MEMPHIS FAMILY CONNECTION CENTER INC

What MEMPHIS FAMILY CONNECTION CENTER INC does

Memphis Family Connection Center Inc (MFCC) is a 501(c)(3) nonprofit organization (EIN 82-4696410) headquartered in Cordova, Tennessee, that provides community-based, trauma-informed, healing-centered support services to foster, adoptive, and kinship families. The organization was formally incorporated in 2018, building on the Red Tub Day initiative that began in 2010 in Shelby County, TN. MFCC's core programs include Cultivate Connection (a peer-delivered parenting course), Equip Parent Coaching (individualized caregiver coaching), the Red Tub Day annual Christmas gift event for children in foster care, the Red Tub Day Fund (year-round counseling scholarships and resource access), and Safe & Secure Tennessee (organizational trauma-informed care training via a sister program). Additional offerings include the Empowered to Connect Podcast, downloadable caregiver resources (Connection Cards, Practice the Pause, Stress Capacity), and a monthly Transracial Parenting Online Group.

MFCC's revenue model is donation-driven, with three primary streams: individual donations processed via Stripe (one-time and recurring, with suggested tiers of $25-$500 and a flagship $250 gift split between a Red Tub and the Red Tub Day Fund), corporate sponsorships (Enterprise, FedEx Cares, Truist Financial, and others underwriting Red Tub Day), and program service fees from organization training delivered through Safe & Secure Tennessee. In June 2025, the organization exited direct clinical service delivery (counseling, art therapy, occupational therapy, speech therapy) and now refers families to a Clinical Care Network of licensed, trauma-informed counselors, with scholarships covering 80% of appointment costs up to $125 per appointment. MFCC owns the intellectual property of Empowered to Connect following a 2018 transfer and was restructured in 2021 so that ETC became the top-level entity with MFCC operating as one of its programs. Service delivery is regional, restricted to Shelby County TN, Hamilton County TN, and surrounding communities.

Name

MEMPHIS FAMILY CONNECTION CENTER INC

Legal name

Memphis Family Connection Center Inc

Website

https://memphisfamilycc.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Memphis Family Connection Center Inc is a 501(c)(3) nonprofit that delivers trauma-informed, community-based support, parenting education, counseling scholarships, and the annual Red Tub Day program to foster, adoptive, and kinship families in Shelby and Hamilton Counties, Tennessee.

Ownership category

akta.pro rank

Product category

Social Services - Foster, Adoption, and Kinship Family Support

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Community Centers & Neighborhood Support Services (BPAGAEAL), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Trauma-informed care
• Foster family support
• Adoption support services
• Kinship care resources
• Community-based social services

Headquarters

HQ city

Memphis, Tennessee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute financial gifts to support MFCC's programs including the Empowerment Scholarship, Red Tub Day Fund, and general operations. Donations can be made one-time or monthly and are processed securely via Stripe.
2. Corporate Sponsorships: Businesses, churches, organizations, and community groups sponsor Red Tub Day events and the Red Tub Day Fund, providing financial support in exchange for recognition in marketing materials and at events.
3. Program Service Fees: The organization provides parenting classes (Cultivate Connection), parent coaching (Equip), organizational training, and counseling grants. Some services are provided free to qualifying families through scholarship funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Memphis Family Connection Center is a 501(c)(3) nonprofit organization that delivers community-based, healing-centered programs for foster, adoptive, and kinship families in Tennessee. Its core offerings include the Cultivate Connection parenting class, Equip parent coaching, the Red Tub Day Christmas gift event and its associated year-round Red Tub Day Fund (which provides counseling scholarships), organization-wide trauma-informed training via the Safe & Secure Tennessee initiative, and a free monthly Transracial Parenting Online Group on Zoom.

Product overview

Memphis Family Connection Center offers a suite of community-based, healing-centered programs for foster, adoptive, and kinship families. The core offerings include Cultivate Connection (a peer-led parenting class) and Equip Parent Coaching (individualized support), alongside the Red Tub Day and Red Tub Day Fund programs providing holiday gifts and year-round therapeutic scholarships. Organization Training via Safe & Secure Tennessee delivers trauma-informed care education. The organization also provides support groups, downloadable resources (Connection Cards, PDFs), and the Empowered to Connect Podcast. All programs share a unified focus on attachment, healing, and connection for vulnerable families.

Differentiator

Problem solved

Functional benefit

Brands

• Red Tub Day: Annual community celebration providing Christmas gifts to children in foster care, running since 2010. Includes the Red Tub Day Fund which provides year-round financial scholarships for therapeutic services.
• Cultivate Connection
• Equip Parent Coaching
• Safe & Secure Tennessee
• Transracial Parenting Online Group

Products and services

• Cultivate Connection A parenting class designed to be delivered by parents for parents, providing practical suggestions for implementation at home and offering community and support for weary caregivers in overwhelming seasons. Served free to qualifying foster, adoptive, and kinship families through the Red Tub Day Fund.
• Equip Parent Coaching A coaching program that walks alongside parents and caregivers to build strong, connected, and healthy family relationships through holistic approaches, exploring root causes of behaviors and creating felt safety and stability at home.
• Red Tub Day An annual community celebration that fills red tubs with Christmas gifts for children in foster care, with events running in Memphis since 2010 and expanding to Chattanooga in 2025. Provides direct material support and serves as the flagship annual event for the organization.
• Red Tub Day Fund A year-round fund that provides financial scholarships covering up to ~80% of counseling appointment costs for foster, adoptive, and kinship families in Shelby County and Hamilton County TN, and grants free access to Empowered to Connect online parenting courses and practical resources.
• Organization Training (Safe & Secure Tennessee) Training services delivered through the Safe & Secure Tennessee initiative that equip individuals and organizations — including churches, nonprofits, and government agencies — with practical tools in trauma-informed care, healing-centered practices, relational leadership, and attachment-based interventions.
• Transracial Parenting Online Group A free monthly Zoom support group for parents raising children of a different race, providing a safe space to discuss privilege, racism, racial identity, and hair/skin care topics.

