Daimler Trucks Korea

What Daimler Trucks Korea does

Daimler Trucks Korea operates the South Korean commercial vehicle business of Mercedes-Benz Trucks under the legal entity 주식회사 스타트럭코리아 (Star Truck Korea), a wholly owned subsidiary of the publicly listed German parent Daimler Truck AG. Established in 1999 and headquartered in the Seoul Square building in Jung-gu, Seoul, the company functions as the authorized national distributor managing the dealer network, marketing, enterprise fleet sales, financial services coordination, and after-sales support for the Mercedes-Benz Trucks portfolio in Korea. With 18 employees, the entity operates as a relatively thin coordination and brand representation layer between the German parent's product organization and the Korean dealer ecosystem.

The company's product portfolio spans diesel and electric commercial trucks: the Actros, Actros L, and Actros L with ProCabin for long-haul; the Atego for distribution and construction; the heavy-duty Arocs and Arocs up to 500t for construction; the Econic and eEconic for municipal and urban applications; the Unimog for implement carrier and off-road use; and the eActros for electric distribution and long-haul transport. Underlying technologies include a modular LFP battery eAxle powertrain delivering up to 600 kW peak power, the OM 471 combustion engine platform, the Multimedia Cockpit Interactive 2 digital interface, and Euro NCAP 5-star-rated advanced driver assistance systems. Digital service offerings include Fleetboard telematics and Mercedes-Benz Trucks Uptime predictive maintenance, complemented by 24/7 Service24h emergency roadside assistance.

The business model combines one-time commercial vehicle sales (Actros, eActros, Arocs, etc.) with recurring revenue from service contracts, financial services (leasing and fleet financing), Fleetboard subscriptions, and parts/accessories. Distribution flows through the authorized dealer network managed by Star Truck Korea, with direct digital inquiry via the website contact form, phone (080-365-8255), and email ([email protected]). Target customers include long-distance logistics operators, distribution and construction fleets, municipal and government agencies, and special-purpose equipment operators. Recent strategic emphasis has been on the 2024 rollout of the eActros 600 long-haul electric truck and a high-voltage battery refurbishment exchange parts program, positioning the Korean entity within the global Daimler Truck electrification roadmap.

Name

Daimler Trucks Korea

Legal name

주식회사 스타트럭코리아 (Star Truck Korea)

Website

https://mercedes-benz-trucks.kr

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Daimler Trucks Korea (Star Truck Korea) is the authorized South Korean distributor of Mercedes-Benz Trucks, managing the dealer network, marketing, and fleet sales for the Actros, eActros, Arocs, Atego, Econic, eEconic, and Unimog product lines. It serves long-haul, distribution, construction, municipal, and special-purpose fleet operators.

Ownership category

akta.pro rank

Product category

Commercial Trucks

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Heavy Duty Truck Manufacturing (336120), Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Truck & Bus Bodies (3713), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA)

Keywords

• Commercial trucks
• Heavy-duty vehicles
• Electric trucks
• Fleet management
• Truck dealer services

Headquarters

HQ city

Leinfelden-Echterdingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Commercial Truck Sales: Sale of Mercedes-Benz Trucks including Actros, eActros, Arocs, Atego, Econic, eEconic, and Unimog vehicle lines to commercial fleet operators, construction companies, and municipal authorities.
2. Service & Maintenance: Service contracts, repair services, Mercedes-Benz Trucks Service24h emergency assistance, and parts supply through authorized dealer network.
3. Financial Services: Financing solutions for truck purchases including leasing, loans, and fleet financing packages for commercial customers.
4. Parts & Accessories: Genuine Mercedes-Benz Trucks replacement parts including high-voltage batteries for electric vehicles, accessories, and body building components.
5. Digital Services (Fleetboard, Uptime): Connected vehicle services including Fleetboard telematics and Mercedes-Benz Trucks Uptime for fleet optimization and predictive maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Daimler Trucks Korea, operating through Star Truck Korea as the authorized Mercedes-Benz Trucks distributor in South Korea, sells and services a portfolio of commercial trucks including the Actros family, Atego, Arocs, Econic, Unimog, and electric variants (eActros, eEconic). The company also provides Fleetboard fleet management, Mercedes-Benz Trucks Uptime predictive maintenance, financial services, parts supply, and Service24h emergency roadside assistance to commercial fleet operators, construction companies, and municipal authorities.

