Garage Moderne AG Walpen Visp

What Garage Moderne AG Walpen Visp does

Garage Moderne AG Walpen Visp is a family-owned, authorized Mercedes-Benz passenger car dealership headquartered in Visp, Canton Valais, Switzerland. Founded under Walpen family ownership on October 1, 2007, the company operates from a single retail and service location that was fully renovated between 2017 and 2024 to Mercedes-Benz MAR20XX brand standards, with a grand reopening held on November 22-23, 2024. The business employs approximately 30 staff, with headcount having roughly doubled since the family's takeover.

The core offering spans the full Mercedes-Benz passenger vehicle retail value chain: new vehicle sales across all powertrains (electric, plug-in hybrid, petrol, diesel), certified pre-owned and used vehicles, comprehensive workshop services (seasonal checks, climate service, tire hotel, cleaning/polishing), parts and accessories, financial services brokerage (leasing, financing, Mercedes-Benz Rent rental), and fleet and business customer services. Following the 2024 acquisition of Carrosserie Torsa, bodywork and painting have been added as in-house capabilities, completing a one-stop service proposition. The dealership integrates with the Mercedes-Benz Switzerland digital platform for online vehicle configuration, online store purchases with home delivery, and digital service appointment booking, alongside an AutoScout24 marketplace presence for used inventory.

Revenue is generated through a blended mix of one-time vehicle sales, recurring service and maintenance contracts, professional bodywork services, and recurring financial services commissions. The go-to-market is predominantly direct-to-consumer via the physical dealership, supplemented by digital channels and supported by local marketing events. Customer segments are split between individual consumers (primary) and fleet/business customers (secondary), all served within the Upper Valais regional catchment. The company holds no external institutional investors or parent affiliation and operates as an independent Swiss stock corporation (Aktiengesellschaft).

Name

Garage Moderne AG Walpen Visp

Legal name

Garage Moderne AG Walpen Visp

Website

https://mercedes-benz-visp.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Garage Moderne AG Walpen Visp is a family-owned, authorized Mercedes-Benz dealership in Visp, Switzerland, selling new and used vehicles and providing maintenance, bodywork, parts, and financial services to individual and fleet customers in the Upper Valais region.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Used Car Dealers (44112), Automotive Repair and Maintenance (8111)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Mercedes-Benz dealership
• Vehicle maintenance services
• Bodywork and painting
• Certified pre-owned vehicles
• Automotive sales

Headquarters

HQ city

Visp

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new Mercedes-Benz vehicles, plug-in hybrids, electric vehicles, and used/certified pre-owned vehicles
2. Service and Maintenance: Full service offerings including seasonal checks (winter, spring, summer), vehicle cleaning, air conditioning service, tire hotel, and general maintenance
3. Bodywork and Painting: Carrosserie and paintwork services following acquisition of Carrosserie Torsa
4. Financial Services: Mercedes-Benz Rent (vehicle rental), leasing, and financing options
5. Parts and Accessories: Genuine Mercedes-Benz parts and accessories sales

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Garage Moderne AG Walpen Visp is an authorized Mercedes-Benz passenger car dealership in Visp, Switzerland. It sells new and certified pre-owned Mercedes-Benz vehicles (electric, plug-in hybrid, petrol, and diesel) and provides full after-sales services including scheduled maintenance, seasonal checks, repairs, warranty work, tire hotel storage, air conditioning service, and vehicle cleaning. Following the acquisition of Carrosserie Torsa, the dealership also offers bodywork (carrosserie) and paint services, plus Mercedes-Benz Rent short- and long-term rental, leasing and financing.

Product overview

Garage Moderne AG Walpen Visp is a Mercedes-Benz dealership operating as a single-location automotive retail and service centre. The core offering comprises Mercedes-Benz passenger vehicle sales (new and pre-owned) across all powertrain types (electric, plug-in hybrid, petrol, diesel). Supporting the sales business, the dealership provides comprehensive workshop services including seasonal maintenance checks, cleaning, air conditioning, and tyre storage. Following the acquisition of Carrosserie Torsa, bodywork and painting services have been added as a full-service offering. Additional product modules include short-term vehicle rental (Mercedes-Benz Rent), an online sales and configuration portal, digital extras such as DAB+ upgrades, certified pre-owned vehicle sales, and fleet management services. The portfolio functions as a unified automotive services model where sales, service, bodywork, and digital products are offered through a single dealer channel rather than as separate platform modules.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-Benz Personenwagen: Mercedes-Benz vehicle sales and service

