Mercure Paris Ouest St Germain en Laye

What Mercure Paris Ouest St Germain en Laye does

Mercure Paris Ouest St-Germain-en-Laye is a 56-room hotel property operating under the Mercure brand within the Accor network, located at 11 Avenue des Loges in Saint-Germain-en-Laye in the western suburbs of Paris. The property was fully renovated in 2022 by Atypio and Nicolas Thermed and is positioned around three integrated offerings: overnight accommodation distributed across two buildings (Les Loges and Tourville) in Classic and Privilège categories; six meeting rooms ranging from 17 m² to 136 m² (the plenary hall accommodating up to 80 in theater configuration); and the 'A l'Epicerie' restaurant and bar, supplied in part by a 150 m² rooftop urban farm.

The hotel's core go-to-market targets corporate groups and event planners seeking accessible meeting, seminar, and team-building venues near Paris, with the property distributed through the Accor global network, the specialist Atypiic B2B MICE platform (primary digital storefront), and direct phone and quote-request enquiry. Pricing is structured as pay-as-you-go across day-rate meeting rooms (€208.33–€1,000 HT), per-person restaurant menus (€24.55–€56.36 HT), and bundled seminar packages (€46.21–€90.23 HT per person). A formal Clef Verte (Green Key) sustainability certification anchors the value proposition, supported by single-use plastic elimination, food-waste reduction via the Phenix app partnership, a 41% recycling rate, and short-circuit sourcing from the rooftop farm. Revenue is generated across four streams: room nights, meeting room rental, restaurant and bar (including privatizable events), and packaged corporate events.

Name

Mercure Paris Ouest St Germain en Laye

Legal name

Mercure Paris Ouest St-Germain-en-Laye

Website

https://mercure-st-germain-laye.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercure Paris Ouest St-Germain-en-Laye is a 56-room Mercure-branded hotel in Saint-Germain-en-Laye offering meeting rooms, the 'A l'Epicerie' restaurant, and event hosting for corporate seminars and private celebrations, distributed via Accor and the Atypiic MICE platform with Clef Verte sustainability certification.

Ownership category

akta.pro rank

Product category

Hotel and Event Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Conference Retreat Hotels (THAGALAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Meeting room rental
• Corporate seminars
• Event hosting services
• Hotel restaurant dining

Headquarters

HQ city

Saint-Germain-en-Laye

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Meeting & Seminar Room Rental: Day-rate rental of 6 renovated meeting rooms ranging from 17 m² to 136 m², accommodating 2 to 80 participants. Revenue is earned per booking with per-day pricing tiers.
2. Restaurant & Bar: The 'A l'Epicerie' bar-restaurant generates revenue from à la carte dining, private event catering, and a boutique deli. Spaces are privatisable for business lunches, dinners, and receptions.
3. Hotel Room Accommodations: 56 rooms across two buildings (Les Loges and Tourville), including Classic and Privilège categories and family rooms accommodating up to 4 guests. Revenue is earned per night per room.
4. Corporate Event Packages: Bundled seminar packages (half-day, full-day, residential) combining room hire, catering, and breaks, charged per person. Designed for corporate teambuilding and training sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mercure Paris Ouest St-Germain-en-Laye is a 56-room hotel property offering accommodation, six meeting and seminar rooms (2–80 persons), and the on-site bar-restaurant 'A l'Epicerie' featuring seasonal cuisine sourced from a 150 m² rooftop urban farm. The property is positioned as an eco-certified (Clef Verte) venue for corporate seminars, teambuilding, residential training, and private celebrations near Paris.

Product overview

Mercure Paris Ouest St-Germain-en-Laye is a hotel venue offering a combination of accommodation, meeting room rental, and dining services. The property features 56 rooms (including twins), 6 meeting rooms with a maximum capacity of 60 participants, the 'A l'Epicerie' restaurant and bar with 90+ covers, a private terrace and garden, fitness facilities, and a library/cinema lounge. The venue positions itself for corporate seminars, team events, and private celebrations, with a focus on sustainable hospitality certified by Clef Verte.

