Mercu Buana Yogyakarta University
Universitas Mercu Buana Yogyakarta (UMBY) is a private Indonesian university operating three campuses in Yogyakarta, delivering undergraduate, graduate, and professional programs across six faculties to domestic students and working professionals through tuition-based enrollment.
- Company typePrivate
- Founded1984
- HeadquartersYogyakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mercu Buana Yogyakarta University does
Universitas Mercu Buana Yogyakarta (UMBY) is a private higher education institution headquartered in Yogyakarta, Indonesia, operating across three campuses (Kampus I at Wates, Kampus II at Gejayan, Kampus III at Ring Road Utara) under the Yayasan Wangsa Manggala foundation. Originally founded in 1984 as Institut Pertanian Wangsa Manggala, the university was renamed UNWAMA in 1986 and adopted its current UMBY identity in 2008, with approximately 40+ years of continuous operation. It serves primarily domestic Indonesian students and offers programs across six faculties: Agroindustry, Economics, Psychology, Information Technology, Teacher Training and Education Science, and Communication Sciences and Multi Media — covering undergraduate (S1), graduate (S2), and professional psychologist programs.
The university's core technology portfolio consists of standard university information systems: a PMB online admissions portal, SIA student information system, e-learning platform, digital library, ICT infrastructure, and computer laboratories. WiFi hotspots (up to 4Gbps, WiFi 6) are deployed across campuses. Technology is described as conventional infrastructure rather than proprietary or differentiated. There is no evidence of API exposure, no proprietary AI/ML capabilities, and no patent or trademark assets.
UMBY's business model is tuition-driven with a recurring subscription-style billing cadence. Revenue streams include registration fees (Rp250,000 for S1, Rp400,000 for S2, Rp600,000 for Psychology Professional), recurring tuition (SPP), and a Development Fund (SPA) collected in installments (40% at registration, 30% before midterms, 30% before finals). The go-to-market motion is direct-to-consumer through multi-wave admission periods (Gelombang 1–3), supported by an online PMB portal, social media, WhatsApp contact lines, and physical campus visits. Customer segments are primarily fresh high school graduates (SMA/SMK/MA) and, secondarily, working professionals enrolled through flexible employee-class (Kelas Karyawan) and hybrid learning formats. The university notes 80% of programs hold 'Unggul' or 'Baik Sekali' accreditation, ranks Top 3 among private universities in Yogyakarta, and Top 100 nationally.
Mercu Buana Yogyakarta University firmographics
Firmographics- Name
- Mercu Buana Yogyakarta University
- Legal name
- Universitas Mercu Buana Yogyakarta
- Website
- https://mercubuana-yogya.ac.id
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Universitas Mercu Buana Yogyakarta (UMBY) is a private Indonesian university operating three campuses in Yogyakarta, delivering undergraduate, graduate, and professional programs across six faculties to domestic students and working professionals through tuition-based enrollment.
- Ownership category
- akta.pro rank
Mercu Buana Yogyakarta University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)
- akta.pro secondary industries
- Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)
Keywords
Where Mercu Buana Yogyakarta University is headquartered
LocationHeadquarters
- HQ city
- Yogyakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Mercu Buana Yogyakarta University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tuition and Registration Fees: UMBY generates revenue primarily through tuition fees from undergraduate (S1), graduate (S2), and professional programs. Additional revenue comes from registration fees (Rp250,000 for S1, Rp400,000 for S2, Rp600,000 for Psychology Professional Education) and development fund contributions.
- Development Fund (SPA): Students pay a Development Fund contribution (Sumbangan Pengembangan Akademik/SPA) which can be paid in installments - 40% at registration, 30% before midterm exams, and 30% before final exams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | S1 (Undergraduate) programs |
| Subscription | Annual | S2 (Master's) programs |
| Subscription | Annual | Psychology Professional Education |
| Subscription | Annual | Management Program with Cashback Promo |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mercu Buana Yogyakarta University product offering
Product offeringCore offering
Universitas Mercu Buana Yogyakarta (UMBY) is a private higher education institution that delivers undergraduate, graduate, and professional degree programs across six faculties (Agroindustry, Economics, Psychology, Information Technology, Teacher Training and Education, and Communication Sciences). The university also operates Employee Class (Kelas Karyawan) and Recognition of Prior Learning (RPL) programs for working professionals, supported by online admission (PMB), student information system (SIA), e-learning, and three physical campuses in Yogyakarta.
