Mensa Denmark

What Mensa Denmark does

Mensa Denmark is the Danish national chapter of Mensa International, organized as a non-profit association (forening) and founded on November 19, 1982. The organization serves approximately 2,000 members residing in Denmark, Greenland, and the Faroe Islands, and connects them to a parent global society of more than 150,000 members across 100+ countries. Its core function is to identify and affiliate individuals who score in the top 2% of the general population on standardized intelligence tests, and then to maintain an active community around that shared criterion.

The core product is the admission pipeline built around the Figure Reasoning Test (FRT), a non-verbal psychometric instrument administered to candidates at a fee of 250 DKK; an unauthenticated online "for sjov" (for fun) test exists as a softer top-of-funnel. Admitted members gain access to more than 30 Special Interest Groups (SIGs), the annual general assembly (MIK), regional and national gatherings (e.g., Intelligence Weekend, Intelligence Day), and the member magazine Forum Mentum. Editorial, event programming, and member services are produced and run by volunteers, with day-to-day governance handled by an elected chairman and board.

The business model is a classic member-funded non-profit. Annual dues are tiered at approximately 350 DKK for students/youth and 550-650 DKK for ordinary members, generating the bulk of recurring revenue, supplemented by FRT test fees. The organization runs no paid advertising and grows organically through events, member referrals, and word-of-mouth, with geographic reach already extended to Greenland and the Faroe Islands alongside mainland Denmark.

Name

Mensa Denmark

Legal name

Mensa Danmark

Website

https://mensa.dk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Mensa Denmark is a non-profit high-IQ society with approximately 2,000 members across Denmark, Greenland, and the Faroe Islands, offering Figure Reasoning Test admission, 30+ Special Interest Groups, the Forum Mentum magazine, and community events as the Danish branch of Mensa International.

Ownership category

akta.pro rank

Product category

Membership Association / Social Club

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Testing Laboratories and Services (54138)

SIC

Services-Membership Organizations (8600), Services-Testing Laboratories (8734)

akta.pro primary industry

Cognitive Ability & General Intelligence Testing (BPACAMAB)

akta.pro secondary industries

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG), Work Sample, Simulation & Situational Judgment Tests (SJTs) (BPACAMAE)

Keywords

• High IQ society
• Membership association
• Intelligence testing
• Community events
• Gifted individuals

Headquarters

HQ city

Knebel

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. IQ Test Fees: Revenue from administering the official Figure Reasoning Test (FRT) at test events across Denmark. Candidates pay a fee to register and take the supervised, admission-qualifying test.
2. Annual Membership Dues: Annual membership fee of 550 kr (April–June), with prorated pricing for other quarters (January–March: 650 kr; July–September: 450 kr; October–December: 350 kr). Membership year runs 1 April to 31 March. Also supports the non-profit operations of the association.
3. Nordic Mensa Fund Grants: The Nordic Mensa Fund (Den Nordiske Mensafond), co-founded by Mensa Denmark, distributes grants of up to €10,000 to intelligence researchers and awards 'Article of the Year' prizes — funded by Nordic Mensa associations and public donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mensa Denmark administers the Figure Reasoning Test (FRT) as the official supervised IQ test for individuals scoring in the top 2% of the population (IQ threshold ~131 on the SD15 scale). It offers paid annual membership (approximately 550 DKK) providing access to a national community of ~2,000 Danish members and a global network of 150,000+ members, with Special Interest Groups, annual events (MIK, Mini-MIK, Intelligence Weekend), the Forum Mentum magazine, and international Mensa activities. The association also administers a Danish study grant (legat) for intelligence-related theses and co-sponsors the Nordic Mensa Fund research grants.

Product overview

Mensa Denmark is a non-profit intelligence society offering a portfolio centered on IQ assessment and community for the top 2% intellectually gifted. The core offering consists of the Figure Reasoning Test (FRT) as the official supervised admission test, complemented by a free online "for sjov" screening test. Paid membership (approx. 550 DKK/year) provides access to a social community of ~2,000 Danish members, SIGs, national events (MIK, Mini-MIK), the member magazine Forum Mentum, and international Mensa networks. The organization also administers a Danish study grant (legat) and co-sponsors the Nordic Mensa Fund for intelligence research grants of up to €10,000 per project.

Differentiator

Problem solved

Functional benefit

Products and services

• Figure Reasoning Test (FRT) The official supervised IQ test used for Mensa membership admission, consisting of 45 figure-based tasks completed in 20 minutes under controlled conditions. Targets individuals in the top 2% of the population (IQ threshold approximately 131 on the SD15 scale). Candidates must be at least 14 years old; maximum 3 attempts total accepted with a minimum 6 months between attempts.

