What Men's Minds Matter does

Men's Minds Matter is a UK-registered Community Interest Company (CIC) founded in 2009 with a single mission: preventing suicide in men and boys. The organisation is structurally a limited-by-guarantee social enterprise (Company No. 8443338), headquartered in London, operating across England, and run by a small team of 5 employees. Its core service is direct-to-consumer crisis support for men, delivered through self-serve website resources, a "Help Me I'm Suicidal" landing page, downloadable guidance booklets, referral pathways to helplines (CALM, Samaritans, NHS crisis services), and face-to-face community programs such as Walk and Talk peer-support groups.

The organisation's principal proprietary asset is the PESC-M Model™, a trademarked clinical framework developed by Dr Luke Sullivan and Nigel Sanderson that provides a differentiated view of the causes of suicidal intention and how to treat it. This model underpins all of Men's Minds Matter's content, training, and program design. Alongside the consumer-facing offering, the charity runs a B2B training practice delivering suicide prevention training to NHS healthcare professionals and corporate clients, and supports businesses and communities with mental health policy development.

Revenue is generated entirely from voluntary sources: individual donations processed via LocalGiving, community fundraising events (Mount Toubkal trek, workplace fundraising), a recurring "Adopt a Middle-Aged Man" donor program, gifts in memory, will-giving, and a fundraising lottery. All services to individuals are provided free of charge. Marketing and distribution are content-led, relying on the website blog, email newsletters, real-stories testimonials, community events, and social media. No app, API, or software platform is offered. The organisation is independently owned, with no parent company, subsidiaries, or institutional investment disclosed.

Name

Men's Minds Matter

Legal name

Men's Minds Matter CIC

Website

https://mensmindsmatter.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Men's Minds Matter is a UK Community Interest Company founded in 2009 that prevents suicide in men and boys through crisis resources, community support, and the proprietary PESC-M Model™, funded by donations and training fees.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Social Assistance (624), Other Individual and Family Services (62419)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

Keywords

• Suicide prevention services
• Men's mental health
• Crisis support helpline
• Community support groups
• Mental health training

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: Charity operates on donations from individuals, community fundraising events, corporate donations, and gifts in memory. Revenue is used to fund suicide prevention services and support programs for men.
2. Training Services: Provides training to healthcare professionals in the NHS and beyond, supporting businesses and communities with mental health policies and initiatives.
3. Lottery: Mens Minds Matter lottery as a fundraising mechanism.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Men's Minds Matter is a UK-based Community Interest Company (CIC) that provides suicide prevention and mental health services specifically for men and boys. It operates crisis support resources, mental health guidance, community-based Walk and Talk peer support groups, and a downloadable suicide crisis booklet. It also delivers suicide prevention training to NHS healthcare professionals and supports businesses and communities with mental health policies and initiatives, all underpinned by its proprietary PESC-M Model™ clinical framework.

Product overview

Men's Minds Matter is a limited by guarantee community interest company (CIC) focused on a single mission: preventing suicide in men and boys in the UK. The organization operates as a unified mental health charity rather than a software platform. Its core offerings center on crisis intervention resources (including the Help Me I'm Suicidal page and downloadable booklet), mental health services tailored for men, and the proprietary PESC-M Model™ clinical framework developed by Dr Luke Sullivan & Nigel Sanderson. The organization also provides suicide prevention training for healthcare professionals and businesses, community support programs like Walk and Talk sessions, and fundraising initiatives including the Adopt a Middle-Aged Man donor program. The CIC structure enables the organization to stay lean, move quickly, and maintain focus on evidence-led, tailored support for men and boys at risk of suicide.

Differentiator

Problem solved

Functional benefit

Products and services

• Suicide Prevention Resources Crisis support resources including helpline contacts, guidance for suicidal individuals, and immediate emergency assistance for men in crisis in the UK.
• Mental Health Services Mental health support services and information tailored specifically for men, covering topics such as depression, stress, and anger management.
• Suicide Prevention Training Training programs delivered to healthcare professionals in the NHS and beyond, plus support for businesses and communities developing mental health policies and initiatives.
• Walk and Talk A community-based peer support initiative running monthly sessions providing a safe space for men to be vulnerable, share experiences, and support each other through grief and loss.
• Help a Suicidal Friend Practical advice and guidance for people supporting someone close to them who may be suicidal, including tips on how to respond safely.
• What to do if you're feeling suicidal booklet A downloadable PDF guidance booklet providing support and direction for individuals experiencing suicidal thoughts.
• Men's Mental Health Topics Educational content covering specific mental health topics relevant to men, including Men and Stress, Depression in Men, and Men and Anger.
• Adopt a Middle-Aged Man A donor program focused on supporting middle-aged men, who are identified as the most at-risk group for suicide in the UK. Donations fund life-changing support services.

Quantifiable outcome

• 74% of deaths by suicide are male; middle-aged men are most at risk
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Movember: Global men's health charity focused on mental health, suicide prevention, prostate cancer, and testicular cancer. Comparable through its funding of male suicide prevention programmes and large-scale awareness campaigns in the UK.
• Mind (UK): Major UK mental health charity providing advice, support, and campaigning across all demographics. Comparable as a broad incumbent providing mental health resources and training, including male-specific content.
• Mental Health Foundation: UK charity focused on mental health research, policy, and public education. Comparable through its work on prevention, public awareness, and workplace mental health policy that overlaps with Men's Minds Matter's training and corporate offerings.
• Samaritans: Large UK charity providing 24/7 emotional support and suicide prevention services to all demographics. Comparable as a crisis support referral destination and dominant incumbent in the UK suicide prevention space.

Direct peers

• Andy Man's Club: UK-based peer-support groups for men's mental health, operating in-person 'talking groups' very similar in concept to Men's Minds Matter's Walk and Talk programme. Directly comparable model and target audience.
• PAPYRUS Prevention of Young Suicide: UK charity dedicated to the prevention of suicide in young people, providing helpline (HOPELINEUK), training, and awareness. Comparable as a UK suicide-prevention charity delivering training and public-facing resources.
• Shout (Mental Health Innovations): UK-based 24/7 text messaging crisis support service for people in distress, including those at risk of suicide. Comparable as a digital-first crisis support channel competing for the same donor and NHS mindshare.
• CALM (Campaign Against Living Miserably): UK charity focused specifically on male suicide prevention, operating a national helpline and awareness campaigns. Directly comparable mission and target audience (men in crisis) and frequently co-referenced by Men's Minds Matter as a referral partner.

Emerging players

• James' Place: UK charity operating free, therapist-led centres for men in suicidal crisis. Comparable as a male-specific suicide prevention service provider with a growing clinical model that competes for NHS commissioning and donor funding.
• The Lions Barber Collective: UK-originated barber-led mental health awareness and suicide prevention initiative training barbers to spot signs of distress. Comparable as a non-traditional, community-rooted male mental health training provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/men's-minds-matter-community-interest-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Men's Minds Matter