Mercedes-Benz Niederlassung Frankfurt/Offenbach Center Frankfurt Süd

What Mercedes-Benz Niederlassung Frankfurt/Offenbach Center Frankfurt Süd does

Mercedes-Benz Niederlassung Frankfurt/Offenbach Center Frankfurt Süd is a regional authorized dealership branch of Mercedes-Benz AG, operating as part of the Niederlassungsverbund Rhein-Main (Rhein-Main dealership network) in Frankfurt am Main, Germany. The dealership operates multiple physical locations — Kaiserleipromenade 10 (headquarters) and Heerstraße 66 in Frankfurt, plus a Hanau location at Moselstraße 59 operated through partner Anota GmbH — serving the Frankfurt/Offenbach metropolitan area.

The dealership offers the full Mercedes-Benz passenger vehicle portfolio spanning 64 models across multiple segments: limousines (A-Klasse through S-Klasse), SUVs (GLA through G-Klasse), coupés (CLA, CLE, AMG GT), convertibles/roadsters, estate/T-models, vans and campers (V-Klasse, Marco Polo, EQT/EQV), plus the electric EQ sub-brand (EQA, EQB, EQE, EQS) and ultra-luxury Mercedes-Maybach and high-performance Mercedes-AMG lines. The dealership also serves as an authorized dealer for smart vehicles (#1, #3, #5) and provides authorized service for commercial vehicles including Sprinter vans and trucks.

Revenue is generated through multiple streams: one-time new and used vehicle sales (including the Junge Sterne certified pre-owned program), recurring service/maintenance and parts sales, subscription-based leasing and financing for both private and business customers, and Mercedes-Benz Rent car rental services. The dealership serves private consumers (B2C), business and fleet customers (B2B), taxi and rental car operators, and smart vehicle owners, with a horizontal segmentation approach across price tiers and use cases. The management team includes executives overseeing sales (new, used, fleet), customer service, parts and accessories, HR, finance, and controlling functions across the Rhein-Main network.

Name

Mercedes-Benz Niederlassung Frankfurt/Offenbach Center Frankfurt Süd

Legal name

Mercedes-Benz Niederlassung Frankfurt/Offenbach Center Frankfurt Süd

Website

https://mercedes-benz-frankfurt.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercedes-Benz Niederlassung Frankfurt/Offenbach Center Frankfurt Süd is a multi-location authorized Mercedes-Benz dealership in the Frankfurt/Offenbach metropolitan area, selling new and used vehicles (including EQ electric, AMG, Maybach, and smart brands) and providing service, parts, financing, and rental services to private, business, and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

akta.pro secondary industries

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Luxury Sedan & Executive Car Rentals (THADAMAB), Luxury SUV & Performance SUV Rentals (THADAMAC)

Keywords

• Automotive retail dealership
• New vehicle sales
• Certified pre-owned vehicles
• Vehicle service maintenance
• Vehicle leasing financing

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mercedes-Benz passenger vehicles including compact cars, sedans, SUVs, coupés, convertibles, and electric vehicles under the EQ brand
2. Used Vehicle Sales: Sales of certified pre-owned vehicles under the 'Junge Sterne' (Young Stars) program, including electric used vehicles
3. Service and Maintenance: Vehicle maintenance, repairs, inspection services, tire changes, and spare parts sales
4. Leasing and Financing: Financial services including leasing for private and business customers, vehicle financing, and service packages
5. Mercedes-Benz Rent: Car rental services for Mercedes-Benz vehicles for short-term needs including weekend trips and special occasions
6. Parts and Accessories: Original Mercedes-Benz spare parts, accessories, and collection items
7. smart Vehicle Sales and Service: Sales and service of smart vehicles including #1, #3, and #5 models

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Mercedes-Benz Niederlassung Frankfurt/Offenbach Center Frankfurt Süd operates an authorized Mercedes-Benz retail dealership in the Frankfurt and Hanau area, selling new Mercedes-Benz passenger vehicles, vans/transporters, smart electric vehicles, and certified pre-owned "Junge Sterne" vehicles, alongside workshop services, original parts and accessories, leasing and financing, and Mercedes-Benz Rent short-term rental. The dealership represents the full Mercedes-Benz portfolio including EQ electric, AMG performance, and Maybach luxury sub-brands for both private and business customers.

