Mercedes-Benz of Derby

What Mercedes-Benz of Derby does

Mercedes-Benz of Derby is a franchised automotive dealership located in Derby, United Kingdom, operating as one of nineteen Mercedes-Benz retail locations owned by Group 1 Automotive. The dealership sells new Mercedes-Benz passenger vehicles, certified Approved Used vehicles, and provides Fleet and Business sales to corporate customers. Aftersales services—including maintenance, repair, and parts replacement—are delivered by manufacturer-trained technicians using genuine Mercedes-Benz parts, and the dealership participates in customer-facing finance and leasing products through Mercedes-Benz Finance.

The business operates through a hybrid physical-and-digital go-to-market model. Physical retail showroom activity is complemented by an online showroom for vehicle search, online test drive scheduling, and online service booking, while the OEM-controlled Mercedes-Benz App (Mercedes-Me) supports ongoing owner connectivity. Marketing channels span the Mercedes-Benz online platforms, the mobile app, and walk-in dealership traffic.

Revenue is generated primarily through one-time vehicle sales (new and Approved Used), supplemented by professional services revenue from aftersales maintenance and repair, and licensing/royalty-type economics from originated finance and leasing products. The customer base is a hybrid of individual consumers seeking new or used vehicles, corporates procuring fleet vehicles, and existing owners returning for service. The entity is privately held, a subsidiary within the Group 1 Automotive diversified retail conglomerate, and operates exclusively in the UK domestic market across the Northwest, East Midlands, Hertfordshire, and East Anglia regions.

Name

Mercedes-Benz of Derby

Legal name

Mercedes-Benz of Derby

Website

https://mercedes-benzofderby.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercedes-Benz of Derby is a franchised Mercedes-Benz dealership in Derby, UK, part of Group 1 Automotive's 19-store UK network. It sells new and approved used Mercedes-Benz vehicles, fleet and business solutions, and provides aftersales service to consumer and corporate customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of brand-new Mercedes-Benz passenger vehicles through franchised dealership locations
2. Approved Used Vehicle Sales: Sale of certified pre-owned Mercedes-Benz vehicles
3. Fleet and Business Sales: Dedicated sales channel for business customers purchasing multiple vehicles
4. Aftersales Services: Maintenance, repair, and service operations for Mercedes-Benz vehicles
5. Financial Services: Mercedes-Benz Finance products including financing and leasing options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mercedes-Benz of Derby is a franchised Mercedes-Benz dealership in Derby, UK, part of Group 1 Automotive's network of 19 stores across the Northwest, East Midlands, Hertfordshire and East Anglia. It sells brand-new Mercedes-Benz passenger vehicles, certified Approved Used vehicles, provides fleet and business sales, and delivers manufacturer-trained aftersales servicing, maintenance, and parts, supported by Mercedes-Benz Finance financing and leasing products.

Product overview

Group 1 Automotive Mercedes-Benz is a franchised vehicle retailer offering a portfolio of automotive products and services. The core offerings include new and approved used Mercedes-Benz passenger vehicles, fleet and business sales, and aftersales services. These are supported by complementary products including Mercedes-Benz Finance (financing and leasing solutions) and the Mercedes-Benz App (Mercedes-Me) for owner connectivity. The Online Showroom provides digital access to browse and search vehicles. The company operates nineteen dealership locations across the Northwest, East Midlands, Hertfordshire, and East Anglia in the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles Sale of brand-new Mercedes-Benz passenger vehicles including compact cars, estates, and SUVs offered to retail customers through the franchised dealership.
• Approved Used Mercedes-Benz Vehicles Certified pre-owned Mercedes-Benz vehicles sold under the Approved Used programme, providing quality assurance standards for used car buyers.
• Fleet and Business Sales Dedicated sales channel offering business vehicle sales and fleet management solutions for corporate customers purchasing multiple vehicles.
• Aftersales Services Vehicle maintenance, repairs, servicing, and parts replacement performed by manufacturer-trained technicians using genuine Mercedes-Benz parts.
• Mercedes-Benz Finance Financing and leasing products for vehicle purchases, including agreement management for existing customers, provided through Mercedes-Benz Finance.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Group 1 AutomotivecoreChannel Partner/ Reseller/ DistributorGroup 1 Automotive is the parent franchised retailer group operating 19 Mercedes-Benz dealerships across the UK Northwest, East Midlands, Hertfordshire and East Anglia regions. Mercedes-Benz of Derby operates as one of these franchised locations under the Group 1 Automotive umbrella.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Harwoods Group: Southern England-focused premium franchised dealer group representing luxury OEMs including Mercedes-Benz, Bentley, Aston Martin and Land Rover. Comparable as a regional premium franchised dealer network.
• Vertu Motors: UK-based franchised automotive retailer group operating volume and premium OEM dealerships nationwide. Comparable as a multi-brand UK franchised dealer group with new/used vehicle sales and aftersales.
• Sytner Group: One of the UK's largest premium franchised dealer groups, operating multiple luxury OEM franchises including BMW, Audi, Mercedes-Benz, Bentley and Rolls-Royce. Highly comparable as a UK premium franchised retail platform with multi-brand exposure.
• JCT600: Large Yorkshire-based franchised dealer group representing premium OEMs including Mercedes-Benz, Audi, BMW, Porsche and Ferrari. Comparable as a regional premium franchised dealer network with manufacturer-trained service operations.
• Marshall Motor Group: UK-based franchised automotive retailer representing multiple OEM brands including Mercedes-Benz, BMW, Volvo and Land Rover across dealerships nationwide. Direct comparable in scale, franchised model, and premium-brand mix.
• Lookers: Major UK franchised automotive retailer group operating across multiple OEM brands, with premium franchise representation including Mercedes-Benz. Comparable as a UK-wide multi-brand franchised dealership group.
• Stratstone: UK premium and luxury franchised dealer group representing brands including Mercedes-Benz, BMW, Porsche, Aston Martin and Lamborghini. Direct comparable in premium/luxury franchised retail positioning.
• Inchcape UK: International premium automotive distributor and retailer operating multiple OEM franchises across the UK, including Mercedes-Benz in selected markets. Highly comparable as a multi-site UK franchised retailer with premium brand exposure.
• Pendragon: One of the largest UK franchised automotive retailer groups operating multiple premium and volume OEM franchises including Mercedes-Benz. Highly comparable business model with new/used vehicle sales, aftersales, and finance.

Broad incumbents

• Mercedes-Benz Retail Group UK: OEM-owned direct retail subsidiary of Mercedes-Benz in the UK, operating company-owned dealerships alongside franchise partners like Group 1 Automotive. Comparable as it sells the same OEM vehicles through the same brand experience but operates under direct OEM ownership rather than as a franchisee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mercedes-benz-of-derby

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz of Derby