T. Gargour & Fils s.a.l - Lebanon.

Name

T. Gargour & Fils s.a.l - Lebanon.

Legal name

T. Gargour & Fils S.A.L.

Website

https://mercedes-benz.com.lb

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

T. Gargour & Fils s.a.l is the exclusive authorized Mercedes-Benz dealer in Lebanon, family-owned since 1954, operating showrooms and service facilities in Beirut serving high-net-worth Lebanese customers across the full Mercedes-Benz lineup including AMG, Maybach, and EQ electric vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Mercedes-Benz vehicles including sedans, SUVs, coupés, cabriolets, MPVs, and electric vehicles. Revenue generated from one-time vehicle transactions at luxury price points.
2. Vehicle Service and Maintenance: Aftermarket service operations including routine maintenance, repairs, and body work. Services offered at dedicated facilities including Dora Highway and Karantina locations.
3. Genuine Parts and Accessories: Sale of Mercedes-Benz genuine parts, accessories, and lifestyle collections to support vehicle ownership and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

T. Gargour & Fils s.a.l. is the exclusive authorized Mercedes-Benz dealer in Lebanon, selling new Mercedes-Benz passenger vehicles across sedans, SUVs, coupés, cabriolets, hatchbacks, and MPVs, including Mercedes-AMG, Mercedes-Maybach, G-Class, and EQ electric sub-brands. The company also operates authorized after-sales services including scheduled maintenance, body and paint repair, genuine parts supply, accessories, warranty support, and roadside assistance.

Product overview

T. Gargour & Fils s.a.l serves as the authorized Mercedes-Benz dealer in Lebanon since 1954, offering a comprehensive automotive portfolio comprising Mercedes-Benz vehicles across multiple body styles (sedans, SUVs, coupés, cabriolets, hatchbacks, MPVs), supported by high-performance Mercedes-AMG and ultra-luxury Mercedes-Maybach sub-brands. The product lineup includes EQ electric vehicle variants and the iconic G-Class. The company provides complete vehicle sales alongside integrated after-sales services including maintenance, genuine parts, roadside assistance, warranty, accessories, and lifestyle collections. The offering represents a unified luxury automotive ecosystem spanning passenger vehicles for retail, performance, and commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-Benz Lebanon: Primary trading name for Mercedes-Benz vehicle sales and services in Lebanon

