Memmo Unforgettable Hotels

Name

Memmo Unforgettable Hotels

Legal name

memmo® Unforgettable Hotels

Website

https://memmohotels.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Design-Led Boutique Hotels (THAGADAA), Urban Luxury Hotels (City Luxury) (THAGACAE), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Boutique hotel accommodation
• Hotel booking services
• Travel hospitality
• Hotel restaurant dining
• Curated travel experiences

Headquarters

HQ city

Lisboa, Lisboa

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodation: Core revenue from room bookings across three boutique hotels - Memmo Baleeira in Sagres/Algarve, Memmo Alfama in Lisbon, and Memmo Príncipe Real in Lisbon. Offers both Bed & Breakfast and Room Only rate options with flexible and non-refundable pricing tiers.
2. Food & Beverage: Revenue from on-site restaurants and bars including Café Príncipe Real, Wine Bar & Terrace at Memmo Alfama, and Fado Nights & wine menu dinners. Food & beverage services are available to both hotel guests and non-guests.
3. Experiences & Gift Vouchers: Sale of gift vouchers for stays and experiences, including specific packages like 'Memmo Alfama Gift' at €320 for one night with breakfast, and tapas experiences.
4. Special Events: Hosting of special events including Fado Nights, DJ Sessions, Memmo Talks, Oceanic Short Film Festival, Movement Sessions, and private event bookings at venues like the private terrace.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Memmo Unforgettable Hotels operates a portfolio of three boutique hotels in Portugal: Memmo Baleeira in Sagres/Algarve (2007), Memmo Alfama in Lisbon (2013), and Memmo Príncipe Real in Lisbon (2016). The hotels offer accommodation with on-site restaurants (Café Príncipe Real, Wine Bar & Terrace), curated cultural experiences (Fado Nights, DJ Sessions, Memmo Talks), wellness programming, and gift vouchers. The portfolio emphasizes authentic Portuguese hospitality, architectural heritage, and local cultural integration.

Product overview

Memmo Unforgettable Hotels is a collection of boutique hotels operating three properties in Portugal: Memmo Baleeira in Sagres, Algarve (2007), Memmo Alfama in Lisbon (2013), and Memmo Príncipe Real in Lisbon (2016). Each property offers accommodations with on-site dining (Wine Bar & Terrace at Alfama, Café Príncipe Real at Príncipe Real), curated cultural experiences including Fado nights, DJ sessions, and wellness programming. The portfolio is supported by a unified booking engine powered by Guestcentric, native mobile apps, and gift voucher programs. Sustainability and social responsibility initiatives including community partnerships are woven into the brand identity.

Differentiator

Problem solved

Functional benefit

Brands

• Café Príncipe Real: Restaurant and meeting place at Memmo Príncipe Real, shaped by light, flavour, and conversation with indoor space flowing onto terrace.
• Wine Bar & Terrace

Products and services

• Memmo Baleeira Boutique hotel in Sagres, Algarve, surrounded by beautiful beaches with excellent surfing conditions and integrated into Costa Vicentina Natural Park. Offers facilities and experiences for couples and families.
• Memmo Alfama Boutique hotel in Lisbon's historic Alfama neighborhood, the first boutique hotel in the city's historic area. Features 42 rooms across seven room categories, a rooftop Wine Bar & Terrace with views over the Tagus River, and curated cultural programming. Adults and teenagers aged 16+.
• Memmo Príncipe Real Boutique hotel in Lisbon's Príncipe Real neighborhood, perched above the city with sweeping views over Lisbon's seven hills and terracotta rooftops. Features Café Príncipe Real restaurant and pool.
• Wine Bar & Terrace at Memmo Alfama Rooftop Wine Bar & Terrace at Memmo Alfama offering Portuguese-inspired tapas, cocktails, and panoramic views over Alfama and the Tagus River. Also includes Fado Nights & wine menu dinners on Mondays and Thursdays. Available to hotel guests and non-guests.
• Café Príncipe Real Restaurant and meeting place at Memmo Príncipe Real serving contemporary Portuguese cuisine. Features indoor space flowing onto terrace and hosts DJ Sessions. Available to hotel guests and non-guests.
• Gift Vouchers Gift vouchers available for hotel stays and experiences at Memmo properties. Includes Memmo Alfama Gift room stays with breakfast and Tapas for Two dining experiences. Valid for one year, extendable for another year at 30% of voucher amount.
• Curated Experiences Curated local experiences available across Memmo properties including walking tours, water activities (Kayaking, Surf Lessons, Cycling) at Memmo Baleeira, and wellness programs at various properties.
• Special Events Programming Event programming across Memmo properties including Fado Sessions at Memmo Alfama, DJ Sessions at Memmo Príncipe Real, Surf Talks, BlueMind Weekend, Oceanic Short Film Festival at Memmo Baleeira, and Memmo Talks powered by NITfm.

