Melia Recoleta plaza

What Melia Recoleta plaza does

Meliá Recoleta Plaza is a luxury boutique hotel located at Posadas 1557 in Buenos Aires' Recoleta neighborhood, operating under the Meliá Hotels International brand umbrella. The property holds documented historical significance as the first Buenos Aires residence of Eva Perón (1942–1944), and houses the Suite Evita with authenticated Perón artifacts. The hotel offers accommodations ranging from Premium King and Deluxe rooms to Junior, Royal, and the flagship Suite Presidencial Evita, with classical Reina Ana and Louis XV décor.

The property operates an integrated hospitality and entertainment ecosystem consisting of three food and beverage venues and one live entertainment venue. The Jazz Voyeur Club, founded in 2006 by Gerardo Cañellas Engel and located in the hotel basement, operates live jazz every night of the year and is the only jazz club in Recoleta. In April 2025, the hotel inaugurated Calaf restaurant, an open-fire fine dining concept co-founded by Gerardo Cañellas and José María Lafuente under Chef Alejandro Dobronich. The 1557 Bistró and 1557 Café round out the F&B portfolio with Mediterranean cuisine and informal café-bar offerings respectively.

The business model is built on direct-to-consumer sales across four revenue streams: nightly room rates, three bundled experience packages (Jazz & Stay, Boutique & Brunch, Classic & Gourmet) priced in Argentine Pesos, F&B across three concepts, and live jazz ticketing via Passline. Distribution is primarily direct through the property website, WhatsApp concierge (24/7), and email, with Instagram serving as the top-of-funnel marketing channel. The customer base comprises affluent domestic and international leisure travelers, cultural heritage tourists, local fine-dining patrons, and jazz enthusiasts, with no disclosed enterprise contracts or anchor accounts.

Name

Melia Recoleta plaza

Legal name

Meliá Recoleta Plaza

Website

https://meliarecoletaplaza.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Meliá Recoleta Plaza is a luxury boutique hotel in Buenos Aires' Recoleta neighborhood offering premium accommodations, three food and beverage venues (Calaf, 1557 Bistró, 1557 Café), and the Jazz Voyeur Club, serving affluent leisure travelers, cultural tourists, and local diners.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Brasseries, Bistros & Trattorias (THAFACAI), Independent Neighborhood Cafes (THAFADAC), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Luxury boutique hotel
• Boutique accommodations
• Fine dining restaurant
• Live jazz venue
• Hotel experience packages

Headquarters

HQ city

Comuna 2, Buenos Aires Autonomous City

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodations: Rooms and suites ranging from Premium King at 30m² to Royal Suite at 68m². Revenue from nightly room rates and package bundles (Boutique & Brunch, Jazz & Stay, Classic & Gourmet).
2. Food & Beverage — Calaf Restaurant: Fire-kitchen dining experience open for breakfast (07:00–11:00), lunch (12:00–17:00), and dinner (19:00–00:00). Signature dishes include Lomo Wellington, Spaghetti Cacio e Pepe, and tableside Tiramisú. Inaugurated April 2025 by Gerardo Cañellas and José María Lafuente, directed by Chef Alejandro Dobronich.
3. Food & Beverage — 1557 Bistró & Café: Mediterranean bistro and informal café-bar. Bistró open daily 12:00–00:00; Café open daily 07:00–00:00 with casual brunch on weekends. Features house wine (Recoleta Plaza label), signature cocktails, and charcuterie.
4. Jazz Voyeur Club: Live jazz venue in the hotel's basement, open 365 nights/year with shows starting at 20:00. Ticket sales through Passline, full bar and Mediterranean menu. Houses a permanent photo exhibition of jazz clubs and festivals worldwide by founder Gerardo Cañellas Engel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Meliá Recoleta Plaza operates a luxury boutique hotel at Posadas 1557 in Buenos Aires' Recoleta neighborhood, offering premium accommodations (Suite Presidencial Evita, Premium King, Suite, Junior Suite, Royal Suite, Deluxe and accessible rooms) alongside an integrated ecosystem of on-site F&B venues — Calaf fire-kitchen restaurant (opened April 2025), 1557 Bistrò, 1557 Café — and the Jazz Voyeur Club, the only jazz club in Recoleta operating 365 nights a year.

Product overview

Melia Recoleta Plaza is a luxury boutique hotel offering accommodation across multiple room categories (Suite Presidencial Evita, Habitación Meliá, Habitación Deluxe, Premium King Room, Suite, Junior Suite, Royal Suite, Accessible Room) along with food and beverage venues (Calaf restaurant, 1557 Bistró, 1557 Café) and entertainment (Jazz Voyeur Club). The property also offers curated experiences combining stays with dining and live music.

