Merkur Gym

What Merkur Gym does

Merkur Gym, operated by Merkur Fitness GmbH, is a premium fitness and health club located at Conrad-von-Hötzendorf-Straße 84 in Graz, Austria. The 1,500m² facility is organized into ten dedicated training zones — Cardio Area (with integrated media systems), Cybex Park, EGYM Zirkel (digitally-controlled circuit with smartphone tracking), Functional Area, Power House, Venice Beach (community group-training space hosting 70+ live classes per week), Indoor Cycling (with LES MILLS RPM/SPRINT/THE TRIP), Yoga Raum, Outdoor Gym, and a Wellness & Sauna area (Finnish sauna, sanarium, infrared cabin). The offering is completed by a Health Club integrating sports science, Medletics physiotherapy, and therapeutic massage. The business serves two customer segments: individual fitness consumers (premium memberships at €79–€149/month on 1-, 6-, or 12-month commitments, plus day passes and 10-session blocks) and corporate employers via a BGM (Betriebliche Gesundheitsförderung) program delivered by Club Manager Martina Winkler. A material acquisition channel is the ego4you partnership with Merkur Versicherung, under which the insurance company's supplementary-insurance policyholders receive 9 months of free Premium Fitness membership.

The company is privately held with no external investors, parent entity, or venture backing identified, and is managed by two Geschäftsführer: Mag. Martina Winkler (also Club Manager) and Maximilian Brunnsteiner, BSc. Stated headcount is 5, which is implausibly low for a facility of this scope and likely excludes the named personal-training coaches, front-desk, and cleaning staff. Revenue is not disclosed. The technology stack is built on licensed third-party platforms — EGYM for digital strength training, LES MILLS for branded group-fitness content, Cybex for resistance machines, MySports for personal-training booking, and Meta Pixel/Google Analytics for digital marketing — with no proprietary software or AI capabilities identified. Distribution is regional (Graz), sold primarily through in-person membership contracts, direct B2B outreach for corporate wellness, online voucher sales, and the ego4you insurance channel.

Name

Merkur Gym

Legal name

Merkur Fitness GmbH

Website

https://merkurgym.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Merkur Gym is a single-location premium fitness and health club in Graz, Austria, operating a 1,500m² facility with 10 training zones, EGYM digital equipment, LES MILLS group content, and an integrated Health Club (sports science, physiotherapy, massage). It serves individual premium members on subscription and Graz-area corporate clients through a BGM wellness program.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Premium Membership Subscriptions: Monthly recurring membership fees for gym access with varying commitment periods (1-3 months, 6 months, 12 months). Premium Fitness at €99-149/month, Premium Teilzeit Abo at €79/month. Includes access to courses, wellness area, and EGYM training circuit.
2. Day Passes and 10-Session Blocks: One-time purchase options for casual gym access: day passes at €29 and 10-session blocks at €249. Also includes Indoor Cycling 5-pack for €90.
3. Personal Training: One-on-one training sessions with certified coaches. Initial EGYM setup requires Personal Training at €55. Additional coaching available across specialties including mobility, HYROX, jump training, rehabilitation, calisthenics, handstand, yoga, and Pilates.
4. ego4you Insurance Program: Free 9-month Premium Fitness membership offered through Merkur Zusatzversicherung (supplementary insurance) as part of the ego4you prevention program. Includes scientific entry examination and equipment training.
5. Gift Vouchers: Value vouchers (Wertgutscheine) purchasable online for email delivery or pickup, allowing gift recipients to use credit at the gym for any service.
6. Corporate Wellness Programs (BGM): B2B services including health days, individual group courses, team building events, and club cooperations for corporate clients. Customized offerings for businesses seeking employee wellness solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Merkur Gym operates a premium fitness and health club in Graz, Austria, selling tiered monthly memberships (Premium Teilzeit Abo at €79/month, Premium Fitness at €99–€149/month on 1–3, 6, or 12-month terms), day passes, 10-session blocks, personal training, group fitness courses, and integrated wellness services including sports science, physiotherapy, and therapeutic massage. The club also offers a corporate wellness program (BGM) for businesses and a free 9-month ego4you membership for Merkur Versicherung policyholders.

