美新半导体（无锡）有限公司
MEMSIC Semiconductor Co., Ltd. is a privately-held Chinese MEMS sensor manufacturer producing thermal accelerometers, capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS controllers for OEM customers across consumer, automotive, IoT, medical, and industrial segments, with 4 billion+ cumulative chip shipments to 300+ end customers via 50+ global distributors.
- Company typePrivate
- Founded-
- HeadquartersWuxi, China
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What 美新半导体（无锡）有限公司 does
MEMSIC Semiconductor Co., Ltd. (美新半导体（无锡）有限公司) is a privately-held MEMS sensor integrated device manufacturer headquartered in Wuxi, China, with direct sales offices in Shanghai, Shenzhen, and Tianjin. The company designs and mass-produces a portfolio of motion and magnetic field sensing ICs, including thermal accelerometers, capacitive accelerometers, anisotropic magnetoresistive (AMR) magnetometers, low-power Hall-effect switches, 6-axis inertial measurement units (IMUs), and electronic optical image stabilization (eOIS) driver controllers. Its thermal accelerometer platform is described as globally unique, employing a heat-based sensing principle that eliminates mechanical proof masses.
The company sells its sensor ICs to OEM manufacturers across five primary verticals: consumer electronics (smartphones, wearables, TWS earbuds, gaming devices), automotive (safety systems, electronic stability control, navigation), IoT (smart home, environmental monitoring), medical (patient monitoring, diagnostic equipment), and industrial (automation, robotics, structural monitoring). It distributes through a network of more than 50 global distributors covering Asia Pacific, North America, and Europe, supplemented by direct enterprise sales in China. The company reports cumulative chip shipments exceeding 4 billion units across 300+ end customers, and its products are positioned for high-volume OEM integration requiring low power consumption, compact form factors, and stable mass-production quality.
MEMSIC generates revenue through the direct sale of proprietary MEMS sensor ICs and announces product launches and industry recognition (including the 2024 China IC Design Achievement Award for Best Sensor/MEMS of the Year) as key commercial signals. The business model is fundamentally hardware sales with no disclosed software, licensing, or recurring revenue streams. In January 2021 the company completed a Series A funding round of over 1 billion yuan aimed at developing world-leading MEMS IDM capabilities, suggesting a strategic shift toward vertical integration of design and manufacturing. Pricing is not publicly disclosed; sales are conducted through direct engagement and distributor channels.
美新半导体（无锡）有限公司 firmographics
Firmographics- Name
- 美新半导体（无锡）有限公司
- Legal name
- MEMSIC Semiconductor Co., Ltd.
- Website
- https://memsic.cn
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MEMSIC Semiconductor Co., Ltd. is a privately-held Chinese MEMS sensor manufacturer producing thermal accelerometers, capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS controllers for OEM customers across consumer, automotive, IoT, medical, and industrial segments, with 4 billion+ cumulative chip shipments to 300+ end customers via 50+ global distributors.
- Ownership category
- akta.pro rank
美新半导体（无锡）有限公司 industry classification
Industry- Product category
- MEMS Sensors
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Sensors, MEMS & Imaging ICs (HDAHAAAG)
- akta.pro secondary industries
- Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs) (HDAHALAA), Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO), Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration) (HDAHALAO)
Keywords
Where 美新半导体（无锡）有限公司 is headquartered
LocationHeadquarters
- HQ city
- Wuxi
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
美新半导体（无锡）有限公司 business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- MEMS Sensor IC Hardware Sales: MEMSIC generates revenue primarily through the sale of proprietary MEMS sensor chips and ICs including thermal accelerometers, capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS image stabilization controllers. Products are sold in mass production volumes to OEM manufacturers and end customers across multiple vertical markets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
美新半导体（无锡）有限公司 product offering
Product offeringCore offering
MEMSIC designs, manufactures, and sells proprietary MEMS (Micro-Electro-Mechanical Systems) sensor ICs, including globally unique thermal accelerometers, capacitive accelerometers, AMR (Anisotropic Magnetoresistive) magnetometers, low-power Hall-effect switches, 6-axis Inertial Measurement Units (IMUs), and electronic optical image stabilization (eOIS) controllers. These sensor chips are produced in mass-production volumes and sold to OEM manufacturers across Consumer Electronics, Automotive, IoT, Medical, and Industrial segments, with cumulative shipments exceeding 4 billion units.
Product overview
MEMSIC Semiconductor Co., Ltd. is a MEMS (Micro-Electro-Mechanical Systems) sensor company offering a portfolio of motion and magnetic field sensing solutions. The product portfolio includes: AMR Magnetometers for magnetic field sensing, Thermal Accelerometers (globally unique technology), Capacitive Accelerometers, Hall Switches (low-power consumption), 6-Axis IMU (combining accelerometer and gyroscope for motion sensing), eOIS Image Stabilization Controllers for camera stabilization, and Mag Encoder ICs (CBM) for position sensing. These sensors serve applications across Consumer, Automotive, IoT, Medical, and Industrial market segments. The company has achieved over 4 billion chip shipments and serves 300+ end customers globally.
Differentiator
Problem solved
Functional benefit
Products and services
- AMR Magnetometer Anisotropic Magneto-Resistive magnetometer sensor for detecting and measuring magnetic fields, enabling compass and position-sensing functionality for consumer electronics, automotive, and industrial applications.
