Daimler Truck Retail Italia

What Daimler Truck Retail Italia does

Daimler Truck Retail Italia S.r.l. is the direct Italian retail and after-sales subsidiary of Daimler Truck AG (Frankfurt-listed parent, ticker DTG), established in April 2022 via a partial spin-off from Mercedes-Benz Roma S.p.A. The company sells and services Mercedes-Benz Trucks, Fuso, and Unimog commercial vehicles through three company-owned retail locations in Roma (Via Girolamo Variola 16), Piacenza, and Brescia, with a fourth Latina site scheduled to begin operations on July 1, 2026 under a business lease agreement. Its core product portfolio spans the Actros L, Actros, Arocs, Antos, Atego, Axor, and Econic diesel platforms alongside the newly launched eActros 600 (long-haul, 500 km range, 621 kWh LFP) and eActros 400 (regional, 414 kWh LFP) electric trucks, supported by the eEconic for municipal applications. Underlying technology is developed centrally by Daimler Truck AG and includes the Multimedia Cockpit Interactive 2 digital cockpit, MirrorCam camera mirror replacement, Active Drive Assist 3 with sensor fusion, Active Brake Assist 6 Plus, Predictive Powertrain Control, Fleetboard telematics, and the Mercedes-Benz Trucks Uptime predictive maintenance service.

The company monetizes through four streams: one-time vehicle sales (Mercedes-Benz, Fuso Canter, Unimog), recurring after-sales workshop services, parts and accessories (genuine, remanufactured, TruckParts sold online via My PartsHub and at retail), and bundled financial services delivered through Daimler Truck Financial Services Italia S.p.A. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise field sales targeting Italian transport and logistics fleets, construction operators, and emerging electric fleet customers, supplemented by organic social channels (Facebook, LinkedIn, Instagram), the RoadStars driver community, and the broader Mercedes-Benz Trucks dealer network across Italy. The organization had approximately 29 employees at the time of the available data, and reports under Italian compliance regimes including GDPR, D.Lgs. 231/2001 (organizational model updated February 2024), and the German Supply Chain Due Diligence Act.

Name

Daimler Truck Retail Italia

Legal name

Daimler Truck Retail Italia S.r.l.

Website

https://mercedes-benz-trucks-retail.it

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Daimler Truck Retail Italia is the direct Italian subsidiary of Daimler Truck AG, selling and servicing Mercedes-Benz, Fuso, and Unimog commercial vehicles through three owned retail locations in Rome, Piacenza, and Brescia, serving Italian transport, logistics, construction, and electric fleet operators.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Retail

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Commercial truck sales
• Commercial vehicle service
• Truck parts distribution
• Fleet telematics solutions
• Electric truck retail

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of Mercedes-Benz, Fuso Canter, and Unimog industrial trucks and commercial vehicles to end customers through retail locations
2. After-sales Service and Maintenance: Workshop services for Mercedes-Benz, Fuso, and Unimog vehicles including repairs, predictive maintenance, and technical consulting to reduce vehicle downtime
3. Parts and Accessories: Sale of genuine Mercedes-Benz replacement parts, remanufactured parts, TruckParts, accessories, and merchandise through retail locations and online
4. Financial Services: Financing and insurance services provided through Daimler Truck Financial Services Italia for vehicle purchases and fleet management

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Daimler Truck Retail Italia is the direct Italian subsidiary of Daimler Truck AG, selling Mercedes-Benz, Fuso, and Unimog commercial vehicles to end customers through three company-owned retail locations in Roma, Piacenza, and Brescia. The company provides sales consultation, after-sales workshop service using genuine Mercedes-Benz parts, predictive maintenance via Mercedes-Benz Trucks Uptime, Fleetboard telematics, Service24h roadside assistance, and financing/insurance through Daimler Truck Financial Services Italia.

