Mentone Girls' Grammar

What Mentone Girls' Grammar does

Mentone Girls' Grammar is an independent all-girls school located in Mentone, Victoria, Australia, operating under CRICOS Provider 00324B. Founded in 1899, the school has delivered education continuously for 126 years across the full K-12 spectrum, from Early Learning Centre through to Year 12, including VCE preparation. The school serves families in Melbourne's Bayside area and is led by Principal Ms Lauren Perfect with a Senior Leadership team spanning Teaching and Learning, Junior School, Senior School, Business Operations, Human Resources, Community Relations, and School Operations. Recent senior hires include Ms Anna Wassell as Head of Senior School (from Haileybury College) and Mrs Jess Richards as Deputy Head of Junior School (from Mentone Grammar). Academic outcomes for the Class of 2025 represent the school's strongest VCE performance on record, with a median ATAR of 90.05, 51% of students achieving ATARs of 90 or above, and the School Dux achieving 99.5.

The school's core technology stack consists of two operational systems: mConnect, a secure digital portal integrating communications and resources for staff, parents, and students; and an Envibe-powered online booking system used by the on-site Aquatic Centre for swim lessons, diving, Reformer Pilates, lap swimming, and aqua cycling bookings. The Aquatic Centre operates as a community-facing service hub, offering Learn to Swim (Parent & Child through Senior Squad), Learn to Dive on 1m and 3m springboards, the Mentone Diving Club (competitive program established 2023 for divers aged 8+), Reformer Pilates (over 1,000 virtual classes plus instructor-led sessions at A$49/week), Aqua Cycling (in partnership with Aqua Cycling Victoria), School Holiday Programs, Lap Swimming, and External School Programs serving neighbouring primary schools including Black Rock Primary, OLA Primary, and Bonbeach Primary.

Revenue is generated from four streams: recurring tuition and fees for ELC-to-Year 12 students, Aquatic Centre programmes (subscriptions and casual bookings), the International Student and Short Stay Program, and External School Swimming Programs. GTM is sales-led via direct campus enrollment, open days, school tours, and the website, with international student recruitment as an additional channel. Pricing for school fees is not publicly disclosed, while Aquatic Centre programmes operate on fortnightly direct debits and per-class memberships.

Name

Mentone Girls' Grammar

Legal name

Mentone Girls' Grammar School

Website

https://mentonegirls.vic.edu.au

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

101–250 employees

Short description

Mentone Girls' Grammar is an independent all-girls K-12 school in Mentone, Victoria, founded in 1899, serving families across Early Learning through Year 12 and operating a community-facing Aquatic Centre offering swim, dive, Pilates, and aqua cycling programs.

Ownership category

akta.pro rank

Product category

Independent / Private Girls' School Education

NAICS

Elementary and Secondary Schools (611110), Sports and Recreation Instruction (61162)

akta.pro primary industry

Single-Sex (Boys/Girls) Private Schools (EDAJABAK)

akta.pro secondary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Independent girls school
• Primary secondary education
• Swimming lesson programs
• VCE preparation school
• Aquatic fitness centre

Headquarters

HQ city

Mentone

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Tuition and Fees: Revenue generated from tuition fees paid by families for students enrolled from Early Learning to Year 12. The school offers scholarships and accepts international students.
2. Aquatic Centre Programs: The on-site Aquatic Centre generates revenue through Learn to Swim lessons, diving programs, squad training, Reformer Pilates memberships and casual sessions, lap swimming, aqua cycling classes, and school holiday programs. Programs are offered to both school families and the general public.
3. International Student Program: Revenue from overseas students enrolling in the school, including tuition and associated fees for the Short Stay Program.
4. External School Swimming Programs: Local schools pay to use the Aquatic Centre facilities for swimming programs, providing revenue from the external school programs division.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Mentone Girls' Grammar is an independent all-girls school providing education from Early Learning Centre through Year 12, including junior and senior schools and VCE preparation. The school also operates an on-site Aquatic Centre offering Learn to Swim, Learn to Dive, the Mentone Diving Club, Reformer Pilates, Aqua Cycling, Lap Swimming, and School Holiday Programs, available to both enrolled families and the broader community.

