Melville Mazda

What Melville Mazda does

Melville Mazda is a family-owned, authorised Mazda franchised dealership operating from a single rooftop at 385 Canning Hwy, Palmyra, Western Australia. It sells the full Mazda passenger and commercial lineup — including sedans (Mazda2, Mazda3, Mazda6), SUVs (CX-3, CX-30, CX-5, CX-60, CX-70, CX-80, CX-90), the MX-5 roadster, the BT-50 ute, and the all-electric 6e sedan and CX-6e SUV — alongside a multi-brand used vehicle inventory (242 Mazda and approximately 30 non-Mazda units on lot at time of crawl). The dealership is part of Mazda Australia's 150+ dealer network and leverages Mazda's 65-year brand presence in the country.

The business operates six revenue streams: new vehicle sales, pre-owned sales, Mazda Genuine Service and repairs, parts and accessories (including 100+ BT-50 accessories), Mazda Finance and Mazda Assured (Guaranteed Future Value) for finance and insurance back-end, and a tiered Fleet Program covering sole traders through large corporates, government, and not-for-profit buyers. A dedicated BT-50 Ute Centre and BT-50 Fleet Program target small business and primary-producer demand. Pricing is published as drive-away or MLP per model grade (CX-60 Pure from $50,240 MLP, CX-60 Touring from $58,240 MLP); fleet pricing is tiered but not publicly listed.

Customer reach is fragmented across individual consumers (primary segment), small business and sole traders, medium (10-24 vehicle) and large (25+) fleet operators, government and not-for-profit organisations, and primary producers. Go-to-market is direct-to-consumer through the physical showroom, supported by online booking for test drives and services, plus dedicated fleet enquiry channels. Brand ambassadors from the Nova 93.7 breakfast show and content partnerships (4WD 24/7 on YouTube) underpin local marketing. The dealership reports a 4.5/5 customer rating across 588 reviews and is staffed by 24 employees. There is no disclosed revenue, no parent company, no funding history, and no M&A activity in the source material.

Name

Melville Mazda

Legal name

Melville Mazda

Website

https://melvillemazda.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Melville Mazda is a family-owned authorised Mazda dealership in Palmyra, Western Australia, selling new and used Mazda vehicles, providing servicing, parts, finance, and a tiered fleet program to Perth-area consumers, businesses, government, and primary producers from a single 24-employee rooftop.

Ownership category

akta.pro rank

Headquarters

HQ city

Palmyra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of brand new Mazda vehicles including sedans (Mazda2, Mazda3, Mazda6), SUVs (CX-3, CX-5, CX-30, CX-60, CX-70, CX-80, CX-90), sports cars (MX-5), and utility vehicles (BT-50).
2. Pre-owned/Used Vehicle Sales: Quality used vehicles from various makes sold through the dealership, expanding beyond Mazda brand to serve broader customer needs.
3. Vehicle Servicing and Repairs: State-of-the-art service center with expert technicians providing Mazda Genuine Service using genuine parts and accessories to maintain vehicle performance.
4. Parts and Accessories: Genuine Mazda parts and accessories sales, including over 100 genuine accessories for BT-50, bull bars, driving lights, canopies, and awnings.
5. Finance and Insurance: Mazda Finance offerings including guaranteed future value (GFV) calculator, financing options, and Mazda Assured program for vehicle financing.
6. Fleet Vehicle Sales: Dedicated fleet sales program offering competitive fleet discounts, priority stock allocation, and loan evaluation vehicles for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Melville Mazda is a family-owned Mazda franchise dealership that sells new Mazda vehicles (full range from Mazda2 through CX-90, plus MX-5, BT-50 ute, and new all-electric 6e and CX-6e models) and a broad selection of pre-owned vehicles from multiple makes. It provides manufacturer-backed vehicle servicing using genuine parts, genuine Mazda parts and accessories retail, vehicle finance through Mazda Finance, and a dedicated B2B Mazda Fleet Program with tiered discounts for businesses and government customers.

