Mercure Cardiff Holland House Hotel & Spa

Name

Mercure Cardiff Holland House Hotel & Spa

Website

https://mercure.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff, Wales

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Revenue: Primary revenue from hotel room rentals across the Mercure portfolio. Rooms are offered at various price points based on location, seasonality, and room type.
2. Food and Beverage: Revenue from on-site restaurants, bars, and catering services within Mercure hotels.
3. Meetings and Events: Revenue from meeting rooms, conference facilities, and event spaces available at Mercure properties.
4. Loyalty Program Subscriptions: Revenue from ALL Accor+ Voyager subscription (15% discount on stays), which provides recurring subscription revenue.
5. Mercure Store: E-commerce sales of branded merchandise including bedding, bath products, and spa items replicating the Mercure hotel experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mercure Cardiff Holland House Hotel & Spa operates as a midscale hotel property offering guest room accommodations, on-site food and beverage (restaurant and bar), a spa and wellness facility, and meeting and event spaces in Cardiff, Wales. The hotel is part of the Mercure brand under the Accor group, with reservations handled through the Mercure/Accor website and apps and the ALL Accor loyalty program.

Product overview

Mercure is a midscale hotel brand under the Accor group, operating over 1,000 hotels globally. The brand focuses on locally-inspired hospitality experiences, with each hotel reflecting the character of its surrounding neighborhood. The portfolio includes various hotel properties across Europe, Asia, Africa, South America, Australia-Pacific, and the Middle East, offering accommodations with amenities such as restaurants, bars, meeting rooms, fitness facilities, and pools.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Room Accommodation
• Food and Beverage Services

Quantifiable outcome

• 1,000+ hotels milestone reached
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ALL Accor Loyalty ProgramcoreGTM or Marketing PartnerMercure is an integral part of the Accor ecosystem, distributing through the ALL loyalty program which offers members up to 10% discount and the ability to earn/redeem points across 30+ Accor brands.
• Mercure StoreminorChannel Partner/ Reseller/ DistributorThe Mercure Store sells branded merchandise including bedding, bath products, and spa items. This is a direct-to-consumer e-commerce channel selling products that replicate the Mercure hotel experience at home.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Park Inn by Radisson Cardiff City Centre: Midscale branded hotel in central Cardiff under the Radisson group, offering similar room-and-F&B product and meeting space. Directly comparable on price tier, segment, and customer use cases.
• Clayton Hotel Cardiff: Mid-to-upscale full-service hotel in Cardiff with comparable meeting and event facilities. Targets overlapping corporate, conference, and leisure segments within the same geography.
• Leonardo Hotel Cardiff (formerly Jurys Inn): Midscale full-service hotel in Cardiff with similar group, leisure, and corporate booking mix. Directly comparable on product, price band, and city-centre location.
• Premier Inn Cardiff City Centre: UK's largest limited-service/midscale budget brand with multiple Cardiff properties. Competes for price-sensitive leisure and business travelers, often at lower ADR, putting direct pressure on midscale full-service economics.
• Novotel Cardiff Centre: Accor's upscale-midscale sister brand operating in Cardiff city centre. Same parent group, overlapping guest profile, similar full-service amenity set (restaurant, meeting rooms), and competes head-to-head for corporate and leisure bookings in Cardiff.
• Travelodge Cardiff Central: Budget hotel competitor in Cardiff city centre targeting price-sensitive travelers. While at a lower price point, it competes for the lower end of the same demand pool, constraining midscale price flexibility.
• ibis Cardiff Centre: Accor's economy-tier sister brand in Cardiff, offering a lower-price alternative for budget-sensitive guests. Same parent group means internal portfolio competition that can constrain the Mercure property's ability to push down-market on price.
• Holiday Inn Cardiff City Centre: Direct midscale competitor in Cardiff with comparable meeting facilities and central location. Targets the same leisure and corporate travelers at similar price points within the IHG system.

Broad incumbents

• Radisson Blu Hotel, Cardiff: Upscale branded hotel in central Cardiff offering premium rooms, F&B, and event space. Operates above Mercure's price tier but competes for the same corporate and group bookings in the city.
• Hilton Cardiff: Upscale full-service hotel in Cardiff city centre under the Hilton brand. Captures higher-end corporate and leisure demand and sets the upper price reference for central Cardiff, indirectly shaping the upside ceiling for Mercure's ADR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Xinstagram.com/mercurehotels
• YouTubeyoutube.com/user/mercurehotels
• Facebookfacebook.com/MercureHotels
• LinkedInlinkedin.com/company/mercurecardiffhollandhouse
• Instagraminstagram.com/mercurehotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Cardiff Holland House Hotel & Spa