Memphis Rox | One Family Memphis

What Memphis Rox | One Family Memphis does

Memphis Rox, also operating as One Family Memphis, is a 501(c)(3) non-profit climbing gym founded in 2018 and headquartered at 879 E McLemore in the Soulsville neighborhood of Memphis, Tennessee. The organization operates a single physical facility offering bouldering, ropes climbing, and top rope climbing, supplemented by fitness equipment, yoga classes, and an in-house healthy food and juice counter branded as Juice Almighty. It self-describes as the largest non-profit climbing gym in the world and the most unique climbing operation in the country. Its core technology is the physical climbing facility itself, augmented by a Squarespace website, an Approach-based member and waiver portal, and a Fundrazr donation page; no proprietary software, AI capabilities, or API products are disclosed.

The organization monetizes through six revenue streams: recurring monthly memberships (including facility access, fitness equipment, discounted classes, 10% retail discount, and one free guest pass per month), climbing and yoga class fees, in-store retail sales, Juice Almighty food and beverage transactions, event hosting (parties, team retreats), and charitable donations. Programming beyond open climbing includes climbing classes, the Soul Senders competitive climbing team, after-school programming, school group visits, team retreats, party events, and the annual Rox Fest community festival. The business model is fundamentally community-led, relying on word-of-mouth referrals, the monthly guest pass mechanic, and partnerships with major outdoor-industry brands.

Memphis Rox serves a deliberately broad customer base: general recreational climbers of all ages and abilities, youth through after-school and school programs, corporate and organizational groups via team retreats, and underserved community members whose participation is underwritten by the stated mission to "never turn anyone away regardless of ability to pay." The organization has assembled a notable roster of GTM and marketing partners, with The North Face, YETI, and Black Diamond Equipment described as core partners and Scarpa, Flashed, and Protect Our Winters listed as additional supporters. The company is privately held, has no disclosed parent entity, and operates only one physical location with a five-person team.

Name

Memphis Rox | One Family Memphis

Legal name

Memphis Rox

Website

https://memphisrox.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Memphis Rox is a non-profit climbing gym in Memphis, TN, operating a single facility offering bouldering, ropes climbing, fitness, yoga, and youth and community programs. It serves the general public, youth, corporate groups, and underserved communities under a mission to never turn anyone away.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym and Community Recreation

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

Keywords

• Indoor climbing gym
• Bouldering and roped climbing
• Youth climbing programs
• Climbing memberships
• Corporate team retreats

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly membership fees that provide ongoing revenue while supporting the gym's ability to never turn anyone away regardless of ability to pay. Membership includes access to climbing facility, fitness equipment, discounted classes, 10% retail discount, and one free guest pass per month.
2. Climbing and Yoga Classes: Revenue from paid climbing and yoga classes offered at discounted rates for members.
3. In-Store Retail: Sales of climbing and outdoor retail merchandise with 10% discount for members.
4. Healthy Food and Beverages: Revenue from Juice Almighty juice bar and healthy food offerings within the facility.
5. Event Hosting: Revenue from hosting parties and private events at the facility.
6. Donations: Charitable donations from supporters, facilitated through Fundrazr platform, supporting the non-profit mission of never turning anyone away.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Memphis Rox is a non-profit climbing gym that sells monthly memberships, day passes, climbing and yoga classes, instructional programs, team retreats, private events, and in-house retail and food and beverage service from Juice Almighty. All climbing activities—bouldering, ropes climbing, and top rope climbing—are offered at a single physical facility in Memphis, TN, and every membership supports the organization's mission to never turn anyone away regardless of ability to pay.

