Mémorial Alsace-Moselle

What Mémorial Alsace-Moselle does

Mémorial Alsace-Moselle is a French public cultural institution located in Schirmeck, Alsace, approximately 50 km from Strasbourg. Opened to the public on June 18, 2005, and inaugurated by President Jacques Chirac on November 3, 2005, the memorial presents the history of Alsace and the Moselle department from 1870 through the twentieth-century conflicts to the building of Europe. It is governed by a public consortium (syndicat mixte / Zweckverband) comprising the Region Grand Est, the Collectivité européenne d'Alsace, the Vallée de la Bruche community of municipalities, and the City of Schirmeck, with additional institutional support from the European Parliament, the French Ministry of Armed Forces, and the Office National des Anciens Combattants et Victimes de Guerre (ONAC-VG). Leadership rests with Director Sabine Robert-Bierry and Chairman Alain Ferry, Mayor of Wisches.

The memorial operates as an immersive history museum built on physical scenography combining re-enactments, archives, propaganda films, posters, and personal testimonies. Core offerings include the permanent museum exhibition, a Documentation and Archives Center hosting research collections on contemporary and local history from 1870 to the post-war period, a museum shop selling books, cultural objects, and regional gourmet products (including supplies from Confitures du Climont), six traveling exhibitions available for free loan to public institutions, guided tours, and seminars/room hire. A Wall of Names (Mur des Noms) memorial monument designed by architect Benoît Zeimett, expected to open in July 2026, will catalogue approximately 40,000 names of persons who disappeared or died during wartime.

Revenue is generated through tiered admission fees (€13 full price, €10 reduced/youth, free for children under 8), museum shop sales, seminars and room hire, and supplementary public funding from the governing collectivities and the European Union. The memorial serves a diversified base of approximately 60,000+ annual visitors including individual tourists and families, school groups, adult groups, researchers, German-speaking visitors (served by a dedicated officer), and institutional partners. It is integrated into the regional Traces d'histoire network of 13 memory sites and offers combined ticketing with the Natzweiler-Struthof concentration camp memorial, and operates with a core team of roughly 11 staff members.

Name

Mémorial Alsace-Moselle

Legal name

Mémorial Alsace-Moselle

Website

https://memorial-alsace-moselle.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Mémorial Alsace-Moselle is a French public cultural institution and history museum in Schirmeck presenting the history of Alsace-Moselle from 1870 to European integration through immersive scenography, serving individual visitors, school groups, researchers, and institutional partners.

Ownership category

akta.pro rank

Product category

Historical Museum and Memorial

NAICS

Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industries

History, Heritage & Museum-Focused Study Tours (THAKAGAN), Monuments, Statues & Memorials (THAJACAB)

Keywords

• Historical museum exhibits
• War memorial site
• Archives and documentation
• Cultural heritage tours
• Educational group visits

Headquarters

HQ city

Schirmeck

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Admission Fees: Ticket sales for museum entry with tiered pricing for full price, reduced rate, youth, and children.
2. Museum Shop: Sale of books, cultural objects, souvenirs, postcards, DVDs, games, and regional gourmet products including jams, syrups, and traditional Alsatian specialties.
3. Room Hire and Seminars: Seminars and room hire services for groups and events.
4. Travelling Exhibitions Rental: Free loan of travelling exhibitions to institutions, schools, and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Mémorial Alsace-Moselle operates a history museum and memorial site in Schirmeck, France, presenting the history of Alsace and the Moselle department from 1870 through twentieth-century conflicts to European integration. Its core offering is an immersive museum visit experience built around permanent scenography featuring re-enactments, archival films, propaganda materials, posters, and personal testimonies, supplemented by a Documentation and Archives Center, a museum shop, travelling exhibitions loaned to institutions, and guided tours and room hire.

