Maine Children's Alliance
Maine Children's Alliance is a 501(c)(3) nonprofit child advocacy organization and the Maine affiliate of the Annie E. Casey Foundation's KIDS COUNT program. It produces child well-being data, runs statewide coalitions, and advocates for policy at the Maine legislature and federal level on behalf of Maine children and families.
- Company typePrivate
- Founded1994
- HeadquartersAugusta, ME, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maine Children's Alliance does
Maine Children's Alliance (MCA) is a Maine-based nonprofit child advocacy organization founded around 1994 that serves as the state's affiliate of the Annie E. Casey Foundation's KIDS COUNT program. The organization's core proposition is translating child well-being data, community voice, and policy expertise into legislative advocacy at the Maine state legislature in Augusta and Maine's Congressional Delegation in Washington, D.C. MCA operates a portfolio of data and advocacy products including the annual KIDS COUNT Data Book, county-level profiles for all 16 Maine counties, the AECF-powered KIDS COUNT Data Center, a public Bill Tracker, the Champions for Children Giraffe Awards, the Right From the Start early care coalition, and the Maine Child Welfare Action Network. The organization also produces data visualization tools such as the 'Visualizing H.R. 1 Cuts' mapping tool and engages in sustained earned media and op-ed activity across Maine outlets.
MCA's business model is donation-funded: revenue streams consist of individual donations processed via the Give Lively platform, planned giving through wills and Donor-Advised Fund grants, and corporate or individual sponsorships tied to the Champions for Children event. MCA does not charge for services or sell products; the organization operates as a 501(c)(3) charitable entity governed by a Board of Directors under Executive Director Ashleigh Barker. Customer segments are not transactional buyers but rather the constituencies MCA serves and activates: Maine children and families (primary beneficiaries), state and federal legislators (policy targets), and individual advocacy supporters who donate, sign action alerts, and engage with volunteer mobilization. Geographic reach is exclusively within Maine at the programmatic level, with federal-level activity conducted through Washington D.C. engagement rather than direct service delivery. MCA has no proprietary technology products, patents, or AI/ML capabilities disclosed; operational technology is limited to standard nonprofit website, email/newsletter, SMS action alerts, and third-party KIDS COUNT data platforms.
Maine Children's Alliance firmographics
Firmographics- Name
- Maine Children's Alliance
- Legal name
- Maine Children's Alliance
- Website
- https://mekids.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maine Children's Alliance is a 501(c)(3) nonprofit child advocacy organization and the Maine affiliate of the Annie E. Casey Foundation's KIDS COUNT program. It produces child well-being data, runs statewide coalitions, and advocates for policy at the Maine legislature and federal level on behalf of Maine children and families.
- Ownership category
- akta.pro rank
Maine Children's Alliance industry classification
Industry- Product category
- Nonprofit Child Advocacy Services
- NAICS
- Child and Youth Services (62411), Social Advocacy Organizations (8133), Human Rights Organizations (813311), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Early Childhood Education & Childcare Nonprofits (BPAGADAA)
- akta.pro secondary industries
- Family Engagement & Home–School Partnership Programs (EDACALAB), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)
Keywords
Where Maine Children's Alliance is headquartered
LocationHeadquarters
- HQ city
- Augusta, ME
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maine Children's Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Individual donations from supporters who want to advance child advocacy policies in Maine. The organization accepts donations through Give Lively platform.
- Planned Giving: Legacy giving through wills or Donor-Advised Fund (DAF) grants.
- Sponsorships: Corporate and individual sponsorships for the Champions for Children events and Giraffe Awards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Champions for Children Event Tickets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Maine Children's Alliance product offering
Product offeringCore offering
Maine Children's Alliance is a nonprofit child advocacy organization that conducts policy research and publishes the annual KIDS COUNT Data Book on child well-being in Maine. It mobilizes parent-led coalitions and community voices, tracks child-related legislation through a Bill Tracker, and delivers direct advocacy to Maine state legislators and the federal Congressional delegation to advance child welfare, family economic security, early care and education, and child health policies.
Product overview
Maine Children's Alliance operates as a policy advocacy organization offering a portfolio of data products, advocacy tools, and community networks. The core offerings include the KIDS COUNT Data Book, County Profiles, and Data Center for child well-being research; the Right From the Start and Maine Child Welfare Action Network coalitions; a Bill Tracker for legislative monitoring; and the annual Champions for Children Giraffe Awards. These products work together to inform policy, amplify community voice, and drive legislative change for Maine's children and families.
