Mercure Almaty City Center

What Mercure Almaty City Center does

Mercure Almaty City Center is a privately operated midscale (4-star) hotel property located in Almaty, Kazakhstan, carrying the Mercure brand. The Mercure brand was established in 1973 and is wholly owned by Accor S.A., the French multinational hospitality group publicly listed on Euronext Paris, whose global portfolio spans 5,500+ properties across more than 30 brands. Mercure Almaty City Center was brought online in 2018 as part of Accor's geographic expansion into Central Asia and operates with a headcount of 11-50 employees.

The property is delivered through Accor's centralized technology platform: reservations are processed via mercure.accor.com and the Accor mobile applications on iOS and Android, and distribution extends through global distribution systems, online travel agencies, and the ALL (Accor Live Limitless) loyalty program with 80+ million members. Ancillary offerings include the Mercure Local Guide editorial platform, the Mercure Store e-commerce extension, and select properties pursue eco-certifications such as Green Key and Ecocertified.

The revenue model combines transactional streams — room revenue, food and beverage, meetings and events — with a subscription-style loyalty mechanic (ALL Accor+ Voyager offers 15% year-round discount across 30+ brands). Pricing is dynamic by room type, season, and availability, with member discounts of up to 10-15% via ALL. The customer base is segmented across leisure travelers seeking locally-inspired experiences, corporate travelers requiring meeting infrastructure, and families needing multi-occupancy rooms; the property does not disclose any single enterprise customer concentration, and revenue figures at the property level are not publicly reported.

Name

Mercure Almaty City Center

Legal name

Mercure (Brand of Accor)

Website

https://mercure.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercure Almaty City Center is a privately operated midscale hotel in Almaty, Kazakhstan, franchised under Accor's Mercure brand, serving leisure, business, and family travelers via Accor's centralized booking platform and ALL loyalty program.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

City/Urban Convention Hotels (THAGALAA)

Keywords

• Mid-scale hotel accommodation
• Hospitality services
• Hotel room bookings
• Business travel lodging
• Local experience hotels

Headquarters

HQ city

Алматы, Алматинская область

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across all Mercure properties globally, with pricing varying by property, season, and location.
2. Food and Beverage: Revenue from hotel restaurants, bars, and dining services including local gastronomy experiences and themed dining offerings.
3. Meetings and Events: Conference and meeting room rentals, event spaces, and business services at various Mercure properties.
4. Loyalty Program: ALL Accor+ subscriptions offering 15% discount year-round across 30+ brands, generating membership revenue and driving customer retention.
5. Mercure Store: Online merchandise store selling hotel bedroom essentials, bath products, spa items, and signature bedding for home use.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mercure Almaty City Center is a mid-scale hotel property operating under the Mercure brand of Accor, offering 4-star accommodations in central Almaty, Kazakhstan. The property provides guest rooms, on-site food and beverage outlets, meeting and event spaces, and locally-inspired hospitality experiences that connect travelers with the surrounding destination.

Product overview

Mercure is a mid-scale hotel brand owned by Accor, operating as a unified hotel accommodation service with locally inspired design and authentic experiences. The portfolio includes core hotel accommodations across global destinations, supported by the ALL Accor+ loyalty program for member benefits, the Mercure Store for branded merchandise, the Local Guide for curated local experiences, and mobile applications for booking. The brand positions itself as connecting guests with local culture since 1973.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercure Hotels (Mid-Scale Accommodation) Mid-scale hotel accommodations featuring locally inspired design and authentic local experiences; serves leisure travelers, business travelers, and families seeking centrally located 4-star stays in major cities.
• ALL Accor+ Loyalty Program Loyalty subscription offering members discounts on stays, status and reward points, and exclusive member benefits across 30+ Accor hotel brands including Mercure.
• Mercure Store Online merchandise store selling hotel bedroom essentials, bath products, spa items, and signature bedding that allow guests to recreate the Mercure hotel experience at home.
• Accor Mobile Application Mobile application for iOS and Android enabling hotel discovery, reservations, booking management, and access to exclusive offers across the Accor portfolio.
• Mercure Local Guide Magazine-style digital travel guide featuring local gastronomy, cultural experiences, and neighborhood recommendations curated by Mercure's local hotel teams for guests.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Accor S.A.coreOthersMercure is a brand under Accor S.A., one of the world's leading hospitality groups. The brand benefits from Accor's global distribution network, booking technology, loyalty program (ALL), and operational support infrastructure spanning 5,500+ properties worldwide.
• ALL - Accor Live LimitlesscoreGTM or Marketing PartnerThe ALL loyalty program drives customer acquisition and retention for Mercure properties. Members receive up to 10% discount on stays, with the premium Voyager subscription tier offering 15% off across 30+ brands year-round.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mercurehotels
• Facebookfacebook.com/MercureHotels
• Instagraminstagram.com/mercurehotels
• Pinterestpinterest.fr/mercurehotels/_created
• LinkedInlinkedin.com/company/mercurealmatycitycenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Almaty City Center