Product overview

Memphis Rox is a non-profit climbing gym (the largest non-profit climbing gym in the world) that operates as a single, unified facility offering climbing and wellness services. The core offerings include bouldering, ropes climbing, and top rope climbing, complemented by fitness equipment and programming, yoga classes, and healthy food options through Juice Almighty. The organization offers membership programs, various instructional and competitive climbing programs (classes, climbing teams, after school, school groups), team retreats, and event hosting (parties, Rox Fest). All offerings are unified under the mission of community access and inclusion, with membership revenue supporting the ability to never turn anyone away regardless of ability to pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Climbing Membership Monthly membership providing access to the climbing facility, fitness equipment, discounted climbing and yoga classes, 10% discount on in-store retail, and one free guest pass per month; supports the organization's non-profit mission to never turn anyone away regardless of ability to pay.
• Climbing Facility Access (Bouldering, Ropes, Top Rope) Core climbing facility service providing bouldering, ropes climbing, and top rope climbing for climbers of all ages, builds, and abilities as a full-body, low-impact workout.
• Climbing Classes Instructional climbing classes available to members and visitors seeking to develop or refine their climbing skills.
• Soul Senders Climbing Team Competitive climbing team program for youth climbers at Memphis Rox.
• After School Program After-school climbing program providing structured, supervised physical activity for children and youth.
• School Groups Program Climbing programs designed for school groups and educational visits, providing structured physical activity for students.
• Team Retreats Team-building retreat programs offered to businesses and organizations through guided climbing and group experiences at the Memphis Rox facility.
• Party Events Climbing gym party bookings available for private events such as birthday parties and celebrations.
• Rox Fest Annual climbing festival and community event hosted by Memphis Rox.
• Yoga Classes Discounted yoga classes available as a membership benefit, complementing the climbing and fitness offerings.
• Juice Almighty (Food and Beverage) On-site healthy food and juice bar at the climbing facility, offering food and beverage options as part of the comprehensive wellness experience.
• In-Store Retail On-site retail sales of climbing and outdoor merchandise at the Memphis Rox facility, with a 10% discount for members.
• Fitness Equipment and Programming Access to state-of-the-art fitness equipment and programming as part of the membership benefits at the Memphis Rox climbing facility.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The North FacecoreGTM or Marketing PartnerThe North Face is a key supporting partner of Memphis Rox. David Burleson from The North Face provided an endorsement quote praising Memphis Rox as the 'North Star of what can be done through climbing, when the focus is about people and community.' The partnership helps expand reach within the outdoor enthusiast community.
• YETIcoreGTM or Marketing PartnerYETI supports Memphis Rox in bringing renewed sense of hope to underserved communities through climbing and community programs. Jessi Markowitz from YETI highlighted their shared belief that 'the outdoors is for us all—accessibly and without fear.'
• Black Diamond EquipmentcoreGTM or Marketing PartnerBlack Diamond Equipment describes Memphis Rox as a 'truly inspiring example of the power the climbing community can have.' They view Memphis Rox as a positive force redefining what it means to be part of a community and a perfect partner in creating a barrier-breaking, inclusive climbing industry.
• Protect Our WintersminorGTM or Marketing PartnerProtect Our Winters is listed as a partner, providing alignment with environmental and climate advocacy within the outdoor industry.
• ScarpaminorGTM or Marketing PartnerScarpa, an outdoor footwear and equipment brand, is listed as a partner logo on the Memphis Rox website.
• FlashedminorGTM or Marketing PartnerFlashed, a climbing equipment brand, is listed as a partner logo on the Memphis Rox website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• REI: National outdoor retailer and co-op offering climbing programming, events, and community engagement. Comparable through shared outdoor-industry brand partnerships and climbing community presence, though far broader in scope.

Emerging players

• Climb So iLL: Mid-size climbing gym operator combining bouldering, ropes, training, and yoga with strong community programming. Overlaps with Memphis Rox on integrated wellness/community positioning at smaller scale.
• The Hive Bouldering: Independent climbing gym concept emphasizing community, training, and youth programs. Comparable niche positioning to Memphis Rox's mission-led, community-first identity.

Direct peers

• Brooklyn Boulders (BKB): Climbing gym operator known for community-driven positioning and inclusive programming. Shares Memphis Rox's emphasis on building climbing as a community hub rather than a pure fitness facility.
• Vertical World: Established indoor climbing gym operator offering roped climbing, bouldering, and instructional programs on a membership basis. Comparable core product offering and recurring-revenue model.
• Planet Granite: Multi-location climbing gym operator offering bouldering, ropes, fitness, and yoga with strong youth and corporate programming. Closely comparable in facility mix, membership model, and program portfolio.
• YMCA of Memphis & the Mid-South: Non-profit community fitness organization in Memphis offering memberships, youth programs, and inclusive access regardless of ability to pay. Closely mirrors Memphis Rox's non-profit, mission-driven, multi-segment community fitness model in the same geography.
• Earth Treks Climbing: Multi-location climbing gym chain offering bouldering, top rope, lead, fitness, and youth programs via memberships and day passes. Closely comparable to Memphis Rox's facility stack and youth/community programming emphasis.
• Movement Climbing: Multi-location climbing gym operator with bouldering, ropes, fitness, and yoga programming under one membership model. Direct comparison to Memphis Rox across facility mix and program verticals, with the key difference being for-profit vs. non-profit structure.
• Sender One: Climbing gym chain with bouldering, ropes, yoga, and fitness offerings, plus youth teams and corporate events. Comparable to Memphis Rox across program portfolio and member benefit structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/memphis-rox-one-family-memphis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memphis Rox | One Family Memphis