Merced Irrigation District
- Company typePrivate
- Founded1919
- HeadquartersMerced, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Merced Irrigation District firmographics
Firmographics- Name
- Merced Irrigation District
- Legal name
- Merced Irrigation District
- Website
- https://mercedid.org
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Merced Irrigation District industry classification
Industry- Product category
- Irrigation and Electric Utility Services
- NAICS
- Water Supply and Irrigation Systems (22131), Hydroelectric Power Generation (221111)
- SIC
- Water Supply (4941), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Water-Smart Irrigation & Water Stewardship (Drip/Micro, Scheduling, Water Harvesting) (AFAGAMAD)
- akta.pro secondary industries
- Irrigation Operation, Maintenance & Repair (Pumps, Valves, Controllers) (AFACAFAD), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)
Keywords
Where Merced Irrigation District is headquartered
LocationHeadquarters
- HQ city
- Merced
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Merced Irrigation District business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Irrigation Water Sales: The district sells irrigation water to approximately 2,200 growers across 100,000 acres. Water is diverted from the Merced River at Main Canal and Northside Canal locations. Revenue comes from water rates charged to agricultural customers based on usage.
- Retail Electric Service: Since 1996, MID has sold retail electric power to customers in eastern Merced County including the cities of Livingston, Atwater, and Merced, as well as Castle Airport. The district maintains its own transmission lines, substations, and distribution network.
- Recreation Services: The district operates five recreation areas adjacent to Lakes McClure and McSwain with more than 600 campsites, six boat launch facilities, and floating marinas. Parks and recreation services generate revenue through camping fees and reservations.
- Water Transfers to Government Agencies: District transfers water for environmental purposes to U.S. Bureau of Reclamation and other agencies under agreements such as the San Joaquin River Agreement, generating approximately $2.7 million in annual revenues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Electric Service |
| Subscription | Monthly | Commercial/Industrial Electric Service |
| Subscription | Monthly | CARE/Medical Baseline Program |
| Usage-based | Pay-as-you-go | Irrigation Water Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Merced Irrigation District product offering
Product offeringCore offering
Merced Irrigation District is a public California Irrigation District delivering irrigation water to approximately 2,200 growers across 100,000 acres via Lake McClure, Lake McSwain, and a 862-mile distribution system. It also operates three hydroelectric facilities producing 107 MW and, since 1996, sells retail electric power to more than 12,600 customers in eastern Merced County. Ancillary services include groundwater recharge, parks and recreation at Lakes McClure and McSwain, water transfers, and FERC-licensed hydroelectric generation.
Product overview
Merced Irrigation District operates as a public irrigation and utility district providing three primary service lines: (1) irrigation water supply through Lake McClure and McSwain reservoirs with 862 miles of distribution canals serving 2,200 growers, (2) hydroelectric power generation producing 107 MW from Exchequer, McSwain, and Merced Falls facilities, and (3) retail electric services to eastern Merced County customers. The district also operates Parks and Recreation at Lakes McClure and McSwain with over 600 campsites and six boat launches. Supporting services include water ordering systems, groundwater recharge programs, water/canal safety outreach, eMeter Manager for commercial customers, energy efficiency rebates, CARE/Medical baseline programs, and ongoing infrastructure projects like the New Exchequer Spillway Modification. The district is currently undergoing FERC relicensing for its hydroelectric projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Irrigation Water Supply Surface and groundwater irrigation water delivery to approximately 2,200 agricultural growers across 100,000 irrigable acres in eastern Merced County, supplied through Main Canal and Northside Canal diversions from Lake McClure and supported by 215 conjunctive-use groundwater wells.
- Retail Electric Service
Quantifiable outcome
- Hydroelectric generation of 324,000 megawatt-hours annually - enough additional energy to serve 2,000 homes from 8% efficiency upgrade
- +2 more outcomes
Companies that use Merced Irrigation District
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Merced Irrigation District technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Merced Irrigation District partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- U.S. Bureau of ReclamationcorePartner in San Joaquin River Agreement (SJRA) transferring water for environmental purposes. MID received over $3.5 million in net revenues in 1999 with average future annual revenues of about $2.7 million expected.
- Turlock Irrigation DistrictcoreLong-standing cooperation between neighboring irrigation districts. Teamed up to construct three small power plants on MID's canal system. Type of cooperation continues today as noted in district history.
- City of MercedcorePartners in Merced Water Supply Plan (adopted 1995) essential to meeting water needs of agriculture, residents, businesses, and environment. Key factor in UC Merced siting decision. Also partners in Merced Irrigation Urban Groundwater Sustainability Agency (MIUGSA).
- Merced Irrigation Urban Groundwater Sustainability Agency (MIUGSA)coreJoint agency including cities of Merced, Atwater, and Livingston among other partners. Collaboratively working to monitor and reduce groundwater overuse in eastern Merced County under SGMA requirements.
- East Turlock Groundwater Sustainability AgencyminorMID is partner to this agency which overlaps northern Merced County and borders the north side of the Merced River.
- Merced Integrated Regional Water Management Authority (MIRWMA)coreMID serves as Board Vice Chair/Secretary. MIRWMA provides governance and implements components of the Integrated Regional Water Management Planning Act to optimize available regional water resources.
