Mercu Buana Yogyakarta University

What Mercu Buana Yogyakarta University does

Universitas Mercu Buana Yogyakarta (UMBY) is a private higher education institution headquartered in Yogyakarta, Indonesia, operating across three campuses (Kampus I at Wates, Kampus II at Gejayan, Kampus III at Ring Road Utara) under the Yayasan Wangsa Manggala foundation. Originally founded in 1984 as Institut Pertanian Wangsa Manggala, the university was renamed UNWAMA in 1986 and adopted its current UMBY identity in 2008, with approximately 40+ years of continuous operation. It serves primarily domestic Indonesian students and offers programs across six faculties: Agroindustry, Economics, Psychology, Information Technology, Teacher Training and Education Science, and Communication Sciences and Multi Media — covering undergraduate (S1), graduate (S2), and professional psychologist programs.

The university's core technology portfolio consists of standard university information systems: a PMB online admissions portal, SIA student information system, e-learning platform, digital library, ICT infrastructure, and computer laboratories. WiFi hotspots (up to 4Gbps, WiFi 6) are deployed across campuses. Technology is described as conventional infrastructure rather than proprietary or differentiated. There is no evidence of API exposure, no proprietary AI/ML capabilities, and no patent or trademark assets.

UMBY's business model is tuition-driven with a recurring subscription-style billing cadence. Revenue streams include registration fees (Rp250,000 for S1, Rp400,000 for S2, Rp600,000 for Psychology Professional), recurring tuition (SPP), and a Development Fund (SPA) collected in installments (40% at registration, 30% before midterms, 30% before finals). The go-to-market motion is direct-to-consumer through multi-wave admission periods (Gelombang 1–3), supported by an online PMB portal, social media, WhatsApp contact lines, and physical campus visits. Customer segments are primarily fresh high school graduates (SMA/SMK/MA) and, secondarily, working professionals enrolled through flexible employee-class (Kelas Karyawan) and hybrid learning formats. The university notes 80% of programs hold 'Unggul' or 'Baik Sekali' accreditation, ranks Top 3 among private universities in Yogyakarta, and Top 100 nationally.

Name

Mercu Buana Yogyakarta University

Legal name

Universitas Mercu Buana Yogyakarta

Website

https://mercubuana-yogya.ac.id

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Universitas Mercu Buana Yogyakarta (UMBY) is a private Indonesian university operating three campuses in Yogyakarta, delivering undergraduate, graduate, and professional programs across six faculties to domestic students and working professionals through tuition-based enrollment.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)

akta.pro secondary industries

Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Professional psychology education
• Private university programs

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Registration Fees: UMBY generates revenue primarily through tuition fees from undergraduate (S1), graduate (S2), and professional programs. Additional revenue comes from registration fees (Rp250,000 for S1, Rp400,000 for S2, Rp600,000 for Psychology Professional Education) and development fund contributions.
2. Development Fund (SPA): Students pay a Development Fund contribution (Sumbangan Pengembangan Akademik/SPA) which can be paid in installments - 40% at registration, 30% before midterm exams, and 30% before final exams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Universitas Mercu Buana Yogyakarta (UMBY) is a private higher education institution that delivers undergraduate, graduate, and professional degree programs across six faculties (Agroindustry, Economics, Psychology, Information Technology, Teacher Training and Education, and Communication Sciences). The university also operates Employee Class (Kelas Karyawan) and Recognition of Prior Learning (RPL) programs for working professionals, supported by online admission (PMB), student information system (SIA), e-learning, and three physical campuses in Yogyakarta.