Product overview

Mémorial Alsace-Moselle operates as a unified history center and museum presenting the history of Alsace and the Moselle department through 20th-century conflicts. The core offering centers on the immersive museum visit experience featuring the permanent exhibition, supplemented by the Documentation and Archives Center for research, the Museum Shop for books and souvenirs, and Travelling Exhibitions for loan. Additional services include guided tours, seminars and room hire, and the upcoming Wall of Names memorial monument. The museum offers educational resources for teachers and maintains partnerships with regional memory networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Visit Experience Immersive historical museum experience presenting the history of Alsace and Moselle from 1870 through twentieth-century conflicts to European integration, featuring re-enactments, archives, propaganda films, posters, and personal testimonies. Accessible to all audiences with content appropriate for younger visitors.
• Documentation and Archives Center Research facility offering extensive documentation on contemporary history of Alsace and Moselle from 1870 to the post-war period, including private collections of photographs, paper documents, everyday objects, and audiovisual materials. Used by researchers, teachers, and students.
• Museum Shop Retail outlet offering books on World War II history, time-witness accounts, graphic novels, children's books, cultural objects, souvenirs, postcards, stationery, and regional gourmet products including Alsatian specialties (jams, syrups).
• Travelling Exhibitions Six travelling exhibitions available for free loan to public institutions, museums, schools, associations, and businesses, covering topics such as youth under Nazi ideology, forgotten heroines, the Schirmeck-La Broque camp, and forced conscription.
• Guided Tours Educational guided tours including special offerings such as flashlight-guided evening tours ('L'Histoire à la lampe torche') and testimony-based presentations, available for individual visitors, school groups, and adult groups.
• Seminars and Room Hire Facility rental services for seminars and events, offering conference spaces within the memorial complex for groups, associations, and businesses.
• Le Mur des Noms (Wall of Names) Memorial monument conceived by architect Benoît Zeimett, located below the memorial in Schirmeck, gathering names of approximately 40,000 persons who disappeared or died during wartime.
• Educational Resources Pedagogical materials and dossiers for secondary school teachers covering topics including Alsace and Moselle between 1939-1945, resistance in Alsace, and structured teacher guides.

Quantifiable outcome

• 95% visitor satisfaction rate
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, secondary and minor.