Differentiator

Problem solved

Functional benefit

Products and services

• Meeting Room Rental Six renovated meeting rooms (Cerf 130 m², Cabane 40 m², Cocon 30 m², Nid 17 m², Belvédère 49 m², Bibliothèque 38 m²) equipped with screens, paperboards, projectors, and Clickshare, accommodating 2 to 80 participants. Sold to corporate groups, event planners, and seminar organizers on a per-day basis.
• Hotel Accommodation 56 rooms including 11 twins, distributed across two buildings (Les Loges and Tourville), with Classic (14–21 m², 41 rooms) and Privilège (17–24 m², 12 rooms) categories, plus family rooms accommodating up to 4 persons. Sold per night to individual travelers, corporate guests, and residential seminar attendees.
• Restaurant A l'Epicerie Restaurant featuring homemade cuisine using locally sourced and seasonal products, including herbs from the hotel's 150 m² urban rooftop farm. The 95 m² space accommodates 120 seated guests with a privatisable Belvédère room (49 m²) offering garden views. Sold to hotel guests, walk-in diners, private events, and corporate functions.
• Corporate Seminar Packages Bundled seminar packages (half-day study, full-day study, full-day seminar, residential) combining meeting room hire, catering breaks, lunch, and optionally dinner and accommodation, charged per person. Designed for corporate teambuilding, training sessions, and residential seminars.
• Private Event Hosting Hosting services for private events including birthdays, weddings, farewell parties, bar/bat-mitzvahs, and family celebrations. The venue features a terrace with fire pit, private garden, and privatisable restaurant areas for outdoor and indoor events. Sold to individuals and families seeking distinctive celebration venues near Paris.

Quantifiable outcome

• 41% waste recycling rate achieved through RSE programme
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AtypiocoreChannel Partner/ Reseller/ DistributorAtypio is the operator and digital distributor for the hotel (renovated by Atypio and Nicolas Thermed in 2022). Atypiic.com serves as the primary B2B booking and lead-generation platform for meeting rooms, seminars, and group accommodations at the Mercure Paris Ouest St-Germain-en-Laye. Atypiic manages online listings, pricing, quote requests, and marketing content for the property.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Domaine de la Corniche: Boutique château-style hotel and seminar venue in the western Paris suburbs (Magny-les-Hameaux) offering meeting rooms, restaurant, and natural setting. Highly comparable retreat-style MICE positioning and similar capacity scale.
• Pullman Paris Centre Bercy: Upscale Accor brand hotel in Paris with substantial conference and event infrastructure. Comparable as a premium-tier Accor property targeting corporate seminars, teambuilding, and residential conferences in the Paris region.
• Mercure Paris Gare de Lyon: Same Mercure brand under Accor, located near a major Paris rail hub with meeting rooms and restaurant. Comparable mid-upscale positioning, corporate-event orientation, and brand-driven distribution model.
• Best Western Plus Paris Val de Bievre: Mid-scale conference hotel in the Île-de-France southern suburbs with meeting rooms and seminar packages. Comparable in suburban Paris positioning, MICE focus, and mid-upscale tier targeted at corporate groups.
• Novotel Paris Centre Tour Eiffel: A full-service Accor family hotel in central Paris with extensive meeting and conference facilities. Directly comparable as a four-star Accor-affiliated property competing for corporate MICE demand in the Paris market, though at larger scale.

Broad incumbents

• Hilton Paris Opera: Large international upscale hotel in central Paris with significant meeting and event space. Overlaps with the subject property's corporate-event target segment but operates at a larger scale and central Paris location.

Emerging players

• Château de la Baudonnière: Boutique château event venue in Normandy offering teambuilding and private events with on-site catering. Comparable retreat/team-building positioning, though more remote and smaller-scale than the Mercure Paris Ouest property.

Regional players

• MGallery Hôtel des Indes: Accor's boutique upscale collection, with Paris-region properties offering refined event and meeting experiences. Comparable as an Accor-affiliated boutique positioning with ESG/sustainability credentials, though generally larger and more central.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mercure-paris-ouest-st-germain-en-laye

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Paris Ouest St Germain en Laye