Product overview

Mentone Girls' Grammar operates as an independent all-girls school (CRICOS Provider 00324B) offering K-12 education from Early Learning through Year 12. The school operates a community Aquatic Centre that functions as a separate service hub, providing swim lessons, diving programs, Reformer Pilates, and aqua cycling to both students and the public. The Aquatic Centre offerings include: Learn to Swim Program (levels from Parent & Child to Senior Squad), Learn to Dive Program (springboard diving from beginner to Advanced), Mentone Diving Club (competitive diving established 2023), Reformer Pilates Studio (instructor-led and screen-guided sessions), Aqua Cycle (in partnership with Aqua Cycling Victoria), School Holiday Programs (intensive swim/dive clinics), Lap Swimming (public access), and External School Programs (swimming for local schools). These programs are managed through an online booking system (powered by Envibe) and offered year-round with term dates and holiday programs.

Differentiator

Problem solved

Functional benefit

Brands

• Aquatic Centre: The school's swimming and aquatic facility offering Learn to Swim, diving, lap swimming, and fitness programs to students and the broader community.
• Mentone Diving Club
• Reformer Pilates Studio
• Aqua Cycling Victoria Partnership

Products and services

• K-12 All-Girls Education (Early Learning to Year 12) Comprehensive independent all-girls education from Early Learning Centre (ELC) through to Year 12, including Junior School, Senior School, VCE preparation, and a wide range of co-curricular programs. Designed for families in Melbourne's Bayside area seeking a holistic, single-sex educational journey for their daughters.
• Learn to Swim Program

Quantifiable outcome

• Median ATAR of 90.05 for Class of 2025 - strongest VCE performance on record
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Aqua Cycling VictoriaminorChannel Partner/ Reseller/ DistributorMentone Girls' Grammar partners with Aqua Cycling Victoria to offer aqua cycling classes at the Aquatic Centre facility. Classes are scheduled throughout the week with times including Tuesday evenings, Wednesday mornings and evenings, Thursday evenings, and Friday mornings. Contact for bookings is handled through Aqua Cycling Victoria directly.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ruyton Girls' School: Independent girls' school in Melbourne (Kew) from Prep–Year 12. Direct peer on single-sex grammar positioning, academic outcomes, and Melbourne premium market.
• Korowa Anglican Girls' School: Independent girls' school in Melbourne (Glen Iris) offering ELC–Year 12. Direct peer on single-sex premium positioning and VCE academic outcomes.
• Lauriston Girls' School: Independent girls' school in Melbourne (Howthorn) from ELC–Year 12. Direct peer on single-sex positioning, VCE preparation, and Melbourne premium private market.
• Melbourne Girls Grammar: Independent all-girls school in Melbourne offering ELC–Year 12 with co-curricular programs. Most directly comparable peer given shared single-sex model, Melbourne location, and similar VCE positioning.
• Methodist Ladies' College (MLC): Elite Melbourne independent girls' day and boarding school (K–12). Direct peer on single-sex model, academic outcomes, and Bayside/Melbourne catchment overlap.
• Fintona Girls' School: Independent girls' school in Melbourne (Balwyn) from ELC–Year 12. Direct peer on single-sex model, premium Melbourne positioning, and similar mid-scale footprint.
• St Catherine's School: Independent girls' school in Melbourne (Toorak) from ELC–Year 12. Direct peer on single-sex premium positioning, Bayside/southeastern Melbourne catchment, and VCE performance.
• Ivanhoe Girls' Grammar School: Independent girls' school in Melbourne's northeastern suburbs offering ELC–Year 12. Direct peer on single-sex model, grammar school branding, and similar scale/co-curricular offerings.

Emerging players

• Penleigh and Essendon Grammar School (PEGS): Independent co-ed grammar school in northwest Melbourne with multiple campuses. Emerging/adjacent competitor for premium Melbourne families, though broader catchment and co-ed model make it a partial rather than direct peer.

Broad incumbents

• Haileybury College: One of Australia's largest independent schools with multiple campuses and co-ed offerings. Broad incumbent competing for the same Melbourne premium families; Mentone Girls' Grammar recently hired a senior leader from Haileybury, evidencing competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=vxrrP_yWmKY?feature=shared
• LinkedInlinkedin.com/school/mentone-girls-grammar

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentone Girls' Grammar