Differentiator

Problem solved

Functional benefit

Brands

• Jazz Voyeur Club: Jazz club located in the basement of the hotel, featuring live music every night, Mediterranean cuisine, and author cocktails. Founded in 2006 by Gerardo Cañellas Engel with photography exhibition from his jazz travels worldwide.
• Calaf
• 1557 Bistró
• 1557 Café

Products and services

• Suite Presidencial Evita Flagship accommodation at Meliá Recoleta Plaza featuring a display case with Eva Perón artifacts, dual shower cabin, and 65-inch Smart TV with views of Calle Posadas.
• Habitaci\u00f3n Meli\u00e1 Classic elegant accommodation with 55-inch Smart TV, WiFi, minibar, and full desk, available in king, triple, and twin configurations.
• Habitaci\u00f3n Deluxe Glazed terrace accommodation featuring private hydromasaje (jacuzzi), offering the most exclusive room option without full suite designation.
• Premium King Room Louis XV style accommodation with Nespresso coffee machine and access to the Jazz Voyeur Club.
• Suite Two-room accommodation with warm King bedroom and 65-inch Smart TV lounge, designed for both work and rest.
• Junior Suite Walk-in closet accommodation with dual shower, Nespresso machine, and 65-inch Smart TV, offering balanced comfort.
• Royal Suite Three-room apartment of approximately 68m² with executive table, living area, and two bathrooms, designed for extended stays and intimate meetings.
• Accessible Room Accessible accommodation adapted for guests with reduced mobility, featuring wide access, accessible bathroom, and maintained comfort and style.
• Calaf Restaurant Experience-focused restaurant inaugurated April 2025 featuring an open kitchen with wood-fired cooking, signature dishes including Lomo Wellington and Spaghetti Cacio e Pepe, and live piano on Sunday afternoons. Open daily 07:00–00:00 for breakfast, lunch, and dinner.
• 1557 Bistr\u00f3 Mediterranean cuisine restaurant with historic Buenos Aires ambiance, premium cuts selection, house wine label (Recoleta Plaza), and signature cocktail bar. Open daily 12:00–00:00.
• 1557 Caf\u00e9 Informal café-bar offering selected sandwiches, weekend brunch, specialty coffee all day, and light cocktails for aperitivo and afternoon. Open daily 07:00–00:00.
• Jazz Voyeur Club Jazz club located in the hotel basement since 2006, featuring live music 365 nights/year starting at 20:00, Mediterranean cuisine, author cocktails, and a permanent photography exhibit of jazz clubs and festivals worldwide. Tickets sold via Passline.
• Boutique & Brunch Experience Boutique stay experience package including brunch at 1557 Café and an in-room massage or hand/feet beauty treatment, priced at ARS $470,000 base double occupancy.
• Jazz & Stay Experience Jazz and stay package including live jazz at Jazz Voyeur Club, dinner, and accommodation in a superior room for two, priced at ARS $440,200 for two persons.
• Classic & Gourmet Experience Gourmet package including exclusive dinner at Calaf restaurant and superior room with complimentary sparkling wine and strawberries, priced at ARS $497,000.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Meliá Hotels InternationalcoreChannel Partner/ Reseller/ DistributorMeliá Recoleta Plaza operates under the Meliá Hotels International brand umbrella, a global hospitality group with properties worldwide. The Meliá brand association provides brand recognition, distribution systems, and operational standards that underpin the hotel's luxury boutique positioning.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Algodon Mansion: Boutique luxury hotel in Recoleta/Buenos Aires featuring a wine-centric restaurant, library lounge, and curated guest experience—comparable boutique scale and Recoleta micro-market focus.
• Faena Hotel Buenos Aires: Luxury boutique hotel in Buenos Aires combining high-design accommodation with integrated cultural programming, F&B, and entertainment venues—directly comparable to Meliá Recoleta Plaza's blended hospitality and arts positioning.
• Legado Mitico Buenos Aires: Small luxury boutique hotel in Palermo/Recoleta corridor that fuses Argentine cultural heritage, themed rooms, and personal service—comparable boutique scale and heritage storytelling.
• Casa Lucía Buenos Aires: Boutique luxury hotel in Recoleta offering curated rooms and an integrated F&B experience—directly comparable in scale, neighborhood, and experience-led boutique positioning.
• Hub Porteño: Boutique luxury hotel in Recoleta built around a restored early-20th-century mansion with curated art, dining, and personalized guest experience—similar heritage-driven boutique positioning to Meliá Recoleta Plaza.

Broad incumbents

• Alvear Palace Hotel: Historic luxury hotel on Avenida Alvear in Recoleta with classic European décor similar to Meliá's Reina Ana and Louis XV styling, multiple dining venues, and a long-standing position in Buenos Aires' luxury segment.
• Palacio Duhau – Park Hyatt Buenos Aires: Iconic luxury hotel also in Recoleta with extensive F&B, spa, and event facilities; broader-scope competitor from a global chain competing for the same high-end leisure and corporate segment.
• Four Seasons Hotel Buenos Aires: International luxury chain property in Buenos Aires with multiple restaurants, a loft-style bar, and event spaces; competes for the same affluent leisure and corporate guests in the Recoleta/Buenos Aires luxury market.

Others

• Meliá Hotels International (other properties): Parent/affiliated brand network; comparable as a sister property ecosystem sharing distribution, standards, and brand equity—the reference set for how Meliá Recoleta Plaza benchmarks within the global brand portfolio.

Emerging players

• Becco Buenos Aires: Emerging boutique hospitality and curated experiences brand in Buenos Aires competing for design-conscious travelers with integrated dining and event programming—comparable emerging boutique positioning in the same city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/melia.recoleta
• LinkedInlinkedin.com/company/melia-recoleta-plaza

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melia Recoleta plaza