Product overview

Merkur Gym is a premium fitness and health club in Graz, Austria, operated by Merkur Fitness GmbH. The facility spans 1,500m² and operates as a unified fitness platform offering multiple membership tiers (Premium Teilzeit, Premium Fitness, short-term, day passes, and 10-class blocks) alongside specialized programs like ego4you fit insurance partnerships and corporate fitness services. The club features 10 distinct training areas: Cardio Area with integrated media systems, Cybex Park for resistance training, EGYM Zirkel with digital circuit training and smartphone tracking, Functional Area, Power House for strength training, Venice Beach for community group classes with 70+ live courses weekly, Indoor Cycling with Les Mills programs, Yoga Raum, Outdoor Gym with container facility, and Wellness & Sauna with Finnish sauna, sanarium, and infrared cabin. The Health Club integrates sports science examinations, physiotherapy services via Medletics partnership, and therapeutic massage. Corporate services include workplace health promotion, health days, team building, and club partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Teilzeit Abo (12 months) Part-time premium membership with check-in until 14:00, sold at €79/month on a 12-month commitment. Includes onboarding, course usage, wellness area, €15 chipband, and access to the EGYM training circuit. EGYM initial setup requires an additional Personal Training session at €55. Aimed at adult individual fitness consumers seeking flexible daytime access.
• Premium Fitness (12 months) Full premium fitness membership at €99/month on a 12-month commitment, including all facilities, courses, wellness area, €15 chipband, and EGYM training circuit. Aimed at individual adult members seeking unrestricted access.
• Premium Fitness (6 months) Flexible 6-month premium fitness membership at €119/month, including course usage, wellness area, €15 chipband, and EGYM training circuit. Targets members seeking medium-term commitment without a 12-month lock-in.
• Premium Fitness (1–3 months) Short-term premium fitness membership at €149/month on a 1–3 month commitment, including course usage, wellness area, €15 chipband, and EGYM training circuit. Designed for transient or trial-period users.
• Tageskarte (Day Pass) Single-day pass for premium fitness access at €29/day, including course usage and wellness area. EGYM training circuit is excluded. Designed for casual visitors and tourists.
• 10er Block (10-session block) 10-session block pass for premium fitness at €249/block, including course usage, wellness area, and EGYM training circuit. Requires €15 chipband deposit and a Personal Training session at €55 for EGYM initial setup.
• ego4you fit Free 9-month premium fitness membership for holders of Merkur Zusatzversicherung (supplementary insurance), including onboarding, course usage, wellness area, sports science intake examination, and EGYM training circuit. Requires €15 chipband deposit. Valid until 31.12.2026. Distributed via the Merkur Versicherung partnership channel.
• Summer Special (6 weeks) Seasonal 6-week summer fitness promotion at €99, including a 30-minute onboarding, group fitness access, and sauna/wellness area. Designed as a low-commitment introduction to the gym. Latest contract start date 31.07.26.
• Group Fitness Courses (Gruppenfitness) Over 70 live group fitness courses weekly plus virtual LES MILLS options, including BALLance, Barre, Core, HIIT, Yoga styles (Hatha, Vinyasa, Yin, Morning Flow, Relax), Pilates, BodyAttack, BodyCombat, BodyPump, BodyBalance, and Functional Workout. Included with membership tiers where indicated. For individual adult members.
• Personal Training One-on-one personal training sessions with certified coaches covering mobility, barbell training, HYROX, jump strength, Leistungsdiagnostik, calisthenics, handstand, rehabilitation, functional training, injury prevention, performance coaching, yoga, Pilates, myofascial therapy, and pre/postnatal training. Coaches include Jürgen, Christina, Niki, Niklas, Aleksandra, and Ines. Bookable via mysports.com.
• Sportwissenschaft (Sports Science) Sports science services including muscle function tests, body analysis, strength measurements, and individual training plans. Provided by the Health Club team as part of the integrated health offering. For individual members and included in the ego4you onboarding.
• Physiotherapy (Physiotherapie) Physiotherapy and prevention services provided in partnership with Medletics, offering active physiotherapy and prevention measures for pain-free, active lifestyles. Sold as a standalone health service at the facility.
• Therapeutic Massage (Heilmassage) Therapeutic massage services offered in partnership with Medletics for relaxation and sustainable well-being improvement. Sold as a standalone service at the facility.
• Corporate Fitness (Firmenfitness / BGM) B2B corporate health management including workplace wellness programs, health days with scientific examinations, individual group courses, team building events, and club partnerships. Targets HR departments and management of companies in the Graz region to reduce sick leave (up to 25%), improve company image, and boost employee engagement. Sold via direct outreach by club manager Martina Winkler.
• Gift Vouchers (Wertgutschein) Premium fitness gift vouchers available for purchase online with email delivery or local pickup options, allowing recipients to use the credit at the gym for any service. Sold both to individual consumers and as corporate gifts.