Product overview

Daimler Truck Retail Italia is the direct Italian subsidiary of Daimler Truck AG, established in April 2022, selling and servicing Mercedes-Benz Trucks, Fuso, and Unimog vehicles through three locations in Rome, Piacenza, and Brescia. The product portfolio centers on Mercedes-Benz commercial trucks including Actros L, Actros, Arocs, Antos, Atego, Axor, and Econic for various transport applications, supplemented by Fuso Canter light trucks and versatile Unimog vehicles. The company has expanded into electromobility with the eActros 400 and eActros 600 electric trucks, supported by TruckCharge consulting and charging infrastructure services. Digital services include Fleetboard telematics, Mercedes-Benz Trucks Uptime predictive maintenance, My TruckPoint portal, and TruckLive for real-time traffic data. After-sales support encompasses Service24h roadside assistance, Service Contracts, genuine and remanufactured parts through My PartsHub, plus the Mercedes-Benz Truck Shop for merchandise. Safety features include Active Drive Assist 3, Active Brake Assist 6, Active Sideguard Assist 2, and MirrorCam camera system. Financial services are provided through Daimler Truck Financial Services Italia.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-Benz Truck Shop: Online and in-person merchandise store for Mercedes-Benz Truck branded apparel, accessories, collectibles, and scale model trucks.

Products and services

• Mercedes-Benz Trucks
• Fuso Canter
• Unimog
• eActros 600
• eActros 400
• eEconic
• Actros L ProCabin
• Vehicle Sales Consultation
• Workshop and After-Sales Service
• Mercedes-Benz Trucks Genuine Parts
• Mercedes-Benz Trucks Remanufactured Parts
• TruckParts
• Service Contracts
• Mercedes-Benz Trucks Service24h
• TruckCharge
• Daimler Truck Financial Services Italia
• Mercedes-Benz Truck Shop

Quantifiable outcome

• eActros 600 achieves up to 80% CO2eq reduction over vehicle lifecycle compared to diesel trucks when charged with renewable energy
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature9 records

Partnerships

One partnership is on record.

• New Cars Euro S.n.c. di Spadon Fabio & Pepe SalvatoreminorOthers · 1 July 2026Business transfer agreement for sales and after-sales activities at Latina location (Strada Statale 148 Pontina, Km 78,000). Contract duration of 36 months starting July 1, 2026.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MAN Truck & Bus Italia: Italian operations of MAN Truck & Bus SE (part of Traton Group), distributing TGL, TGM, TGS and TGX ranges with electric variants. Competes directly with the subject company across Italian fleet, distribution and construction use cases.
• Volvo Trucks Italia: Italian sales and service arm of Volvo Trucks, offering heavy-duty FH, FM and FMX ranges plus electric models (FH Electric). Competes with Daimler Truck Retail Italia for the same Italian long-haul, construction and distribution fleet customers.
• Ford Trucks Italia: Italian distribution and dealer operation for Ford Trucks (part of Ford Otosan), offering the F-MAX and other heavy commercial models. Competes with Daimler Truck Retail Italia in Italian long-haul and tractor segments with growing share ambitions.
• Renault Trucks Italia: Italian dealer arm of Renault Trucks (Volvo Group), offering T, C, K and E-Tech electric ranges with national service coverage. Directly comparable retail competitor for medium and heavy commercial vehicle buyers in Italy.
• DAF Trucks Italia: Italian distribution and dealer organization of DAF Trucks N.V. (PACCAR), focused on XF, CF, LF and XD series. Competes with Daimler Truck Retail Italia in Italian long-haul and distribution fleets with a similar premium-brand dealer model.
• Iveco S.p.A. Italy-headquartered commercial vehicle OEM (light, medium, heavy trucks, buses) with its own extensive dealer and service network across Italy. Direct head-to-head competitor to Daimler Truck Retail Italia in Italian commercial truck sales, parts and after-sales.
• Scania Italia S.p.A. Italian subsidiary of Scania CV AB operating a national dealer and workshop network focused on heavy trucks, buses and engines. Direct competitor across Mercedes-Benz Trucks' long-haul and distribution segments in Italy.

Broad incumbents

• Traton SE: Volkswagen-listed parent of MAN, Scania, and Navistar/Erion brands. As a broad incumbent in the global and European commercial vehicle market, it shapes competitive dynamics in which the subject Italian retail subsidiary operates.
• PACCAR Inc: US-listed parent of DAF Trucks, Kenworth and Peterbilt, with a premium dealer-and-service commercial vehicle model similar in spirit to the subject company's own factory-backed retail network.
• CNH Industrial N.V. US/Italian-listed parent group of Iveco, CASE and New Holland. Relevant as the broad incumbent that owns the principal domestic competitor (Iveco) to Daimler Truck Retail Italia in the Italian commercial vehicle market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MercedesBenzTrucksRetailItalia
• LinkedInlinkedin.com/company/mercedes-benz-trucks-retail-italia
• Instagraminstagram.com/daimlertruckretailitalia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daimler Truck Retail Italia