Products and services

• Mercedes-Benz Passenger Vehicle Sales Sale of new and pre-owned Mercedes-Benz passenger vehicles including electric, plug-in hybrid, petrol, and diesel models across all vehicle classes for individual consumers and business customers in the Valais region.
• Vehicle Service and Maintenance Comprehensive scheduled maintenance, repair, and warranty services including seasonal checks (winter, spring, holiday/ferien), air conditioning service and disinfection, interior/exterior cleaning subscriptions, polishing and waxing, rust removal with desalination, tire hotel storage, and recall handling for Mercedes-Benz owners.
• Bodywork and Painting (Carrosserie) Body repair and painting services following the acquisition of Carrosserie Torsa in Visp, providing full-service collision repair from a single source for Mercedes-Benz owners and other customers in the Valais region.
• Mercedes-Benz Rent Short- and long-term Mercedes-Benz vehicle rental allowing customers to drive a chosen Mercedes-Benz model for a shorter or longer period without ownership.
• Mercedes-Benz Certified Pre-Owned Vehicles Certified pre-owned vehicle programme offering inspected used Mercedes-Benz passenger cars with warranty coverage, plus integration with the AutoScout24 used vehicle marketplace.
• Mercedes-Benz Financial Services (Leasing and Financing) Leasing and financing options for new and used Mercedes-Benz vehicles, offered through Mercedes-Benz Financial Services to support vehicle acquisition for individual and business customers.
• Fleet and Business Customer Services Specialised sales, pricing, and service support for business customers and fleet operators needing multiple vehicles or fleet management services in the Valais region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carrosserie TorsacoreStrategic or Co-development PartnerGarage Moderne AG Walpen Visp acquired the traditional bodywork business Carrosserie Torsa in Visp. This acquisition extends the dealership's service offerings to include full bodywork and paint services, enabling comprehensive one-stop service from vehicle sales through service, repair, and bodywork/painting. The acquisition secures the location, preserves valuable expertise, and protects jobs in the Valais region while investing in sustainable mobility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Emil Frey AG: Major Swiss automotive dealer group with premium franchise representation across multiple brands; comparable business model combining new vehicle sales, service, and bodywork at a national scale that competes with single-location Mercedes dealers for premium customers.
• AMAG Group AG: Switzerland's largest automotive retail group, operating multiple brands including Volkswagen, Audi, and others; broad incumbent with deeper geographic and portfolio coverage that competes for premium service and fleet customers across Switzerland.

Direct peers

• Auto Kunz AG: Authorized Mercedes-Benz dealer in Switzerland offering comparable new and used vehicle sales alongside Mercedes services; directly comparable franchise dealer competing for similar premium customers in adjacent Swiss regions.
• Auto Rüegg AG: Authorized Mercedes-Benz sales and service dealer in Switzerland; another directly comparable premium franchise dealer following the same brand model and service structure.
• Auto-Nora AG: Mercedes-Benz authorized partner selling new vehicles, used cars, and providing service in Switzerland; direct franchise peer with same business model and target customer segment.
• Porsche Zentrum Schweiz dealerships: Competing ultra-premium franchise network with similar service, certified pre-owned, and finance product offerings; benchmark peer for high-margin premium service economics.
• Garage Galliker Schattdorf: Long-standing Mercedes-Benz authorized dealer with full sales, service, and bodywork offerings in central Switzerland; structurally identical franchise dealership model directly comparable on revenue mix and customer base.
• BMW Zentrum Schweiz dealerships: Competing premium German franchise dealers operating in similar Alpine Swiss regions targeting the same premium individual and fleet customer base; useful peer benchmark for sales, service, and finance attach rates in the premium segment.

Regional players

• Garage Carrosserie Spycher AG: Independent bodywork and paint shop located in the same Valais canton; regional peer for collision repair economics and competitive context for the Carrosserie Torsa integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/garage-moderne-ag-walpen-visp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Moderne AG Walpen Visp