Product overview
Universitas Mercu Buana Yogyakarta (UMBY) is a comprehensive private university located in Yogyakarta, Indonesia, operating across three campuses. The institution offers a diverse portfolio of academic programs through six faculties: Agroindustri, Ekonomi, Psikologi, Teknologi Informasi, Keguruan dan Ilmu Pendidikan, and Ilmu Komunikasi. UMBY provides undergraduate and graduate programs including Magister Ilmu Pangan and Magister Psikologi Sains at the postgraduate level. The university supports student learning through digital infrastructure including an online registration portal (PMB), student information system (SIA), digital library, and e-learning platform. Programs are delivered through traditional, hybrid, and employee-class formats to accommodate diverse student needs. UMBY holds LAMEMBA Excellent accreditation for its Management program and is ranked among the Top 100 Best Private Universities in Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Faculty of Agroindustry (Fakultas Agroindustri) Programs Undergraduate study programs in Agrotechnology (Agroteknologi), Animal Husbandry (Peternakan), and Food Technology / Agricultural Product Technology (THP), serving students seeking careers in agriculture, livestock, and food production sectors.
- Faculty of Economics (Fakultas Ekonomi) Programs Undergraduate study programs in Management (Manajemen, holding LAMEMBA Excellent accreditation) and Accounting (Akuntansi), serving students pursuing careers in business, finance, and accountancy.
- Faculty of Psychology (Fakultas Psikologi) Programs Undergraduate program in Psychology (S1) including hybrid class options for working professionals, plus the Magister Psikologi Sains (S2) postgraduate program and the Pendidikan Profesi Psikolog professional credentialing program.
- Faculty of Information Technology (Fakultas Teknologi Informasi) Programs Undergraduate study programs in Informatics Engineering (Teknik Informatika) and Information Systems (Sistem Informasi), serving students pursuing careers in software development, IT systems, and computer science.
- Faculty of Teacher Training and Education Science (Fakultas Keguruan dan Ilmu Pendidikan) Programs Undergraduate study programs in English Language Education (Pendidikan Bahasa Inggris), Mathematics Education (Pendidikan Matematika), Guidance and Counseling (Bimbingan dan Konseling), and Physical Education / Sports Science (Ilmu Keolahragaan), preparing students for careers as educators.
- Faculty of Communication Science (Fakultas Ilmu Komunikasi) Programs Undergraduate program in Communication Studies (Ilmu Komunikasi), supported by the Faculty's Communication Laboratory, serving students pursuing careers in media, communications, and content production.
- Magister Ilmu Pangan (Master's in Food Science) Postgraduate Program Postgraduate (S2) Master's degree program in Food Science, based at Kampus II (Gejayan), serving graduate students seeking advanced expertise in food science and technology.
- Kelas Karyawan (Employee Class Program) Flexible class-schedule program for working professionals, offered across various study programs with weekend and evening sessions, allowing employees to pursue undergraduate degrees while maintaining employment.
- Program RPL (Recognition of Prior Learning) Educational program based on the Indonesian Minister of Education regulation that allows credit transfer and recognition for prior work experience and non-formal education, enabling accelerated degree completion.
Quantifiable outcome
- Top 3 private university ranking in Yogyakarta
- +2 more outcomes
Companies that use Mercu Buana Yogyakarta University
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Mercu Buana Yogyakarta University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mercu Buana Yogyakarta University partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered medium.
- Capiz State University PhilippinesmediumInternational academic partnership for global networking in poultry farming. UMBY collaborated with Capiz State University Philippines to conduct international lectures and knowledge exchange on sustainable poultry farming strategies, supporting UMBY's internationalization objectives.
- SEA Teacher ProgrammediumParticipation in Southeast Asian Teacher (SEA Teacher) program - UMBY sends 4 students to Philippines and welcomes 2 foreign participants, supporting regional educational exchange and international experience for students.
Scale indicators5 records
Recent moves10 records
Expansion highlights7 records
Mercu Buana Yogyakarta University competitors and assessment
Company assessmentDirect peers
- Universitas Atma Jaya Yogyakarta: Private Jesuit university in Yogyakarta with comparable faculties and student profile. Competes head-to-head with UMBY for Yogyakarta-based undergraduate enrollment in business, psychology, and engineering.
