Sir Peter Blake Marine Education Recreation Centre

What Sir Peter Blake Marine Education Recreation Centre does

The Sir Peter Blake Marine Education Recreation Centre is a New Zealand-registered non-profit organisation founded in 1990, operating from North Shore, Auckland. Based on its name and stated purpose, it delivers marine education and recreation programs, drawing on the legacy of Sir Peter Blake, one of New Zealand's most prominent sailors. The organisation is small, with 12 employees, suggesting community-scale operations rather than a national delivery footprint.

The centre's business model is consistent with a community-based non-profit: revenue is likely derived from a mix of grants, donations, philanthropic funding, and program fees for marine education and recreation activities. No specific pricing, program catalog, or revenue figures are disclosed in the available data, and the website (merc.org.nz) could not be fully scraped (only a verification/loader page was returned), so product details, technology stack, partnerships, and management team cannot be confirmed from source materials.

No external funding rounds, acquisitions, partnerships, regulatory actions, or leadership changes are documented in the input. The organisation therefore presents as a long-established, small-scale marine education non-profit whose detailed operating posture, programs, and financial profile cannot be fully characterised from the available evidence.

Name

Sir Peter Blake Marine Education Recreation Centre

Website

https://merc.org.nz

Company type

Private

Headcount range

11–50 employees

Short description

Sir Peter Blake Marine Education Recreation Centre is a New Zealand non-profit founded in 1990, based in North Shore Auckland, that delivers marine education and recreation programs to the local community using a small 12-person team.

Ownership category

akta.pro rank

Product category

Marine Education and Recreation Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Marinas (713930)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG)

akta.pro secondary industries

Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB), Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

Keywords

• Marine education programs
• Recreational sailing
• Youth marine camps
• Water-based recreation
• Non-profit maritime centre

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Core offering

The Sir Peter Blake Marine Education Recreation Centre is a non-profit organisation that provides marine education and water-based recreation programs from its North Shore, Auckland facility. Programming is delivered to school groups, community participants, and visitors seeking hands-on sailing, boating, and marine learning experiences. The centre operates with a small staff team and is supported by donations and grants typical of community-based non-profits.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Education Programs Structured marine education sessions delivered at the North Shore, Auckland facility, teaching participants about marine environments, seamanship, and water safety. Targeted at school groups, youth, and community participants.
• Marine Recreation Activities Water-based recreational experiences including sailing and boating activities provided to community members, families, and visitors at the centre's Auckland waterfront location.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Emerging players

• Sustainable Coastlines: New Zealand non-profit focused on coastal education, citizen-science clean-ups, and marine conservation programmes. Comparable as a marine-education non-profit with strong youth engagement, though with a conservation rather than sailing focus.

Direct peers

• Outward Bound New Zealand: Anakiwa-based outdoor and marine education provider delivering sailing, kayaking and experiential learning programmes for youth. Directly comparable to MERC as a New Zealand non-profit offering structured marine-based education and recreation.
• New Zealand Maritime Museum: Auckland-based maritime heritage and education institution offering school programmes, exhibitions, and on-water experiences. Comparable as a marine education-focused operator in the same Auckland market.
• Royal New Zealand Yacht Squadron: Auckland yacht club offering sailing instruction, racing, and youth development programmes on the Hauraki Gulf. Closely comparable to MERC on sailing education, Auckland base, and youth/membership-driven mission.
• Auckland Sailing Club: Takapuna sailing club on Auckland's North Shore providing learn-to-sail, racing, and youth programmes. Overlaps directly with MERC's North Shore sailing-education remit.

Broad incumbents

• Kelly Tarlton's Sea Life Aquarium: Auckland marine attraction combining public education, animal exhibits, and sea-life experiences. Comparable as a marine education venue in Auckland, though commercially operated and broader in scope than a sailing-focused centre.
• Coastguard Northern Region: Auckland-based maritime safety and education charity delivering boating courses and on-water training. Comparable on marine education delivery in Auckland, though anchored in safety/compliance rather than recreation.

Regional players

• Akaroa Marine Conservation Centre: Canterbury-based marine education and conservation operator running guided eco-experiences and citizen-science activities. Comparable marine education mission though serving the South Island rather than Auckland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sir-peter-blake-marine-education-recreation-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sir Peter Blake Marine Education Recreation Centre