Mémoire de l'Avenir

What Mémoire de l'Avenir does

Mémoire de l'Avenir is a French non-profit association (association d'intérêt général, loi 1901) founded in 2003 and headquartered at 45-47 rue Ramponeau in the Belleville neighborhood of Paris's 20th arrondissement. With approximately five employees, the organization operates a multidisciplinary cultural space that uses contemporary art and cultural heritage as tools for dialogue on identity, memory, pluralism, human rights, and the environment, addressing discrimination, prejudice, and exclusion. Its core activities include curated exhibitions on socially engaged contemporary art, customized training programs for social and educational professionals on intercultural dialogue and discrimination prevention, cultural-mediation services in museums across Île-de-France, guided urban walks of Belleville, and live events including debates, performances, and film screenings.

The underlying methodology is a proprietary intuitive and sensitive mediation approach developed by founder and director Margalit Berriet, emphasizing respectful inclusion of all cultures and identities and using sensitivity as a foundation for cognitive learning. The organization also operates the Humanities, Arts and Society (HAS) international platform, launched in 2017 in partnership with UNESCO-MOST and C.I.P.S.H. in connection with the World Humanities Conference, which aggregates artists, researchers, and creative projects demonstrating the impact of arts and humanities on society. Partnerships span French public institutions (Ville de Paris, Ministère de l'Éducation nationale, Drac Île-de-France), private foundations (Fondation M6, Fondation BNP Paribas, Fondation pour la Mémoire de la Shoah), cultural venues (La Maison des Métallos, Les Plateaux Sauvages, Villa Belleville, Laboratoires d'Aubervilliers), and international bodies.

The revenue model combines multiple streams: tax-deductible individual and corporate donations (66% reduction for individuals, 60% for companies) processed via HelloAsso and PayPal; a 15% commission on artwork sales with 85% passed through to artists; voluntary contributions at free-admission exhibitions and events; public funding from municipal and national bodies; and paid unit-priced offerings such as the €15 Parcours Urbain Belleville walk. Tickets and event registration are distributed via Pass Culture. GTM is event-driven and community-led, with top-of-funnel awareness through social media and the HAS platform, mid-funnel email newsletters, and bottom-of-funnel conversion via Pass Culture and on-site contributions.

Name

Mémoire de l'Avenir

Legal name

Mémoire de l'Avenir

Website

https://memoire-a-venir.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Mémoire de l'Avenir is a Paris-based non-profit cultural association using contemporary art and cultural mediation to address identity, memory, discrimination, and social inclusion, serving the general public, museum audiences, and social/educational professionals through exhibitions, training programs, and the Humanities, Arts and Society international platform.

Ownership category

akta.pro rank

Product category

Arts and Cultural Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ), Arts Education & Community Arts Programs (BPAGAHAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Cultural mediation services
• Contemporary art exhibitions
• Intercultural dialogue training
• Arts-based social inclusion
• Cultural heritage programming

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Art Sales Revenue Sharing: For every artwork sold through the association, 85% of the amount is paid directly to the artist, with the remaining 15% supporting association operations. Each purchase includes a tax-deductible donation receipt.
2. Membership and Donation Revenue: As an association d'intérêt général, Mémoire de l'Avenir receives tax-deductible donations. For individuals, tax reduction is 66% of donation amount (up to 20% of taxable income). For companies, tax reduction is 60% (up to €20,000 or 5‰ of annual revenue).
3. Event Contributions: Voluntary contributions from exhibition visitors and event attendees support the arts programming. Some events offer free admission with suggested voluntary contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mémoire de l'Avenir operates a multidisciplinary cultural space in Belleville, Paris, producing contemporary art exhibitions with social themes (identity, memory, pluralism). It delivers customized training programs on intercultural dialogue and discrimination prevention for social and educational professionals, and provides cultural mediation services in museums across Île-de-France. It also runs the Humanities, Arts and Society international digital platform developed with UNESCO-MOST, guided urban walks through Belleville, and live performance and debate events.

Product overview

Mémoire de l'Avenir operates as a multidisciplinary cultural center offering a portfolio of interconnected services: exhibition programming in its Paris venue showcasing contemporary art with social themes; customized training programs on intercultural dialogue and cultural mediation; the Humanities, Arts and Society international platform developed with UNESCO; urban exploration walks in Belleville; and live performance events. The organization functions as an association d'intérêt général, using arts and culture as tools for dialogue, social inclusion, and addressing issues of identity, memory, and discrimination.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Space Contemporary art exhibitions held at the association's venue at 45-47 rue Ramponeau in Belleville, Paris, featuring works by artists from diverse cultural backgrounds exploring themes of identity, memory, and social issues. Open Thursday to Saturday, 1PM-7PM, with free admission and voluntary contributions.
• Training Programs (Formation) Customized training programs on intercultural dialogue, discrimination prevention, and cultural mediation using arts as tools for education and social inclusion, targeted at social and educational professionals. Programs include digital culture training and biodiversity dialogue workshops and are free for eligible participants under public funding support.
• Cultural Mediation Services Interactive cultural mediation services using artworks and museums as tools for dialogue, debate, and critical inquiry into contemporary issues, targeting audiences with limited access to culture. Delivered through associated cultural venues and museums across Île-de-France.
• Humanities, Arts and Society Platform An international digital platform developed in partnership with UNESCO-MOST and C.I.P.S.H. that brings together artists, researchers, and creative projects demonstrating the impact of arts and humanities on society. Features an interactive map and project database, and accepts video submissions from artists worldwide.
• Urban Walks (Parcours Urbain Belleville) Guided urban exploration tours of the Belleville neighborhood in Paris, priced at €15 per person for 1h30, discovering murals, ceramics, architectural elements, and urban arts. Led by cultural mediators and requires reservation.
• Live Events and Performances Satellite programming including debates, performances, and live events complementing the exhibition programming, including vernissages, nocturne events, and film screenings with voluntary contributions supporting the arts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core, major and supporting.

