Melisana

What Melisana does

Melisana is a Belgian consumer health company that distributes and markets over-the-counter (OTC) medications, dietary supplements, medical devices, and cosmetics to pharmacies and para-pharmacies across Belgium and Luxembourg. The portfolio spans 12+ OTC medicament brands (Flexium, Hexomedine, Rhinofebryl, Siroxyl, Troc, Ultra K, Ultra Mg, Opticrom, Sofrasolone, Instillagel), dietary supplement lines (Defatyl, Sediplus), medical devices (Junior Angin, Sterimar nasal sprays, Endosgel, Femannose, Dermophil Indien), and cosmetics/lifestyle products (Grether's Pastilles, Hermesetas, Dermophil lip care, Delabarre). Products are manufactured at the parent company's modern production facilities in Berlin under strict GMP, GDP, and post-marketing surveillance controls, with product heritage rooted in the 19th-century herbal medicine work of Sister Maria Clementine Martin.

The company operates as a wholly-owned subsidiary of Klosterfrau Healthcare Group, a German pharmaceutical group founded in 1825 with operations in 40 countries and more than 200 products. Melisana itself was established in Belgium around 1964, originally in Antwerp and now headquartered at a purpose-built, nearly energy-neutral (BEN) office in Evere (Brussels). It employs approximately 30 staff and serves 3,000+ pharmacists through a dedicated B2B sales team in a sales-led go-to-market model. Revenue is generated through one-time B2B product sales to pharmacy distributors; pricing is not publicly disclosed and is set through standard pharmacy distribution channels. Customer support is provided via dedicated email and phone lines ([email protected], [email protected]), with an external Data Protection Officer appointed under EU GDPR requirements.

Name

Melisana

Legal name

SA MELISANA

Website

https://melisana.be

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Melisana is a Belgian consumer health subsidiary of Germany's Klosterfrau Healthcare Group, distributing OTC medications, dietary supplements, medical devices, and cosmetics to 3,000+ pharmacies across Belgium and Luxembourg.

Ownership category

akta.pro rank

Product category

Consumer Healthcare (OTC Pharmaceuticals)

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

OTC & Consumer Health Distributors (HLAIAJAC)

akta.pro secondary industries

OTC Medicines & Consumer Health Products Distribution (CRAOAHAB), Sleep, Stress & Mood Support (HLAIADAG), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

Keywords

• Over-the-counter medications
• Dietary supplements
• Medical devices
• Consumer healthcare
• Pharmacy distribution

Headquarters

HQ city

Evere

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pharmaceutical Product Sales: B2B sales of OTC medications, dietary supplements, medical devices, and cosmetics to pharmacies and para-pharmacies across Belgium and Luxembourg

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Melisana distributes a portfolio of over-the-counter (OTC) medications, dietary supplements, medical devices, and cosmetics to pharmacies and para-pharmacies across Belgium and Luxembourg. Products are manufactured at Klosterfrau's modern facilities in Berlin and address common self-medication needs including cough, cold, muscle and joint pain, stress, sleep difficulties, and urinary discomfort. The company serves as a B2B supplier to 3,000+ professional pharmacy partners.

Product overview

Melisana is a consumer health company and subsidiary of Klosterfrau Healthcare Group, specializing in over-the-counter (OTC) medications, dietary supplements, medical devices, and cosmetics. The product portfolio includes 12+ medicament brands (Flexium, Hexomedine, Instillagel, Rhinofebryl, Siroxyl variants, Sofrasolone, Troc, Ultra K, Ultra Mg, Opticrom) for conditions such as cough, cold, muscle/joint pain; dietary supplements (Defatyl Energy, Defatyl Immunity/Boost, Sediplus Sleep, Sediplus Relax) for energy, immunity, and sleep; medical devices (Junior Angin, Sterimar nasal sprays, Endosgel, Femannose, Dermophil Indien) for ENT and urinary care; and cosmetic products (Grether's Pastilles, Hermesetas sweeteners, Dermophil lip care, Delabarre baby gingival gel). The company serves Belgium and Luxembourg markets through pharmacies and parapharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexium

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Klosterfrau Healthcare GroupcoreStrategic or Co-development PartnerMelisana is a subsidiary of Klosterfrau Healthcare Group, an international pharmaceutical company with over 200 years of tradition, present in 40 countries with a portfolio of more than 200 products. Production takes place in state-of-the-art facilities in Berlin.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stada Arzneimittel: European-focused generics and consumer healthcare company with strong OTC presence across Germany and other European markets. Comparable in its multi-country distribution model and pharmacy-channel orientation, with broader geographic reach than Melisana.
• Teva Pharmaceutical Industries: Global pharmaceutical company with a meaningful OTC and consumer health arm in Europe. Distributes through Belgian and Luxembourg pharmacies with overlapping categories, particularly around cough/cold and pain relief.
• Haleon: Consumer healthcare spin-off from GSK with leading OTC brands across oral health, pain relief, and respiratory categories. Distributes through the same Benelux pharmacy channel and competes directly for category share with Melisana's Siroxyl, Rhinofebryl, and pain ranges.
• Bayer Consumer Health: Major global OTC and consumer health division of Bayer, selling well-known brands in cough/cold, pain relief, and dermatology through Belgian and Luxembourg pharmacies. Wider portfolio and marketing scale than Melisana but competes for the same shelf and pharmacist recommendation.
• Perrigo Company: Global OTC consumer self-care leader and owner of Omega Pharma. Operates a far broader portfolio and geographic reach than Melisana but serves overlapping categories (cough/cold, women's health, dermatology) through the same pharmacy channel in Benelux.
• Sanofi Consumer Healthcare: Global OTC and consumer healthcare business of Sanofi, with broad category coverage including pain, cough/cold, allergy, and digestive health. Overlaps with Melisana in Belgian and Luxembourg pharmacy distribution and competes for retailer listings.

Direct peers

• Omega Pharma: Belgian-headquartered OTC consumer health company (now owned by Perrigo) with a similar B2B pharmacy distribution model across Belgium and Luxembourg, overlapping product categories including cough/cold, pain, and self-care. Most directly comparable peer due to shared geography, channel, and OTC focus.

Others

• Klosterfrau Healthcare Group: Parent company of Melisana, headquartered in Cologne, Germany, with 200+ year heritage in herbal and OTC pharmaceuticals. Not a competitor but the upstream supplier of products and strategy for Melisana; relevant for understanding parent-driven portfolio expansion opportunities.

Emerging players

• Laboratoires Urgo: European consumer healthcare company specializing in first aid, wound care, and OTC products distributed through pharmacies. Overlaps with Melisana in pharmacy-channel consumer health and shares a European mid-cap peer profile.
• Cooper Consumer Health: European-focused OTC consumer health company built through roll-ups of brands across categories like cough/cold and women's health. Comparable in its European pharmacy distribution model and category overlap with Melisana's OTC portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/melisana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melisana