Quantifiable outcome

• 282 mensanere participated in Mik 2019 (annual gathering)
• +1 more outcomes

Named customers2 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Nordic Mensa Fund (Den Nordiske Mensafond)coreStrategic or Co-development Partner · 1 January 2020Nordic Mensa Fund (Insamlingsstiftelsen Nordiska Mensastiftelsen) is a Scandinavian research foundation established by Mensa Denmark, Sweden, Finland, and Norway to support intelligence research. It awards project grants of up to €10,000 and 'Article of the Year' prizes. Mensa Denmark's former chair Janne Sylvest served as the fund's founding chair. The fund is registered in Stockholm under Swedish law.
• Mensa InternationalcoreStrategic or Co-development Partner · 1 January 1946Mensa International is the global umbrella organization for all national Mensa associations. Mensa Denmark is a national branch under Mensa International, bound by its statutes, required to share member data (name, membership number, email, renewal date) with Mensa International in the UK, and to contribute financially per IBD-set fees. Mensa International provides the framework for the FRT test, recognized ~300 IQ tests, international SIGs, SIGHT network, and the global member portal.
• Gifted Children (giftede børn)minorStrategic or Co-development PartnerMensa Denmark partners with Gifted Children (www.giftedchildren.dk), a Danish organization supporting gifted children. Both organizations participated together in Intelligence Day 2022 events in Copenhagen, sharing an outreach table alongside Begavet med Glæde.
• Begavet med GlædeminorStrategic or Co-development PartnerBegavet med Glæde (www.begavet.org) is a Danish organization for gifted individuals. Mensa Denmark co-participated with them at Intelligence Day 2022 events in Copenhagen alongside Gifted Children.
• Mensa SIGHT networkminorOthersSIGHT (Service for Information, Guidance and Hospitality for Travellers) is Mensa's international hospitality network. Traveling mensanere can contact SIGHT coordinators in countries with national Mensas to connect with local hosts. Mensa Denmark members can participate as SIGHT hosts or guests.
• MY-SIG (Mensa Youth Special Interest Group)minorOthersMY-SIG is the international youth camp program organized by national Mensa Youth SIGs. Mensa Denmark's Ung-SIG is the Danish chapter and ISIG (International SIG). Annual summer camps are held in different countries (e.g., Bulgaria). The program includes activities like archery.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Intertel: High-IQ society accepting members scoring at or above the 99th percentile. Closest functional analog to Mensa — operates on the same membership + IQ test admission model with newsletter, gatherings, and special interest groups, although based in the US with international chapters.
• International High IQ Society: Membership-based high-IQ society using standardized IQ test scores (top 5%) for admission. Operates a similar subscription model with international access, though with a less exclusive cutoff than Mensa's top 2% threshold.
• International Society for Philosophical Enquiry (ISPE): High-IQ society admitting members at the 99th percentile or above. Similar to Mensa in providing intellectual community, publications, member activities, and discussion forums for highly intelligent individuals.
• Mensa Norway: Norwegian national branch of Mensa International — sibling organization to Mensa Denmark, offering the same admission test and member experience model in Norway. Co-founder of the Nordic Mensa Fund along with Mensa Denmark, Sweden, and Finland.
• Prometheus Society: Invitation-only society for those scoring at or above the 99.997th percentile (IQ 160+). Offers intellectual community for extreme outliers — narrower scope than Mensa but directly comparable in being a high-IQ identification and community organization.
• Mensa Sweden: Swedish national branch of Mensa International, parallel to Mensa Denmark. Operates the same brand, FRT admission test, and member experience model in a neighboring Nordic country, and co-manages the Nordic Mensa Fund.
• Mega Society: Selective society for those with IQ at or above 176 on certain standardized tests. Comparable to Mensa in spirit (high-IQ identification + community) but at the most extreme end of the high-IQ society spectrum.
• Triple Nine Society: High-IQ society for those scoring at or above the 99.9th percentile. Directly comparable to Mensa in admission model and community focus, but at a higher IQ threshold and primarily serving intellectually gifted individuals seeking community.

Broad incumbents

• Mensa International: Global umbrella organization of all national Mensa associations, including Mensa Denmark. Operates the shared brand, FRT test framework, and international SIG network. BROAD_INCUMBENT because it operates globally across 100+ countries rather than competing domestically with Mensa Denmark.

Others

• Gifted Children Denmark: Danish organization supporting gifted children and their families. Adjacent rather than competing — focuses on educational support for gifted youth, while Mensa Denmark is an adult membership association. Both organizations co-participated at Intelligence Day 2022 events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MensaDanmark
• LinkedInlinkedin.com/company/mensa-denmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mensa Denmark