Differentiator
Problem solved
Functional benefit
Brands
- KIDS COUNT: A national and state-by-state data tracking initiative published in partnership with the Annie E. Casey Foundation that provides comprehensive reports on child well-being.
- Right From the Start
- Maine Child Welfare Action Network
- Champions for Children Giraffe Awards
Products and services
- KIDS COUNT Data Book An annual comprehensive report on child well-being in Maine, providing data and research to inform advocates, lawmakers, and the public about the state of children and families.
- KIDS COUNT County Profiles County-level data profiles providing localized child well-being statistics across Maine's 16 counties.
- KIDS COUNT Data Center An interactive online data platform powered by the Annie E. Casey Foundation providing state and county-level child well-being data for Maine.
- Bill Tracker A legislative tracking tool that monitors child-focused bills in the Maine legislature, providing status updates on legislation related to child welfare, education, health, and family economic security.
- Champions for Children Giraffe Awards An annual awards ceremony honoring individuals and organizations who demonstrate exceptional advocacy and commitment to Maine's children and families, supported by corporate and individual sponsorships.
- Action Alerts Newsletter A communication platform providing subscribers with tailored updates on MCA's work, pre-written messages for advocacy, and action alerts to engage supporters in legislative efforts.
- Visualizing H.R. 1 Cuts Data visualization tool showing the impact of federal H.R. 1 budget cuts on Maine's children and families.
Quantifiable outcome
- Multiple bills tracked through the legislative process annually, with several signed into law each session
- +1 more outcomes
Companies that use Maine Children's Alliance
Customer profileSegments3 records
Ideal customer profiles3 records
Maine Children's Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maine Children's Alliance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Annie E. Casey FoundationcoreMCA serves as the Maine affiliate for the Annie E. Casey Foundation's KIDS COUNT program, publishing the annual Maine KIDS COUNT Data Book and utilizing the foundation's data resources and research frameworks for child well-being analysis.
- Right From the Start CoalitioncoreA statewide coalition of parents, providers, advocates, and organizations working together to strengthen early care and education policies so every child in Maine has a strong start.
- Maine Child Welfare Action NetworkcoreA network of partners working to ensure that every child in Maine is safe, supported, and resilient regardless of their circumstances.
- Maine Women's Policy CenterminorMCA partnered with the Maine Women's Policy Center to release the report 'Investing in our Future' on early childhood system improvements.
- Maine Center for Economic PolicyminorMCA collaborates with MeCEP on data analysis and policy research, including joint press events for census data releases.
- Maine Equal Justice PartnersminorMCA works with MEJP on coalition efforts for family economic security policies and shared policy advocacy campaigns.
- United Way of Greater PortlandminorMCA partners with United Way for the annual KIDS COUNT Data Book release and collaborative advocacy efforts.
- Maine Community Action AssociationminorMCA collaborates with MCAA on coalition efforts for community and family support programs.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Maine Children's Alliance competitors and assessment
Company assessmentDirect peers
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Maine Children's Alliance social profiles
Digital presenceMaine Children's Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maine Children's Alliance leadership team
Management profileNumber of profiles
Profiles9 records
Maine Children's Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maine Children's Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maine Children's Alliance
What does Maine Children's Alliance do?
Maine Children's Alliance is a nonprofit child advocacy organization that conducts policy research and publishes the annual KIDS COUNT Data Book on child well-being in Maine. It mobilizes parent-led coalitions and community voices, tracks child-related legislation through a Bill Tracker, and delivers direct advocacy to Maine state legislators and the federal Congressional delegation to advance child welfare, family economic security, early care and education, and child health policies.
Is Maine Children's Alliance a public or private company?
Maine Children's Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Maine Children's Alliance founded?
Maine Children's Alliance was founded in 1994. It employs 11 to 50 people.
Where is Maine Children's Alliance based?
Maine Children's Alliance is headquartered in Augusta, ME, United States, in the North America region.
How does Maine Children's Alliance make money?
Three revenue lines are on record. Donations are the primary driver. The others are planned Giving and sponsorships.
Who are Maine Children's Alliance's main competitors?
Annie E. Casey Foundation is listed as a direct peer.
Does Maine Children's Alliance have an API?
No public API is recorded for Maine Children's Alliance.
What industry is Maine Children's Alliance in?
Maine Children's Alliance's product category is Nonprofit Child Advocacy Services. Its primary akta.pro industry code is BPAGADAA, Early Childhood Education & Childcare Nonprofits, with a secondary code of EDACALAB, Family Engagement & Home–School Partnership Programs. Its NAICS code is 62411 and its SIC code is 8300.