Product overview

Melville Mazda is a family-owned Mazda dealership offering a comprehensive range of new and pre-owned vehicles. The product portfolio consists of Mazda's full vehicle lineup including compact to midsize sedans (Mazda2, Mazda3, Mazda6), subcompact to full-size SUVs (CX-3, CX-30, CX-5, CX-60, CX-70, CX-80, CX-90), an electric sedan (6e) and electric SUV (CX-6e), a sports roadster (MX-5), and work-focused utes (BT-50). Supporting the core vehicle sales, the dealership provides a suite of services including Mazda Finance for flexible financing and Mazda Assured (Guaranteed Future Value), comprehensive servicing and parts, fleet programs with tiered business discounts, and a dedicated BT-50 Ute Centre. All new vehicles are backed by a 5-year unlimited kilometre warranty with complimentary roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazda2 Subcompact Mazda hatchback ideal for urban driving and first-time car buyers, sold new through the Melville Mazda dealership.
• Mazda3 Compact Mazda sedan and hatchback with refined design and driving dynamics, sold new through the dealership.
• Mazda6 Midsize Mazda sedan offering premium features, turbocharged engine options, and comfortable touring capabilities, sold new through the dealership.
• CX-3 Subcompact Mazda SUV designed for urban lifestyles with available all-wheel drive, sold new through the dealership.
• CX-30 Compact Mazda SUV bridging the CX-3 and CX-5 with an elevated driving position and advanced safety features, sold new through the dealership.
• CX-5 Next Generation Next-generation midsize Mazda SUV with redesigned interior, advanced technology, and 5-star ANCAP safety rating, sold new through the dealership.
• CX-60

Quantifiable outcome

• 5-star ANCAP safety rating on Next-Gen CX-5
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mazda Fleet ProgramcoreStrategic or Co-development PartnerNational Mazda Fleet program providing comprehensive fleet solutions including competitive pricing, warranty, roadside assistance, and service support for business customers across Australia.
• 4WD 24/7minorGTM or Marketing PartnerYouTube off-roading channel with 1.25 million subscribers and 347 million total views. Features BT-50 in OFF-GRID caravanning series covering thousands of kilometres of Australian terrain, demonstrating vehicle capabilities to engaged audience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• carsales.com.au: Australia's largest online automotive marketplace (ASX: CAR). Comparable as the dominant digital channel through which Melville Mazda's inventory is discovered and benchmarked, shaping consumer pricing expectations and lead generation.
• CarGurus: Global online automotive marketplace with operations in Australia. Comparable as a price-transparency and lead-generation platform influencing consumer behaviour in new and used vehicle purchase journeys.
• Bapcor Limited: Australia's largest aftermarket automotive parts distributor and retailer (ASX: BAP). Comparable as an adjacent ecosystem participant competing for parts, accessories, and service revenue that a dealership's parts and service department also depends on.
• Drive.com.au: Australian automotive content and marketplace platform owned by Nine Entertainment. Comparable as a content and discovery channel that shapes consumer vehicle research and shortlisting behaviour before dealership visits.

Broad incumbents

• Eagers Automotive: Australia's largest automotive retailer (ASX: APE) operating hundreds of franchised dealerships across all major OEMs. Comparable as the scaled incumbent shaping OEM allocation, fleet pricing benchmarks, and consumer expectations that any Mazda franchise must compete against.
• CarMax: Largest US used-vehicle retailer with a fixed-price, no-haggle omnichannel model. Comparable as the scaled incumbent illustrating the digital-first auto retail model that increasingly pressures traditional franchised dealers' used-car margins.

Emerging players

• Auto1 Group: European-headquartered digital used-car platform with growing international presence. Comparable as a digital-first entrant applying data-driven pricing and logistics to the same used-vehicle inventory turnover that traditional dealers depend on.

Direct peers

• Barbagallo Motors: Long-established Perth-based automotive dealer group holding Mazda and multiple other franchises. Most directly comparable to Melville Mazda as a multi-franchise Western Australia competitor targeting the same metropolitan buyer pool.
• John Hughes Group: Large Perth-area automotive dealer group operating multiple brand franchises across new, used, service, and fleet. Comparable as a similarly Western Australia-anchored dealer competing for the same consumer and small-fleet customers.
• Melville Holden / Perth City Mazda: Other Mazda franchise holders within the Perth metropolitan area. Directly comparable as Mazda-only or Mazda-leading franchisees selling the same OEM product line into overlapping WA catchments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/melville-mazda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melville Mazda