Quantifiable outcome

• 10,103 Red Tubs provided to children since 2010
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Empowered to Connect (ETC)coreStrategic or Co-development Partner · 1 January 2018In 2018, ownership, intellectual property, and program rights of Empowered to Connect were transferred to MFCC leadership. In 2021, the organization restructured with ETC as the top organization and MFCC as one of its programs.
• Department of Children Services (Tennessee)coreStrategic or Co-development PartnerDCS partners with MFCC for Red Tub Day events, identifying children in foster care who need Christmas support and collaborating on annual gift distribution events in Memphis and Chattanooga.
• Chattanooga Valley Enrichment Center (CVEN)coreStrategic or Co-development PartnerLocal partner presenting Red Tub Day Chattanooga 2026, collaborating to bring Christmas joy and therapeutic support to children in Hamilton County foster care.
• Safe and Secure TennesseecoreStrategic or Co-development PartnerSister program through which MFCC delivers trauma-informed care training, healing-centered practices, relational leadership, and attachment-based intervention training to organizations.
• Scholar AvenueminorGTM or Marketing PartnerLocal Chattanooga community partner supporting Red Tub Day 2026.
• NBC (Chattanooga)minorGTM or Marketing PartnerLocal partner supporting Red Tub Day Chattanooga 2026.
• Isaiah 117 HouseminorGTM or Marketing PartnerLocal partner supporting children in foster care in Chattanooga area.
• MLE (Ministry of Living Epistles)minorGTM or Marketing PartnerLocal Chattanooga partner for Red Tub Day 2026.
• Ridgedale Baptist ChurchminorGTM or Marketing PartnerChurch partner supporting Red Tub Day Chattanooga 2026.
• Soddy Daisy ChurchminorGTM or Marketing PartnerChurch partner in Chattanooga area for Red Tub Day 2026.
• Cumberland Presbyterian ChurchminorGTM or Marketing PartnerChurch partner supporting Red Tub Day Chattanooga 2026.
• Red Bank Cumberland Presbyterian ChurchminorGTM or Marketing PartnerChurch partner for Red Tub Day Chattanooga 2026.
• Enterprise Rent-A-CarminorGTM or Marketing PartnerCorporate Memphis sponsor for Red Tub Day 2025.
• Truist FinancialminorGTM or Marketing PartnerCorporate Memphis sponsor for Red Tub Day 2025.
• Strategic Financial PartnersminorGTM or Marketing PartnerMemphis sponsor for Red Tub Day 2025.
• Playground Supply GroupminorGTM or Marketing PartnerMemphis sponsor for Red Tub Day 2025.
• Playa DevelopmentminorGTM or Marketing PartnerMemphis sponsor for Red Tub Day 2025.
• FedEx CaresminorGTM or Marketing PartnerCorporate Memphis sponsor for Red Tub Day 2025.
• Jim Keras NissanminorGTM or Marketing PartnerLocal automotive dealer sponsor for Red Tub Day Memphis 2025.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Center for Adoption Support and Education: Provides adoption-competent counseling, education, and support to adoptive and foster families. Its therapeutic and caregiver-support offerings overlap directly with MFCC’s trauma-informed family services and counseling-scholarship access.
• A Home Within: Provides therapeutic and relational support to children and families affected by foster care. Its focus on foster-family mental health and attachment makes it a close mission and service-model peer, although it is more specialized.
• Empowered to Connect: Provides attachment- and trauma-informed parenting education, resources, and training for foster and adoptive families, closely matching MFCC’s healing-centered caregiver-support model. The supplied data identifies ETC as the top organization after MFCC’s 2021 restructuring, so it is a related rather than fully independent competitive reference.

Others

• National Foster Parent Association: A national membership and advocacy organization serving foster parents through support, training, and policy engagement. It is thematically comparable to MFCC’s foster-caregiver support, but it does not operate MFCC’s local therapeutic-scholarship or direct-service model.

Broad incumbents

• Crossnore Communities for Children: Provides foster-care, adoption, residential, and family services to vulnerable children. Its community-based and therapeutic child-welfare model is comparable to MFCC’s family stabilization and caregiver-support mission.
• Pressley Ridge: Provides foster care, behavioral-health, education, and family-support services through a broader child-welfare operating model. It is relevant because it serves vulnerable children and caregivers with services that extend beyond MFCC’s regional scope.
• Bethany Christian Services: A national nonprofit providing adoption, foster-care, pregnancy counseling, and family-support services. It overlaps with MFCC’s foster and adoptive caregiver support, but operates at substantially greater scale and breadth.
• The Bair Foundation: A larger child-welfare nonprofit offering foster-care, adoption, and family-support services across multiple states. It serves a similar vulnerable population but has broader clinical, placement, and geographic capabilities than MFCC.

Emerging players

• Safe Families for Children: Provides volunteer-supported family stabilization and crisis assistance that can complement or help prevent foster-care involvement. It shares MFCC’s focus on keeping vulnerable families connected, but uses a different host-family and volunteer service model.

Regional players

• The Kinship Center: Provides foster-care, adoption, and family-support services with an emphasis on vulnerable children and caregivers. Its direct service mix and regional operating footprint make it comparable to MFCC, though it primarily serves a different market area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/memphisfamilycc
• Instagraminstagram.com/memphisfamilycc/?hl=en
• LinkedInlinkedin.com/company/memphis-family-connection-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEMPHIS FAMILY CONNECTION CENTER INC