What Autohaus ROSIER Braunschweig GmbH does

Autohaus ROSIER Braunschweig GmbH is a privately held German authorized Mercedes-Benz dealership organized as a GmbH, headquartered in Braunschweig and part of the broader ROSIER group whose operating and holding functions sit in Menden. The legal entity was founded in 2016, with Heinrich Rosier serving as Managing Director alongside a management team covering organization, service/logistics, and sales direction. Across the ROSIER network, the company operates 12 retail showroom locations spread across North Rhine-Westphalia, Lower Saxony, and Saxony-Anhalt, including coverage in Wolfsburg, Stendal, Sylt, Paderborn, and Meschede.

The company's core offering spans the full Mercedes-Benz passenger car portfolio (sedans, SUVs, coupés, cabriolets, estates, hatchbacks) plus commercial vans (Vito, Sprinter), campervans (Marco Polo), the all-electric EQ sub-brand (EQA, EQB, EQE, EQS, EQV and electric GLC/GLB/CLA variants), high-performance Mercedes-AMG models, ultra-luxury Mercedes-Maybach vehicles, and the manufacturer-certified 'Junge Sterne' pre-owned program including certified electric used vehicles. Underlying technology is the standard Mercedes-Benz retail digital stack: online vehicle configurator with real-time pricing, online service and test-drive scheduling, Mercedes-me digital extras, and the ROSIER mobile application layered onto physical showroom infrastructure.

Revenue is generated through four primary streams: new vehicle sales (one-time), certified pre-owned sales (one-time), authorized workshop service and maintenance (recurring), and financing/leasing arrangements (transaction-based). The customer base is bifurcated horizontally into private consumers (B2C) and business/fleet customers (B2B), served via a traditional enterprise field-sales motion combining physical showrooms with manufacturer-integrated digital touchpoints. Pricing follows standard Mercedes-Benz MSRP guidance (entry-level CLA electric from ~€46,950, mid-range EQE from ~€65,170, top-tier EQS from ~€91,570) with monthly leasing available for both private and commercial segments.

Name

Autohaus ROSIER Braunschweig GmbH

Legal name

Autohaus ROSIER Braunschweig GmbH

Website

https://mercedes-benz-rosier.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Autohaus ROSIER Braunschweig GmbH is a privately held, authorized Mercedes-Benz dealership group in Germany operating 12 retail showroom locations across North Rhine-Westphalia, Lower Saxony, and Saxony-Anhalt, serving both private (B2C) and business fleet (B2B) customers with new vehicles, certified pre-owned, financing, leasing, and authorized service.

Ownership category

akta.pro rank

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mercedes-Benz passenger vehicles including electric models (EQ series), plug-in hybrids, and combustion engine vehicles
2. Used Vehicle Sales: Sales of pre-owned Mercedes-Benz vehicles including certified 'Junge Sterne' (Young Stars) program vehicles
3. Vehicle Service and Maintenance: Workshop services for vehicle maintenance, repairs, and original parts
4. Vehicle Financing and Leasing: Financial services including leasing for private and business customers, and vehicle financing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Autohaus ROSIER Braunschweig GmbH is an authorized Mercedes-Benz franchise dealership group operating 12 retail locations across Germany. The company sells new Mercedes-Benz passenger vehicles (including the EQ electric lineup, AMG performance models, and Maybach luxury vehicles), certified pre-owned 'Junge Sterne' vehicles, vans and campervans, and provides authorized vehicle service, maintenance, parts, financing, and leasing for private and business customers.

