Memphrémagog Conservation (MCI)

What Memphrémagog Conservation (MCI) does

Memphrémagog Conservation (MCI) is a Quebec-based non-profit founded in 1967 by three lakeside residents to protect Lake Memphrémagog and its binational watershed (73% Canada, 27% Vermont). Operating with 24 staff and roughly 600 members and donors, the organization delivers a portfolio of conservation services rather than a unified product: a seasonal on-water Lake Patrol that has run for over 50 years, shoreline buffer-zone programs with technical and financial support to private landowners, invasive exotic species control (zebra mussels, Chinese mystery snails, phragmites), water quality monitoring at multiple sampling stations, and management of protected natural areas including the Michael Dunn Biodiversity Reserve and the newly established Goodwin area (2026). MCI's public-facing outputs include ArcGIS-built interactive maps for navigation and cyanobacteria tracking, an annual bulletin (Le Memphré), community events, and free public conferences.

MCI monetizes almost entirely through annual membership subscriptions, donations (including a cross-border "American Friends" program for U.S. supporters and Giving Tuesday campaigns), and limited promotional merchandise, with revenue not publicly disclosed. It works through a community-led go-to-market model: a board of directors, volunteer lake patrol, partnerships with riparian municipalities (Magog, Ayer's Cliff, Newport VT), federal/provincial/state agencies, the International Joint Commission on binational nutrients, and the Québec-Vermont Committee. Technology is operational rather than differentiating — ArcGIS for spatial data, Survey123 for invasive-species reporting, Yapla for member/donation processing, and iNaturalist for citizen-science biodiversity observations — and is used to inform advocacy and direct on-the-ground conservation rather than to drive a software product.

Name

Memphrémagog Conservation (MCI)

Legal name

Memphrémagog Conservation

Website

https://memphremagog.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Memphrémagog Conservation (MCI) is a Quebec-based non-profit, founded in 1967, that protects Lake Memphrémagog and its binational (Canada–Vermont) watershed through a seasonal lake patrol, shoreline and invasive-species programs, water quality monitoring, and managed nature reserves, serving roughly 600 members, donors, and riparian municipalities.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

akta.pro primary industry

Water Resources, WASH & Integrated Water Management (BPADALAH)

akta.pro secondary industry

Network Monitoring & Smart Water Sensors (Pressure/Flow/Noise Loggers, IoT) (EUANAKAB)

Keywords

• Lake conservation services
• Watershed protection programs
• Invasive species control
• Water quality monitoring
• Shoreline restoration

Headquarters

HQ city

Magog (region of Lake Memphrémagog)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees from individuals (lakeside residents, general public, American supporters) who join as members of the organization. Members receive access to the member portal, newsletters, and the annual bulletin 'Le Memphré'.
2. Donations: One-time and recurring donations from supporters, including the 'American Friends' program targeting U.S.-based supporters. Also includes Giving Tuesday campaigns.
3. Promotional Merchandise: Sale of promotional articles (branded merchandise) through the organization's online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

MCI is a non-profit environmental organization that protects and improves Lake Memphrémagog and its watershed through a seasonal Lake Patrol, shoreline buffer zone restoration, invasive exotic species control, water quality monitoring, and protected-area management. It delivers scientific monitoring, public education, community engagement programs, and policy advocacy in partnership with municipalities, government bodies, and volunteers.

Product overview

Memphrémagog Conservation (MCI) operates as a non-profit environmental organization offering a portfolio of conservation programs and data tools rather than a unified technology product. The core services include a seasonal lake patrol program, shoreline protection initiatives, and invasive species control. MCI provides public-facing data tools built on ArcGIS platform including interactive maps for navigation and cyanobacteria monitoring, alongside its conservation programs. Supplementary offerings include an annual newsletter publication, tree distribution program, and membership management services. The organization does not offer a traditional SaaS product but rather delivers environmental conservation services to the Lake Memphrémagog watershed community.

