Mercedarias de Don Juan

What Mercedarias de Don Juan does

Colegio MM. Mercedarias de Don Juan de Alarcón is a Catholic, state-subsidized private school (colegio concertado) located on Calle Valverde 15 in central Madrid, Spain. Founded in 1901 and operated by the Order of Our Lady of Mercy (Mercedarias O.M), it delivers trilingual education (English, French, and German) across three stages — Educación Infantil, Primaria, and ESO — for students aged 3 to 16. The school integrates the BEDA bilingual program with Cambridge ESOL certification, project-based and cooperative learning methodologies, and differentiated support programs including the Aula de Enlace for foreign students requiring Spanish-language bridge instruction and the proprietary 'Feeling Project' for cross-grade emotional education.

The business model combines government subsidies (concierto) with family-paid tuition and a set of recurring ancillary services billed monthly or per activity: school dining (comedor) at €125-145/month, extracurricular activities priced €15.66-€26.50/month per activity, and a music school. Distribution is direct-to-consumer via the school secretariat and the Comunidad de Madrid's virtual secretariat, supplemented by Puertas Abiertas events, an AMPA parent association, and standard social channels (Instagram, Twitter/X, Facebook, YouTube). Technology stack is conventional productivity tooling: Microsoft Teams for communication, the Educamos platform for the parent-student portal, and Google for site/email infrastructure, governed by a refreshed Plan Digital de Centro.

Governance is provided by a named Directora (Francisca de Luchi Lobo), stage coordinators for Primaria and ESO, and departmental heads for Pastoral, Humanities, Sciences, Languages, and the Dynamic-Artistic department. The institution holds CIF R2800738C, is privately held by the Mercedarian religious order (which also operates six other schools across Spain), and is not publicly traded; revenue and enrollment figures are not publicly disclosed.

Name

Mercedarias de Don Juan

Legal name

Colegio MM. Mercedarias de Don Juan de Alarcón

Website

https://mercedariasdealarcon.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercedarias de Don Juan de Alarcón is a Catholic concerted K-12 school in central Madrid, operated by the Mercedarian religious order since 1901, offering trilingual (English, French, German) education from Infantil through ESO with ancillary dining, music, and extracurricular services.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB)

akta.pro secondary industry

English Language Learner (ELL/ESL) Academic Intervention (EDAKADAF)

Keywords

• K-12 Catholic education
• Trilingual school programs
• Concertado school services
• Early childhood education
• Secondary education instruction

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition Fees (Concertado): As a 'colegio concertado' (state-funded private school), the school receives government subsidies while charging tuition fees from families. The school offers reduced dining prices for families through CAM aid programs.
2. School Dining/Cafeteria: Monthly meal tickets sold for school dining services. Options for Mon-Thu or Mon-Fri attendance with different pricing tiers.
3. Extracurricular Activities: Fee-based extracurricular activities including English, music school, chess, judo, technological workshops, sports, and academic support workshops organized by FORM-ED.
4. Music School: Music education program with personalized teaching, small groups, and coordinated directly from the center with economic pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Mercedarias de Don Juan de Alarcón is a Catholic concerted (state-funded private) school in central Madrid providing trilingual education (English, French, and German) across three stages: Educación Infantil (early childhood), Educación Primaria, and Educación Secundaria Obligatoria (ESO). The school is operated by the Order of Our Lady of Mercy and augments academic instruction with complementary services including a music school, school dining, extracurricular activities, the Feeling emotional education project, and an Aula de Enlace bridge classroom for foreign students with Spanish-language difficulties.