Product overview

Mercedes-Benz Niederlassung Frankfurt is a multi-location dealership offering a comprehensive portfolio of Mercedes-Benz vehicles and services. The core product is the full Mercedes-Benz passenger vehicle lineup spanning multiple vehicle classes from compact (A-Klasse) to luxury (S-Klasse, Maybach), SUVs (GLA through GLS), electric EQ models, performance AMG vehicles, and vans/campers. The portfolio includes sub-brands AMG (performance) and Maybach (ultra-luxury), plus smart electric vehicles. Supporting services include new and used vehicle sales, certified pre-owned (Junge Sterne), vehicle financing and leasing, Mercedes-Benz Rent car rental, and full service/maintenance workshops with original parts and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz Passenger Vehicles (New) Full lineup of new Mercedes-Benz passenger cars including sedans (A-Klasse, C-Klasse, E-Klasse, S-Klasse), SUVs (GLA, GLB, GLC, GLE, GLS, G-Klasse), coupés (CLA, CLE), convertibles, estates, and compacts, sold to private and business customers through the Frankfurt dealership locations.
• Mercedes-Benz EQ Electric Vehicles Electric Mercedes-Benz vehicles including EQA, EQB, EQE, EQS SUV, the electric CLA, and electric vans (EQT, EQV) sold via the Frankfurt dealership.
• Mercedes-AMG Performance Vehicles High-performance Mercedes-AMG vehicles including AMG GT Coupé, AMG GT 4-Türer Coupé, and AMG SL Roadster, sold through the Frankfurt dealership.
• Mercedes-Maybach Luxury Vehicles Ultra-luxury vehicles including Mercedes-Maybach S-Klasse, Mercedes-Maybach GLS, and Mercedes-Maybach EQS SUV, sold via the Frankfurt dealership.
• Vans and Campers (V-Klasse, Marco Polo, EQT, EQV, T-Klasse) Passenger vans and recreational vehicles including V-Klasse, V-Klasse Marco Polo, V-Klasse Marco Polo HORIZON, EQT, EQV, and T-Klasse, sold and serviced through the Frankfurt dealership.
• smart Electric Vehicles smart brand electric vehicles including smart #1, smart #3, smart #5, and smart Concept #2, sold and serviced via the authorized smart dealer role of Mercedes-Benz Frankfurt.
• Junge Sterne Certified Pre-Owned Vehicles Certified pre-owned Mercedes-Benz vehicles with quality assurance under the Junge Sterne program, including fully electric Junge Sterne options, sold at the Frankfurt dealership.
• Mercedes-Benz Rent (Short-term Vehicle Rental) Short-term car rental of Mercedes-Benz vehicles for weekends, trips, or special occasions, offered through the Frankfurt dealership.
• Vehicle Financing and Leasing

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• smart (as authorized dealer)coreChannel Partner/ Reseller/ DistributorMercedes-Benz Frankfurt operates as an authorized smart dealer, offering sales and service for smart vehicles including smart #1, #3, #5, fortwo, and forfour models. The partnership allows the dealership to serve the compact urban mobility segment alongside Mercedes-Benz vehicles.
• Anota GmbH (Hanau)minorChannel Partner/ Reseller/ DistributorAnota GmbH represents Mercedes-Benz at the Hanau location, providing sales and service for passenger vehicles, smart vehicles, vans/transporters including Sprinter, and authorized truck service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• smart Deutschland Store Frankfurt: Smart brand's own retail presence — directly comparable because Mercedes-Benz Frankfurt is itself an authorized smart dealer. Captures the smart #1/#3/#5 buyers in the same catchment via both the partner's stores and the Mercedes-Benz Frankfurt sales floor.
• Tesla Store & Service Frankfurt: Emerging competitor — Tesla's directly-operated retail/service location in Frankfurt. Same catchment but a contrasting model (direct sales, no franchised dealers, EV-only) that increasingly competes for the same premium Frankfurt EV buyer.

Direct peers

• Audi Frankfurt (Audi Zentrum): Direct competitor — Audi's franchised retail operation in the Frankfurt area selling new/used Audi vehicles with full service, parts and fleet leasing. Same premium German OEM dealership model in the same geography.
• Porsche Zentrum Frankfurt: Direct competitor — Porsche's franchised dealership in Frankfurt selling new/used Porsche sports and SUV models with service, parts, and financing. Adjacent in price band (premium above core Mercedes) but identical retail model and catchment.
• BMW Niederlassung Frankfurt: Direct competitor — BMW's own Niederlassung in Frankfurt operating the same franchise-dealer model (new/used sales, service, parts, fleet, financing) for BMW and MINI in the same Rhine-Main catchment. Closest peer given identical brand-retailer structure.
• Mercedes-Benz Niederlassung Mannheim: Sister branch of Mercedes-Benz AG within the Rhein-Main Niederlassungsverbund — identical operating model (multi-site Mercedes retail/service). Useful benchmark for sales and service throughput and inter-branch customer migration patterns.
• Volkswagen Zentrum Frankfurt: Direct competitor — Volkswagen Group's franchise dealership in the Frankfurt area. Same multi-brand retail structure with new/used sales, service and fleet; price band is below Mercedes but identical dealer economics in the same metro.
• Mercedes-Benz Niederlassung München: Sister Mercedes-Benz AG branch in Munich — same Niederlassung structure, similar affluent German metro, used as a comparable for premium-metro dealership performance benchmarking.

Regional players

• Sixt Frankfurt (Car Rental / Subscription): Regional competitor — Sixt's Frankfurt rental and subscription operations directly overlap with the Mercedes-Benz Rent short-term rental offering. Different business model (pure rental vs. dealer-anchored rental) but the same premium mobility buyer.
• Autohaus Brass (Frankfurt, used luxury cars): Regional independent luxury used-car dealer in Frankfurt — competes with the Junge Sterne certified pre-owned funnel for affluent used-vehicle buyers in the same catchment, though without the new-vehicle franchise or OEM-backed service network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mercedes-benz-niederlassung-frankfurt-offenbach-center-frankfurt-s%C3%BCd

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Niederlassung Frankfurt/Offenbach Center Frankfurt Süd