Mermaid Winery
Mermaid Winery is a privately-held urban winery operating two Virginia locations (Norfolk flagship in a 1908 historic bank building and Virginia Beach), producing handcrafted wines from Virginia and California grapes, running full-service restaurants, hosting private events for up to 299 guests, and operating a five-tier wine club subscription.
- Company typePrivate
- Founded-
- HeadquartersNorfolk, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mermaid Winery does
Mermaid Winery is a privately-held urban winery founded in 2012 and headquartered in Norfolk, Virginia, operating as "Virginia's first urban winery" with two physical locations in the Hampton Roads region. The flagship is housed in a National Landmark building in downtown Norfolk originally constructed as a bank in 1908, and the second location operates in the Chix's Beach area on Shore Drive in Virginia Beach. The company produces handcrafted wines from grapes sourced from premiere vineyards in Virginia and California, runs full-service restaurants at both locations (lunch, dinner, happy hour, and afternoon tea), and offers private event venue rentals with capacity ranging from 15 to 299 guests. There are 17 employees disclosed and no public listing, no disclosed ownership, and no disclosed funding or institutional investors.
The product portfolio spans handcrafted limited-production wines, five tiers of recurring wine club subscriptions ($30-$75/month plus a quarterly $65 option), full restaurant menus (entrées priced $20-$37), private event packages ($25-$55 per guest with a $1,000 wedding ceremony fee and $5,000 F&B minimum), and virtual gift cards. Technology is intentionally minimal and entirely third-party: Toast Tab handles point-of-sale and gift card processing, and Resy manages restaurant reservations. The company operates no proprietary software, no mobile app, no public API, and no AI/ML-driven features — confirmed by its technology disclosures and policy documentation.
The business model is fully direct-to-consumer across five revenue streams: wine sales (on-premise and shipped via UPS, with free shipping on 6+ bottle orders), food and beverage from restaurant service, wine club subscriptions, private event rentals, and gift cards. Marketing is conducted through the company website (mermaidwinery.com), email newsletter, and organic social (Instagram and Facebook). No wholesale, distributor, or third-party retail channels are disclosed. Customer segments are consumer-facing and diversified across wine enthusiasts, dining and social guests, event hosts, and the local Norfolk community — with no named enterprise accounts or B2B contracts disclosed.
Mermaid Winery firmographics
Firmographics- Name
- Mermaid Winery
- Legal name
- Mermaid Winery
- Website
- https://mermaidwinery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mermaid Winery is a privately-held urban winery operating two Virginia locations (Norfolk flagship in a 1908 historic bank building and Virginia Beach), producing handcrafted wines from Virginia and California grapes, running full-service restaurants, hosting private events for up to 299 guests, and operating a five-tier wine club subscription.
- Ownership category
- akta.pro rank
Mermaid Winery industry classification
Industry- Product category
- Winery and Wine Tasting Room
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)
Keywords
Where Mermaid Winery is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mermaid Winery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wine Sales: Direct-to-consumer wine sales across both Norfolk and Virginia Beach locations, including on-site tastings, bottle sales, and online orders shipped to customers. Grapes are sourced from vineyards in Virginia and California.
- Food & Beverage: Restaurant service offering full lunch, dinner, and bar menus at both locations, generating revenue from food, cocktails, and wine by the glass or bottle consumed on premises.
- Wine Club Subscriptions: Monthly subscription tiers (Petit Club $30, Red & White Club $45, Premium Club $75, Sweet Club $45) delivering curated wine selections to members monthly, with quarterly option also available. Members receive 15% discount on food and wine plus additional perks.
- Private Events: Rental revenue from hosting private events including showers, birthdays, weddings, corporate events, and custom dinners at both locations. Virginia Beach accommodates up to 299 guests; Norfolk up to 70 guests for cocktail receptions. Packages range from $25-$55 per guest for catering.
- E-commerce / Gift Cards: Online sales of virtual gift cards (emailed or texted) for both Norfolk and Virginia Beach locations. Online wine orders shipped with free shipping on 6+ bottles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Petit Club: Two bottles monthly (one red, one white) |
| Subscription | Monthly | Red & White Club: Three bottles monthly (two red, one white) |
| Subscription | Monthly | Premium Club: Two high-end red bottles monthly |
| Subscription | Monthly | Sweet Club: Three curated sweet bottles monthly |
| Subscription | Multi-year contract | Mermaid Quarterly Club: Two Mermaid bottles quarterly |
| Unit Pricing | Pay-as-you-go | Happy Hour (T-F 3:30-5:30 PM) |
| Unit Pricing | Multi-year contract | Private Event Packages |
| Unit Pricing | Pay-as-you-go | Food Menu Items |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Mermaid Winery product offering
Product offeringCore offering
Mermaid Winery is an urban winery that produces and sells handcrafted, limited-production wines from grapes sourced in Virginia and California. It distributes these wines to consumers through two physical tasting rooms with full restaurant service (Norfolk and Virginia Beach), a wine club with five recurring tiers, an e-commerce online shop, and rental of multiple private event spaces for weddings, showers, corporate events, and custom dinners.
