Mercado de Concentracion Fisherton

What Mercado de Concentracion Fisherton does

Mercado de Concentración Fisherton is a privately operated wholesale concentration market located in Rosario, Santa Fe, Argentina, founded in 2001 and currently operating on a 6-hectare site at Wilde 844 with strategic access to Autopista Rosario Córdoba. The market functions as a B2B hub connecting fresh fruit and vegetable producers, operators, and stall holders with retail buyers — primarily neighborhood greengrocers (verdulerías de barrio) and supermarkets — who visit the premises in the early morning hours to purchase produce wholesale. The market hosts approximately 100+ operators and absorbs over 10,000 vehicles weekly, positioning itself as one of Rosario's principal food supply nodes.

The business generates revenue through a marketplace/commission-style model, collecting fees from the operators and stall holders who transact on-site; pricing is not publicly disclosed and is negotiated between operators and their retail buyers. The underlying technology is conventional physical infrastructure — stalls, parking areas for supplier trucks and customer vehicles, and commercial frontage — with no proprietary technology stack, no mobile applications, and no public APIs. Digital presence is limited to a content website (mercadofisherton.com) with news, seasonal produce articles, and recipes, supported by organic social sharing and outsourced web marketing via INTER-NEG.

Beyond the core wholesale operation, the market has built two ancillary offerings: a content service (Recetas/Recipes and Noticias/News sections featuring seasonal produce coverage) and an educational service (Programa de Visitas Escolares), which invites schools to tour the facility and learn about the farm-to-table supply chain. In 2026, the Rosario Municipal Council unanimously approved a Productive Urban Agreement to expand the premises from 6 to 15 hectares, integrating two lots previously separated by calle Urízar and adding new truck and customer parking, commercial frontage on Calle Calasanz, and supporting urban infrastructure. The market is governed by a board led by President Daniel Montecchiari and Vice-President David Gaibazzi, with operational management under Gerente Marcela Sisino.

Name

Mercado de Concentracion Fisherton

Legal name

Mercado de Concentración Fisherton

Website

https://mercadofisherton.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercado de Concentración Fisherton is a privately operated wholesale fresh-produce market in Rosario, Argentina, founded in 2001, that hosts 100+ operators, absorbs over 10,000 vehicles weekly, and serves local greengrocers, supermarkets, and schools across the Santa Fe region through a marketplace-fee model.

Ownership category

akta.pro rank

Product category

Wholesale Produce Market

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

akta.pro secondary industry

Retail Program / Category-Managed Produce Wholesale (Grocery-Focused) (AFAIACAJ)

Keywords

• Wholesale produce market
• Fresh fruit vegetables
• Wholesale food distribution
• Fresh produce supply
• B2B produce trading

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale market fees: The market generates revenue by hosting operators and stall holders who pay fees to operate within the market premises. These operators include fruit vendors, vegetable distributors, and specialty food retailers who sell to incoming buyers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mercado de Concentración Fisherton operates a traditional wholesale concentration market in Rosario, Argentina, hosting more than 100 operators and stall holders who sell fresh fruits and vegetables to retail buyers. The market provides physical infrastructure including operator stalls, parking for supplier trucks and customers, and a central logistics venue between producers and neighborhood retailers, supermarkets, and other points of sale.

Product overview

Mercado de Concentración Fisherton is a wholesale market for fruits and vegetables located in Rosario, Argentina. The company operates a single unified offering centered on fresh produce distribution, complemented by content services (recipes and news) and an educational program. The market hosts approximately 100+ operators who sell fruits and vegetables, serving as a critical logistics node between producers and retailers in the Rosario region.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Market Stall Operations
• Fresh Fruits and Vegetables

Quantifiable outcome

• Expansion will handle over 10,000 vehicles weekly

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Municipality of Rosario (Concejo Municipal)coreStrategic or Co-development PartnerThe Rosario City Council unanimously approved the expansion project under an Urban-Productive Agreement. The municipality supports the expansion through planning approvals, while the market undertakes infrastructure improvements including street expansions, stormwater management, and public space enhancements.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mercado de Abasto de Tucumán: Wholesale produce concentration market in Tucumán, northern Argentina. Operates the same producer-to-retailer fresh produce marketplace model as Mercado Fisherton, serving regional greengrocers and supermarkets.
• Central de Abastecimiento y Distribución de Alimentos (CADA): Argentine municipal wholesale food market operating under a similar concentration-market model in another Argentine metro area. Comparable function as a B2B fresh-produce hub intermediating between growers and retail buyers.
• Mercado Central de Buenos Aires: Argentina's flagship wholesale produce concentration market located in Buenos Aires province. Operates the same marketplace-fee model connecting growers with greengrocers, supermarkets, and HORECA buyers, making it the most direct comparable to Mercado Fisherton at a national scale.
• Mercado de Abasto de Córdoba: Córdoba's principal wholesale produce concentration market hosting operators that sell fresh fruits and vegetables to retail buyers. Same physical-market, operator-fee business model as Mercado Fisherton, serving Argentina's second-largest metro area.

Regional players

• Central Mayorista de Antioquia: Colombia's principal wholesale food market located near Medellín, hosting hundreds of produce operators under a marketplace-fee structure. Comparable terminal-market model to Mercado Fisherton, providing a regional Andean benchmark.
• CEASA Rio (Central de Abastecimento do Estado do Rio de Janeiro): State-level wholesale produce terminal serving Rio de Janeiro and surrounding regions. Comparable as a Latin American terminal market hosting produce operators under a marketplace/fees model, providing a regional benchmark for the segment.
• CEAGESP (Companhia de Entrepostos e Armazéns Gerais de São Paulo): Brazil's largest wholesale food market located in São Paulo, operating a terminal/wholesale market model for fruits, vegetables, flowers, and groceries. Comparable in function and operator-tenant structure to Mercado Fisherton, though at substantially larger scale and in a different country.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mercado-de-concentracion-fisherton

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercado de Concentracion Fisherton