• Région Grand EstcoreStrategic or Co-development Partner · 1 January 2005Major institutional partner providing financial and structural support for memory initiatives and cultural tourism projects. The region is a key funding source and governance member of the mémorial's public authority.
• Collectivité européenne d'AlsacecoreStrategic or Co-development Partner · 1 January 2005Financial and institutional partner supporting educational and cultural projects, representing the Bas-Rhin and Haut-Rhin departments.
• Vallée de la BruchecoreStrategic or Co-development Partner · 1 January 2005Local financial partner involved in the economic and tourism development of the Bruche Valley area, collaborating with the local tourism office to promote the mémorial.
• Ville de SchirmeckcoreStrategic or Co-development Partner · 1 January 2005Local financial partner; the city where the mémorial is located benefits from international recognition and enhancement through the attraction of the site.
• Parlement européencoreStrategic or Co-development PartnerInstitutional partner providing support for European memory and reconciliation initiatives. Photo credits attributed to the Audiovisual Department of the European Parliament.
• Ministère des ArméessecondaryStrategic or Co-development PartnerMinistry of Armed Forces providing institutional support for military history and veteran-related programming.
• Office National des Anciens Combattants et Victimes de Guerre (ONAC-VG)secondaryStrategic or Co-development PartnerNational office for war veterans and war victims providing institutional support for remembrance activities.
• Chambre des commerces et de l'industrie (CCI)secondaryStrategic or Co-development PartnerChamber of Commerce and Industry providing business network connections and corporate partnership opportunities.
• Réseau des Musées et Centres de Mémoire du Conflicts Contemporains (RMCC)secondaryStrategic or Co-development PartnerNetwork of museums and memory centers for contemporary conflicts, providing cross-institutional collaboration and visitor exchange.
• Traces d'histoirecoreStrategic or Co-development PartnerCultural network of 13 memory sites in Alsace-Vosges presenting the region's history from 1870 to European integration, with joint promotion activities and combined ticketing with partner sites.
• Libération Route EuropesecondaryStrategic or Co-development PartnerCross-border memory network conveying WWII history through hiking trails and testimonies, expanding the mémorial's reach to European visitors.
• Mémorial du camp de concentration de Natzweiler-StruthofcoreStrategic or Co-development PartnerCombined ticket available with the concentration camp memorial, offering reduced-rate access valid for one year from purchase date.
• Musée de la Bataille du 6 août 1870minorStrategic or Co-development PartnerWar museum partner within the Traces d'histoire network covering the 1870 Franco-Prussian War.
• Fort de Mutzig - Feste Kaiser Wilhelm IIminorStrategic or Co-development PartnerFortress partner within the network, the largest concrete, armored, and electrified fortification in Europe when built in 1893.
• HartmannswillerkopfminorStrategic or Co-development PartnerWWI memorial site partner within the Traces d'histoire network.
• Tourismusbüro des Bruche-TalssecondaryChannel Partner/ Reseller/ DistributorLocal tourism office promoting the mémorial as part of regional tourism offerings.
• Confitures du ClimontminorOthersLocal jam producer (best jam maker in France) from Ranrupt supplying gourmet products for the museum shop.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Natzweiler-Struthof concentration camp memorial: The only former Nazi concentration camp on French soil, located ~40 km from Schirmeck. Directly comparable as a WWII remembrance museum in Alsace with combined-ticket partnership — the closest thematic and geographic peer.
• Hartmannswillerkopf - Vieil-Armand WWI Memorial: Alsace-based WWI battlefield memorial and a Traces d'histoire network partner. Operates as a comparable regional historical/military memorial site with shared combined-ticketing infrastructure.
• Musée de la Bataille du 6 août 1870 (Wœrth): Alsace-based museum covering the 1870 Franco-Prussian War and a Traces d'histoire network partner. Directly comparable as a regional military-history museum addressing the same 1870–1945 narrative thread.
• Mémorial de Caen: Major French WWII and D-Day memorial museum with comparable scenography, education programs, archives, and school-group offerings. Closest scale and operating-model peer in France outside Alsace.
• Fort de Mutzig - Feste Kaiser Wilhelm II: Largest pre-WWI fortified site in Europe, located in Alsace and a Traces d'histoire network partner. Comparable as a heritage-tourism site in the same regional network, focused on 1870–1914 military history.

Broad incumbents

• United States Holocaust Memorial Museum: Flagship global Holocaust and WWII remembrance institution in Washington, D.C. Comparable in immersive scenography, archival depth, and education mission, though on a materially larger scale and budget.
• Imperial War Museums (London): Larger UK-based museum network covering modern conflict from WWI onwards. Comparable in scenography, archival scale, and school-group programming, but broader in geographic and thematic scope.

Regional players

• Centre Pompidou-Metz: Major cultural institution in the Grand Est region drawing significant tourist traffic. Comparable as a regional heritage attraction in the same territory, though focused on contemporary art rather than war memory.

Others

• Liberation Route Europe: Cross-border remembrance network of WWII historical sites across Europe, of which Mémorial Alsace-Moselle is a partner. Not a direct operator but a strategic peer network shaping joint ticketing and routing.
• Réseau des Musées et Centres de Mémoire des Conflits Contemporains (RMCC): French national network of museums and memory centers dedicated to contemporary conflicts. Functions as a peer association rather than a competitor, coordinating professional exchange, exhibitions, and visibility for member sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MemorialAlsaceMoselle/videos
• Facebookfacebook.com/125130220776
• LinkedInlinkedin.com/company/m%C3%A9morial-alsace-moselle
• Instagraminstagram.com/memorialsacemoselle

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mémorial Alsace-Moselle