Quantifiable outcome

• Adults-only policy ensures peaceful environment for target demographic
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Oceanic GlobalminorGTM or Marketing Partner · 5 June 2026Oceanic Global Short Film Festival hosted at Memmo Baleeira. Festival celebrates the ocean, marine conservation, and stories connecting people to the sea, featuring beach clean-ups, snorkeling sessions, Ocean Talks, and short film screenings.
• NIT FMminorGTM or Marketing PartnerMemmo Talks event series hosted at Memmo Alfama and powered by NITfm. Features intimate conversations with artists, creators, and cultural voices around creative themes in a relaxed atmosphere with limited audience.
• Guestcentric GroupcoreTechnology or IntegrationGuestcentric Group provides the reservations engine technology for Memmo Hotels. Guestcentric acts under hotel authority with signed contracts for service provision. Handles booking technology, cookies, and reservation management systems.
• Cozinha com AlmaminorStrategic or Co-development PartnerSocial takeaway that reinvests revenue in programmes supporting families in need, seniors facing isolation, and young people with intellectual and developmental difficulties. Memmo serves their salted caramel tart, with proceeds funding meals, training, and opportunities.
• A Avó Veio Trabalhar (Fermenta)minorStrategic or Co-development PartnerCollaboration celebrating creativity and wisdom of elderly women from Alfama neighbourhood. Through embroidery, they transform tradition into contemporary design, each piece carrying the personal touch, story and photograph of its maker.
• 55+minorStrategic or Co-development PartnerPartnership with 55+ for Tiles, Ceramics and Painting Workshops at Memmo Alfama. Dedicated to creating opportunities for individuals over 55 to continue pursuing ambitions, bringing together skilled makers and artists sharing knowledge through hands-on experiences.
• Local Institutions (Solidarity Bag)minorStrategic or Co-development PartnerGuests invited to leave clothing in dedicated bags in their rooms, which are donated directly to local institutions. Part of broader social responsibility initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• São Lourenço do Barrocal: Award-winning boutique hotel estate in Portugal's Alentejo region. Directly comparable as a small-scale, design-led Portuguese boutique property emphasizing authentic local heritage, sustainability, and curated experiences.
• Quinta da Pacheca: Historic wine estate and boutique hotel in Portugal's Douro Valley. Comparable as a small-scale Portuguese boutique hospitality concept combining accommodation with strong F&B, experiences, and locally rooted storytelling.
• Sublime Comporta: Boutique luxury resort near Comporta on Portugal's Alentejo coast. Directly comparable as a small-scale Portuguese boutique property focused on understated luxury, design, and nature-based experiences.
• Vila Galé Hotéis: Major Portuguese hotel group operating resorts and hotels across mainland Portugal, Algarve, and Lisbon. Directly comparable as a domestically rooted Portuguese hotel operator with broad geographic coverage and similar mid-market to upscale positioning.
• Pestana Hotel Group: Portugal's largest hotel group with multiple properties across Lisbon and Algarve, including boutique and 4-star offerings. Directly comparable as a multi-property Portuguese hotel operator competing for the same inbound tourism demand.
• Vila Joya: Two-Michelin-star boutique hotel and restaurant in the Algarve. Directly comparable as a small, design-driven Portuguese boutique property with strong F&B and experiential programming in a beach/coastal setting.

Broad incumbents

• Aman Resorts: Ultra-luxury boutique hotel brand with design-led, low-density properties in culturally significant locations. Comparable as an aspirational benchmark for design, exclusivity, and integrated cultural experiences at the luxury end of Memmo's category.
• Six Senses Hotels Resorts Spas: International luxury boutique hotel brand with strong wellness and experience-led positioning. Comparable as a benchmark for premium experiential boutique hospitality and global pricing power within Memmo's target guest persona.
• Rosewood Hotels & Resorts: Global luxury hotel brand with properties in historic urban locations emphasizing local culture and design. Comparable as a broader luxury incumbent operating in similar urban-heritage contexts and targeting experience-led luxury travelers.
• Tivoli Hotels & Resorts: International hotel group with significant Portuguese heritage and Lisbon/Algarve presence. Comparable as a broader incumbent with overlapping Portuguese destinations and a more standardized luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MemmoAlfamaHotel.Lisboa
• LinkedInlinkedin.com/company/memmo-unforgettable-hotels
• Instagraminstagram.com/memmoalfama

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memmo Unforgettable Hotels