MENWAY Print & Digital (Publirelais)

What MENWAY Print & Digital (Publirelais) does

Groupe Menway is a privately held French HR services group founded in 2002 in Metz by Jean Louis Petruzzi. It operates through a federated model aggregating complementary HR specialties under a single brand, with wholly-owned subsidiaries including Publirelais (print and digital communication) and Weem (talent acquisition, acquired July 2025). The group is headquartered at 8 Rue Valentin Bousch, 57070 Metz, and is governed by its founder with no disclosed external private equity or venture capital backing.

The group's core offering is a six-line integrated HR services platform: Santé & QVCT (health and quality of life at work), Conseil (HR consulting), Formation (training), Management de transition (interim management), Executive Search (senior recruitment), and Recrutement fixe & temporaire (permanent and temporary staffing). No proprietary technology stack, APIs, or AI/ML capabilities are disclosed; the operating model is built on a 80+ physical office network across France that provides proximity to local employment basins, a community of 100+ coaches and experts, and 1,000+ transition managers available for interim placements.

The revenue model is professional services B2B, with pricing not publicly disclosed and structured on a quote/contract basis. The primary customer segment is French companies and organizations seeking comprehensive HR support, served through a direct sales motion via local branches. The group also operates content-driven demand generation (barometers, white papers, podcasts, webinars) to reinforce its positioning. Operating geography is exclusively France, with the website claiming an "international intervention capability" that is not operationalized in the available data.

Name

MENWAY Print & Digital (Publirelais)

Legal name

Groupe Menway

Website

https://menway.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Menway is a French HR services group operating 80+ offices across France, providing temporary and permanent recruitment, executive search, interim management, consulting, training, and workplace health services to businesses and organizations.

Ownership category

akta.pro rank

Product category

Human Resources Services

NAICS

Temporary Help Services (561320), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

akta.pro secondary industry

M&A HR Advisory (Due Diligence, Integration, Carve-outs) (BPACAJAL)

Keywords

• Human resources services
• Temporary staffing
• Executive search
• HR consulting
• Interim management

Headquarters

HQ city

Metz

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HR Services: Groupe Menway generates revenue through multiple HR service lines including temporary recruitment, permanent recruitment, executive search, interim management, consulting, training, and health & QVCT services. The company operates on a professional services model serving businesses and organizations throughout France.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Groupe Menway operates as a unified HR services platform combining six complementary service lines: Santé & QVCT (health and quality of life at work), Conseil (HR consulting), Formation (training), Management de transition (interim management), Executive Search (senior recruitment), and Recrutement fixe & temporaire (permanent and temporary recruitment). The group accompanies individuals throughout their professional life—from first internship to CDI—and supports companies through workforce transformation, talent acquisition, and organizational challenges via 80+ physical locations across France.

Product overview

Groupe Menway operates as a unified HR services platform combining multiple complementary services under one umbrella. The company offers six core interconnected services: Santé & QVCT (health and quality of life at work), Conseil (consulting), Formation (training), Management de transition (interim management), Executive Search (senior recruitment), and Recrutement fixe & temporaire (permanent and temporary recruitment). Founded in 2002 in Metz by Jean Louis Petruzzi, the group positions itself as a comprehensive HR partner accompanying individuals throughout their professional life, from first internship to CDI, including career transition periods. The company serves clients through 80+ locations across France with a network of 100+ collaborators and over 1,000 coaches and experts.

Differentiator

Problem solved

Functional benefit

Brands

• Publirelais: Print and digital communication services operating under the Groupe Menway umbrella

Products and services

• Santé & QVCT (Health and Quality of Life at Work) Health and quality of life at work services supporting employees' wellbeing throughout their professional life.
• Conseil (HR Consulting) HR consulting services providing expert guidance on workforce management and organizational challenges.
• Formation (Training) Professional training services offered by Groupe Menway subsidiaries to develop employee skills and competencies.
• Management de Transition (Interim Management) Interim management services providing experienced managers to ensure business continuity during periods of transition or transformation.
• Executive Search Executive recruitment services focused on identifying and placing senior-level talent and leadership positions.
• Recrutement fixe & temporaire (Permanent & Temporary Recruitment) Recruitment services covering both permanent placements (CDI) and temporary staffing solutions for enterprises.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WeemcoreStrategic or Co-development Partner · 2 July 2025Groupe Menway announced the acquisition of Weem, a major talent acquisition actor. This acquisition strengthens Menway's position in the HR services market and expands their capabilities in talent management.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Randstad: Global staffing and HR services major with deep French operations across temporary staffing, permanent placement, and HR solutions; a large incumbent competing in the same recruitment market.
• Adecco Group: Global staffing leader with significant French operations across temporary staffing, permanent placement, and HR solutions; competes broadly in the same French market segment as Menway.
• ManpowerGroup: Global workforce solutions provider with substantial French presence in temporary staffing, recruitment process outsourcing, and career transition; overlaps with Menway's staffing and transition management services.

Direct peers

• Groupe CRIT: French generalist staffing and HR services group with a broad multi-segment offering (temporary work, permanent placement, airport services); a direct competitor for the same mid-market French recruitment clients.
• BPI Group: French consulting firm focused on HR transformation, change management, and organizational consulting; closely comparable to Menway's Conseil (consulting) and transformation offerings.
• Expectra (ManpowerGroup brand): French specialist recruitment brand focused on permanent placement of middle-management and technical profiles; competes head-to-head with Menway's permanent recruitment offering.
• Michael Page / PageGroup: Global recruitment specialist with strong French operations focused on permanent placement and executive search; directly comparable to Menway's Executive Search and permanent recruitment practices.
• Synergie: French-headquartered generalist staffing and HR services group operating across France and Europe with temporary work, permanent placement, and HR solutions; directly comparable to Groupe Menway's generalist recruitment and temporary staffing model.
• Hays: Global specialist recruitment firm with French offices focused on permanent and temporary professional placements; competes for the same mid-market and specialized French recruitment mandates.

Emerging players

• SD Worx: European HR services and payroll/PEO provider expanding in France; offers HR outsourcing and workforce administration solutions that overlap with Menway's HRO-adjacent consulting and HR services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyy0JEkzvGuLTZ8epk7N-oA
• Facebookfacebook.com/GroupeMenway
• LinkedInlinkedin.com/company/menway-print-digital
• Instagraminstagram.com/groupemenway/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MENWAY Print & Digital (Publirelais)