Mercado na Rede
Mercado na Rede is a Brazilian B2B e-procurement marketplace, founded in 2000, connecting 6,000+ suppliers with 1,900+ buyers of auto parts for buses, trucks, and workshops across Brazil via reverse auctions and real-time quote management.
- Company typePrivate
- Founded2000
- HeadquartersBrasília (Núcleo Bandeirante), Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mercado na Rede does
Mercado na Rede is a Brazilian B2B e-procurement marketplace founded in 2000 and headquartered in Brasília, DF. It operates a vertical marketplace connecting approximately 6,000 suppliers with 1,900 active buyers of auto parts and supplies for heavy-duty vehicles — primarily buses, trucks, and the workshops that service them — across all Brazilian states.
The core platform is a web-based e-procurement system that supports reverse auctions, real-time quote management, purchase-order workflows, supplier ratings (compliance, price, service, punctuality), and intelligent invoice verification against quotes and purchase orders. A companion Android application, MnR Cotacao, extends quoting and order management to mobile users. The technology stack is delivered in partnership with FusaoOnline, which provides ongoing development services.
The business model is a freemium two-sided marketplace. Buyers register and transact for free with unlimited access to the supplier network, while suppliers pay a monthly subscription fee scaled to their sales volume processed through the platform, supplemented by transaction commissions. The company monetizes exclusively from the supplier side, supported by self-service online registration and digitally-led acquisition. The firm is privately held with no disclosed external funding, reports about 7,900 companies using the platform, and has cumulatively processed R$ 6+ billion in transactions, 10.8M+ quotes, and 4.7M+ orders.
Mercado na Rede firmographics
Firmographics- Name
- Mercado na Rede
- Legal name
- Mercado na Rede
- Website
- https://mercadonarede.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mercado na Rede is a Brazilian B2B e-procurement marketplace, founded in 2000, connecting 6,000+ suppliers with 1,900+ buyers of auto parts for buses, trucks, and workshops across Brazil via reverse auctions and real-time quote management.
- Ownership category
- akta.pro rank
Mercado na Rede industry classification
Industry- Product category
- B2B E-Procurement Marketplace
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where Mercado na Rede is headquartered
LocationHeadquarters
- HQ city
- Brasília (Núcleo Bandeirante)
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mercado na Rede business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Supplier Subscription Fees: Monthly subscription fee calculated based on sales volume (from 16th of current month to 15th of next month). Suppliers pay to access buyers and participate in quotes.
- Transaction Commission: Revenue derived from supplier transactions on the platform, with fees tied to sales volume processed through the marketplace.
- Buyer Access (Free): Buyers register for free and gain unlimited access to 6,000+ suppliers, unlimited quotes and purchase orders. The company monetizes through the supplier side of the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for buyers with unlimited access to 6,000+ suppliers, unlimited quotes, unlimited purchase orders, unlimited buyer users, and premium support |
| Subscription | Monthly | Supplier plan with monthly fee based on sales volume processed through the platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Mercado na Rede product offering
Product offeringCore offering
Mercado na Rede operates a B2B e-procurement marketplace connecting auto parts suppliers with transportation companies and repair workshops across Brazil. The platform enables buyers to issue requests for quotes, run reverse auctions among competing suppliers, manage purchase orders, and evaluate supplier performance, while suppliers gain a qualified demand channel for heavy-vehicle (bus and truck) parts.
Product overview
Mercado na Rede is a B2B online marketplace for buying and selling auto parts and supplies targeting the heavy-duty vehicle segment (buses and trucks). The core product is the Mercado na Rede Platform, a web-based e-procurement tool that connects approximately 6,000 suppliers with around 1,900 buyers. The platform enables reverse auctions, real-time quotation management, purchase order processing, and supplier evaluation through a star-rating system. A companion mobile app called MnR Cotacao (available on Google Play) extends the platform's quotation and purchasing capabilities to Android smartphones.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercado na Rede E-Procurement Platform Web-based B2B e-procurement marketplace where transportation companies and repair workshops source heavy-vehicle (bus and truck) parts via reverse auctions, real-time quote comparison, and digital purchase-order workflows from 6,000+ vetted suppliers.