• UNESCO - MOSTcoreStrategic or Co-development PartnerUNESCO's Management of Social Transformations (MOST) program collaborates with Mémoire de l'Avenir on the Humanities, Arts and Society international platform, launched in connection with the 2017 World Humanities Conference.
• C.I.P.S.H (Conseil International de Philosophie et des Sciences Humaines)coreStrategic or Co-development PartnerInternational council for philosophy and human sciences is a co-founder of the Humanities, Arts and Society project alongside UNESCO-MOST and Mémoire de l'Avenir.
• The Jena DeclarationmajorStrategic or Co-development PartnerInternational initiative on human identity and diversity associated with the Humanities, Arts and Society project, contributing expertise on themes of identity and difference.
• GCAC (Global Chinese Art and Culture Society)majorStrategic or Co-development PartnerInternational partner collaborating on the Humanities, Arts and Society platform, bringing global perspectives on art and culture.
• Apheleia ProjectsupportingStrategic or Co-development PartnerPartner organization contributing to the international network of artists and researchers working on social issues through arts.
• Ville de PariscoreOthersCity of Paris provides ongoing support including funding, venue partnerships, and promotional collaboration through the 20th arrondissement mayor's office.
• Ministère de l'Éducation nationalemajorOthersFrench Ministry of Education collaborates on educational programs and cultural mediation initiatives.
• Drac Île-de-FrancemajorOthersRegional directorate for cultural affairs provides funding and institutional support for arts programming.
• Fondation M6supportingOthersPrivate foundation supporting the association's mission through funding for cultural and social programs.
• Fondation pour la Mémoire de la ShoahsupportingOthersFoundation supporting memory and Holocaust education projects, aligned with the association's work on historical memory.
• Fondation BNP ParibassupportingOthersCorporate foundation providing financial support for cultural initiatives and arts programming.
• Paris HabitatsupportingOthersSocial housing organization in Paris partnering on community-focused cultural projects.
• La Maison des MétallosmajorChannel Partner/ Reseller/ DistributorCultural venue in Paris 20th arrondissement serving as an associated structure for exhibition programming and cultural events.
• Les Plateaux SauvagesmajorChannel Partner/ Reseller/ DistributorCultural venue and associated structure providing space for exhibitions and artistic programming.
• Villa BellevillemajorChannel Partner/ Reseller/ DistributorCultural venue in Belleville providing training facilities and exhibition space, particularly for biodiversity and dialogue programs.
• France Terre d'AsilesupportingOthersRefugee support organization associated with the association's social mission and inclusion programs.
• Groupe SOSsupportingOthersMajor social enterprise group in France, associated with the association's commitment to social inclusion and public interest missions.
• Fédération Léo LagrangesupportingOthersCultural and educational federation supporting popular education and cultural mediation initiatives.
• Laboratoires d'AubervilliersmajorChannel Partner/ Reseller/ DistributorArtist residency and cultural production space in Aubervilliers hosting training sessions and artistic projects.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• La Maison des Métallos: Cultural venue in Paris's 20th arrondissement — Belleville adjacent — programming contemporary art, debate, and performance with a strong civic mission. Directly comparable as a neighborhood cultural venue with overlapping audience and identical Belleville geography.
• Lafayette Anticipations: Foundation-run contemporary arts center in Paris commissioning and exhibiting artists across disciplines. Comparable to MDA as a Parisian foundation-based venue hosting multidisciplinary contemporary art with a strong program of public engagement and cultural mediation.
• Le BAL: Paris-based independent cultural institution dedicated to image culture and contemporary issues through exhibitions, publications, and educational programs. Comparable to Mémoire de l'Avenir as a similarly sized, mission-driven Parisian cultural nonprofit that uses exhibitions and mediation to engage public audiences.
• Bétonsalon: Independent art and research center in Paris's 13th arrondissement supporting contemporary artists and critical inquiry. Comparable to MDA as a small, mission-driven contemporary arts nonprofit in Paris combining exhibitions, research, and public programming.

Broad incumbents

• Palais de Tokyo: France's leading center for contemporary art, offering expansive multidisciplinary exhibitions and public programming. Comparable to MDA in the Parisian contemporary-art-and-public-engagement space but at vastly greater scale and public visibility.
• Centre Pompidou: Iconic multidisciplinary museum and cultural institution in Paris combining modern/contemporary art with extensive public mediation and educational programming. Comparable as a major French reference point for art-plus-mediation, though at vastly different scale.
• Le CENTQUATRE (104): Large public cultural center in Paris's 19th arrondissement hosting multi-disciplinary contemporary creation. Comparable to MDA at the venue-programming layer but operating at substantially greater scale and with a public institutional mandate.
• MAC/VAL: Val-de-Marne Contemporary Art Museum — a publicly funded museum focused on contemporary art and public engagement via mediation. Comparable to MDA in combining contemporary exhibitions with strong cultural-mediation programs for diverse audiences.

Emerging players

• Villa Médicis — Académie de France à Rome: French Academy in Rome hosting artist residencies and international cultural exchange with the French state. Comparable to MDA through its international artist-platform orientation (similar in spirit to the HAS project) and French institutional backing.
• MoMA PS1: Affiliated with MoMA, MoMA PS1 is a contemporary art institution in Queens focused on experimental work and public engagement. Comparable to MDA as an experimental contemporary arts venue combining exhibition programming with a strong social and educational mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/memoiredelavenir.mda
• LinkedInlinkedin.com/company/memoire-de-l'avenir
• Instagraminstagram.com/memoiredelavenir

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mémoire de l'Avenir