Product overview

Autohaus ROSIER Braunschweig GmbH operates as a Mercedes-Benz dealership offering a comprehensive vehicle portfolio. The core offering consists of new Mercedes-Benz vehicles across all segments (compact cars, sedans, SUVs, coupes, convertibles, and vans), complemented by the EQ electric vehicle sub-brand, Mercedes-AMG performance vehicles, and Mercedes-Maybach luxury vehicles. Additional offerings include certified pre-owned 'Junge Sterne' vehicles, vehicle leasing and financing services, and full service/maintenance capabilities. The dealership sells vehicles but does not offer software products, APIs, or AI-powered technology solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz New Vehicles New Mercedes-Benz passenger cars and commercial vehicles including sedans, SUVs, coupes, convertibles, vans, and campervans available for purchase or leasing across all 12 ROSIER locations.
• Mercedes-Benz Electric Vehicles (EQ Series) Electric Mercedes-Benz EQ lineup including EQA, EQB, EQE, EQS, EQV, and electric versions of GLC, GLB, G-Class, and CLA models featuring EQ technology, offered for retail purchase.
• Mercedes-AMG Performance Vehicles High-performance Mercedes-AMG vehicles including the AMG GT coupe, AMG GT 4-door coupe, and AMG SL roadster, supported by the AMG Performance Center designation.
• Junge Sterne (Certified Pre-Owned Vehicles) Mercedes-Benz certified pre-owned vehicle program featuring inspected and warranted used Mercedes-Benz vehicles, including certified electric vehicles, offered through the ROSIER network.
• Vehicle Leasing and Financing Financial services including leasing for private customers, leasing for business/fleet customers, vehicle financing for private and business customers, and trade-in bonuses.
• Vehicle Service and Maintenance Authorized Mercedes-Benz workshop services including vehicle maintenance, repairs, tire and complete wheel service, parts and accessories, breakdown and accident assistance, recall services, and campervan service.
• Vans and Recreational Vehicles Mercedes-Benz commercial vans (Vito, Sprinter), V-Class people movers, and recreational vehicles including Marco Polo campervans sold through ROSIER, with commercial vehicle (NFZ) operations based in Paderborn.
• Mercedes-Benz Rent (Replacement Vehicle Rental) Short-term replacement and rental vehicle service providing Mercedes-Benz vehicles for customers needing temporary mobility, typically during service or repair periods.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mercedes-Benz AG / Daimler AGcoreChannel Partner/ Reseller/ DistributorOfficial Mercedes-Benz franchise dealership authorized to sell new Mercedes-Benz vehicles, use brand identity, access manufacturer marketing materials, and provide authorized service and warranty work. Operates under Mercedes-Benz retail standards and brand guidelines.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dello GmbH: Large German automotive retail group operating multiple premium-brand dealerships including Mercedes-Benz. Comparable in multi-location franchised retail, service operations, and B2B/B2C split.
• Helmut Riedl GmbH: Family-owned German Mercedes-Benz authorized dealer group. Comparable on franchise model, family ownership, and regional dealership operations.
• Beresa GmbH & Co. KG: One of Germany's largest Mercedes-Benz retail groups, operating multiple authorized dealerships and service centers. Direct comparable on franchise model, premium brand mix, and multi-location German footprint.
• AVAG Holding SE: Major multi-brand German auto dealer holding with significant Mercedes-Benz representation across Bavaria and beyond. Comparable in scale, multi-location footprint, and authorized franchise operations.
• Senger Gruppe: Large German auto retail group with multiple Mercedes-Benz authorized dealerships across several federal states. Comparable in franchise structure, premium positioning, and integrated sales-service model.
• Nord-Ostsee Automobile GmbH: Authorized Mercedes-Benz dealer group operating multiple locations across northern Germany. Directly comparable in franchise, geography (overlap with ROSIER's northern locations), and B2C/B2B dual motion.
• Jacob Cars GmbH: Family-owned German automotive retail group with Mercedes-Benz authorized dealerships. Comparable in family ownership structure, premium franchise, and regional multi-location operations.
• Sternauto GmbH: Authorized Mercedes-Benz dealer group with multiple locations in eastern Germany. Comparable franchise authorization, premium product mix, and integrated service offering.
• Auto Bierschneider GmbH: Privately held German multi-brand automotive dealer group with substantial Mercedes-Benz presence and locations across Bavaria and Baden-Württemberg. Comparable franchise-based premium dealership model.

Broad incumbents

• Asbury Automotive Group: Large US publicly-listed multi-brand automotive retailer operating franchised dealerships and Clicklane digital retail platform. Comparable in franchised premium auto retail, recurring service revenue, and online sales integration — though multi-brand vs. ROSIER's single-OEM focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autohaus-rosier-braunschweig-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus ROSIER Braunschweig GmbH