Product overview
Mermaid Winery is an urban winery with two Virginia locations (Norfolk flagship in a 1908 historic bank building, and Virginia Beach on Shore Drive) offering a vertically integrated portfolio of products and services. The core offering includes handcrafted wines produced from Virginia and California grapes, sold directly to consumers alongside food service (lunch, dinner, happy hour, afternoon tea). Wine club subscriptions provide recurring revenue through five tiers (Petit Club, Red & White Club, Premium Club, Sweet Club, Mermaid Quarterly Club) delivering curated bottles monthly or quarterly with member benefits. Private event venue rentals across multiple rooms at both locations provide banquet and catering services for celebrations and corporate events. The company does not offer a public API or AI/ML-powered features.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Wines
- Petit Club
- Red & White Club
- Premium Club
- Sweet Club
- Mermaid Quarterly Club
- Dining Service (Norfolk)
- Dining Service (Virginia Beach)
- Afternoon Tea
- Virtual Gift Cards
- Private Event Venue Rental (Norfolk)
- Private Event Venue Rental (Virginia Beach)
Companies that use Mermaid Winery
Customer profileSegments4 records
Ideal customer profiles3 records
Mermaid Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mermaid Winery partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Mermaid Winery competitors and assessment
Company assessmentRegional players
- Boxwood Estate Winery: Virginia estate winery with tasting room and DTC wine club sales, comparable as a Virginia wine club competitor targeting similar enthusiast customers.
- Afton Mountain Vineyards: Virginia winery with tasting room hospitality and direct wine sales, comparable in scale and DTC-oriented operations within the Virginia wine market.
- Chrysalis Vineyards: Virginia boutique winery with tasting room and direct-to-consumer wine sales in the same regional market where Mermaid competes for wine enthusiasts.
- Veritas Vineyard & Winery: Virginia winery operating tasting room, restaurant-style food service, and a wine club — overlapping product mix with Mermaid within the shared Virginia regional competitor set.
- Williamsburg Winery: One of Virginia's largest and best-known wineries with multiple on-site restaurants, event venues, and a wine club — directly comparable as a Virginia winery operator competing for the same regional wine tourism and event dollars.
- Barboursville Vineyards: Historic Virginia winery with estate vineyard, on-site restaurant (Palladio), tastings, and event hosting — directly comparable Virginia competitor with deeper production ownership.
- Pippin Hill Farm & Vineyards: Virginia estate winery with a strong wedding/private events business and on-site culinary program, overlapping Mermaid's event and hospitality positioning within the same state.
- DuCard Vineyards: Small Virginia boutique winery featuring tasting room and wine club memberships, comparable as a similarly-sized Virginia DTC wine competitor.
Direct peers
- Cooper's Hawk Winery & Restaurants: National winery-and-restaurant hybrid pairing house-made wines with full-service dining, wine clubs, and event programming at scale. Operates a similar vertically integrated DTC model to Mermaid.
- City Winery: Multi-location urban winery concept combining on-site wine production, full-service restaurant, private events, and a wine club — the closest direct analogue to Mermaid Winery's urban winery + tasting room + events model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mermaid Winery social profiles
Digital presenceMermaid Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mermaid Winery leadership team
Management profileNumber of profiles
Mermaid Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mermaid Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mermaid Winery
What does Mermaid Winery do?
Mermaid Winery is an urban winery that produces and sells handcrafted, limited-production wines from grapes sourced in Virginia and California. It distributes these wines to consumers through two physical tasting rooms with full restaurant service (Norfolk and Virginia Beach), a wine club with five recurring tiers, an e-commerce online shop, and rental of multiple private event spaces for weddings, showers, corporate events, and custom dinners.
Is Mermaid Winery a public or private company?
Mermaid Winery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mermaid Winery founded?
Mermaid Winery was founded in -1. It employs 11 to 50 people.
Where is Mermaid Winery based?
Mermaid Winery is headquartered in Norfolk, United States, in the North America region.
How does Mermaid Winery make money?
Five revenue lines are on record. Wine Sales are the primary driver. The others are food & Beverage, wine Club Subscriptions, private Events and E-commerce / Gift Cards.
Who are Mermaid Winery's main competitors?
Regional players on record are Boxwood Estate Winery, Afton Mountain Vineyards, Chrysalis Vineyards, Veritas Vineyard & Winery, Williamsburg Winery, Barboursville Vineyards, Pippin Hill Farm & Vineyards and DuCard Vineyards. Direct peers are Cooper's Hawk Winery & Restaurants and City Winery.
Does Mermaid Winery have an API?
No public API is recorded for Mermaid Winery.
What industry is Mermaid Winery in?
Mermaid Winery's product category is Winery and Wine Tasting Room. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.