Product overview

Daimler Trucks Korea (operating as Mercedes-Benz Trucks Korea) offers a comprehensive portfolio of commercial trucks and digital services. The core product lineup includes diesel-powered trucks (Actros, Actros L, Atego, Arocs, Econic, Unimog) and electric trucks (eActros, eEconic), serving applications from distribution transport, construction, long-haul, and municipal operations. The portfolio is organized around the flagship Actros family, the versatile Atego for distribution, the heavy-duty Arocs for construction, specialized low-entry Econic and Unimog for implement/off-road use, and the electric eActros/eEconic for sustainable urban and regional transport. Digital services include Fleetboard fleet management and Mercedes-Benz Trucks Uptime for predictive maintenance, while Service24h provides 24-hour emergency roadside assistance. All products are distributed through authorized dealers in Korea with financial services and parts/accessories support.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-Benz Trucks: Commercial truck brand offering a range of vehicles including eActros, Actros, Arocs, Econic, Atego, and Unimog for various transportation needs including long-haul, distribution, construction, and municipal applications.
• Fleetboard
• Mercedes-Benz Trucks Uptime
• Drivers World
• Mercedes-Benz Trucks Service24h

Products and services

• eActros Electric Truck Modular battery-electric truck available with two or three battery packs offering maximum payload or range. Features e-axle with up to 600 kW peak power and long-life LFP batteries for reliable electric commercial transport. Designed for commercial fleet operators transitioning to zero-emission operations.
• eEconic Electric Truck City-optimized electric truck designed for urban operations with ergonomic low entry height and quiet driving characteristics suitable for city environments. Targeted at municipal fleets and urban delivery operators.
• Actros Heavy-Duty Truck Flagship heavy-duty truck offering safety, reliability, and innovation with Multimedia Cockpit Interactive 2 digital interface. Features extensive configuration options for various applications and body work. Awarded Euro NCAP 5-star 'Safer Truck' rating in 2026.
• Actros L Long-Haul Truck Premium long-haul truck with spacious cab for driver comfort, efficient OM 471 engine, and strict quality standards for extended distance transport operations. Available with ProCabin aerodynamic variant offering up to 3% fuel savings.
• Atego Distribution Truck Distribution transport truck available in delivery and construction variants. Features powerful and fuel-efficient 4 or 6-cylinder engines, compact and agile chassis suitable for body building, with proven reliability in distribution operations.
• Arocs Construction Truck Heavy-duty construction truck with protected components and high ground clearance. Features high-torque engines, strong engine brake performance, and optional permanent all-wheel drive or Hydraulic Auxiliary Drive for demanding construction applications. Available in extreme heavy-duty variant supporting loads up to 500 tonnes.
• Econic Municipal Truck Low-entry cab truck optimized for municipal applications with direct vision cab design offering excellent visibility, safe and low entry/exit, purpose-built for local government and municipal operations including waste management and urban cleaning.
• Unimog Implement Carrier and Off-Road Truck Versatile implement carrier suitable for year-round flexible operations with wide visibility for road and work areas, low fuel consumption, and extended service intervals. Off-road variant capable of fording up to 1.2m depth with push tube technology protecting the drivetrain. Used for agricultural, forestry, municipal, and military applications.
• Fleetboard Fleet Management Service Digital fleet management platform offering online support center for fleet operators to manage and optimize their Mercedes-Benz truck operations, including driver performance, fuel efficiency, and vehicle telemetry.
• Mercedes-Benz Trucks Uptime Service Connected vehicle monitoring and predictive maintenance service that helps minimize downtime through real-time vehicle data analysis and proactive service scheduling via My TruckPoint digital platform.
• Mercedes-Benz Trucks Service24h Emergency Assistance 24-hour emergency breakdown service providing roadside assistance, towing, and recovery services for Mercedes-Benz truck customers across South Korea, coordinated through service partners.
• Truck Financial Services Financing solutions for truck purchases including leasing, loans, and fleet financing packages for commercial customers, offered as bundled solutions with vehicle sales.
• Genuine Parts and Accessories Genuine Mercedes-Benz Trucks replacement parts including high-voltage batteries for electric vehicles, accessories, and body building components supplied through authorized dealer network.

Quantifiable outcome

• Up to 3% fuel consumption reduction with ProCabin aerodynamic design
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Star Truck Korea (스타트럭코리아)coreChannel Partner/ Reseller/ DistributorStar Truck Korea is the authorized distributor and representative of Mercedes-Benz Trucks in South Korea, responsible for sales, marketing, customer service, and dealer network management. Located in Seoul Square building with dedicated sales and marketing team. Manages customer inquiries, service contracts, and coordinates with Daimler Truck AG Germany for product and technical support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/mercedesbenztrucksglobal
• YouTubeyoutube.com/@MercedesBenzTrucksGlobal
• Facebookfacebook.com/mercedesbenztrucksglobal
• LinkedInlinkedin.com/company/daimlertruckskorea
• Instagraminstagram.com/mercedesbenztrucks_global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daimler Trucks Korea