- Universitas Muhammadiyah Yogyakarta: Private Muhammadiyah university in Yogyakarta offering comparable multi-disciplinary undergraduate and graduate programs. Direct competitor for the same regional student pool with similar faculty breadth and accreditation standing.
- Universitas Islam Indonesia: One of the oldest and largest private universities in Yogyakarta, offering a broad portfolio of faculties. Directly competes with UMBY for top students and regional brand preference in Yogyakarta.
- Universitas Kristen Duta Wacana: Private Christian university in Yogyakarta offering comparable undergraduate and graduate programs. Overlaps with UMBY in target market and program mix, including information technology and business.
- Universitas Ciputra: Private Indonesian university explicitly focused on entrepreneurship education. Most analogous to UMBY on the social entrepreneurship differentiation angle and competing for entrepreneurship-oriented students nationwide.
- Universitas Ahmad Dahlan: Private Muhammadiyah university in Yogyakarta with broad program offerings across multiple faculties. Targets the same regional student demographic and competes on similar value propositions.
- Universitas Sanata Dharma: Private Catholic university in Yogyakarta with faculties spanning education, sciences, and humanities. Competes directly with UMBY in Yogyakarta for students seeking private higher education options.
Broad incumbents
- Telkom University: Large private technology-oriented university with strong industry linkages. Competes with UMBY's Faculty of Information Technology at a national scale and is a reference point for technology-program quality.
- Universitas Pelita Harapan: Large private multi-campus university with comprehensive faculties. Comparable to UMBY in scope and private-university positioning, but with significantly larger national footprint and brand reach.
- Bina Nusantara University (BINUS): One of Indonesia's largest private universities with multi-city campuses and a strong technology/business focus. Represents the scale ceiling UMBY aspires to and competes with nationally for out-of-region students.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mercu Buana Yogyakarta University social profiles
Digital presenceMercu Buana Yogyakarta University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercu Buana Yogyakarta University leadership team
Management profileNumber of profiles
Profiles3 records
Mercu Buana Yogyakarta University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercu Buana Yogyakarta University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercu Buana Yogyakarta University
What does Mercu Buana Yogyakarta University do?
Universitas Mercu Buana Yogyakarta (UMBY) is a private higher education institution that delivers undergraduate, graduate, and professional degree programs across six faculties (Agroindustry, Economics, Psychology, Information Technology, Teacher Training and Education, and Communication Sciences). The university also operates Employee Class (Kelas Karyawan) and Recognition of Prior Learning (RPL) programs for working professionals, supported by online admission (PMB), student information system (SIA), e-learning, and three physical campuses in Yogyakarta.
Is Mercu Buana Yogyakarta University a public or private company?
Mercu Buana Yogyakarta University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mercu Buana Yogyakarta University founded?
Mercu Buana Yogyakarta University was founded in 1984. It employs 11 to 50 people.
Where is Mercu Buana Yogyakarta University based?
Mercu Buana Yogyakarta University is headquartered in Yogyakarta, Indonesia, in the Asia region.
How does Mercu Buana Yogyakarta University make money?
Two revenue lines are on record. Tuition and Registration Fees are the primary driver. The others are development Fund (SPA).
Who are Mercu Buana Yogyakarta University's main competitors?
Direct peers on record are Universitas Atma Jaya Yogyakarta, Universitas Muhammadiyah Yogyakarta, Universitas Islam Indonesia, Universitas Kristen Duta Wacana, Universitas Ciputra, Universitas Ahmad Dahlan and Universitas Sanata Dharma. Broad incumbents are Telkom University, Universitas Pelita Harapan and Bina Nusantara University (BINUS).
Does Mercu Buana Yogyakarta University have an API?
No public API is recorded for Mercu Buana Yogyakarta University.
What industry is Mercu Buana Yogyakarta University in?
Mercu Buana Yogyakarta University's product category is Higher Education. Its primary akta.pro industry code is EDAHALAB, Online Divisions of Traditional Universities (Hybrid/Extension), with a secondary code of EDAHALAD, Online Graduate Schools (Master’s & Doctoral Programs). Its NAICS code is 6113 and its SIC code is 8200.