Quantifiable outcome

• Corporate sick leave reduction of up to 25%
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MedleticscoreStrategic or Co-development PartnerMedletics provides physiotherapy and therapeutic massage services (Heilmassage) within the Merkur Gym Health Club. The partnership delivers integrated health services combining active physiotherapy, prevention measures, and massage therapy. This is a core partnership for the Health Club's holistic wellbeing services.
• Merkur Versicherung (Merkur Insurance)coreGTM or Marketing PartnerMerkur Versicherung offers the ego4you Fitness and ego4you Juniors Fitness programs through Merkur Gym, allowing insured members to train 9 months free as part of prevention programs. This partnership drives customer acquisition through the insurance company's policyholder base. Codes obtained from Merkur Versicherung enable immediate gym access.
• LES MILLScoreTechnology or IntegrationLES MILLS provides licensed virtual and live group fitness programs including RPM, SPRINT, THE TRIP, BODYATTACK, BODYBALANCE, BODYCOMBAT, BODYPUMP, and PILATES. These programs are delivered both live by trained coaches and virtually through screens in the cycling room.
• Nikola Milatovic PhotographyminorOthersNikola Milatovic Photography provides professional photography services for marketing and website materials. Contact: +43 650 4897 660, [email protected]
• FatMoon Media OGminorOthersFatMoon Media OG produces video content for Merkur Gym marketing and promotional materials. Contact: +43 664 4263 721
• 99ers (Graz hockey team)minorGTM or Marketing PartnerGraz hockey team 99ers participates in indoor cycling team building sessions at Merkur Gym, followed by social gatherings at the on-site restaurant. This partnership showcases corporate event hosting capabilities.
• WildcatsminorGTM or Marketing PartnerWildcats sports club cooperates with Merkur Gym for strength training, sport science analyses, and fitness preparation. Shows gym's capability to support sports club athletic development.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• McFIT: Large European discount fitness chain with Austrian locations — competing in the same category but at significantly lower price points, providing competitive pressure on premium operators.
• Gold's Gym: Global premium fitness brand with established strength-training identity — comparable premium positioning though primarily competing in broader international markets.
• Clever Fit: Discount fitness chain with strong DACH presence — competes for entry-level and price-sensitive consumers who might otherwise consider premium operators.

Direct peers

• Holmes Place: Premium health club brand operating in Austria with integrated wellness, group fitness, and personal training — comparable premium positioning and full-service health club format.
• John Harris Fitness: Austrian premium fitness club chain with multiple locations, EGYM equipment, group fitness, and wellness amenities — directly comparable premium positioning and Austrian operating geography.
• Kieser Training: Strength-focused premium fitness chain with Austrian presence, emphasizing guided strength training with proprietary equipment — comparable premium positioning and structured subscription model.
• INJOY Austria: Austrian premium fitness chain offering group fitness, personal training, and wellness services — direct subscription-based competitor with similar Austrian footprint.
• Fitness First Austria: Premium membership-based fitness club operating in Austria with extensive group class offerings, personal training, and wellness facilities — closely aligned membership model and target customer.

Emerging players

• Bodystreet: EMS (electro-muscle-stimulation) personal training studios with Austrian locations — adjacent boutique fitness format with comparable premium-personal-training positioning.
• Mrs.Sporty: Women-focused boutique fitness franchise operating in Austria with personal training emphasis — adjacent positioning with comparable subscription model but differentiated demographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/merkurgym
• LinkedInlinkedin.com/company/merkurgym
• Instagraminstagram.com/merkurgym
• TikToktiktok.com/@merkurgym

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merkur Gym