- MnR Cotacao Mobile Application Mobile application for iOS and Android that lets buyers request quotes, receive supplier responses, and manage heavy-vehicle parts sourcing on the go, and lets suppliers respond to RFQs from the marketplace.
Quantifiable outcome
- 30% reduction in negotiated values
- +4 more outcomes
Companies that use Mercado na Rede
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Mercado na Rede technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mercado na Rede partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights4 records
Mercado na Rede competitors and assessment
Company assessmentBroad incumbents
- Mercado Libre: Latin America's largest general e-commerce and B2B marketplace with a meaningful auto-parts category. Comparable as a much broader incumbent that could expand into heavy-vehicle parts procurement.
- Amazon Business: Amazon's B2B procurement platform offering broad industrial and automotive supplies to business buyers. Comparable as a horizontal B2B procurement incumbent expanding into indirect categories like fleet parts.
- NAPA Auto Parts: Large North American auto-parts distributor and retailer with a heavy-duty truck program. Comparable as a broad automotive parts incumbent with digital procurement capabilities.
- Alibaba: Global B2B marketplace with automotive-parts categories. Comparable as a much larger horizontal incumbent whose entry into heavy-vehicle parts would create direct competition.
- RockAuto: Online-only catalog retailer of automotive parts serving repair shops and consumers. Comparable as a digital-first auto-parts procurement peer with low-overhead distribution.
Emerging players
- PartsGeek: Online aftermarket auto-parts retailer with a broad catalog including commercial-vehicle parts. Comparable as an emerging digital parts procurement player with comparable catalog depth.
Regional players
- TruckPro: U.S. heavy-duty and medium-duty truck parts distributor with growing digital ordering capabilities. Comparable as a heavy-vehicle-focused parts distribution peer, though geographically focused on the U.S.
- FleetPride: North American heavy-duty truck parts distributor with extensive branch network and digital procurement tools. Comparable as a heavy-truck parts distribution peer with a multi-channel approach.
- Europart: European wholesale distributor of commercial-vehicle and truck parts. Comparable as a heavy-vehicle parts distribution peer in another geography, with multi-brand catalog breadth.
Direct peers
- 1Parts: Brazilian B2B marketplace connecting suppliers and buyers of automotive parts. Directly comparable to Mercado na Rede as a domestic marketplace peer in the auto-parts procurement vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mercado na Rede social profiles
Digital presenceMercado na Rede financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercado na Rede leadership team
Management profileNumber of profiles
Mercado na Rede funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercado na Rede M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercado na Rede
What does Mercado na Rede do?
Mercado na Rede operates a B2B e-procurement marketplace connecting auto parts suppliers with transportation companies and repair workshops across Brazil. The platform enables buyers to issue requests for quotes, run reverse auctions among competing suppliers, manage purchase orders, and evaluate supplier performance, while suppliers gain a qualified demand channel for heavy-vehicle (bus and truck) parts.
Is Mercado na Rede a public or private company?
Mercado na Rede is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mercado na Rede founded?
Mercado na Rede was founded in 2000. It employs 51 to 100 people.
Where is Mercado na Rede based?
Mercado na Rede is headquartered in Brasília (Núcleo Bandeirante), Brazil, in the Latin America region.
How does Mercado na Rede make money?
Three revenue lines are on record. Supplier Subscription Fees are the primary driver. The others are transaction Commission and buyer Access (Free).
Who are Mercado na Rede's main competitors?
Broad incumbents on record are Mercado Libre, Amazon Business, NAPA Auto Parts, Alibaba and RockAuto. PartsGeek is listed as an emerging player. Regional players are TruckPro, FleetPride and Europart. 1Parts is listed as a direct peer.
Does Mercado na Rede have an API?
No public API is recorded for Mercado na Rede.
What industry is Mercado na Rede in?
Mercado na Rede's product category is B2B E-Procurement Marketplace. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42312 and its SIC code is 5013.