- MAGPI (Merced Area Groundwater Pool Interests)minorRegional groundwater monitoring group organized in 1997. Generated groundwater management plan in 1998, updated in 2008.
- San Joaquin Valley Drainage AuthorityminorMID served on Board of Directors of this authority and its Policy Steering Committee since the agency's creation.
- Federal Energy Regulatory Commission (FERC)coreFERC licenses the 101.25 MW Merced River Hydroelectric Project (P-2179) and 3.4 MW Merced Falls Hydroelectric Project (P-2467). Currently in relicensing process for both projects.
- Lower Merced River CoalitionminorMID supports this collective voluntary group of water users dedicated to ensuring fairness, transparency, and compliance in water rights management along the Lower Merced River.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Merced Irrigation District competitors and assessment
Company assessmentRegional players
- San Diego County Water Authority: California public water wholesaler supplying imported water across Southern California. Comparable public-agency wholesale water model, although geographically separated from MID's Central Valley irrigation territory.
Direct peers
- South San Joaquin Irrigation District: California irrigation district providing irrigation water and hydroelectric generation in the San Joaquin Valley. Comparable surface water operations, agricultural customer mix, and involvement in regional groundwater sustainability agencies.
- Modesto Irrigation District: Another Stanislaus River-based California irrigation district providing irrigation water, hydroelectric generation, and retail electric service. Closely aligned business model, customer base, and regulatory environment make MID the most direct operating peer to Merced Irrigation District.
- Turlock Irrigation District: Neighboring California irrigation district operating an almost identical integrated water + hydro + retail electric business model. The two districts jointly constructed canal power plants, and MID's incoming Deputy GM for Energy Resources came directly from TID, underscoring operational comparability.
- Oakdale Irrigation District: California irrigation district serving agricultural customers in Stanislaus and San Joaquin counties with surface water deliveries and groundwater management. Comparable customer base, infrastructure profile, and SGMA exposure to MID.
- Patterson Irrigation District: Smaller California irrigation district on the west side of the San Joaquin Valley. MID's current General Manager John Sweigard led this district for nearly 13 years before joining MID, indicating directly comparable operational scope and governance structure.
Broad incumbents
- Imperial Irrigation District: Much larger California irrigation district that supplies water to Imperial Valley agriculture and operates an extensive generation portfolio including hydro and other renewables. Comparable business model at significantly greater scale.
- East Bay Municipal Utility District: California public water utility providing treated water and wastewater services to the East Bay. Comparable public-agency governance and infrastructure-heavy operating model, though focused on municipal water rather than irrigation.
- Pacific Gas and Electric Company: California's largest investor-owned electric utility and the incumbent retail electric provider in most of the state. Represents the broader competitive backdrop for MID's retail electric service territory in eastern Merced County.
- Sacramento Municipal Utility District (SMUD): California public power utility serving the Sacramento region with a generation mix that includes hydroelectric assets. Comparable public-power governance model, although SMUD is electric-only and much larger than MID's retail electric business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Merced Irrigation District social profiles
Digital presenceMerced Irrigation District financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merced Irrigation District leadership team
Management profileNumber of profiles
Profiles9 records
Merced Irrigation District funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merced Irrigation District M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merced Irrigation District
What does Merced Irrigation District do?
Merced Irrigation District is a public California Irrigation District delivering irrigation water to approximately 2,200 growers across 100,000 acres via Lake McClure, Lake McSwain, and a 862-mile distribution system. It also operates three hydroelectric facilities producing 107 MW and, since 1996, sells retail electric power to more than 12,600 customers in eastern Merced County. Ancillary services include groundwater recharge, parks and recreation at Lakes McClure and McSwain, water transfers, and FERC-licensed hydroelectric generation.
Is Merced Irrigation District a public or private company?
Merced Irrigation District is a private company. It is classified as state government owned and is currently operating.
When was Merced Irrigation District founded?
Merced Irrigation District was founded in 1919. It employs 101 to 250 people.
Where is Merced Irrigation District based?
Merced Irrigation District is headquartered in Merced, United States, in the North America region.
How does Merced Irrigation District make money?
Four revenue lines are on record. Irrigation Water Sales are the primary driver. The others are retail Electric Service, recreation Services and water Transfers to Government Agencies.
Who are Merced Irrigation District's main competitors?
San Diego County Water Authority is listed as a regional player. Direct peers are South San Joaquin Irrigation District, Modesto Irrigation District, Turlock Irrigation District, Oakdale Irrigation District and Patterson Irrigation District. Broad incumbents are Imperial Irrigation District, East Bay Municipal Utility District, Pacific Gas and Electric Company and Sacramento Municipal Utility District (SMUD).
Does Merced Irrigation District have an API?
No public API is recorded for Merced Irrigation District.
What industry is Merced Irrigation District in?
Merced Irrigation District's product category is Irrigation and Electric Utility Services. Its primary akta.pro industry code is AFAGAMAD, Water-Smart Irrigation & Water Stewardship (Drip/Micro, Scheduling, Water Harvesting), with a secondary code of AFACAFAD, Irrigation Operation, Maintenance & Repair (Pumps, Valves, Controllers). Its NAICS code is 22131 and its SIC code is 4941.