Product overview

Universitas Mercu Buana Yogyakarta (UMBY) is a comprehensive private university located in Yogyakarta, Indonesia, operating across three campuses. The institution offers a diverse portfolio of academic programs through six faculties: Agroindustri, Ekonomi, Psikologi, Teknologi Informasi, Keguruan dan Ilmu Pendidikan, and Ilmu Komunikasi. UMBY provides undergraduate and graduate programs including Magister Ilmu Pangan and Magister Psikologi Sains at the postgraduate level. The university supports student learning through digital infrastructure including an online registration portal (PMB), student information system (SIA), digital library, and e-learning platform. Programs are delivered through traditional, hybrid, and employee-class formats to accommodate diverse student needs. UMBY holds LAMEMBA Excellent accreditation for its Management program and is ranked among the Top 100 Best Private Universities in Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Faculty of Agroindustry (Fakultas Agroindustri) Programs Undergraduate study programs in Agrotechnology (Agroteknologi), Animal Husbandry (Peternakan), and Food Technology / Agricultural Product Technology (THP), serving students seeking careers in agriculture, livestock, and food production sectors.
• Faculty of Economics (Fakultas Ekonomi) Programs Undergraduate study programs in Management (Manajemen, holding LAMEMBA Excellent accreditation) and Accounting (Akuntansi), serving students pursuing careers in business, finance, and accountancy.
• Faculty of Psychology (Fakultas Psikologi) Programs Undergraduate program in Psychology (S1) including hybrid class options for working professionals, plus the Magister Psikologi Sains (S2) postgraduate program and the Pendidikan Profesi Psikolog professional credentialing program.
• Faculty of Information Technology (Fakultas Teknologi Informasi) Programs Undergraduate study programs in Informatics Engineering (Teknik Informatika) and Information Systems (Sistem Informasi), serving students pursuing careers in software development, IT systems, and computer science.
• Faculty of Teacher Training and Education Science (Fakultas Keguruan dan Ilmu Pendidikan) Programs Undergraduate study programs in English Language Education (Pendidikan Bahasa Inggris), Mathematics Education (Pendidikan Matematika), Guidance and Counseling (Bimbingan dan Konseling), and Physical Education / Sports Science (Ilmu Keolahragaan), preparing students for careers as educators.
• Faculty of Communication Science (Fakultas Ilmu Komunikasi) Programs Undergraduate program in Communication Studies (Ilmu Komunikasi), supported by the Faculty's Communication Laboratory, serving students pursuing careers in media, communications, and content production.
• Magister Ilmu Pangan (Master's in Food Science) Postgraduate Program Postgraduate (S2) Master's degree program in Food Science, based at Kampus II (Gejayan), serving graduate students seeking advanced expertise in food science and technology.
• Kelas Karyawan (Employee Class Program) Flexible class-schedule program for working professionals, offered across various study programs with weekend and evening sessions, allowing employees to pursue undergraduate degrees while maintaining employment.
• Program RPL (Recognition of Prior Learning) Educational program based on the Indonesian Minister of Education regulation that allows credit transfer and recognition for prior work experience and non-formal education, enabling accelerated degree completion.

Quantifiable outcome

• Top 3 private university ranking in Yogyakarta
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered medium.

• Capiz State University PhilippinesmediumStrategic or Co-development Partner · 22 January 2026International academic partnership for global networking in poultry farming. UMBY collaborated with Capiz State University Philippines to conduct international lectures and knowledge exchange on sustainable poultry farming strategies, supporting UMBY's internationalization objectives.
• SEA Teacher ProgrammediumStrategic or Co-development PartnerParticipation in Southeast Asian Teacher (SEA Teacher) program - UMBY sends 4 students to Philippines and welcomes 2 foreign participants, supporting regional educational exchange and international experience for students.

Scale indicators5 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Universitas Atma Jaya Yogyakarta: Private Jesuit university in Yogyakarta with comparable faculties and student profile. Competes head-to-head with UMBY for Yogyakarta-based undergraduate enrollment in business, psychology, and engineering.
• Universitas Muhammadiyah Yogyakarta: Private Muhammadiyah university in Yogyakarta offering comparable multi-disciplinary undergraduate and graduate programs. Direct competitor for the same regional student pool with similar faculty breadth and accreditation standing.
• Universitas Islam Indonesia: One of the oldest and largest private universities in Yogyakarta, offering a broad portfolio of faculties. Directly competes with UMBY for top students and regional brand preference in Yogyakarta.
• Universitas Kristen Duta Wacana: Private Christian university in Yogyakarta offering comparable undergraduate and graduate programs. Overlaps with UMBY in target market and program mix, including information technology and business.
• Universitas Ciputra: Private Indonesian university explicitly focused on entrepreneurship education. Most analogous to UMBY on the social entrepreneurship differentiation angle and competing for entrepreneurship-oriented students nationwide.
• Universitas Ahmad Dahlan: Private Muhammadiyah university in Yogyakarta with broad program offerings across multiple faculties. Targets the same regional student demographic and competes on similar value propositions.
• Universitas Sanata Dharma: Private Catholic university in Yogyakarta with faculties spanning education, sciences, and humanities. Competes directly with UMBY in Yogyakarta for students seeking private higher education options.

Broad incumbents

• Telkom University: Large private technology-oriented university with strong industry linkages. Competes with UMBY's Faculty of Information Technology at a national scale and is a reference point for technology-program quality.
• Universitas Pelita Harapan: Large private multi-campus university with comprehensive faculties. Comparable to UMBY in scope and private-university positioning, but with significantly larger national footprint and brand reach.
• Bina Nusantara University (BINUS): One of Indonesia's largest private universities with multi-city campuses and a strong technology/business focus. Represents the scale ceiling UMBY aspires to and competes with nationally for out-of-region students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mercubuana
• Facebookfacebook.com/umbyogyakarta
• LinkedInlinkedin.com/company/mercu-buana-yogyakarta-university
• Instagraminstagram.com/pmb.umby

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercu Buana Yogyakarta University