What Menhir Fx does

Menhir FX is an independent animation studio founded in December 2017 in Montpellier, France by brothers Simon and Pierre Tarsiguel. The studio produces video game trailers, cinematics, and promotional video content for video game publishers, developers, and adjacent entertainment brands, and operates with a team of approximately 25 employees across three formalized service lines: 3D animation (modeling, texturing, animation, lighting, compositing), 2D animation (animated illustrations, concept art, parallax effects), and motion design (graphic animations, transitions, animated calls-to-action). Its client base spans AAA publishers (Ubisoft, Behaviour Interactive, Nacon, Kwalee), mid-tier developers (Dear Villagers, The Game Bakers, Artisan Studio, Motvind Studios), and adjacent brands (Red Bull for esports, Arte for broadcast, The Sandbox for metaverse, Biborg), with multiple repeat engagements indicating sticky enterprise relationships.

The studio's production stack combines industry-standard tools — Blender, Maya, Houdini, Unreal Engine 5, Unity, ZBrush, Substance, and the Adobe Suite — with project-specific custom pipelines. A notable technical asset is a dedicated Unreal Engine 5-integrated pipeline developed for The Game Bakers' Cairn, allowing cinematic cutscenes to be injected directly into the game engine. Revenue is generated on a project-based professional services model with each engagement scoped individually by complexity, duration, and deliverables; pricing is not publicly disclosed. Go-to-market is driven by direct outreach to publishers, a curated online portfolio and demo reel, and presence at industry events such as Gamescom (Future Game Show, PC Gaming Show).

Operationally, Menhir FX has implemented distinctive practices: a 4-day, 32-hour workweek (piloted October 2021, made permanent April 2022), internal financial transparency (adopted January 2023), and a structured 4A feedback culture. The studio is hosted at the Pôle entrepreneurial REALIS in Montpellier and is supported by regional and institutional partners including La Région Occitanie, Bpifrance, Push Start, and L'Agence Esport. No external funding rounds, acquisitions, or proprietary AI capabilities have been disclosed.

Name

Menhir Fx

Legal name

Menhir FX

Website

https://menhirfx.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Menhir FX is an independent animation studio in Montpellier, France that produces video game trailers, cinematics, and promotional content for game publishers, developers, and entertainment brands, offering 3D animation, 2D animation, and motion design services.

Ownership category

akta.pro rank

Product category

Video Game Animation & Trailer Production Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)

Keywords

• 3D animation services
• 2D animation services
• Motion design
• Video game trailers
• Game cinematics

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Video game trailer production: Project-based service revenue from creating bespoke trailers, cinematics, and promotional videos for video game publishers and developers. Each engagement covers the full production pipeline from pre-production through post-production and delivery across multiple formats for various platforms and social media channels.

Go-to-market motion2 records

Marketing channels6 records

Core offering

Menhir FX is an independent animation studio that produces video game trailers, cinematics, and multi-format promotional content for game publishers and developers. Its offering covers three integrated service lines — 3D animation, 2D animation, and motion design — delivered end-to-end from pre-production (script, moodboard, storyboard, animatic) through production (modeling, texturing, rigging, animation, lighting, compositing) to post-production and delivery across multiple social media formats.

Product overview

Menhir FX is an independent animation studio based in Montpellier, France, that offers three core service lines: 3D Animation Services (specializing in modeling, texturing, animation, lighting, and compositing), 2D Animation Services (including animated illustrations, concept art, and parallax effects), and Motion Design Services (using graphic animations and animated CTAs). The studio specializes in creating video game trailers, combining pre-production (script, moodboard, storyboard, 2D animatic) with expertise in storytelling to produce immersive and unique trailers for the video game industry.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Animation Services Specialist 3D animation production service for video game publishers and developers, covering pre-production (script, moodboard, storyboard, 2D animatic) through production (modeling, texturing, rigging, animation, lighting, compositing) to post-production and delivery, creating immersive 3D game trailers and cinematics.
• 2D Animation Services 2D animation production service for video game publishers and developers, providing animated illustrations, concept art, artistic direction, parallax effects, and 2D animation for game trailers and promotional content.
• Motion Design Services Motion design production service for video game publishers and developers, using narrative design, graphic animations, seamless transitions, and animated CTAs to produce impactful, engagement-driving game trailers and promotional content.

Quantifiable outcome

• Trusted by major AAA publishers including Ubisoft, Behaviour Interactive, and Red Bull for flagship game promotional campaigns.
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• La Région Occitanie / REALIScoreGTM or Marketing PartnerMenhir FX is located within the Pôle entrepreneurial REALIS, a business hub supported by the Occitanie Region. The partnership provides the studio with infrastructure, institutional support, and regional visibility, reinforcing its presence in the Montpellier creative ecosystem.
• Push StartminorGTM or Marketing PartnerPush Start is listed as a partner on Menhir FX's website, suggesting a collaborative relationship in the gaming or esports ecosystem, likely related to promotional content or event support.
• L'Agence EsportminorGTM or Marketing PartnerL'Agence Esport is listed as a partner, indicating collaboration in the esports space. Given Menhir FX's work on Red Bull esports tournament trailers, this partnership may facilitate esports event and content opportunities.
• BpifranceminorGTM or Marketing PartnerBpifrance, France's public investment bank, is listed as a partner. The partnership likely involves financial support, guarantees, or regional development programs for the studio, complementing the REALIS regional hub arrangement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Powerhouse Animation Studios: US-based animation studio producing cinematics, trailers, and series for video games, streaming, and brands. Closely comparable on service line (3D/2D animation for entertainment IP) and customer base (game publishers and AAA franchises).
• Fortiche Production: French animation studio producing premium animated content for games and streaming (Arcane for Riot Games / Netflix). Closest French peer on craft, geographic base, and game-publisher client work.
• Unit Image: French animation and VFX studio producing cinematics, trailers, and short-form CG content for video games and advertising. Comparable on geography (France), service mix (3D animation, cinematic production), and game-publisher engagements.
• Digic Pictures: Hungarian CG animation studio delivering AAA game trailers, cinematics, and full CG films for major publishers (Assassin's Creed, Halo, Cyberpunk 2077). Highly comparable on bespoke cinematic/trailer work and AAA publisher client roster.
• Platige Image: Polish CG animation and VFX studio producing game trailers, cinematics, and advertising content for game publishers and global brands. Comparable on bespoke trailer/cinematic production and publisher client base.
• Blur Studio: Veteran US animation and VFX studio specializing in game trailers, cinematics, and VFX for AAA publishers (Call of Duty, Halo, Destiny). Direct competitor in the AAA game-trailer segment with overlapping service line and target customer base.
• Room 8 Group: Outsourced game art, animation, and trailer production partner for publishers and developers. Comparable on B2B production-for-games model, though Room 8 operates at significantly larger scale across multiple service lines.

Broad incumbents

• Mikros Animation: Large Franco-Canadian animation studio part of Technicolor group, serving feature film, gaming, and advertising clients with 3D and 2D animation. Comparable on service line and French roots but operates at significantly larger scale and broader portfolio.

Others

• Naughty Dog (in-house cinematic team benchmark): Included as a reference point rather than a competitor: AAA game developers increasingly bring cinematic production in-house. Naughty Dog's in-house cinematic team represents the in-housing trend that compresses demand for external boutique studios like Menhir FX.

Regional players

• El Ranchito: Spanish VFX and animation studio working on film, advertising, and game cinematics. Comparable on boutique high-end VFX/animation work and European base but primarily serves Spanish-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Menhir_FX
• LinkedInlinkedin.com/company/menhir-fx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menhir Fx