- Thermal Accelerometer
Companies that use 美新半导体（无锡）有限公司
Customer profileSegments5 records
Ideal customer profiles5 records
美新半导体（无锡）有限公司 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
美新半导体（无锡）有限公司 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Distributor NetworkcoreMEMSIC maintains a network of 50+ global distributors covering Asia Pacific, North America, and Europe. These distributors resell MEMSIC's sensor products (thermal accelerometers, AMR magnetometers, Hall switches, 6-axis IMU, eOIS controllers) to end customers in Consumer, Automotive, IoT, Medical, and Industrial segments.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
美新半导体（无锡）有限公司 competitors and assessment
Company assessmentDirect peers
- Sensata Technologies: Industrial and automotive sensor specialist with strong positions in accelerometers, Hall-effect sensors, and position sensors. Directly comparable to MEMSIC's industrial and automotive Hall switch / motion-sensing offerings.
- Murata Electronics: Major Japanese MEMS sensor manufacturer offering accelerometers, gyroscopes, and combo sensors for automotive safety, consumer, and industrial applications. Overlaps with MEMSIC's capacitive accelerometer and IMU offerings.
- Aichi Steel (AMR sensor subsidiary): Japanese AMR magnetometer pioneer and incumbent in magnetic field sensing ICs. Closely comparable to MEMSIC's AMR magnetometer product line for electronic compass and position sensing.
- Kionix (ROHM): Specialist MEMS accelerometer and IMU supplier (acquired by ROHM) targeting consumer, industrial, and automotive markets. Closely comparable to MEMSIC's capacitive accelerometer and motion-sensing portfolio.
- TDK InvenSense: TDK's MEMS motion sensor business specializing in 6-axis IMUs, accelerometers, and microphones for smartphones, wearables, and IoT. Directly comparable to MEMSIC's 6-axis IMU and consumer-motion product lines.
Broad incumbents
- STMicroelectronics: Global semiconductor leader with one of the broadest MEMS sensor portfolios (accelerometers, gyroscopes, magnetometers, IMUs) for consumer, automotive, and industrial markets. Competes directly with MEMSIC in capacitive accelerometers and 6-axis IMUs, with far greater scale and automotive footprint.
- Bosch Sensortec: Bosch's MEMS sensor division and a global leader in automotive-grade and consumer MEMS accelerometers, gyroscopes, and IMUs. Direct competitor to MEMSIC across multiple product lines and the dominant MEMS supplier by volume.
- NXP Semiconductors: Large semiconductor incumbent with automotive and industrial-grade sensor offerings (accelerometers, magnetometers) bundled with MCUs and connectivity. Competes with MEMSIC in automotive motion-sensing sockets and pressure sensors.
- Honeywell Sensing & IoT: Industrial sensing heavyweight offering accelerometers, magnetometers, and Hall-effect sensors for harsh-environment and aerospace applications. Comparable to MEMSIC's industrial vertical.
Emerging players
- MEMS Vision (MVision): Smaller MEMS sensor company specializing in IMUs and optical image stabilization (OIS) components — directly comparable to MEMSIC's 6-axis IMU and eOIS image stabilization product launches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
美新半导体（无锡）有限公司 social profiles
Digital presence美新半导体（无锡）有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
美新半导体（无锡）有限公司 leadership team
Management profileNumber of profiles
美新半导体（无锡）有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
美新半导体（无锡）有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 美新半导体（无锡）有限公司
What does 美新半导体（无锡）有限公司 do?
MEMSIC designs, manufactures, and sells proprietary MEMS (Micro-Electro-Mechanical Systems) sensor ICs, including globally unique thermal accelerometers, capacitive accelerometers, AMR (Anisotropic Magnetoresistive) magnetometers, low-power Hall-effect switches, 6-axis Inertial Measurement Units (IMUs), and electronic optical image stabilization (eOIS) controllers. These sensor chips are produced in mass-production volumes and sold to OEM manufacturers across Consumer Electronics, Automotive, IoT, Medical, and Industrial segments, with cumulative shipments exceeding 4 billion units.
Is 美新半导体（无锡）有限公司 a public or private company?
美新半导体（无锡）有限公司 is a private company. It is classified as venture growth investor backed and is currently operating.
When was 美新半导体（无锡）有限公司 founded?
美新半导体（无锡）有限公司 was founded in -1. It employs 1 to 10 people.
Where is 美新半导体（无锡）有限公司 based?
美新半导体（无锡）有限公司 is headquartered in Wuxi, China, in the Asia region.
How does 美新半导体（无锡）有限公司 make money?
One revenue line is on record: MEMS Sensor IC Hardware Sales.
Who are 美新半导体（无锡）有限公司's main competitors?
Direct peers on record are Sensata Technologies, Murata Electronics, Aichi Steel (AMR sensor subsidiary), Kionix (ROHM) and TDK InvenSense. Broad incumbents are STMicroelectronics, Bosch Sensortec, NXP Semiconductors and Honeywell Sensing & IoT. MEMS Vision (MVision) is listed as an emerging player.
Does 美新半导体（无锡）有限公司 have an API?
No public API is recorded for 美新半导体（无锡）有限公司.
What industry is 美新半导体（无锡）有限公司 in?
美新半导体（无锡）有限公司's product category is MEMS Sensors. Its primary akta.pro industry code is HDAHAAAG, Sensors, MEMS & Imaging ICs, with a secondary code of HDAHALAA, Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs). Its NAICS code is 334513 and its SIC code is 3823.