Differentiator

Problem solved

Functional benefit

Products and services

• Lake Patrol (Patrouille du lac) Seasonal nautical patrol service that monitors Lake Memphrémagog, educates boaters on best practices, and reports environmental issues and regulatory compliance concerns.
• Shoreline Buffer Zone Program (Programme de bandes riveraines) Program offering technical support and subsidies to lakeside property owners for establishing and maintaining protective vegetation buffer zones along Lake Memphrémagog shorelines.
• Invasive Species Control Program (Lutte aux espèces exotiques envahissantes) Program focused on monitoring and controlling invasive species including zebra mussels, Chinese mystery snails, and phragmite reeds through volunteer training, collection activities, and citizen reporting via Survey123.
• Water Quality Monitoring Program Scientific water quality monitoring service with sampling stations throughout Lake Memphrémagog and its watershed, tracking nutrient levels, cyanobacteria blooms, and other environmental health indicators.
• Interactive Navigation Map (Carte de navigation interactive) Public web-based interactive ArcGIS map showing navigation routes and information for Lake Memphrémagog, available to boaters and the general public.
• Cyanobacteria Alert Map (Carte des cyanobactéries) Interactive ArcGIS map displaying real-time cyanobacteria (blue-green algae) bloom locations and water quality status across Lake Memphrémagog, used by the public to check water safety.
• Nature Reserve Management (Réserves de biodiversité) Management of protected natural areas including the Michael Dunn Biodiversity Reserve and the Goodwin protected area established in May 2026, conserving nearly 15 hectares in perpetuity within the Lake Memphrémagog watershed.
• Tree Distribution Program (Distribution d'arbres) Annual program distributing young native trees to residents and lakeside property owners for shoreline buffer planting and watershed reforestation.
• Membership Program (Adhésion) Annual membership subscription program for individuals and households in the Lake Memphrémagog watershed, including lakeside residents, the general public, and U.S.-based supporters via the American Friends program, managed through the Yapla online membership portal.
• Le Memphré Annual Bulletin (Bulletin annuel) Annual publication (available in French and English) documenting MCI activities, environmental studies, scientific findings, and lake conservation efforts for members and supporters.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• City of MagogcoreStrategic or Co-development PartnerMCI works closely with the City of Magog on environmental initiatives including shoreline buffer zone plantings, joint conservation projects, and municipal environmental policy development. The collaboration includes programs like the shoreline vegetation project at Club Memphré conducted with the city's CFER (Centre de formation en entreprise et回收) training center.
• Riparian MunicipalitiescoreStrategic or Co-development PartnerMCI collaborates with multiple municipalities around Lake Memphrémagog on conservation by municipalities programs, environmental policy, and watershed management. Working with municipalities is cited as a core part of the organization's mission to protect the lake.
• Government (Federal, Provincial, State)coreStrategic or Co-development PartnerMCI works with government agencies at multiple levels to implement environmental protection measures, regulatory frameworks, and conservation programs for Lake Memphrémagog and its watershed.
• CFER (Centre de formation en entreprise et de récupération)minorStrategic or Co-development PartnerPartnership with Magog's CFER training center on joint environmental projects including shoreline buffer zone plantings and green infrastructure initiatives.
• Citizens and Community MemberscoreStrategic or Co-development PartnerMCI was founded by three lakeside residents in 1967 and continues to rely on community members, volunteers, and supporters for its conservation activities. The organization engages citizens through membership, volunteer programs, and participatory monitoring projects.
• International Joint Commission (Commission mixte internationale)coreStrategic or Co-development PartnerMCI participates in binational studies coordinated through the IJC on nutrient enrichment and water quality issues affecting Lake Memphrémagog, which crosses the Canada-US border.
• Québec-Vermont CommitteecoreStrategic or Co-development PartnerBinational committee focused on cross-border environmental cooperation between Quebec and Vermont for the protection of Lake Memphrémagog, addressing issues like the Coventry landfill and water quality.
• Newport (Vermont) Municipal GovernmentminorStrategic or Co-development PartnerEngagement with Newport City officials regarding leachate treatment and Coventry landfill issues affecting transboundary water quality of Lake Memphrémagog.
• Mont Owl's Head Conservation EffortsminorOthersMCI has advocated against environmental destruction at Mont Owl's Head, working to protect natural landscapes from development threats.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xbsky.app/profile/memphrec.bsky.social
• Facebookfacebook.com/Memphr%C3%A9magog-Conservation-inc-169601896416675
• LinkedInlinkedin.com/company/memphr%C3%A9magogconservationinc.
• Instagraminstagram.com/memphremagog.conservation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memphrémagog Conservation (MCI)