro-level tools including strategy graphs, collateral simulation, and P/L screens for options traders.
• General Track (מסלול כללי) Standard brokerage service tier with minimum account opening of 10,000 ILS, providing online stock quotes, graphs, company news, financial analyses, professional meetings, and trading room support during Israeli and US market hours. Exempt from overnight fees, non-execution fees, and order update/cancellation fees.
• Day Trader Track (מסחר עצמאי לסוחרי יום) Advanced brokerage tier for professional day traders enabling short selling, leverage, securities lending, and Maof options trading on TASE and international exchanges. Includes professional trading screens with strategy graphs and collateral simulation tools. Subject to collateral requirements.
• Trading Room Service (חדר מסחר) Professional trading desk staffed by experienced team during all TASE and US market trading hours, supporting clients with telephone order placement, market information, and personalized assistance.
• Capital Market Introduction Course (קורס הכרת שוק ההון) Five interactive live Zoom sessions covering portfolio construction and trading/investment strategies, with real-time Q&A. Offered complimentary (1,800 ILS value) to new Meitav Trade clients. 90% of participants reported it significantly contributed to their market understanding.
• Foreign Exchange Services (המרת מט"ח) Currency exchange services offering competitive exchange rates with fee exemption for FX conversion, supporting international trading across global exchanges.

Quantifiable outcome

• 90% of course participants reported the course significantly contributed to their market understanding, and 91% would recommend it to friends.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eToro: Israel-founded retail trading platform offering self-directed multi-asset trading (stocks, ETFs, crypto, FX) on a digital onboarding model. Directly comparable self-serve, mobile-first retail brokerage with strong Israeli roots and global retail-investor base.
• IBI Investment House (IBI Trade): One of Israel's leading investment houses providing a discount brokerage arm (IBI Trade) for self-directed trading on TASE and global exchanges. Closest domestic peer to Meitav Trade in terms of investment-house affiliation, retail-brokerage offering, and Israeli market positioning.
• Excellence Investment House (Excellence Nessuah): Major Israeli investment house providing self-directed brokerage alongside managed pension, provident, and study fund products. Competes head-on with Meitav Trade in the integrated trading-plus-long-term-savings proposition for Israeli retail investors.
• Psagot Investment House: Israeli investment house with a discount brokerage service for self-directed trading and pension/provident fund management. Directly competes with Meitav Trade in the same Israeli retail-brokerage category, including similar pension/provident product bundling.
• Altshuler Shaham: Large Israeli investment house offering brokerage and managed investment products to retail clients. Comparable as an investment-house-affiliated retail financial-services provider competing for the same Israeli self-directed and advised-investor segments.

Broad incumbents

• Interactive Brokers: Global multi-asset electronic broker offering stocks, options, futures, and FX with self-directed platforms and low commissions — comparable to Meitav Trade's multi-asset self-directed model, but operating at much larger scale and serving clients in many geographies.
• Bank Hapoalim Brokerage: Largest Israeli bank with an embedded retail brokerage and securities services arm. Comparable in trading product scope but distributed through a full banking relationship — the primary incumbent Meitav Trade is positioning against on cost.
• Bank Leumi Brokerage: One of Israel's largest banks offering in-house securities trading, custody, and advisory services. Competes for the same retail brokerage wallet but with bundled banking economics that Meitav Trade explicitly contrasts itself against.

Emerging players

• Robinhood Markets: US-headquartered pioneer of zero-commission self-directed mobile trading for retail investors. Comparable on the self-serve, mobile-first, no-advisor retail brokerage model that Meitav Trade is emulating in Israel.

Regional players

• Discount Capital (Israel Discount Bank): Investment-banking and securities arm of Israel Discount Bank, providing brokerage and trading services to Israeli retail and institutional clients. Competes in the same Israeli self-directed brokerage market with bank-distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meitav-trade-securities-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meitav Trade - מיטב טרייד