Mercure Hotel Amsterdam West

What Mercure Hotel Amsterdam West does

Mercure Hotel Amsterdam West is a 4-star hotel operating at Oude Haagseweg 20, 1066 BW Amsterdam, Netherlands, located 4.8 km from Amsterdam Airport Schiphol with direct highway access via the A4, A9, and A10. The property is operated by Rhine Amsterdam Opco B.V. under a Mercure brand license from Accor S.A., with operational management provided by Event Hotels Group, which runs 40+ hotels across Germany, Austria, Italy, and the Netherlands. The hotel was founded in 1977 and offers 152 rooms and suites across three categories — Standard Room, Privilege Room, and Junior Suite — all equipped with air conditioning and complimentary WiFi.

The hotel's product surface is organized around three revenue streams: accommodation (the core offering across the three room tiers), food and beverage (on-site French-cuisine restaurant 'At West' and a hotel bar with a summer terrace), and meetings and events (14 meeting rooms with a combined capacity of up to 200 persons). Ancillary services include a Schiphol Airport shuttle, personalizable hotel vouchers, and a Best Price Guarantee (minimum 10% savings on direct bookings). The primary customer segments are business travelers (corporate meetings, conferences, and airport-adjacent stays) and leisure tourists visiting central Amsterdam, served via a mix of direct website booking (D-Edge engine), the Accor All mobile app, third-party OTAs, and phone reservations.

The technology stack is composed entirely of third-party SaaS integrations — D-Edge for booking, Oaky for upselling, TrustYou for guest reviews, straiv by Code2Order for the digital guest folder, rapidmail for email marketing, and KeyCDN for content delivery — with no disclosed proprietary technology, AI/ML capability, or data assets. Marketing runs through the hotel's own website, social channels (Facebook, Instagram, LinkedIn, X), and online advertising (Google Ads). No revenue, occupancy, or ADR figures are publicly disclosed, and no funding rounds, acquisitions, or leadership changes appear in the source material.

Name

Mercure Hotel Amsterdam West

Legal name

Rhine Amsterdam Opco B.V.

Website

https://mercure-hotel-amsterdam-west.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercure Hotel Amsterdam West is a 4-star, 152-room hotel near Amsterdam Schiphol Airport, operated under the Accor Mercure brand by Event Hotels Group, serving business travelers and leisure tourists with accommodation, French-cuisine F&B, and 14 meeting rooms.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Conference meeting rooms
• Airport hotel services
• Hospitality lodging
• Event venues

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: The hotel generates revenue primarily through room rentals across three room types: Standard Room, Privilege Room, and Junior Suite. Revenue includes nightly accommodation rates, with optional breakfast service.
2. Food & Beverage: Revenue from restaurant 'At West' serving French cuisine and hotel bar with summer terrace, including table reservations.
3. Meeting & Event Services: Revenue from 14 meeting rooms with capacity up to 200 persons, including conference packages, catering, and technical equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mercure Hotel Amsterdam West is a 4-star hotel that sells overnight accommodation across three room categories (Standard Room, Privilege Room, Junior Suite), food and beverage services through its on-site French restaurant 'At West' and bar with summer terrace, and meeting and event facilities comprising 14 meeting rooms with capacity for up to 200 persons. The property is operated under a Mercure brand license from Accor S.A. and managed by Event Hotels Group, with a location 4.8 km from Amsterdam Schiphol Airport.

Product overview

Mercure Hotel Amsterdam West is a 4-star hotel operated by Rhine Amsterdam Opco B.V. under license from Accor S.A., managed by Event Hotels. The property offers a portfolio of accommodation products consisting of three room categories (Standard Room, Privilege Room, and Junior Suite), all equipped with air conditioning and complimentary WiFi. The hotel's food and beverage offerings include the on-site restaurant "At West" serving French cuisine and a bar with summer terrace. For business guests, the hotel provides 14 meeting rooms with capacity for up to 200 persons. Additional services include airport shuttle to Schiphol, hotel vouchers for gifting, and a best price guarantee for direct bookings. The hotel is accessible from the A4, A9, and A10 motorways, with public transport via bus 397 to Amsterdam city center.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant At West: On-site French cuisine restaurant and bar with summer terrace serving wines and dishes

Products and services

• Standard Room

Quantifiable outcome

• Maximum event capacity: 200 persons
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Accor S.A.coreOEM/ Whitelabel/ Licensing PartnerThe hotel operates under the Mercure brand license from Accor S.A. Mercure is an established mid-scale hotel brand within the Accor portfolio, providing international brand recognition and standardized quality standards.
• Event Hotels GroupcoreStrategic or Co-development PartnerThe hotel is managed by Event Hotels Group (Event Hotel Group), which operates 40+ hotels across Germany, Austria, Italy, and the Netherlands. The group provides operational management, marketing support, and a network of partner hotels for cross-promotion.
• Event HotelsminorChannel Partner/ Reseller/ DistributorPart of Event Hotels network with 40+ partner hotel destinations across Germany, Austria, Italy, and Netherlands, enabling guest referrals and cross-selling opportunities.
• D-Edge (D-Edge SAS)coreTechnology or IntegrationThe hotel uses D-Edge booking engine for online hotel reservations. D-Edge SAS operates the booking platform which redirects customers to Fastbooking for the actual booking process.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Radisson Blu Hotel Amsterdam Airport: Upscale airport hotel with conference facilities, competing for corporate meetings and overnight stays near Schiphol.
• Hyatt Place Amsterdam Airport: Select-service airport hotel near Schiphol targeting modern business travelers with similar amenities and meeting space.
• Mercure Amsterdam City: Same Mercure (Accor) brand in Amsterdam with overlapping full-service and meeting offerings; competing sister property in the Accor Dutch portfolio.
• Hilton Amsterdam Airport Schiphol: Adjacent five-star airport hotel at Schiphol with meeting facilities; competes head-to-head for the same corporate and transit traveler segments near the airport.
• Van der Valk Hotel Schiphol A4: Dutch independent hotel group property near Schiphol, comparable 4-star positioning and MICE offerings to the Mercure.
• NH Amsterdam Schiphol Airport: NH-branded 4-star hotel near Schiphol with meeting rooms, targeting overlapping corporate and leisure segments in the same catchment area.
• Sheraton Amsterdam Airport Hotel & Conference Center: Directly connected to Schiphol terminal with extensive MICE capacity; competes for the same business traveler, conference, and airline-crew demand.

Emerging players

• Steigenberger Airport Hotel Amsterdam: Independent upscale airport hotel near Schiphol offering 4-star full-service accommodation and events for corporate guests.
• Ibis Amsterdam Airport: Accor economy-tier sister brand located near Schiphol; competes for the same demand at a lower price point, often serving as overflow or budget alternative.
• Holiday Inn Express Amsterdam - Schiphol: Limited-service IHG property near the airport, targeting price-sensitive business travelers as a comparable alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MercureAmsterdam
• Facebookfacebook.com/MercureHotelAmsterdamWest
• LinkedInlinkedin.com/company/mercure-hotel-amsterdam-west
• Instagraminstagram.com/mercureamsterdamwest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Hotel Amsterdam West