Meraki Group
- Company typePrivate
- Founded2021
- HeadquartersNew York City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Meraki Group does
Meraki Group is a privately-held, founder-led boutique talent management agency established in 2021 by Vivian. The company represents a deliberately small roster of multicultural content creators operating in the haircare, beauty, lifestyle, and fitness verticals, with a stated minimum threshold of $50K in annual brand revenue per creator. Its core service is end-to-end talent representation: brand outreach, rate negotiations, contract handling, and campaign management, with the stated goal of building long-term brand partnerships rather than transactional placements.
The product surface extends beyond core representation into two add-on offerings: a Content Audit service that reviews creator positioning and delivers a personalized action plan, and Creator Workshops that educate creators on pitching, contracts, and sustainable brand relationships. There is no disclosed proprietary technology, platform, or AI tooling; the business runs on human-driven relationship management. GTM is sales-led and direct — creators apply via a website interest form, and the agency selectively recruits those meeting its criteria.
The business model is professional services: revenue is generated through commissions on brand deals closed on behalf of represented creators. Since founding, Meraki claims to have closed over $5M in brand deals and led several hundred campaigns, though these figures represent deal flow facilitated for talent rather than agency revenue. The company is independently owned, has not raised external capital, operates with approximately five employees, and has no disclosed partnerships, awards, or institutional backers. A 2025 in-person event in New York City is the most recent documented activity.
Meraki Group firmographics
Firmographics- Name
- Meraki Group
- Legal name
- Meraki Group
- Website
- https://meraki-group.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Meraki Group industry classification
Industry- Product category
- Talent Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
Keywords
Where Meraki Group is headquartered
LocationHeadquarters
- HQ city
- New York City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Meraki Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Talent Management Services: Meraki Group generates revenue through talent management services, representing a select roster of creators in the haircare, beauty, lifestyle, and fitness verticals. The agency handles brand outreach, negotiations, contracts, and campaign management, earning revenue from these representation and management activities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Meraki Group product offering
Product offeringCore offering
Meraki Group is a boutique talent management agency that represents a small, intentional roster of multicultural content creators in the haircare, beauty, lifestyle, and fitness verticals. The agency handles end-to-end brand partnership work on behalf of creators, including brand outreach, deal and rate negotiations, contract administration, and ongoing campaign management, with a stated focus on long-term, sustainable brand alignment.
Product overview
Meraki Group is a boutique talent management agency offering a unified suite of creator management services. The core offering is Talent Management Services, which handles brand outreach, negotiations, contracts, and campaign management for a select roster of creators. This is supplemented by Content Audit services for strategic positioning reviews and Creator Workshops for creator education on business topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Management Services Full-service talent representation for content creators in the haircare, beauty, lifestyle, and fitness verticals. The agency handles brand outreach, deal and rate negotiations, contract administration, and end-to-end campaign management, targeting creators who generate $50K+ in annual brand revenue and want a strategic, long-term partnership rather than transactional placements.
- Content Audit Standalone review of a creator's content and positioning that delivers a clear, personalized action plan for improving brand strategy, offered with no ongoing commitment required. Designed for creators already working with brands who want to improve the quality and outcomes of those partnerships.
- Creator Workshops Educational offering for creators covering the business side of the industry, including how to pitch brands, understand contracts, and build sustainable brand relationships. Content is based on the operational systems Meraki Group uses internally with its represented talent.
Quantifiable outcome
- $5M+ in brand deals closed since 2021
- +1 more outcomes
Companies that use Meraki Group
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Meraki Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meraki Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights3 records
Meraki Group competitors and assessment
Company assessmentBroad incumbents
- United Talent Agency (UTA): Large global talent agency with a substantial influencer and creator marketing practice, representing a scaled incumbent Meraki's roster creators may graduate toward as they grow.
- WME (William Morris Endeavor): Major global talent agency with digital and influencer arms, representing the kind of large full-service competitor Meraki may compete against as creators on its roster scale.
- Creative Artists Agency (CAA): Global full-service entertainment and sports talent agency with an expanding creator economy practice, a relevant incumbent peer in the talent representation space.
Emerging players
- Natural Models LA: Modeling and influencer management firm with a multicultural and natural-hair focused roster, a closely adjacent peer for Meraki's multicultural beauty and haircare positioning.
Direct peers
- Digital Brand Architects (DBA): Boutique influencer and creator management agency representing a select roster of digital talent, directly comparable to Meraki's boutique agency model targeting mid-to-top tier creators across lifestyle verticals.
- A3 Artists Agency: Full-service talent and literary agency with a digital talent division handling brand deals for creators in lifestyle and entertainment verticals, comparable scope to Meraki's representation services.
- Verve Talent Agency: Talent and literary agency with a dedicated influencer/creator management division serving brand-driven talent in lifestyle, beauty, and wellness, comparable to Meraki's verticals and full-service model.
- Gleam Futures: Boutique talent management agency focused on digital creators and influencers in lifestyle and beauty, with a selective roster approach and brand deal focus directly comparable to Meraki's model.
- Brill (formerly BPCM): Talent management and brand consulting firm representing creators across beauty, wellness, and lifestyle, serving as a direct comparable for boutique multicultural creator representation.
Others
- Aspire (formerly AspireIQ): Influencer marketing platform connecting brands and creators directly. Serves as an adjacent ecosystem participant that represents a structural alternative to traditional creator management agencies like Meraki.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Meraki Group social profiles
Digital presenceMeraki Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meraki Group leadership team
Management profileNumber of profiles
Profiles1 record
Meraki Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meraki Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meraki Group
What does Meraki Group do?
Meraki Group is a boutique talent management agency that represents a small, intentional roster of multicultural content creators in the haircare, beauty, lifestyle, and fitness verticals. The agency handles end-to-end brand partnership work on behalf of creators, including brand outreach, deal and rate negotiations, contract administration, and ongoing campaign management, with a stated focus on long-term, sustainable brand alignment.
Is Meraki Group a public or private company?
Meraki Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meraki Group founded?
Meraki Group was founded in 2021. It employs 1 to 10 people.
Where is Meraki Group based?
Meraki Group is headquartered in New York City, United States, in the North America region.
How does Meraki Group make money?
One revenue line is on record: talent Management Services.
Who are Meraki Group's main competitors?
Broad incumbents on record are United Talent Agency (UTA), WME (William Morris Endeavor) and Creative Artists Agency (CAA). Natural Models LA is listed as an emerging player. Direct peers are Digital Brand Architects (DBA), A3 Artists Agency, Verve Talent Agency, Gleam Futures and Brill (formerly BPCM). Aspire (formerly AspireIQ) is listed as an others.
Does Meraki Group have an API?
No public API is recorded for Meraki Group.
What industry is Meraki Group in?
Meraki Group's product category is Talent Management Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management. Its NAICS code is 711410 and its SIC code is 7311.