Product overview

Mercedarias de Don Juan de Alarcón is a Catholic coeducational school offering an integrated educational system spanning from early childhood (Educación Infantil) through secondary education (ESO). The institution operates as a unified school with a three-language program (English, French, and German) and integrates complementary services including a School of Music, emotional education through the Feeling Project, school dining, and diverse extracurricular activities. The core educational product consists of three main stages—Infantil, Primaria, and Secundaria—with specialized support programs like the Aula de Enlace for language integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Educación Infantil
• Educación Primaria

Quantifiable outcome

• Results above the average of the Community of Madrid in diagnostic tests for both Primaria and ESO

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Escuelas Católicas de MadridcoreStrategic or Co-development Partner · 1 January 2008The school is a member of Escuelas Católicas de Madrid, a prestigious institution that provides guidance and advisory services. Within this organization, the school participates in the BEDA program for English language development and the Innovación 43,19 program for institutional improvement.
• BEDA Program (Escuelas Católicas de Madrid & Cambridge ESOL)coreStrategic or Co-development Partner · 1 January 2008The school participates in the BEDA program (iniciativa de Escuelas Católicas de Madrid y Cambridge ESOL) since 2008-2009. The program aims to enhance English language teaching through increased English instruction, specialized teacher training, and external Cambridge ESOL evaluation for official certifications.
• Innovación 43,19 ProgramminorStrategic or Co-development PartnerThe school participates in the Innovación 43,19 program which seeks to improve the center's own growth and development, adapting to the school's capacities.
• ACCEDE Program (Comunidad de Madrid)minorGTM or Marketing PartnerThe school participates in the ACCEDE program of the Comunidad de Madrid, which provides support services and access to educational resources for students.
• Colex UniformesminorOthersThe school has an agreement with Colex Uniformes for the sale of school uniforms. Families must use the code ALARCON2020 when registering on the Colex website to purchase uniforms.
• Fundación Vicente GarvíaminorOthersThe school has access to scholarships and support through the Fundación Vicente Garvía for students with economic needs.
• Construye FuturominorOthersThe school has access to the Construye Futuro scholarship program for supporting students' educational development.
• Caballeros de la Orden de la MercedminorOthersThe school has access to support from the Caballeros de la Orden de la Merced (Knights of the Order of Mercy) for students with economic needs.
• FORM-EDminorChannel Partner/ Reseller/ DistributorFORM-ED provides extracurricular activities for the school including English classes, music school, chess, and judo for students at various educational levels.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• International School of Madrid: Trilingual (English, French, Spanish) K-12 school in Madrid offering international curriculum. Direct competitor for families seeking multilingual instruction and Cambridge-style programs.
• British Council School Madrid: Madrid-based bilingual K-12 school with strong English-language program and international curriculum. Competes for the same English-focused families and operates with a similar premium positioning.
• St. Michael's School: Catholic, concertado K-12 school in Madrid with bilingual instruction and similar pastoral focus. Comparable in target market, religious identity, and academic offering.
• Colegio San Patricio: Catholic concertado school in Madrid with similar K-12 offering and bilingual emphasis. Comparable in funding model, religious identity, and central-Madrid catchment.
• Colegio Santa María del Pilar: Prestigious Catholic concertado school in Madrid offering Infantil through Bachillerato with strong bilingual programs. Highly comparable in funding model, religious identity, and central-Madrid catchment to Mercedarias de Don Juan de Alarcón.
• Colegio del Pilar: Catholic concertado school in Madrid with Infantil through ESO/Bachillerato, offering bilingual education and extracurricular services. Direct competitor for the same Madrid families seeking values-based K-12 education.
• Colegio Maravillas: Historic Catholic concertado school in central Madrid with a trilingual program and BEDA participation. Comparable in size, philosophy, and target family demographic.

Broad incumbents

• Colegio La Salle: Large Catholic school network operating multiple concertado centers across Spain, including Madrid. Overlaps on trilingual curricula and Catholic values but serves a broader footprint and multiple sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mercedalarcon
• YouTubeyoutube.com/channel/UCNE9eBc6F7I_oFLSEY9jeyQ
• Facebookfacebook.com/mercedalarcon
• Instagraminstagram.com/mercedariasdealarcon
• LinkedInlinkedin.com/company/mercedarias-de-don-juan

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedarias de Don Juan