Motorr Žilina

What Motorr Žilina does

Motorr Žilina, s. r. o. is a privately held Slovak authorized Mercedes-Benz dealer and service partner, founded in 1996 and headquartered at Rosinská cesta 8446/5 in Žilina, with a secondary location and dedicated Van Center in Martin. The company operates as the exclusive authorized Mercedes-Benz sales and service franchise for the Žilina region (Žilinský kraj), offering the full range of Mercedes-Benz passenger vehicles (classes A through S, AMG performance variants, and the EQ electric lineup including EQA, EQB, EQC, EQE SUV, EQS SUV), commercial vehicles (Sprinter, Vito, Citan, eSprinter), and certified pre-owned (CPO) and used vehicles. Pricing on listed passenger vehicles ranges from approximately €62,125 to €93,216 (incl. VAT) for example configurations such as the GLA 220 d 4MATIC and GLC 300 d 4MATIC coupé.

Beyond vehicle sales, Motorr Žilina provides a complete authorized-service ecosystem: premium servicing with free quick inspection, Servis Select for vehicles aged 6-12 years, tire replacement, accident/insurance claim handling, and 24-hour roadside assistance, plus genuine Mercedes-Benz parts and accessories. Adjacent revenue lines include financial services (leasing, loans, insurance), vehicle rental (short- and long-term), and an online vehicle configurator integrated with Mercedes-Benz Slovakia's digital platform. Customer segments are split between individual consumers purchasing personal vehicles and business/commercial customers acquiring vans and fleet vehicles — with the Van Center in Martin specifically targeting the commercial segment.

The go-to-market model is direct, regional, and physical: customers transact through two showrooms in northern Slovakia, supplemented by a digital presence on Facebook, Instagram, a branded 'Hviezdny' newsletter, and a company blog that surfaces new model launches. Marketing channels are top-of-funnel oriented (organic social, email, content) and feed test drives and showroom visits. Revenue mechanics therefore rest on three pillars: new and used vehicle gross margin, authorized service and parts gross profit, and finance/insurance product income — all generated within a single regional franchise territory.

Name

Motorr Žilina

Legal name

Motorr Žilina, s. r. o.

Website

https://mercedeszilina.sk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Motorr Žilina, s. r. o. is a privately held, authorized Mercedes-Benz dealer and service partner founded in 1996, operating from Žilina and Martin in Slovakia. It sells new, CPO, and used Mercedes-Benz passenger and commercial vehicles, plus authorized servicing, parts, financing, and rentals to regional retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Žilina

HQ country

Slovakia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Motorr Žilina is an authorized Mercedes-Benz dealer selling new, demo, certified pre-owned (CPO), and used passenger and commercial vehicles through its Žilina headquarters and Martin Van Center branch. The company also provides authorized Mercedes-Benz servicing, genuine parts and accessories, financial services (leasing, loans, insurance), and short- and long-term vehicle rental to customers across the Žilina region of Slovakia.

Product overview

Motorr Žilina is an authorized Mercedes-Benz dealership serving the Žilina region with nearly 30 years of experience. The company operates as a single-location dealer with a secondary Van Center in Martin, offering a complete automotive ecosystem: new and pre-owned Mercedes-Benz passenger vehicles across all model classes (A through S, AMG performance, EQ electric series), commercial utility vehicles (Sprinter, Vito, Citan, eSprinter), comprehensive authorized service and maintenance, financial services, genuine parts and accessories, vehicle rental, and Van Center specialization for commercial customers. The portfolio combines physical retail (vehicle sales, servicing, parts) with digital services (online configurator, Mercedes me platform) to serve both personal and commercial vehicle buyers in the Žilina region.

Differentiator

Problem solved

Functional benefit

Brands

• Van centrum Martin: Dedicated commercial vehicle center in Martin for Mercedes-Benz vans and commercial vehicles.

Products and services

• Mercedes-Benz Passenger Vehicles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: US-based automotive retailer operating luxury and import franchises. Comparable authorized dealer model with EchoPark used-vehicle operations and franchised new-vehicle business, providing a benchmark for franchised dealer unit economics.
• Inchcape plc: Global multi-brand automotive distributor and retailer operating across premium and luxury brands. Relevant as a broad incumbent showcasing the operating model and capital allocation benchmarks of multi-market premium authorized dealer groups.
• Emil Frey Group: European family-owned automotive retail and distribution group representing multiple premium brands including Mercedes-Benz across several countries. Useful as a European incumbent comparable for premium dealer operating economics and brand-mix strategies.
• AutoNation: Largest US automotive retailer with a mix of premium franchises. Comparable as a broad incumbent showcasing the standardized authorized dealer operating model at scale, including parts, service, and F&I revenue diversification.
• Pendragon plc: Large UK-based automotive retailer operating multiple premium franchises (previously including Mercedes-Benz). Comparable as a multi-site authorized dealer group with exposure to OEM-driven business model shifts toward agency/direct sales.
• Group 1 Automotive: US-based Fortune 500 automotive retailer with premium and luxury brand franchises including Mercedes-Benz. Comparable as a scaled authorized-dealer group with similar revenue stack (new, used, service, parts, F&I).

Regional players

• Auto Palace Bratislava: Multi-brand automotive retail group operating in Slovakia and the Czech Republic. Comparable authorized dealer-style retail operations for premium brands, serving a different but adjacent Slovak geography with overlapping customer segments.
• Mercedes-Benz Praha (Mercedes-Benz Prague dealer network): Authorized Mercedes-Benz retail and service network in the Czech Republic. Comparable authorized Mercedes dealer with identical OEM playbook, product range, and service standards, operating in a neighboring Central European market.

Direct peers

• Bavaria TT: Authorized dealer of premium German brands (BMW/MINI and other marques) in Slovakia with full sales, service, and parts operations. Highly comparable as a Slovak premium-brand authorized retailer using the same OEM-aligned dealer model.
• Motor-Car Bratislava: Another authorized Mercedes-Benz dealer in Slovakia, headquartered in Bratislava. Operates as a direct peer in the same authorized-retailer model for the same OEM, with overlapping passenger and commercial vehicle offerings and similar full-stack service capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/motorrzilina
• Instagraminstagram.com/mercedesbenz.motorr.zilina
• LinkedInlinkedin.com/company/motorr-zilina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorr Žilina