Products and services

• Mercedes-Benz Sedans Full lineup of Mercedes-Benz sedans including A-Class, C-Class, E-Class, S-Class, EQE Sedan, and EQS Sedan models, offering luxury passenger transportation from compact to full-size executive segments for individual and family buyers in Lebanon.
• Mercedes-Benz SUVs & Crossovers Complete SUV portfolio including EQA, EQC, EQE SUV, EQS SUV, GLA, GLC, GLE, G-Class, GLS, and Mercedes-Maybach GLS variants, serving subcompact to full-size luxury SUV market segments in Lebanon.
• Mercedes-Benz Coupés Sporty two-door and four-door coupe models including CLA, CLE, CLS, AMG GT Coupé, and Mercedes-AMG GT 4-Door Coupé offering performance-oriented luxury design.
• Mercedes-Benz Cabriolets & Roadsters Convertible and roadster models including CLE Cabriolet, Mercedes-AMG CLE 53 4MATIC+ Cabriolet, and SL Roadster providing open-top driving experiences.
• Mercedes-Benz Hatchbacks A-Class Hatchback offering entry-level Mercedes-Benz luxury with efficient design and premium features for Lebanese buyers.
• Mercedes-Benz V-Class MPV V-Class multi-purpose vehicle providing spacious transportation for families and commercial use with premium interior amenities.
• Mercedes-AMG Performance Vehicles High-performance sub-brand offering enhanced powertrains, sportier suspensions, and exclusive design across the Mercedes model range including AMG GT, Mercedes-AMG GT 4-Door Coupé, and Mercedes-AMG CLE 53 4MATIC+ variants.
• Mercedes-Maybach Ultra-Luxury Vehicles Ultra-luxury sub-brand featuring hand-crafted excellence and exclusive design for S-Class and GLS models, targeting the pinnacle of automotive luxury in Lebanon.
• G-Class Off-Road Vehicles Iconic off-road vehicle series featuring boxy design and legendary four-wheel-drive capability, including the new Electric G-Class variant.
• EQ Electric Vehicles Mercedes-Benz electric vehicle sub-brand encompassing EQE Sedan, EQE SUV, EQS Sedan, EQS SUV, EQA, EQC, electric GLC, and Electric G-Class models featuring advanced electric powertrains for sustainable mobility in Lebanon.
• Vehicle Service and Maintenance Comprehensive scheduled maintenance, repairs, and professional servicing at authorized facilities in Beirut for Mercedes-Benz owners.
• Genuine Mercedes-Benz Parts Official Mercedes-Benz replacement parts and accessories ensuring vehicle integrity and performance matching original specifications.
• Roadside Assistance Emergency roadside support including towing, battery service, flat tire assistance, and 24/7 emergency response for Mercedes-Benz owners in Lebanon.
• Vehicle Warranty Coverage Vehicle warranty coverage protecting against manufacturing defects with comprehensive terms for new Mercedes-Benz purchases.
• Mercedes-Benz Accessories Range of official Mercedes-Benz accessories including interior upgrades, exterior styling elements, and functional enhancements for personalization.
• Lifestyle Collections Branded merchandise and lifestyle products including apparel, accessories, and collectibles featuring Mercedes-Benz branding.
• Body & Paint Services Specialized collision repair, bodywork, and paint refinishing services at the Karantina, Medawar facility for Mercedes-Benz passenger cars.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• Mercedes-Benz AG / Daimler AGcoreChannel Partner/ Reseller/ DistributorT. Gargour & Fils is the authorized dealer and exclusive representative of Mercedes-Benz in Lebanon since 1954. The company operates under a formal dealership agreement to sell new Mercedes-Benz vehicles, provide service and maintenance, and supply genuine parts. This exclusive distribution partnership has been maintained for over seven decades through the Gargour family's commitment to the brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• INKAS Group: Lebanon-headquartered armored and specialty-vehicle manufacturer and distributor. Operates in the Lebanese automotive sector with overlap in luxury and high-end vehicle supply, though its core business is armored vehicle production rather than passenger-car retail.

Direct peers

• Audi Lebanon: Authorized Audi dealer in Lebanon. Competes head-to-head with Mercedes-Benz for Lebanese luxury sedan and SUV buyers, offering a directly comparable authorized-dealer sales and service proposition in the same market.
• Porsche Centre Lebanon: Authorized Porsche importer and dealer in Lebanon. Competes at the ultra-luxury end of the Lebanese market for high-net-worth customers seeking premium German performance vehicles, using the same authorized-dealer go-to-market model.
• Samir Kanaan & Co. Authorized BMW dealer in Lebanon with showroom, sales, and service operations. Directly competes with T. Gargour & Fils for the same pool of affluent Lebanese luxury-vehicle buyers using a comparable authorized-dealer model.
• Range Rover / Jaguar Land Rover Lebanon: Authorized Jaguar Land Rover dealer in Lebanon. Competes for the same affluent Lebanese SUV and luxury buyers that T. Gargour & Fils targets with GLE, GLS, and G-Class models.
• Bassoul Salibi Group: Long-established Lebanese automotive group operating authorized dealerships across multiple brands. Comparable as a fellow family-run multi-brand automotive distributor serving the Lebanese luxury and commercial vehicle market through showrooms and service facilities.

Broad incumbents

• Almutlaq Group: Authorized Mercedes-Benz dealer and broader automotive group in Saudi Arabia. Comparable as a multi-decade Mercedes-Benz franchise partner with a sales-service-parts model analogous to T. Gargour & Fils, but operating in a much larger regional market.
• Abdul Latif Jameel Motors: Long-standing authorized Mercedes-Benz distributor covering multiple MENA markets. Operates the same authorized Mercedes-Benz dealer business model at much larger regional scale, providing a benchmark for the T. Gargour & Fils franchise economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/t.-gargour-&-fils---mercedes--benz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T. Gargour & Fils s.a.l - Lebanon.